20 Top Marketing Campaign Examples With Creative Product Ads

In Video Production

Product ads are promotional videos that attempts to induce potential customers to purchase the product. Product ads offer brands and companies a way to highlight different products, increase awareness and demonstrate the differences between products and competing products in order to sell them.

Video advertising has been a forerunner when it comes to impressing the ideology of the organisation on customers and clients alike. Businesses and startups have already gotten up on the video marketing bandwagon and the likes of Dropbox and Groupon have converted millions of customers using simple video ads. Time for you to get started with one of your own product advertisement.

In this article we look at 20 Product Ads that are on the spot. Watch these product ads to get ideas for marketing your own offering. Here we go :


HTC Vive Creative Product Ad
Category : Virtual Reality Device Product Ad Campaign Example

HTC VIVE lets you experience new, unimaginable worlds thanks to game-changing technology and best-in-class content. The wireless controllers of Vive give a natural and intuitive feel to it. An adjustable headset and multiple eye relief adjustments, including lens distance and IPD, make Vive comfortable and clear and the hardware can be seen in the creative product ad.

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Nike Kobe 8 Creative Product Ad
Category : Footwear Product Ad Campaign Example

The Nike Kobe 8 is the eighth signature sneaker for Kobe Bryant produced by Nike. It is made up of an innovative textile, the Nike Engineered Mesh, that created a dynamic and ultra-lightweight fit that is 90 percent mesh for 360 degrees of breathability and tightly woven for strength and flexibility to bend naturally with the foot. The creative product ad features this impressive basketball shoes, based on the dominant color scheme of yellow with added multi-color visual effects.

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Comforpedic Product Marketing Ad
Category : Consumer Good Product Marketing Campaign Example

ComforPedic Loft from Beautyrest offers revolutionary memory foam infused with cool, rejuvenating gel in a dual-sided design to provide the ultimate supportive and comfortable sleep experience. The product marketing ad showcases how technology and lifestyle can come together and redefine a product and its features completely.

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Adidas Ultra Boost Creative Product Ad
Category : Footwear Product Ad Campaign Example

The Adidas Ultra Boost is a popular running sneaker from adidas. Built with ultra-cushioned boost, the revolutionary midsole returns energy from your footstrike to propel you forward. A cage-free adidas Primeknit upper adapts to your foot through the gait cycle and delivers a clean, minimalist feel. The creative product ad displays Ultra boost as the ultimate running shoe that delivers a light, cushioned and energy packed experience.

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Zenfone Creative Product Ad
Category : Smartphone Product Ad Campaign Example

Asus ZenFone 3 as an extraordinary smartphone for a life less ordinary. It is a glass-and-metal wonder that captures the world with absolute clarity. It offers aesthetic joy of Zen’s signature concentric-circle pattern, or the tactile excitement of spun-cut etchings. Exquisite design inspired by the beauty of nature You’ve never felt diamond-like natural beauty with your whole hand. The creative product ad introduces ZenFone 3 is an agile, exquisite design inspired by the beauty of nature.

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Razer DeathAdder Creative Product Ad
Category : Input Device Product Ad Campaign Example

Perfectly designed to fit snugly under your palm, the ergonomic shape of the Razer DeathAdder Chroma gives gamers the most comfortable gaming experience ever, especially during the most testing of battles. Together with its rubber side grips, it keeps you in control for extended gaming sessions. The creative product ad showcases the world’s best mouse up close and personal highlighting the chroma addition to it.

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Apple Creative Product Ad
Category : Electronics Product Ad Campaign Example

Apple Inc. is an American multinational technology company headquartered in Cupertino, California. They designs, develops and sells consumer electronics, computer software and online services. Their hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player etc. The creative product ad shows talks about the branding of Apple products.

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Reebok ZPump Product Marketing Ad
Category : Footwear Product Marketing Campaign Example

Reebok reinvented its iconic pump sneaker with the new ZPump Fusion. The Pump technology locks you in for a custom fit and the seamless and lightweight compression sleeve fuses the Pump technology to your foot. Watch the product marketing ad to see how the Reebok ZPump Fusion fits to the foot like no other shoe before it.

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ASRock M8 Product Marketing Ad
Category : Computer Hardware Product Marketing Campaign Example

M8 is sold as a barebone system, which only includes a chassis, power supply, mini-ITX motherboard, fans, slot-in DVD-RW and SD 3.0. It was created by ASRock in collaboration with BMW Designworks. The chassis comes with handles for easy movement, and is lightweight due to the steel frame/aluminum + plastic construction, making it suitable for a thin and portable gaming PC. The product marketing ad showcases the chassis of the Chicago Good Design award winning PC case.

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Oculus Rift Product Marketing Ad
Category : VR Product Marketing Campaign Example

Oculus Rift is a virtual reality headset developed by Oculus VR. The Rift has a stereoscopic OLED display, 1080p resolution, 90 Hz refresh rate, and 110° field of view. Rift’s advanced display technology combined with its precise, low-latency constellation tracking system enables the sensation of presence. The product marketing ad showcases design of the virtual reality device.

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Making of a Video : View the Process of Making Google Allo's Video

Sony PS4 Product Marketing Ad
Category : Gaming Console Product Marketing Campaign Example

The PS4 is Sony’s most attractively designed piece of hardware. It’s a beautiful system, with a sharp, slightly angled profile accented by a light bar that acts as a console status indicator. PS4 Pro packs in leading-edge technology to deliver the fastest, sharpest and the most responsive gaming experience as the games look stunning with intense graphics and incredibly lifelike. The product marketing ad impressively introduces the audience to a new phase of gaming consoles.

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HP Elite Slice Product Marketing Ad
Category : Consumer Electronics Product Marketing Campaign Example

The HP Elite Slice is a modular small-form-factor business PC that can be used in conference rooms or at one’s workplace. It offers all sorts of business-friendly features, with a modular design that lets you mix and match to get your ideal system. It offers enterprise-level security software, including HP BIOSphere, HP Sure Start to detect and manage threats. The top product marketing ad showcases the design of this compact yet powerful desktop PC.

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Panasonic Shaver Product Marketing Ad
Category: Consumer Electronics Product Marketing Campaign Example

Sleek and powerful, Panasonic’s electric razor with 3-blade cutting system and ultra-sharp 30 Degree edge blades offer quick and smooth shaving. The electric razor uses three flexible, hypo-allergenic ARC shaver foils that follow natural facial contours to comfortably capture, lift and cut hair. The product marketing ad details how Panasonic Shaver can help you deliver a smooth and clean shaving experience. Product Ads not only educate customers but increase sales as well.

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ASICS MetaRun Product Marketing Ad
Category: Footwear Product Marketing Campaign Example

Adapting and contouring to your individual running style, MetaRun is built using the latest ASICS exclusive technologies providing you with the best and first ever running shoe with a responsive ride. Constructed using groundbreaking midsole foam, the FlyteFoam is 55% lighter than the industry standard and provides high performance shock absorption. The product marketing ad details the usability and functionalities offered by ASICS MetaRun. Product Ads not only educate customers but increase sales as well.

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AquaTru Product Marketing Ad
Category : Water Purifying Product Marketing Campaign Example

AquaTru is a countertop water purifier that can be used right out of the box to create bottled-water-quality water. With AquaTru, you can feel confident that you are getting ULTRA-PURE WATER from a reverse osmosis system that has undergone extensive analysis, tests. AquaTru has one of the best product advertisements that talks about its potential to purify and deliver healthy drinking water.

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Lenovo ThinkPad Creative Product Ad
Category : Consumer Electronics Product Ad Campaign Example

New ThinkPad X1 Carbon by Lenovo is durable with carbon-fiber construction and packed with premium features like an Adaptive Keyboard that changes automatically with apps. 10-point multitouch screen improves accuracy, making touch-browsing and selecting more responsive and precise. ThinkPad’s ColorBurst Display and antiglare screen means text is crisper, images are brighter, and colors are truer. The creative product ad shows how constructed with satellite-grade carbon fiber, X1 Carbon is the toughest ThinkPad ever made.

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Nikon D800 Product Marketing Ad
Category : Consumer Electronics Product Marketing Campaign Example

Nikon’s products include cameras, camera lenses, binoculars, microscopes, ophthalmic lenses, measurement instruments, rifle scopes, spotting scopes, and the steppers used in the photolithography. Nikon D800 is a 36.3 megapixel FX-format HD-SLR for professional photographers who require end results of the highest quality, who demand superior performance, speed, handling and a fully integrated imaging system. The product marketing ad demonstrates all the features of the Nikon D800 & D800E. Product Ads not only educate customers but increase sales as well.

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Samsung S7 Creative Product Ad
Category : Smart Phone Product Ad Campaign Example

Samsung Galaxy S series refers to the high-end/flagship Android smartphones in the Samsung Galaxy series and includes Super Smart devices of the Galaxy series, manufactured by Samsung Electronics. The Galaxy S7 claims to be more than a phone, with water resistant, expandable storage and fast wireless, it’s more like a virtual reality machine. The creative product ad showcases the design of the latest offering from Samsung. Product Ads not only educate customers but increase sales as well.

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Rolex Explorer Creative Product Ad
Category : Wearable Product Ad Campaign Example

The Rolex Explorer embodies the spirit of adventure and the perseverance that lies behind every exploit. The Explorer models embody the privileged relationship that has always bound Rolex and exploration.The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. The creative product ad introduces the Explorer range of Rolex watches in a grand way. Product Ads not only educate customers but increase sales as well.

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Shift RevolCam Creative Product Ad
Category : Consumer Electronics Product Ad Campaign Example

RevolCam by Shift is the World’s first revolvable lens accessory for the iPhone. It also has a detachable, intensity-adjustable LED, built-in mirror for selfies, a clip on function for any smartphone. RevolCam brings you the 3 best lenses: Wide-angle, Fisheye and Macro. The creative product ad reveals all the features of RevolCam. The product marketing ad not only educates customers but increases sales as well.

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WE CAN HELP CREATE THE FOLLOWING VIDEOS :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above product advertisements are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above product advertisements, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these Product Ads, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.