20 Technology Video Marketing Examples

In Video Production

Technology is the collection of techniques, skills, methods and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation. Technology can be the knowledge of techniques, processes, or it can be embedded in machines which can be operated without detailed knowledge of their workings. Video marketing is increasingly being used by technology providers to market their offering and reach new clientele.

A technology video refers to a video that focuses solely on a technology software or hardware product demonstrating how these systems work. A technology video is a video that markets a particular technology to create brand awareness and generate demand and sales for a tech firm.

In this article we highlight 20 technology Videos that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great example videos to create an engaging marketing video for your business. Here we go, enjoy the article :

Tesla Powerwall Technology Video

Tesla Powerwall is an energy storage solution that provides energy security during outages caused by utility company disruptions, natural disasters. The Powerwall is a compact, stackable and comes with a built-in inverter and integrates seamlessly with Tesla solar, enabling you to be your own independent utility and even disconnect from the grid if you like. The technology video marketing animation shows how Powerwall can help you effectively store, manage and share clean energy.


Smartwave Technology Video Marketing

Smartwave is a family of simple and beautiful wireless technologies that work together to make life simpler and better. Smartwave keeps a check on all your appliances while you are away ensuring security and energy saving. It allows you to monitor and control all your appliance remotely from anywhere. The technology video marketing animation highlights how Smartwave can increase convenience and comfort of your home.


KPMG Big Data Technology Video

KPMG’s open source Big data platform helps you better manage your data and find synergies within your business. Their big data platform can help companies become data driven by providing an analysis of current data situation to help companies discover areas of improvement and problems they were unaware of. The technology video marketing animation shows how KPMG’s Data and Analytics approach of harnessing big data and transforming it into optimized insights for enhanced risk management can provide more effective operating performance.


Brady RFID Technology Video

Brady SmartID brings cutting-edge capabilities in material science, electrical engineering, and RFID technology to their customers in the form of custom business solutions and products. Their solutions helps our customers find, update and track the location of important assets within their organizations. The technology video marketing animation shows how Brady can help you increase efficiency, improve safety, manage throughput and provide visibility into the transience of critical items.


IBM Watson IoT Technology Video

IBM Watson IoT Platform is designed to simplify cognitive IoT development to help you harness the full potential of the Internet of Things. It offers you the tools and services you need to connect, manage, analyze and secure IoT devices and data using cognitive APIs, Weather Company data, blockchain and more. Their IoT solutions help you build specialized, integrated solutions to solve your industry and business challenges. The technology video marketing animation shows how turn devices into points of transaction and values understand usage patterns and seamlessly manage logistics and physical assets.


GrabCAD Digital Manufacturing Technology Video

GrabCAD Print allows you to save time by directly printing CAD files instead of converting and fixing STL files. Work with detailed views of your model, tray, and slice preview so you can make necessary adjustments before going to print.GrabCAD Print is cloud-connected so you can access it directly from any browser on your device of choice. The technology video marketing animation shows how GrabCAD can help you increase efficiency and save time.


Engie Sustainable Energy Technology Video

ENGIE develops its businesses (power, natural gas, energy services) around a model based on responsible growth to take up today’s major energy and environmental challenges: meeting energy needs, ensuring the security of supply, fighting against climate change and maximizing the use of resources. The Group provides highly efficient and innovative solutions to individuals, cities and businesses by relying on diversified gas-supply sources, flexible and low-emission power generation as well as unique expertise in four key sectors: independent power production, liquefied natural gas, renewable energy and energy efficiency services. The technology video marketing animation gives you an overview of Engie’s power solution which is capable of delivering electricity 24/7 without emitting CO2.


Deloitte Process Automation Technology Video

Deloitte’s Robotic Process Automation offering delivers automated and improved business processes required to make your organisation more effective and increase capacity in your teams.Via dedicated robotic software, its Robotic Process Automation is capable of fully automating manual, repetitive, rules based, back office administrative business processes handled by humans. The technology video marketing animation shows how Deloitte’s Robotic Process Automation emulates human execution of repetitive processes with existing applications.


Verint RPA Technology Video

Verint’s RPA solution comprises of software robots that can completely replace the need for manual processing of specific tasks or entire multistep processes within a functional area, automating them and operating around the clock. The technology video demonstrates how Verint’s RPA reduces operational costs by having employees spend less time on mundane, repetitive tasks and decreasing in-house and/or outsourced workforce expenses.


UBIHOME Home Automation Technology Video

UBIHOME home automation allows you to activate home electrical devices remotely from the palm of your hand with features allowing you to create scenes that run a series of pre-set actions, triggered either by detected events or upon command. It detects, records and reports unauthorized access to your home through door and window magnetic detectors, motion sensors and night vision cameras. The technology video marketing animation shows how UBIHOME can help you manage home automation and security from the palm of your hand.


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Con Edison Smart Grid Technology Video

Con Edison is shifting energy needs with their smart grid solutions. They support customers generating their own energy and send excess power back to the grid. They are also enhancing reliability by finding problems on the grid and fixing them, faster. Smarter meters mean gathering better energy-use information so they can monitor the supply and anticipate difficult surges. Smart meters can interact directly with your home or building. The energy grid is ready to incorporate renewable solar and wind energy. The technology video marketing animation shows how Con Edison’s smarter grid supports electric-vehicle charging, which means less dependence on fossil fuels.


VMware Cloud Computing Technology Video

VMware’s vRealize cloud management platform (CMP) delivers the management capabilities that allow you to effectively manage the complete lifecycle of services delivered in a hybrid IT environment. The technology video marketing animation shows how VMware can help you reduce complexity and gain visibility across your entire IT services lifecycle.


Microsol Clean Energy Technology Video

Microsol is a cogeneration solution for micro-industries in developing nations that aims to provide access to energy innovation to provide electricity, heat and drinking water to a village. Microsol is based on the principle of cogeneration of electricity and heat, applying a new approach to a technology which is already widespread solar thermodynamics. The solution focuses its constraints on the design of thermal storage which only uses environmentally-friendly products. The technology video marketing animation shows how Microsol can provide access to electricity which is reliable, efficient and inexpensive.


Microsoft Azure Cloud Backup Technology Video

Microsoft Azure is a simple and cost-effective cloud backup-as-a-service solution that on-premises with rich and powerful tools in the cloud. It delivers protection for customer’s data no matter where it resides: in the enterprise data center, in remote and branch offices or in the public cloud; while being sensitive to their unique requirements. The technology video marketing animation shows how Microsoft Azure can simplify recovery, unified application availability and data protection.


Chain Technology Video

Chain is a technology company on a mission to enable a smarter and more connected financial system by digitizing the world’s assets. It partners with leading organizations around the world to build, deploy, and operate blockchain networks that enable breakthrough financial products and services. The technology video showcases how Chain makes the financial system extremely simple.


McLear NFC Technology Video

The McLear NFC Ring lets you unlock your NFC enabled phone The NFC Ring comes with two special NFC tag inlays inside the ring, one for public information and one for more sensitive stuff. Also a physical safety feature, one can opt for a NFC enabled door lock, install it and your NFC Ring can interact with it. You can use your NFC Ring to share Wifi information, links to websites, links to pictures, contact information or whatever you think is suitable to be passed securely to your friends smartphone’s and tablets. You can also use your NFC Ring to start apps with custom settings (parameters) which makes it even easier to use your device. The technology video marketing animation demonstrates how the McLear NFC ring works and gives a brief of what near field communication technology is about.


ZyXEL Smart Device Technology Video

ZyXEL smart antennas eliminate interference and deliver better Wifi performance, thus offering better coverage. The technology video marketing animation shows why you no longer need to worry about slow downloading speeds with ZyXEL smart antennas.


Tragging RFID Technology Video

Tragging RFID solutions are cost-effective systems that ultimately help increase a company’s intelligence by significantly reducing its product’s wastes & theft. Thus, ensuring an accurate & fast inventory management. Their RFID tags come in different shapes and sizes making them compliant with different applications and products. The technology video marketing animation shows how Tragging can help you quickly and accurately track your assets.


Ark Technology Video

ARK is a leading investment manager focused on disruptive innovation that is changing the way the world works. They aim to identify large-scale investment opportunities resulting from technological innovations such as robotics, big data, machine learning, blockchain, cloud computing, energy storage, and DNA sequencing. The technology video marketing animation shows how ARK Invest believes in delivering promising fintech opportunities.


GRTgaz Technology Video

GRTgaz offers power-to-Gas, a future solution for storing electricity from renewable sources. Their energy solutions involves converting renewable electricity into hydrogen by electrolysing water, hydrogen which can then be injected into the natural gas network as is or after a methanisation stage which consists of combining it with CO2 to convert it into methane. The technology video marketing animation shows how GRThgaz can help you efficiently store energy.


Key takeaways from the above technology video examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

  • With the above technology video examples for website it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you planning to develop these videos a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

    We at Advids, create custom technology video based on your brief. With a complete video production services plan at a fixed price,our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next technological video requirement.

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