B2B ads can generate awareness for your business & attract prospects to try your product for the first time. It is true that video marketing is very effective for B2B companies to promote products or services. B2B ads is a growing tool to drive online traffic to a website, with various online channels used for B2B ad campaign. Videos of this type might include demonstrations, short ads or customer testimonials.
B2B Advertising is the practice of advertising the products and services of a company to another business organization, as opposed to individual consumers. Also, B2B advertising refers to Business to Business advertising which helps to facilitate a sale between two businesses.
In this article we look at 20 B2B advertising examples that are on the spot. Watch these B2B video examples to get ideas for marketing your own business. Here we go :
Comcast B2B Advertising Video
Category : Telecommunication Service B2B Video Ad Example
Comcast Business is a subsidiary of Comcast which has handled the sales, marketing, and delivery of internet, phone, and cable television to businesses. It is built for speed, profitability and growth of Business. The B2B advertising video shows how Comcast Business integrates with your business objectives and creates comprehensive marketing strategies.
Remarkety B2B Advertising Video
Category : eCommerce Solution Advertising Example
Remarkety is an email marketing for eCommerce simplified. It is a leading email marketing automation platform designed for and around e-commerce from the bottom up. The B2B advertising video shows how Remarkety tracks customer behavior and purchase history to recommend and send targeted email campaigns for eCommerce shops.
Demandbase B2B Video Advertising
Category : ABM Software B2B Ad Example
Demandbase is the leader in account-based marketing. It identifies, targets and closes bigger deals with your key accounts. It identifies the online activities of accounts and buying committees to capture their first moment of interest in your company. Watch Demandbase’s B2B advertising video to find out how you can employ the best Account-Based Advertising techniques for your business.
AT&T B2B Video Advertising
Category : Telecommunication Service Advertising Example
AT&T is an American multinational telecommunications conglomerate. It provides mobile telephone services, fixed telephone services and broadband subscription television services. The B2B advertising video shows how AT&T helps shippers mitigate risk, enhance quality control and manage cost with the help of Cargo View.
GT Nexus B2B Advertising Video
Category : Supply Chain Platform Ad Example
GT Nexus operates a cloud supply chain platform that provides a connection between the supply chain and finance organizations. It connects you to a community of manufacturers, retailers, logistics service providers, carriers, trading partners and banks who are integrated to and operating on GT Nexus to improve the pace and ease and flexibility of doing business globally. The B2B advertising video shows how GT Nexus solution helps in improving operational efficiency and business agility.
HootSuite B2B Video Advertising
Category : Social Media Management Platform Ad Example
HootSuite is a social media management tool that allows users to schedule and post updates to any pages or profiles on social networking sites. The system’s user interface takes the form of a dashboard and supports social network integrations with tabs. The B2B advertising video shows how HootSuite helps to connect to all your social networks, reach your customers and grow your business.
Brightpearl B2B Advertising Video
Category : Inventory Management Software Advertising Example
Brightpearl is a inventory management software is a cloud based platform. Whether your fulfillment is from a single store, multiple warehouses, outsourced or drop-shipped, Brightpearl provides centralized inventory control so you can easily maintain an accurate record of inventory levels and value. The B2B advertising video introduces the benefits of the software offered by Brightpearl.
CurrencyFair B2B Advertising Video
Category : Small Business Services Advertising Example
CurrencyFair empower small businesses to change currency on their terms. Low cost money transfer, as simple as you want it to be. It eliminates excessive bank and broker fees and provides great deals on every single transaction. The B2B video advertising shows how CurrencyFair helps small businesses to work with currency for mutually beneficial outcomes.
Xerox B2B Video Advertising
Category : Online B2B Marketplace Ad Example
Xerox is an American international company who are into printing and publishing systems, laser and solid link network printers, copiers, and fax machines. Their innovative print technologies and intelligent work solutions helps to communicate and work better. The B2B advertising video shows how they helps to reduce the time spent digitising documents and speed up the time taken to get helicopters off the ground.
Bop Design B2B Advertising
Category : Omni-channel Solution Advertising Example
Bop Design is a full-service B2B web design agency & marketing firm. It offers its services in industrial, software, consulting, technology, biotech, healthcare, accounting, engineering, and financial industries. Bop Design’s B2B advertising video shows different range of services like branding, web design, and content marketing for your business.
Stitch Labs B2B Advertising
Category : Inventory Management Software Ad Example
Stitch Labs is an inventory management software that automatically syncs inventory, orders, and data across multiple sales channels, suppliers, and fulfillment locations. It provides you with a holistic view and control of your business to cost-effectively increase efficiencies and scale your operations more intelligently. The B2B advertising video shows how Stitch Labs streamlines inventory, orders and data across multiple channels.
FedEx B2B Video Advertising
Category : Shipping and Freight Service Advertising Example
FedEx provides companies with smarter, faster, more efficient ways of getting the right product to the right customer at the right time and at the right price. Its broad range of outsourced services includes global inventory stocking and distribution for customers with time-critical parts and high value inventory, transportation management and cold-chain solutions. The B2B advertising video show how FedEx develops and delivers comprehensive, integrated logistics solutions for their customers.
Avetta B2B Advertising
Category : Supply Chain Solution Advertising Example
Avetta is a SaaS based cloud supply chain risk management platform, designed to connect the world’s leading organizations with qualified suppliers, driving sustainable growth. A key feature is that it offers adaptive solutions tailored to an individual organisation’s needs. The B2B advertising video shows how Avetta helps organisations create, protect and grow long-term value.
Mintt B2B Video Advertising
Category : Online Recruitment Platform Ad Example
Mintt is an innovative and highly effective pay-as-you-go online recruitment platform. It provides a fixed cost recruitment solution, fully available online, which makes the recruitment process fast, efficient and easy to manage. The B2B advertising video shows how Mintt can be used for all sizes of business.
Alibaba.com B2B Advertising
Category : B2B Marketplace Advertising Example
The Alibaba.com app is a leading wholesale mobile marketplace for global trade. You can manage your orders anytime, anywhere. It is useful as you can browse millions of products across hundreds of categories, send customized buying requests to suppliers, directly communicate with suppliers through the messenger system. The B2B advertising video gives an overview of Alibaba.com
Startechup B2B Video Advertising
Category : B2B Web Development Service Advertising Example
Startechup Inc. is a global web and mobile development agency. It specializes in providing IT, Web and Mobile solutions for some of the most exciting startups and global enterprises. It also helps with hiring front end, back end and server administration engineers. The B2B video shows the various development and design services Startechup provides.
Groves Agency B2B Video Advertising
Category : Business Development Service Advertising Example
Groves Agency is an organization that works towards the development of business across the world through web design, web development and digital marketing. It is a complete user-centric venture that focuses on online marketing strategies. The B2B video showcases how Groves helps with marketing strategy, sales processes, project management and long term customer care.
TIBCO B2B Advertising
Category : Data Analytics Platform Advertising Example
TIBCO’S Spotfire helps you quickly uncover insights for better decision-making. It empowers business users with an intuitive, easy-to-use interface to leverage the full spectrum of business analytics technology. The B2B video details how Spotfire does more than just enable people to make charts out of their data.
Acclux B2B Video Advertising
Category : POS Software Advertising Example
Track your inventory and outlets status, current and today sales from one dashboard that is designed to help you analyze your whole business with just few clicks with Acclux. It has been designed to for you to manage your business accounting. The B2B advertising video shows how Acculux lets you manage your inventory from anywhere.
LIMS Accelerator B2B Video Advertising
Category : Process Automation Solution Ad Example
Leading companies are using LIMS accelerator to work faster while improving both the accuracy and quality of their data. It helps pharmaceutical company eliminate manual, repetitive tasks and deliver high quality products that are right the first time. The B2B video shows how LIMS Accelerator helps labs manage and work faster by improving both accuracy and quality.
WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR OFFERING :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above B2B advertising examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above B2B ads, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop online B2B ads, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.