Videos are being used by companies in their product launch or advertising communication strategies as it allows quick and easy communication to the receiver through both visual and auditory stimulation. It gives your marketing strategy a whole new dimension enabling higher conversions and audience engagement.
Product communication refers to the introducing a product in the market and build awareness regarding advantages. It prompts people to engage more and induce them to buy the products knowing all about it.
In this article we look at 20 product communication examples that are on the spot. Watch these videos to get ideas for marketing your own product communication examples offering. Here we go :
AmpliFi Product Communication Advertising
Category : Wireless Network System Product Communication Example
Ubiquiti Networks (UBNT) provides a variety of high-end wireless networking products that utilize our innovative and ground-breaking wireless technology. Ubiquiti’s Amplifi HD Home Wi-Fi System isn’t ideal for all homes and small offices, but for those that need the ability to go through walls and floors. The product advertising communication shows how AmpliFi from Ubiquiti Labs is more than a common home router.
Nest Product Advertising Communication
Category : Home Automation Product Communication Example
Nest Home/Away Assist uses input from activity sensors in your nest products and your phone’s location to automatically switch the behavior of nest products in your home when you leave and when you come back. With this device, your nest cam can automatically turn on the lights when u come home or turn them back off when you leave. The product advertising communication shows how Nest solutions make home automation super easy.
wiMan Product Launch Communication
Category : WiFi App Product Communication Example
wiMAN is the easiest and most convenient way to share your wifi network with your friends and customers. One of the best features that wiMAN provides its business users with, is the analytics tool which works in conjunction with information provided by Facebook. The product launch communication shows how wiMan lets you monitor all the usage which comes in handy if you want to know who spends most of the time on your network.
Coin Product Advertising Communication
Category : IoT Product Advertising Communication Example
Coin by SenseGiz is an innovative product that is shaped and sized as a small coin and it monitors vital information about your home/office anytime, anywhere at your fingertips. One can also monitor the temperature and humidity conditions remotely for any location either be it indoor or outdoor environment. It is an incredibly easy to use smart home product. The product advertising communication shows how Coin by SenseGiz makes your home smart, secure & more intelligent.
Fox IT Product Advertising Communication
Category : Industrial Control System Product Communication Example
Fox IT offers the Fox DataDiode, a one-way data valve for your network. DataDiode allows you to enjoy the benefits of business integration while preventing all cyber attacks directed at your critical infrastructure. DataDiode network device enforces 1-way traffic on a particular connection. The product advertising communication showcases the Fox DataDiode industrial device and recognises the need and importance of the system.
JBL Everest Product Advertising Communication
Category : Wireless Headphone Product Communication Example
JBL Everest 700 has bluetooth 4.1 that enables wireless connectivity and legendary JBL Pro Audio Sound that provides a dynamic listening experience. It is equipped with sculpted ear cushions that allows for unprecedented fit and comfort around your ears. A built-in microphone also allows for easy call access. The product advertising communication gives an overview of all the features of JBL Everest.
ROMO Wind Product Advertising Communication
Category : Wind Measurement System Product Communication Example
ROMO Wind is a leading technology company that focuses on extracting the full value of wind power by offering services employing the unique and patented iSpin technology. Its iSpin technology detects and ROMO corrects, wind turbine yaw misalignments thereby providing significant extra returns to the wind farm owner. The product advertising communication shows how ROMO Wind provides you with better insights for full wind turbine performance.
Blueair Product Advertising Communication
Category : Air Purifying System Product Communication Example
Blueair Classic air purifier provides quiet, powerful yet energy-efficient air filtration for indoor air that is virtually free of allergy or asthma triggers. A digital display with touch-button control lets you see and control the air you breathe.The product advertising communication shows why Blueair Classic is the perfect choice for removing pollutants such as pollen, dust, pet dander and other particles you don’t want around.
Aruba Product Launch Communication
Category : WiFi Solutions Product Communication Example
Aruba Instant delivers the only controllerless Wifi solution that is easy to set-up, and loaded with security and smartness needed to accelerate your business without breaking your budget. It maximizes mobile device performance in medium-density Wi-Fi environments while minimizing interference from cellular networks.The product launch communication showcases how Aruba series wireless access points (APs) maximizes mobile device performance in medium-density.
LG Split Product Advertising Communication
Category : Air Conditioning System Product Communication Example
LG’s Split Air Conditioner enables consumers to limit electricity consumption with the touch of a button on the remote control. Its smart control app allows users to remotely control & monitor their LG Split System. The product advertising communication displays how LG’s Active Energy Control function helps in reducing your energy with the touch of a button on the remote.
Wacom Intuos Stylus Product Advertising Communication
Category : Pen Tablet Product Communication Example
Draw, sketch and enjoy the natural feel of pen on paper anywhere using the Wacom Intuos Creative stylus. It features a pressure sensitivity up to 2048 levels for more intricate strokes and a Li-ion battery for long hours of uninterrupted sketching. The product advertising communication shows how the Wacom’s stylus lets out Picasso in you, letting you create your masterpiece anywhere and anytime.
EnGenius Product Advertising Communication
Category : Wireless Networking & Telephony Solutions Example
EnGenius International is a global networking expert in wireless communications and radio frequency (RF) technology delivering feature-rich, long-range wireless communications technology for voice and data. The product advertising communication talks about how one can simplify Wi-Fi setup and control via the Enmesh app.
SmartLink Product Advertising Communication
Category : Networking Product Communication Example
SmartLink allows users to easily connect their compatible smart devices to their MeShare account and access them remotely within seconds. All that’s required to connect a device is a WiFi password and SmartLink does the rest. The product advertising communication shows how SmartLink is the most easy and hassle-free smart device setup method .
Siemens Energy Product Launch Communication
Category : Condenser System Product Communication Example
Siemens iSensoric tumble dryer is a self cleaning condenser system that automatically cleans itself keeping the dryer’s performance high and lowering the energy consumption. The technology automatically flushes out the fluffy particles in every drying cycle on its own. The product launch communication discovers how Siemen’s tumble dryer condenser reinvented the effective technology and keeps itself as good as new, always.
Sophos SG Series Product Advertising Communication
Category : Unified Network Products Communication Example
The Sophos SG Series appliances are designed to provide the optimal balance between performance and protection for diverse IT environments. Whether you need a solution for a small remote office, want to protect your school campus, or are a global organization requiring high-availability and enterprise-grade features, the SG Series appliances are an ideal fit. The product advertising communication video gives an overview of the Sophos models.
Tescom Product Launch Communication
Category : Regulator Valve System Product Communication Example
Tescom 56 Series by Emerson provides accurate flow control that allows customers to have consistent injection rates over the life of the well. It is engineered for offshore industrial chemical injection. Its accurate and consistent flow control reduces the risk of flow assurance issues from over and under injection. The product launch communication shows how the Tescom 56 helps reduce maintenance costs and unplanned downtime
Sonos Product Advertising Communication
Category : Sound System Product Communication Example
Sonos is the home sound system that delivers all your sound to every room with warm, full-bodied audio that’s crystal clear at any volume. It fills your home with music by combining incredible sound and rock solid wireless performance in a smart system that’s easy to set up, control, and expand. The product advertising communication describes how Sonos elevates the sound experience of your house.
Halcon Product Advertising Communication
Category : Machine Vision Software Product Communication Example
Halcon is the comprehensive standard software for machine vision with an integrated development environment that is used worldwide. Halcon is portable to various microprocessors, operating systems and compilers. The product advertising communication shows how the full power of MVTec standard software Halcon can be brought to your embedded device.
Bosch Product Launch Communication
Category : Laser Measuring System Product Communication Example
The Bosch GLM 40 Laser Measure provides precise measurements of length, area and volume. The continuous-length measurement mode automatically adjusts measurements when walking off distances, just like a tape measure. With a three line backlit display and an IP54 rating. The product launch communication shows how this laser measure is ready for any job site.
Thermo King Product Launch Communication
Category : Filtering System Product Communication Example
Thermo King’s filter delivers ultimate assurance. It is coated and lined to prevent corrosion and has a spring insulator to reduce electrolysis and corrosion inside the can. It has patented a design that automatically removes potentially damaging water from the filter sump and returns it back to the fuel tank to be drained. The product launch communication showcases how Thermo King’s Fuel Filter delivers maximum filter effectiveness.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above product communication examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above product communication examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.