B2B digital marketing campaigns that are based around powerful animated videos, fetch better results in terms of views, engagement, conversions as well as how effectively the video can communicate the intended message. Video marketing is one of the most diverse yet the best marketing tool a B2B company can use.
A B2B marketing campaign refers to advertising of business products, platform or service to another business rather than customers. A B2B campaign can be creatively organized to increase their awareness and stand out in the market.
In this article we look at 20 B2B digital marketing campaign examples that are on the spot. Watch these B2B advertising campaign examples to get ideas for your own offering. Here we go :
Datum B2B Digital Advertising Campaign
Category : B2B Marketplace Advertising Campaign Example
Datum works with firms from Finance and insurance through IT safety, Defence, Engineering, across non-public and public sectors, which includes FTSE 250 and Fortune 500 groups wherever the IT infrastructure demands a fairly comfortable, resilient, connected surroundings. The B2B digital advertising campaign example suggests how Datum assures you quality service, against the dangers of statistics center downtime.
Adtaxi B2B Digital Marketing Campaign
Category : B2B Market Research Marketing Campaign Example
Adtaxi is a digital marketing and advertising company built to service local and regional business. They focus on bottom of the funnel conversions that drive real car sales and service arrows. This is one of the best B2B digital advertising campaign example of Adtaxi that explains how they drive metrics that matter and judge success by conversions rather than clicks.
Remme B2B Digital Advertising Campaign
Category : B2B Cybersecurity Marketing Campaign Example
Remme is building a new system of certificate management using the power of the blockchain. Instead of using the password they give each device a specific SSL certificate. The certificate data is stored in blockchain so the fixed number will never work. The B2B digital advertising campaign shows how Remme provides 100% protection and digital security without the need for passwords.
Demandbase B2B Digital Marketing Campaign
Category : B2B Ecommerce Solution Advertising Campaign Example
Demandbase is a targeting and personalization platform for business-to-business companies. The platform integrates into other advertising and marketing technologies including marketing automation, web analytics, and other services. The B2B digital marketing campaign shows their managed analytics in detail.
DPOrganizer B2B Digital Advertising Campaign
Category : Data Protection Management Marketing Campaign Example
DPOrganizer offers a suite of features for your business in the capacity of a data controller. DPOrganizer will help you map, visualize, report and manage your processing of personal data. You will be able to gather all your information in one place with DPOrganizer. The B2B digital advertising campaign example shows how DPOrganizer mitigates the complexity of data security and helps you keep your data safe from new and old cyber threats.
Jobbird B2B Digital Marketing Campaign
Category : Digital Vacancy Database Advertising Campaign
Jobbird.com is the largest vacancy database in the Netherlands with more than 75,000 vacancies. Your vacancies filled in quickly You can place your vacancies easily and quickly on Jobbird.com. All you have to do is create an account or log in. Then you can quickly post jobs and indicate the search criteria. The B2B digital advertising campaign example shows advantages of Jobbird vis-à-vis comparable providers.
IBM B2B Digital Marketing Campaign
Category : B2B Cloud Security Solution Advertising Example
IBM Cloud Security helps secure your business web and mobile applications, by detecting dozens of today’s most pervasive published security vulnerabilities. It helps eliminate vulnerabilities from applications before they are placed into production and deployed. The B2B digital marketing campaign example showcases how IBM improves your defenses and reduces risk with security solutions.
Nucleus B2B Digital Advertising Campaign
Category : Banking Software Marketing Campaign Example
Nucleus Software is the next-generation lending solution built on an advanced technology platform. It has been designed to meet the challenges of delivering agile and efficient solutions while reducing the cost of operations. The B2B digital advertising campaign example shows how Nucleus Software provides end to end loan lifecycle management.
Quick Resto B2B Digital Marketing Campaign
Category : Restaurant Business Automation Advertising Example
Quick Resto is a combination of CRM system, accounting tools, POS-system and analytics. It allows you to manage not only your customer relationships, but also your accounting; while allowing you to analyse and drive insights from your data; from one single platform. The B2B digital advertising campaign example suggests, monitors the work and watches the growth of your restaurant business using QR cloud.
Reportz.io B2B Digital Marketing Campaign
Category : Reporting KPI Dashboards Tool Marketing Example
Reportz.io is a simple, highly-intuitive white label reporting tool, designed with a focus on automation, real-time data access from multiple points, all-in-one integrations of marketing tools that enable you to create your report. The B2B digital marketing campaign example shows the hassle of how reporting can be very stressful and can consume too much time, energy, and money, both for you and your clients and how Reportz.io is an ideal solution.
Tragging B2B Digital Advertising Campaign
Category : RFID Services & Solutions Marketing Example
Tragging’s advanced technology includes features that will save companies, factories and industries, time and effort. Its RFID-based solutions are cost-effective systems that ultimately help increase a company’s intelligence by significantly reducing its product’s wastes & theft, thus ensuring an accurate and fast inventory management. The B2B digital advertising campaign example shows how Tragging can help you quickly and accurately track your assets.
Urban Network B2B Digital Marketing Campaign
Category : IT Solutions Advertising Campaign Example
Urban Network is an award winning outsourced IT solutions provider founded in 2002. It delivers both cloud and on-premise services to the SME sector throughout Greater London and Essex. It runs bespoke series of checks on IT performance and stability and perform real-time fixes to problems. The B2B digital advertising campaign example showcases how Urban Network’s IT support services meets all your requirements.
CloudGenix B2B Digital Advertising Campaign
Category : Software-Defined WAN Solutions Marketing Example
CloudGenix gives you an entirely new way to build your WAN, one that is defined by software instead of hardware. It builds a centralized control plane or brain and couples that intelligence with its policy-based language. The B2B digital advertising campaign example successfully pokes the issues regarding hardware based WANs and how CloudGenix is the right tool for the job.
Milner B2B Digital Marketing Campaign
Category : IT Solutions Marketing Campaign Example
Milner’s managed IT services provides your company with a cost-effective solution to maintain a dedicated, fully-staffed IT department. Managed IT services is an efficient and scalable way to tap the kind of IT expertise that is typically found within larger corporations but for a fraction of the cost. The B2B digital advertising campaign example gives an overview of Milner’s managed IT services.
LinguisTriks B2B Digital Advertising Campaign
Category : Translation Project Management System Advertising Example
LinguisTriks is a translation project management system. Its constructive interpreting and translation business management system will steer your business to the epitome of achievement. The B2B digital marketing campaign example targets MNCs that have teams and clients in various countries where language becomes a hindrance.
Amilia B2B Digital Marketing Campaign
Category : Online Registration Software Marketing Example
Amilia offers easy-to-use technology to make your everyday life and business simpler. It offers easier payment methods, access to simpler schedule management, quick and easy promotions setup and even an easier way to keep track of your accounting. The B2B digital marketing campaign example demonstrates how Amilia acts as ecommerce for your social organization.
Reportum B2B Digital Advertising Campaign
Category : Data Capture Solutions Advertising Campaign Example
Reportum is a SaaS that simplifies adverse event reporting and product quality data capture. It provides a simple, standardised method of capturing adverse event and product quality data at source. The B2B digital marketing example promotes MyMeds&Me new adverse event data capture solution.
Synergita B2B Digital Marketing Campaign
Category : Employee Performance Management Software Marketing Example
Synergita is an employee performance management software that helps with smooth performance appraisals and engagement of all the employees. It maintains all personal and professional information of the employees in one place with supporting documents. The B2B digital marketing example highlights how Synergita brings performance management closer to people and closer to commercial enterprises.
Natero B2B Digital Advertising Campaign
Category : Customer Success Software Advertising Campaign Example
Natero helps SaaS businesses reduce churn and accelerate growth. Know which customers need your attention before it’s too late and always know when an account is heading off course or when they’re ready to take that next step. The B2B digital marketing example highlights how Natero helps SaaS companies maximize customer lifetime value.
Truadvantage B2B Digital Advertising Campaign
Category : IT Consulting Marketing Campaign Example
TruAdvantage consulting has served small businesses, medium-sized companies and has helped them derive a great return on investment from their technology. It combines fast-response helpdesk support plus proactive IT management to enhance profits, increase staff efficiency and savings, and grow a competitive advantage. The B2B digital advertising campaign example shows how TruAdvantage helps in increasing staff productivity.
WE CAN HELP CREATE THE FOLLOWING VIDEOS FOR YOUR BUSINESS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above B2B advertising campaign examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above B2B digital marketing campaign examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.