Publishing companies, media houses and TV stations are facing new questions today, Companies are using big data and audience intelligence to create & promote relevant media content. There are various aspects how a business can use media monitoring solution to gain competitive edge such as market intelligence, media benchmarking & auditing etc.
Media monitoring software & solution providers are increasingly using video marketing to demonstrate the value and benefits of using a similar solution.
In this article we look at 20 Video Marketing examples from media monitoring solutions and infrastructure that are on the spot. Watch these videos to get ideas for marketing your own Media Monitoring Solution. Here we go:
Meltwater Solutions Video
Meltwater develops and markets media monitoring and business intelligence software through their solution, and extracts the insights from market trends and key influencers. Meltwater solution extracts the insights required to manage your brand, understand competition, and keep on top of industry trends. The video shows how the Meltwater solution can be used in monitoring media and comparing benchmarks.
FullIntel Services Video
FullIntel is a media monitoring services that offers a more engaging and productive way to get caught up on business intelligence. It provides the most relevant news, competitive insights, influencer comments, and other business information that matter most to your company. The animated services video shows how FullIntel can provide handpicked information in real time.
EURECA.CC Solution Video
EURECA.CC offers a 360 degree media monitoring solution that rapidly and easily pinpoints relevant information for all types of media. EURICA.CC brings authoritative content from the leading sources in printed press, access to main outlets for TV, Radio and web TV content, content to support collaboration and social interaction through social media platforms. The media monitoring solution video effectively shows how EURECA.CC can aid you in assessing your reach and identifying new trends.
Creation Pinpoint Tool Video
Creation Pinpoint is a media monitoring tool dedicated to the healthcare world. It focuses solely on monitoring the social media interactions between healthcare professionals. It turns the insights it learns from the healthcare professionals into strategic recommendations that will make all the difference to your brand. The animated tool video shows how Creation Pinpoint can get great insights from online healthcare professionals.
Civolution Solution Video
Civolution is one of the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting applications for media interaction, media intelligence and media protection. The media monitoring solution video shows how Civolution can reduce the inconveniences of media monitoring.
LexisNexis Overview Video
LexisNexis is a media-monitoring and analytics solution to help you search, analyze and share market intelligence. LexisNexis helps you cut through the clutter to monitor key news and events that may impact your organization so you can make data–driven decisions with confidence. The narration based animated video explains how LexisNexis can cutback the difficulty of managing daily flood of content.
Rumors Monitoring Service Video
Rumors Monitoring is a real-time media intelligence service based on traditional media content which monitors, analyzes and makes predictions to improve individual’s or organization’s PR activity. The service intro video shows how Rumors monitoring can read and analyze large amount of data and provide real-time media monitoring.
Kantar’s Cross Media Monitoring Video
Kantar’s cross media measurement solution will deliver a total view of how audiences are consuming programmes and campaigns across linear, video on demand and time shifted TV; digital video and page and app content, without duplication. The overview video highlights how Kantar’s cross media monitoring can deliver a complete unduplicated view of online and TV consumption.
PR Newswire’s Media Studio Video
PR Newswire’s Media Studio enables marketers and communicators to upload, organize and distribute photos, logos, videos, audio files and info graphics for use in press releases and other communications. PR Newswire’s media studio makes it easier to swiftly surface and deploy visual content. The overview video shows how PR Newswire’s media studio can make your story stand out and build deeper connections with your audiences.
Ebiquity Company Video
Ebiquity helps brands exploit the evolving marketing landscape to achieve business success. They provide services like media auditing & benchmarking, media analytics and strategic media consulting The media monitoring video shows how data driven insights by Ebiquity can help you achieve business success.
Vidierre develops and provides integrative media intelligence solutions that examine a wide range of web, TV, Press, and radio sources. Requirement-particular analyses are conducted, and results are visualized in reports and insights, as shown in the video.
Context FOCUS Video
Context FOCUS is an interactive media monitoring tool that gathers information from traditional media like newspapers, TV and from highly volatile media such as social media, online news in a comprehensive database. The database is curated for relevant content and summaries are formed based on the requirement. The video shows how Context FOCUS media monitoring tool can help you increase influence.
Infegy Atlas Video
Infegy Atlas is a media analytics software that searches and analyzes the search queries returned from Infegy’s database. Organisations make use of the analysis they get to make improvements or modifications in their products or business ideas. The software video acts as an overview of how Infegy Atlas can automate media monitoring and provide deep insights.
Klear Media Monitoring Platform Video
Klear is a media analytics and intelligence platform that provides social data services for brands, agencies and enterprises. Klear offers media profiles analytics, which includes analysis of social mentions, engagement, growth and network analysis. The platform video provides an insight into Klear’s media monitoring and analysis service.
SnapStream TV Monitoring Video
SnapStream is a cross between a DVR and a search engine that enables organizations to monitor television broadcasts. The powerful TV search engine gathers results in seconds, and can be integrated within existing IT architecture easily. The video describes how SnapStream can help you navigate and find the TV media content you want to watch.
Pickanews Tool Video
Pickanews is a multimedia monitoring tool offered by Kantar Media. The engine offers keyword alerts, segmentation by media type. Pickanews allows the User who subscribes to the Pickanews service to have watches on one or more keywords.The animated product video explains how Pickanews improves reputation through media monitoring.
Isentia Services Video
Isentia.Mediaportal is sophisticated media software that delivers news as it happens across ALL your relevant media, including broadcast, online and print, providing comprehensive media analytics and reporting tools, and connecting you with journalists and influencers. Social media monitoring completes your media picture, ensuring you don’t miss out on the fastest moving news source. The media monitoring service video shows the direct comparison shown in the video was an easy way to effectively communicate just how easy Isentia.Mediaportal made something so complex.
Nevion TNS4200 Media Monitoring Tool Video
TNS4200 media monitoring probe is a monitoring and analysis toolbox designed to monitor signals and streams for contribution and distribution applications for the purpose of ensuring a consistently high-level of QoS. The media monitoring tool video presents how Nevion’s TNS4200 can help you monitor and transport professional quality video, audio and associated data – in real-time, reliably and securely.
The Search Monitor Media Monitoring Video
The Search Monitor provides real-time competitive intelligence to monitor brand and trademark use, affiliate compliance and competitive advertisers on organic search, local search, display ads, mobile worldwide. Their Display Ad Monitoring Service is the newest addition to the platform of competitive ad intelligence tools. The media monitoring platform video communicates how display marketers can understand the competitive landscape and achieve an edge.
Olytico Media Monitoring Platform Video
Olytico is a social media and online media monitoring and analysis company that provides services to capitalise on emerging trends to increase reputation of a brand or a company. The online media monitoring video highlights how Olytico’s platform can be used to increase influence of an organisation.
A media monitoring software & solutions can create the following videos :
- Platform Overview Video
- Product / Feature Videos
- Animated Explainer Videos
- Getting Started / Intro Videos
- Sales & Marketing Videos
- Youtube Promo / Teaser Videos
- Business Use Case Study Videos
- How To Videos
With the above Media Monitoring Software, Solution & Services video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand media monitoring software, solution & services is continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in media monitoring software Videos , if you have something to share do reach out to us.