Companies are making use of B2B video marketing as a valuable strategy to reach customers effectively. These animated videos illustrate their products and services to maintain high engagements. Corporate establishments are producing creative adverts to connect with their audiences on a deeper and stand out from their competitors.
B2B video marketing helps a company to attract more potential customers and increase conversions. A B2B video can easily make a huge impact on your brand or describe your product or service in a different manner.
In this article we look at 20 B2B video marketing examples that are on the spot. Watch these B2B video marketing examples to get ideas for marketing your own offering. Here we go :
UniCredit B2B Video Marketing
Category : Financial B2B Platform Marketing Example
Digital B2B is the platform of UniCredit created to facilitate meetings and promote business between Italian producers and foreign “buyers” from all over the world. The aim of the Platform is to extend the possibilities offered by physical meetings between Unicredit experts and companies, to reduce costs and time. The B2B video marketing example highlights the features of their Digital B2B platform.
Compuware B2B Video Marketing
Category : B2B Software Company Marketing Example
Compuware Corporation is an American software company with products aimed at the information technology departments of large businesses. We are solely focused on mainframe innovation to accelerate customer collaboration and deliver meaningful innovations every 90 days. The B2B video marketing example showcases how Compuware works to help businesses stay ahead of competition.
Q88 B2B Video Marketing
Category : Big Data Services B2B Marketing Example
Q88 is a maritime company specializing in SaaS-based subscription solutions. It helps to make the global shipping industry more open and connected. It provides instant access to critical documents and data. The B2B video marketing simplifies how Q88 makes the sharing of information efficient and productive.
DemandBase B2B Video Marketing
Category : ABM Software B2B Marketing Example
Demandbase is passionately dedicated to helping B2B marketers achieve greater business impact. They are constantly expanding their technology to include artificial intelligence, machine learning and other tools to help companies scale their ABM strategies. This B2B video marketing example showcases how good B2B marketing by DemandBase can transform the way B2B companies market and sell.
Optsy B2B Video Marketing
Category : Service Management Solutions B2B Marketing Example
Optsy provides custom field service management software solutions to help grow service businesses. From small to large businesses in a variety of industries, people across the globe trust Optsy to keep them organized. The B2B video marketing example illustrates how Optsy provides field service management solutions that help businesses to manage their field workforce efficiently.
Tradescraper B2B Video Marketing
Category : B2B E-Commerce Marketing Example
Tradescraper.com is a professional networking platform for B2B e-Commerce. It is targeted at professionals that work as distributors, retailers, wholesalers, exporting-importing companies and generally at the global trade industry. The B2B video marketing example illustrates how Tradescraper provides data to sellers and the buyers for selling and buying goods
Covisint B2B Video Marketing
Category : Digital B2B Marketing Example
Covisint is an American information technology company. It is one of the cloud platform for building Identity and Internet of Things (IoT) applications. It enables the identification, authorization and connection of complex networks of people, processes, systems and things. The B2B video marketing example of Covistint shows how it enables to securely identify, authenticate and connect users, devices, applications and information.
OpenText B2B Video Marketing
Category : Management Services B2B Marketing Example
OpenText B2B Managed Services performs daily activities like mapping, testing and onboarding to quickly build out connectivity with partners including customers, distributors, suppliers, logistics providers, and financial institutions. The B2B video marketing example demonstrates how OpenText B2B Managed Services can help companies gain greater insights across their trading partner community.
Amazon Business B2B Video Marketing
Category : B2B E-Commerce Marketing Example
For sole proprietors and big business, Amazon Business has solutions and benefits that meet the needs of all businesses. By choosing how and when you want your order delivered, sellers can benefit from Amazon’s world-class logistics network. The B2B video marketing example showcases how Amazon Business help sellers reach more customers and grow their sales
Joosr B2B Video Marketing
Category : Mobile Learning B2B Marketing Example
Joosr was created to provide an accessible and cost-effective answer for people to learn valuable life skills that matter in today’s world. The Joosr app makes bitesize learning easy to fit into anyone’s schedule, to build their knowledge in 20-minute reads from the comfort of their own mobile device. The B2B video marketing example illustrates how the Joosr application can help professionals.
Inovity B2B Video Marketing
Category : IT System B2B Marketing Example
Barcode ID Systems now Inovity, is a specialty IT systems integrator. AIQ is a revolutionary process automation platform that funnels the disparate data from every corner of your production and operational processes into a “single pane of glass” monitoring and reporting solutions. This B2B video marketing example showcases how Inovity’s software Automation IQ can prove to be beneficial for businesses.
Babylon Booking B2B Video Marketing
Category : Online B2B Marketing Example
Babylon Booking is an online travel portal mainly for air tickets booking. They are a full-service travel wholesaler working with travel agencies that require professional and efficient organization of travel products and services. This B2B video marketing example displays how Babylon Booking operates, along with its advantages.
Remme B2B Video Marketing
Category : Blockchain Technology B2B Marketing Example
Remme builds the distributed Public Key Infrastructure (PKI) protocol with a set of DApps to enable passwordless authentication. It is a solution to make passwords obsolete, thus eliminating the human factor from the authentication process. This B2B video marketing example showcases how Remme works to protect your devices.
Optherium Lab B2B Video Marketing
Category : Blockchain B2B Marketing Example
Optherium Lab is a global fintech company, designed as a multi-decentralized blockchain ecosystem. They act as an operating system for marketplaces, data-sharing networks, digital currencies, and decentralized communities. Optherium Lab B2B video marketing example shows how it secure your digital assets using several methods.
Orbitera B2B Video Marketing
Category : B2B Consulting Services Marketing Example
Orbitera is a cloud commerce platform. It develops and sells an e-commerce platform that automates billing and ordering processes for cloud marketplaces. It enables enterprise customers to buy, use, and manage the solutions. The B2B video marketing example video describe how Orbitera makes cloud commerce journey simpler.
Axway B2B Video Marketing
Category : Instrumentation Company B2B Marketing Example
Axway Software is an information technology company. It is the world’s most secure file sharing and collaboration solution. It provides software tools for enterprise software, business activity monitoring, business analytics, mobile application development, and web API management. The B2B video marketing example shows how Axway incorporates the standards and protocols needed for compliance.
Conversity B2B Video Marketing
Category : B2B E-Commerce Marketing Example
Conversity is the leading intelligent guided selling platform providers for retailers. Its RIPPL product simplifies selling by helping businesses and guides customers more quickly and responsively to what they need. RIPPL is designed to increase customer conversion, satisfaction and retention. This is one of the best B2B video marketing example of Conversity that conveys the key features and benefits of their B2B product.
Intershop B2B Video Marketing
Category : Omnichannel B2B Marketing Example
Intershop Communications AG is a company providing omni-channel E-Commerce solutions to large-sized companies worldwide. They support from strategy development, technical integration and operation to the complete outsourcing of e-commerce businesses. The B2B video marketing example revolves around how Intershop works to give efficient results for businesses.
Accent B2B Video Marketing
Category : SaaS B2B Marketing Example
Accent is a SaaS company that’s passionate about helping organizations improve sales execution and streamline productivity. Through their sales enablement solutions, they give companies a way to enhance the key revenue-generating activities – planning, preparing and engaging buyers. The B2B video marketing example demonstrates how Accent technologies helps reps to move sale deals forward.
Rural Sourcing B2B Video Marketing
Category : Online Outsourcing B2B Marketing Example
Rural Sourcing, also known as RSI, delivers agile and scalable IT solutions across rural US software development centers. With their LIMS Accelerator, leading pharmaceutical companies are reducing time spent on managing samples and their data by up to 80%. The B2B video marketing example showcases how the LIMS accelerator by Rural Sourcing can prove to be beneficial for pharmaceutical firms.
WE CAN CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above B2B video marketing examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above B2B video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.