20 Top B2B Digital Marketing & Advertising Campaign Examples

In Video Production

The simple fact is that no B2B digital marketing strategy is complete without a strong and engaging video marketing campaign backing it up. Videos diversify your content offerings, attract more prospects, demonstrate your business’ identity and its expertise, and most importantly, keep people engaged.

In this article we look at 20 B2B marketing campaign examples that are on the spot. Watch these B2B advertising campaign examples to get ideas for marketing your own offering. Here we go :

IBM B2B Marketing Campaign
Category : Cloud Security Solutions Example

IBM Cloud Security helps secure your business’ web and mobile applications, by detecting dozens of today’s most pervasive published security vulnerabilities. It helps eliminate vulnerabilities from applications before they are placed into production and deployed. The B2B marketing campaign example showcases how IBM improves your defenses and reduces risk with security solutions.

Nucleus B2B Advertising Campaign
Category : Banking Software Solutions Example

Nucleus Software is the next-generation lending solution built on an advanced technology platform. It has been designed to meet the challenges of delivering agile and efficient solutions while reducing the cost of operations. With implementations across 50 countries, it has been recognized as the world’s best-selling lending solution for over 10 years. The B2B advertising campaign example shows how Nucleus Software provides end to end loan lifecycle management.

Quick Resto B2B Marketing Campaign
Category : Restaurant Business Automation Example

Quick Resto is a combination of CRM system, accounting tools, POS-system and analytics. It allows you to manage not only your customer relationships, but also your accounting; while allowing you to analyse and drive insights from your data; from one single platform. The B2B marketing campaign example suggests, monitors the work and watches the growth of your restaurant business using QR cloud.

Truadvantage B2B Advertising Campaign
Category : IT Services & Solutions Example

TruAdvantage consulting has served small businesses, medium-sized companies and has helped them derive a great return on investment from their technology. It combines fast-response helpdesk support plus proactive IT management to enhance profits, increase staff efficiency and savings, and grow a competitive advantage. The B2B advertising campaign example shows how TruAdvantage helps in increasing staff productivity.

Reportz.io B2B Advertising Campaign
Category : Dashboard Reporting Tool Example

Reportz.io is a simple, highly-intuitive white label reporting tool, designed with a focus on automation, real-time data access from multiple points, all-in-one integrations of marketing tools that enable you to create your report. The B2B advertising campaign example shows the hassle of how reporting can be very stressful and can consume too much time, energy, and money, both for you and your clients and how Reportz.io is an ideal solution.

Visibility Coach B2B Marketing Campaign
Category : Business Marketing Consultancy Example

Certified Visibility Coaches are true marketing experts from around the world with a minimum of ten years of proven marketing experience and success. The members get to meet each month with their own experienced, certified Visibility Coach to help them understand their competitors, craft messages that differentiate their business and get customers. The B2B marketing campaign example demonstrates how Visibility Coach helps in boosting businesses move forward towards success.

RingCentral B2B Advertising Campaign
Category : Cloud Communications & Collaboration Solutions Example

RingCentral is an award-winning global provider of cloud unified communications and collaboration solutions. Its solutions empower today’s mobile and distributed workforces to be connected anywhere and on any device. The B2B advertising campaign example showcases how RingCentral gives customers the flexibility to customize their own workflow.

Wirecard B2B Advertising Campaign
Category : IT & Financial Services Example

Wirecard has proved to be one of the leading international providers of outsourcing and white label solutions for electronic payment transactions. It offers end-to-end services for merchants, airlines and travel operators, banks, telecom operators and service providers. The B2B advertising campaign example shows how Wirecard mitigates the complexity of payment processing and makes online payment transparent and secure.

JassarSoft B2B Advertising Campaign
Category : ECommerce Services & Solutions Example

JassarSoft makes the complex simple through digital strategy and design. It creates products, platforms and campaigns that move products as well as culture. JasserSoft helps ecommerce businesses with branding, digital innovation, products designing and other processes to help them run efficiently. The B2B advertising campaign example shows how JassarSoft can help you sell worldwide and grow your business exponentially.

Tragging B2B Advertising Campaign
Category : RFID Services & Solutions Example

Tragging’s advanced technology includes features that will save companies, factories and industries, time and effort. Its RFID-based solutions are cost-effective systems that ultimately help increase a company’s intelligence by significantly reducing its product’s wastes & theft, thus ensuring an accurate and fast inventory management. The B2B advertising campaign example shows how Tragging can help you quickly and accurately track your assets.

Urban Network B2B Advertising Campaign
Category : IT Services & Solutions Advertising Example

Making of a Video : View the Process of Making Google Allo's Video

Urban Network is an award winning outsourced IT solutions provider founded in 2002. It delivers both cloud and on-premise services to the SME sector throughout Greater London and Essex. It runs bespoke series of checks on IT performance and stability and perform real-time fixes to problems. The B2B advertising campaign example showcases how Urban Network’s IT support services meets all your requirements.

CloudGenix B2B Advertising Campaign
Category : Software-Defined WAN Solutions Example

CloudGenix gives you an entirely new way to build your WAN, one that is defined by software instead of hardware. It builds a centralized control plane or brain and couples that intelligence with its policy-based language. The B2B advertising campaign example successfully pokes the issues regarding hardware based WANs and how CloudGenix is the right tool for the job.

InsightBee B2B Marketing Campaign
Category : B2B Market Research Service Example

InsightBee is an online service that provides high quality business insights on demand. Executive profile, in-depth company analysis or a wide B2B market research, you can order tailored company reports in a few clicks and InsightBee network of consultants will provide it no time. The B2B marketing campaign example showcases how insightBee’s attracts businesses and marketers who delve on numbers.

TIBCO Spotfire B2B Marketing Campaign
Category : Data Visualisation & Analytics Software Example

TIBCO Spotfire is a smart, secure, governed, enterprise-class analytics platform with built-in data wrangling that delivers AI-driven, visual, geo and streaming analytics. It reads all the data gathered and generates some pretty useful actionable insights that can affect your company profits both short and long term. The B2B marketing campaign example shows TIBCO’s benefits.

Milner B2B Advertising Campaign
Category : IT Service & Workflow Solutions Marketing Example

Milner’s managed IT services provides your company with a cost-effective solution to maintain a dedicated, fully-staffed IT department. Managed IT services is an efficient and scalable way to tap the kind of IT expertise that is typically found within larger corporations but for a fraction of the cost. The B2B advertising campaign example gives an overview of Milner’s managed IT services.

LinguisTriks B2B Marketing Campaign
Category : Translation Project Management System Example

LinguisTriks is a translation project management system. Its constructive interpreting and translation business management system will steer your business to the epitome of achievement. The B2B marketing campaign example targets MNCs that have teams and clients in various countries where language becomes a hindrance.

Amilia B2B Marketing Campaign
Category : Online Registration Software Example

Amilia offers easy-to-use technology to make your everyday life and business simpler. It offers easier payment methods, access to simpler schedule management, quick and easy promotions setup and even an easier way to keep track of your accounting. Spend more time developing stronger relationships with your community and evolving new program ideas for them. The B2B marketing campaign example demonstrates how Amilia acts as ecommerce for your social organization.

Reportum B2B Marketing Campaign
Category : Data Capture Solutions Example

Reportum is a SaaS that simplifies adverse event reporting and product quality data capture. It provides a simple, standardised method of capturing adverse event and product quality data at source. The B2B digital marketing example promotes MyMeds&Me’s new adverse event data capture solution.

Synergita B2B Marketing Campaign
Category : Employee Performance Management Software Example

Synergita is an employee performance management software that helps with smooth performance appraisals and engagement of all the employees. It maintains all personal and professional information of the employees in one place with supporting documents. The B2B digital marketing example highlights how Synergita brings performance management closer to people and closer to commercial enterprises.

Natero B2B Advertising Campaign
Category : Customer Success Software Example

Natero helps SaaS businesses reduce churn and accelerate growth. Know which customers need your attention before it’s too late and always know when an account is heading off course or when they’re ready to take that next step. The B2B digital marketing example highlights how Natero helps SaaS companies maximize customer lifetime value.


  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above B2B advertising campaign examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above B2B marketing campaign examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these B2B advertising campaign videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.