20 Top Marketing Campaign Examples With Creative Product Ads

In Video Production

Ever wondered why top brands and businesses prefer to use product ads as a part of their marketing campaign? Product ad is a promotional video that attempts to induce potential customers to purchase the product. Product ads offer brands and companies a way to highlight different products, increase awareness and demonstrate the differences between products and competing products in order to sell them.

Video advertising has been a forerunner when it comes to impressing the ideology of the organizations on customers and clients alike. Businesses and startups have already gotten up on the video marketing bandwagon and the likes of Dropbox and Groupon have converted millions of customers using simple video ads. Time for you to get started with one of your own product advertisement.

In this article we look at 20 Product Ads that are on the spot. Watch these product ad examples to get ideas for marketing your own offering. Here we go :

HTC Vive Product Ad
Category : Virtual Reality Device Product Ad Example

HTC VIVE lets you experience new, unimaginable worlds thanks to game-changing technology and best-in-class content. The wireless controllers of Vive give a natural and intuitive feel to it. An adjustable headset and multiple eye relief adjustments, including lens distance and IPD, make Vive comfortable and clear and the hardware can be seen in the Product Advertisement Video.

Nike Kobe 8 Product Ad
Category : Footwear Product Ad Example

The Nike Kobe 8 is the eighth signature sneaker for Kobe Bryant produced by Nike. It is made up of an innovative textile, the Nike Engineered Mesh, that created a dynamic and ultra-lightweight fit that is 90 percent mesh for 360 degrees of breathability and tightly woven for strength and flexibility to bend naturally with the foot. The Product Ad Video features this impressive basketball shoes, based on the dominant color scheme of yellow with added multi-color visual effects.

Comforpedic Product Ad
Category : Consumer Good Product Ad Example

ComforPedic Loft from Beautyrest offers revolutionary memory foam infused with cool, rejuvenating gel in a dual-sided design to provide the ultimate supportive and comfortable sleep experience. The product ad video showcases how technology and lifestyle can come together and redefine a product and its features completely.

Adidas Ultra Boost Product Ad
Category : Footwear Product Ad Example

The Adidas Ultra Boost is a popular running sneaker from Adidas. Built with ultra-cushioned boost, the revolutionary midsole returns energy from your footstrike to propel you forward. A cage-free Adidas Primeknit upper adapts to your foot through the gait cycle and delivers a clean, minimalist feel. The Creative Product Advertisement displays Ultra boost as the ultimate running shoe that delivers a light, cushioned and energy packed experience.

Microsoft Surface Book Product Ad
Category : Consumer Electronics Product Ad Example

The Surface Book is a high-performance laptop that can also be a tablet. The screen pops out from the keyboard base to be a tablet. It is powered by a Core i7 and the laptop feels sturdy and comfortable on the desk and on the lap. The Product Ad Video demonstrates as to why it is called the ultimate laptop.

Razer DeathAdder Product Ad
Category : Input Device Product Ad Example

Perfectly designed to fit snugly under your palm, the ergonomic shape of the Razer DeathAdder Chroma gives gamers the most comfortable gaming experience ever, especially during the most testing of battles. Together with its rubber side grips, it keeps you in control for extended gaming sessions. The Product Ad Video showcases the world’s best mouse up close and personal highlighting the chroma addition to it.

Apple iPad Pro Product Ad
Category : Consumer Electronics Product Ad Example

iPad Pro is an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It even makes complex work as natural as touching, swiping, or writing with a pencil. And whether you choose the 12.9-inch model or the 9.7-inch model, iPad Pro is more capable, versatile and portable than anything that’s come before. The Product Advertisement shows how iPad Pro gives you a super portable and user-friendly experience. Product Ads not only educate customers but increase sales as well.

Reebok ZPump Product Ad Video
Category : Footwear Product Ad Example

Reebok reinvented its iconic pump sneaker with the new ZPump Fusion. The Pump technology locks you in for a custom fit and the seamless and lightweight compression sleeve fuses the Pump technology to your foot. Watch the Product Ad to see how the Reebok ZPump Fusion fits to the foot like no other shoe before it.

ASRock M8 Product Ad Video
Category : Computer Hardware Product Ad Example

M8 is sold as a barebone system, which only includes a chassis, power supply, mini-ITX motherboard, fans, slot-in DVD-RW and SD 3.0. It was created by ASRock in collaboration with BMW Designworks. The chassis comes with handles for easy movement and is lightweight due to the steel frame/aluminum + plastic construction, making it suitable for a thin and portable gaming PC. The Product Ad showcases the chassis of the Chicago Good Design award winning PC case.

Oculus Rift Product Ad Video
Category : VR Product Ad Example

Oculus Rift is a virtual reality headset developed by Oculus VR. The Rift has a stereoscopic OLED display, 1080p resolution, 90 Hz refresh rate and 110° field of view. Rift’s advanced display technology combined with its precise, low-latency constellation tracking system enables the sensation of presence. The Product Ad showcases design of the virtual reality device.

Making of a Video : View the Process of Making Google Allo's Video

Sony PS4 Product Ad Video
Category : Gaming Console Product Ad Example

The PS4 is Sony’s most attractively designed piece of hardware. It’s a beautiful system, with a sharp, slightly angled profile accented by a light bar that acts as a console status indicator. PS4 Pro packs in leading-edge technology to deliver the fastest, sharpest and the most responsive gaming experience as the games look stunning with intense graphics and incredibly lifelike. The Product Advertisement impressively introduces the audience to a new phase of gaming consoles.

HP Elite Slice Product Ad Video
Category : Consumer Electronics Product Ad Example

The HP Elite Slice is a modular small-form-factor business PC that can be used in conference rooms or at one’s workplace. It offers all sorts of business-friendly features, with a modular design that lets you mix and match to get your ideal system. It offers enterprise-level security software, including HP BIOSphere, HP Sure Start to detect and manage threats. The top product ad showcases the design of this compact yet powerful desktop PC.

Panasonic Shaver Product Ad
Category: Consumer Electronics Product Ad Example

Sleek and powerful, Panasonic’s electric razor with 3-blade cutting system and ultra-sharp 30 Degree edge blades offer quick and smooth shaving. The electric razor uses three flexible, hypo-allergenic ARC shaver foils that follow natural facial contours to comfortably capture, lift and cut hair. The Product Ad details how Philips Shaver can help you deliver a smooth and clean shaving experience. Product Ads not only educate customers but increase sales as well.

ASICS MetaRun Product Ad
Category: Footwear Product Ad Example

Adapting and contouring to your individual running style, MetaRun is built using the latest ASICS exclusive technologies providing you with the best and first ever running shoe with a responsive ride. Constructed using groundbreaking midsole foam, the FlyteFoam is 55% lighter than the industry standard and provides high performance shock absorption. The Product Ad details the usability and functionalities offered by ASICS MetaRun. Product Ads not only educate customers but increase sales as well.

Braven 570 Product Ad
Category : Consumer Electronics Product Ad Example

Portable and Colorful! Braven brings to you their wireless portable speakers that can not only be carried everywhere but it also acts as your phone charger. The 570 delivers a crisp, clean sound and combine it with the ability to charge other mobile devices using the USB connection, gives you a utility speaker. The Product Ad showcases how Braven 570 is what you need to get the party started. Product Ads not only educate customers but increase sales as well.

Lenevo ThinkPad Product Ad
Category : Consumer Electronics Product Ad Example

New ThinkPad X1 Carbon by Lenevo is durable with carbon-fiber construction and packed with premium features like an Adaptive Keyboard that changes automatically with apps. 10-point multitouch screen improves accuracy, making touch-browsing and selecting more responsive and precise. ThinkPad’s ColorBurst Display and antiglare screen means text is crisper, images are brighter and colors are truer. The Product Ad shows how constructed with satellite-grade carbon fiber, X1 Carbon is the toughest ThinkPad ever made.

Nikon D800 Product Ad
Category : Consumer Electronics Product Ad Example

Nikon’s products include cameras, camera lenses, binoculars, microscopes, ophthalmic lenses, measurement instruments, rifle scopes, spotting scopes and the steppers used in the photolithography. Nikon D800 is a 36.3 megapixel FX-format HD-SLR for professional photographers who require end results of the highest quality, who demand superior performance, speed, handling and a fully integrated imaging system. The product video ad demonstrates all the features of the Nikon D800 & D800E. Product Ads not only educate customers but increase sales as well.

Samsung S7 Product Ad
Category : Smart Phone Product Ad Example

Samsung Galaxy S series refers to the high-end/flagship Android smartphones in the Samsung Galaxy series and includes Super Smart devices of the Galaxy series, manufactured by Samsung Electronics. The Galaxy S7 claims to be more than a phone, with water-resistant, expandable storage and fast wireless, it’s more like a virtual reality machine. The creative product ad showcases the design of the latest offering from Samsung. Product Ads not only educate customers but increase sales as well.

Rolex Explorer Product Ad
Category : Wearable Product Ad Example

The Rolex Explorer embodies the spirit of adventure and the perseverance that lies behind every exploit. The Explorer models embody the privileged relationship that has always bound Rolex and exploration.The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. The creative product campaign video introduces the Explorer range of Rolex watches in a grand way. Product Ads not only educate customers but increase sales as well.

Shift RevolCam Product Ad
Category : Consumer Electronics Product Ad Example

RevolCam by Shift is the World’s first revolvable lens accessory for the iPhone. It also has a detachable, intensity-adjustable LED, built-in mirror for selfies, a clip on function for any smartphone. RevolCam brings you the 3 best lenses: Wide-angle, Fisheye and Macro. The creative product marketing video reveals all the features of RevolCam. This Product Advertisement not only educates customers but increases sales as well.


  • Product Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Product Marketing Video
  • Product Promotional Video
  • Product Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above product ads are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above product ad examples, it’s evident that companies are fast integrating videos in their marketing With the above Product Ad Examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style of your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.