20 Tech Innovation Video Marketing Examples

In Video Production

Tech Innovation marketing is transforming innovation at its core, allowing companies to test new ideas at speeds and prices. With increasing competition and changing customer demands, it is important to find new ways to explain services. Video marketing is increasingly being used by tech providers to market their product and reach new clientele.

Tech innovation is a process of generating and inventing new ideas, machines or software based on technology which are practical for businesses and individuals. Tech innovation focuses specifically on technology and how to successfully incorporate it into products, and processes.

In this article we look at 20 tech innovation video marketing examples that are on the spot. Watch these 20 tech innovation video marketing examples to get ideas for marketing your own offering. Here we go :


Sterlite Tech Innovation Video
Type : Typography Tech Innovation Marketing Example

Sterlite is one of the leading telecom products manufacturers in India across 3G and 4G networks. It is offering optical fiber cable (OFC), opgw cables, transmissions solutions, system integration thus empowering digital India. The tech innovation marketing video shows how Sterlite Tech smart city solutions are transforming everyday living by delivering smarter networks.

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Bridgestone NanoPro Tech Innovation Video
Type : 3D Tech Innovation Marketing Example

The Bridgestone Group will continue to advance innovative technologies with a strong commitment to supporting global communities. NanoPro-Tech is a fundamental technology for a wide range of Bridgestone tires, such as passenger tires, motorcycle tires,truck & bus tires, and aircraft tires. The tech innovation marketing video explores working principle of Bridgestone NanoPro Tech and its benefits.

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IBM Watson IoT Tech Innovation Video
Type : 2D Tech Innovation Marketing Example

IBM Watson IoT Platform is designed to simplify cognitive IoT development to help you harness the full potential of the Internet of Things. It offers you the tools and services you need to connect, manage, analyze and secure IoT devices and data using cognitive APIs, Weather Company data, blockchain and more. Their IoT solutions help you build specialized, integrated solutions to solve your industry and business challenges. The IBM IoT tech innovation marketing video shows how turn devices into points of transaction and values understand usage patterns and seamlessly manage logistics and physical assets.

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Office Depot Tech Innovation Video
Type : Typography Tech Innovation Marketing Example

Office Depot, Inc. is an American office supply retailing company headquartered in Boca Raton, Florida, United States. There in-store consultation and tech support includes the connection of PC to the internet and overview of PC and software functions. The biometrics tech innovation marketing video shows how Office Depot takes care of your Computer systems.

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Ark Tech Innovation Video
Type : 2D Tech Innovation Marketing Example

ARK is a leading investment manager focused on disruptive innovation that is changing the way the world works. It identifies large-scale investment opportunities resulting from technological innovations such as robotics, big data, machine learning, blockchain, cloud computing, energy storage, and DNA sequencing. The tech innovation marketing video shows how ARK Invest believes in delivering promising fintech opportunities.

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Nuance Tech Innovation Video
Type : 2D Tech Innovation Marketing Example

Nuance Voice Biometric solutions eliminate the need for passwords, PINs and security questions. Their solutions allow customers to authenticate with their voice, by speaking a passphrase. It enables enterprises to add an unmatched level of security to conversations happening on the web site, within messaging apps and even via SMS, allowing their customers to be automatically authenticated by saying a simple voice passphrase. The animated tech innovation marketing video shows how Nuance can help you deliver a secure and effortless customer experience.

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Microsol Tech Innovation Video
Type : 3D Tech Innovation Marketing Example

Microsol is a cogeneration solution for micro-industries in developing nations that aims to provide access to energy innovation to provide electricity, heat and drinking water to a village. Microsol is based on the principle of cogeneration of electricity and heat, applying a new approach to a technology which is already widespread solar thermodynamics. The solution focuses its constraints on the design of thermal storage which only uses environmentally-friendly products. The 3D tech innovation marketing video shows how Microsol can provide access to electricity which is reliable, efficient and inexpensive.

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NEMESYS Tech Innovation Video
Type : 2.5D Tech Innovation Marketing Example

The NEMESYS Smart Grid is an efficient way to manage electricity that uses information technology to optimise the production and distribution of electricity with the aim of improving the balance of supply and demand between producers and consumers. The 3D tech innovation marketing video shows how NEMESYS is enabling electricity and utility operators to perform intelligent analysis and management of electricity services for powerful, smarter grids.

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Direct Tech Tech Innovation Video
Type : Motion Graphics Tech Innovation Marketing Example

Direct Tech provides businesses with solutions that keep their IT infrastructure in tact. We plan, develop and manage the IT infrastructure necessary to support business agility. The tech innovation marketing video shows how Direct Tech data backup solution can help you keep business running smoothly.

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Infosys Tech Innovation Video
Type : Typography Tech Innovation Marketing Example

The Infosys Robotic Process Automation delivers cutting edge automation and robotics and is a clear trendsetter, achieving process perfection by infusing intelligence into automation.By blending automation and artificial intelligence, Infosys delivers an innovative business process service stack. The tech innovation marketing video illustrates that Infosys Robotic Process Automation can be implemented rapidly and that it ensures quick ROI.

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Making of a Video : View the Process of Making Google Allo's Video

wiMan WiFi Technology Innovation Video
Type : 2D Tech Innovation Marketing Example

wiMAN is an Italian startup focused on providing local businesses with network solutions. Essentially, it’s a router which comes pre-configured to your liking and lets you set it up in under a minute. All you need is a wiMAN router which connects to a DSL modem. After you set everything up, you have to register the router and you’re good to go. One of the best features that wiMAN provides its business users with is the analytics tool which works in conjunction with information provided by facebook. The animated tech innovation marketing video shows how wiMAN can let you monitor all the usage, to help you know who spends most of the time on your network.

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Optimal+ Big Data Technology Innovation Video
Type : 2D Tech Innovation Marketing Example

Optimal+ big data software leverage deep product analytics that measurably improve quality, yield, and productivity for semiconductor and electronics brand owners and their suppliers. Their enterprise-grade big data software is used by companies in these industries to collect, verify and analyze all of their product data and to ensure their products meet all of the quality, reliability and functionality requirements their customers demand. The tech innovation marketing video describes how Optimal+ enables engineers to harnesses clean Big Data sets and rules-based analytics quickly and decisively.

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TEOCO Technology Innovation Video
Type : Infographic Tech Innovation Marketing Example

TEOCO’s Business Analytics portfolio provides a granular view of network and business transactions, enabling CSP’s to increase revenues, margins, subscriber value and profitability. Their business analytics solutions cover cost management, routing management and financial analytics. The animated tech innovation marketing video shows how TEOCO can help you identify ways to reduce costs and optimize resources.

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AMEX Technology Innovation Video
Type : 3D Tech Innovation Marketing Example

American Express is an American multinational financial services corporation headquartered in New York City. As technology evolves, American Express is developing new and innovative ways to pay that are safe, fast, and convenient. The tech innovation marketing video shows how AMEX provides payment options specifically EMV chip card, contactless and mobile NFC technology.

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iFourZero IIoT Technology Innovation Video
Type : Motion Graphics Tech Innovation Marketing Example

FOURZERO enables machine manufacturers to take their place in the world of Industrial Internet and be aligned in for the 4th industrial revolution by integrating IIoT in their systems. They send the big data generated by your customer ’s machine to the cloud in the most secure and fastest way. The collected data provides you better insight about your products and how your customers operate it. The tech innovation marketing video highlights how iFourZero can help you improve your product design and service model and generate new revenue sources.

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Teradata Technology Innovation Video
Type : Typography Tech Innovation Marketing Example

Teradata offers big data solutions for retailers helping them boost performance by assembling the right components in a seamless, stable and sustainable way. It acquires data from various sources such as operational and functional systems, machine logs and sensors, Web and social and other to enable the capture and efficiently manage data. Their Big Data Analytics Tools can be used to access customer insights, models scenarios and otherwise do their jobs and manage the business. The tech innovation marketing video highlights how Teradata can help you harness and exploit the full potential of big data assets to create and increase business value.

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Unitech RFID Technology Innovation Video
Type : Typography Tech Innovation Marketing Example

Unitech offers a full-range of RFID solutions to simplify lengthy processes such as ordering, inventory management, delivery and stocking and reduce employee training time with the right tools. Their ultra-portable bluetooth companion scanners can send scans directly to your app or spreadsheet. They partner with a variety of software providers to create tailor-made solutions for businesses around the world. The tech innovation marketing video illustrates the various RFID readers offered by Unitech and how it can help users manage data in ever more innovative ways.

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ARZ Technology Innovation Video
Type : Typography Tech Innovation Marketing Example

ARZ TECH is a contract manufacturer specializing in plastic injection molding products. Their aim is to provide their clients with effective website solutions while being a true partner dedicated to helping you reach your long-term business goals. The animated tech innovation marketing video shows how ARZ TECH is expertise in manufacturing plastic injection molding products.

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Gleematic Technology Innovation Video
Type : 2D Tech Innovation Marketing Example

Gleematic robots mimic mouse clicks and keyboard strokes of human-workers, to carry out processes using business application systems. They can perform cross-application processes like taking data from one system, entering it into another and then generating reports.The tech innovation marketing video shows how Gleematic robots enable fast,cheap and accurate completion of routine tasks.

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3YOURMIND Technology Innovation Video
Type : 2D Tech Innovation Marketing Example

3YOURMIND provides 3D Printing Software Solutions for Industry, for 3D Service Providers and for Consumers. Users can upload their 3D file, which is automatically repaired, to achieve a better print. The user can compare prices of various 3D printing services, and choose from different materials. Experienced 3D printing consultants assist businesses in all matters relating to 3D printing solutions. The tech innovation marketing video shows how they can help you setup and implement 3D printing technologies and maximize profit.

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WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR MARKETING :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above tech innovation video marketing examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above tech innovation video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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