20 Stunning Product Launch Video Examples

In Video Production

Product launch video is being used by companies to launch or market their product. A great video included in a product launch strategy makes it brilliant. The tone and style of video can be as per your customer base such as promo, teaser, explanation, feature rich etc. A great start is by looking at what are other marketers creating for their companies.

A product launch is the process of launching a new product in the market for sale and is designed to create awareness of the product. Also, a product launch refers to a process carried out with the help of videos, events and more to showcase the key features of the product.

In this article we look at 20 Stunning Product Launch Video Examples that are on the spot. Watch these videos to get ideas for marketing your product launch. Here we go :


Logitech Product Launch Video
Category: Consumer Electronics Product Launch Example

Logitech is a world leader in products that connect people in a natural, intuitive way to the digital experiences they care about. It develops their products with a powerful blend of artistic design, surprising science, and innovation driven by consumer insight. Under a number of different brands, the company offers PC peripherals, cases and keyboards for tablets, equipment for gamers, mobile speakers and earphones for music and sports enthusiasts and entertainment and control products for the home. The product launch video shows how Logitech can make scrolling through long webpages faster and easier.

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NVIDIA GRID Product Launch Video
Category : Virtual GPU Solutions Product Launch Example

NVIDIA GRID and GPU virtualization delivers visually demanding applications from either on-premise or cloud-based virtualized servers. It’s Virtual Apps and Virtual PC provide a great user experience for every modern business application, including Microsoft Outlook, Office 2016, web browsers, Adobe Photoshop, and the Windows 10 operating system. It can fully reap the benefits of virtualization while ensuring that their users have the tools they need to be productive. The NVIDIA GRID product launch video introduced a new product, the GRID vGPU.

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GE Lighting Product Launch Video
Category : Electronic Manufacturing Product Launch Example

GE Lighting are bringing the future to light through a new generation of lighting that is as different from Edison’s first light bulbs as smartphones are from the first telephones. It innovating ultra-efficient, high-quality and affordable LEDs for every socket and every room in the home. Plus, it is unleashing the ultimate living experience through a suite of connected lighting products that enable homeowners to do more, be better and connect simply. The GE Lighting product launch explainer video gives an overview of advanced energy technologies like LED and solar with networked sensors and software to make commercial buildings and industrial facilities more energy efficient and productive.

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Google One Pass Product Launch Video
Category : Online Store Services Product Launch Example

Google One Pass in an online store developed by Google for publishers looking to sell subscriptions to their content. One Pass offers the ability for publishers of any size, from large mainstream media companies to independent publishers, to sell their content through Google’s service. The content is made available through both the Internet and Android mobile devices. The product launch video shows how Google introduced an unique way to allow the publishers to focus on what they do best and not worry about the hassle involved in building an online store.

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Adidas Ultra Boost Product Launch Video
Category : Sporting Goods Product Launch Example

The Adidas Ultra Boost is a popular running sneaker from adidas. The running shoe raise the bar for that best-run-ever feeling. Built with ultra-cushioned boost, the revolutionary midsole returns energy from your footstrike to propel you forward. A cage-free adidas Primeknit upper adapts to your foot through the gait cycle and delivers a clean, minimalist feel. The launch video displays Ultra boost at the ultimate running shoe that delivers a light, cushioned and energy packed experience.

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LIMS Accelerator Product Launch Video
Category : Pharmaceutical Product Launch Example

With LIMS Accelerator, leading pharmaceutical companies are reducing time spent on managing samples and their data. Their labs are working faster while improving both accuracy and quality. LIMS is helping them eliminate manual data entry for a more agile testing network and to enable a harmonized processes from lab to lab. The product launch explainer video represents LIMS Accelerator as a tool that boosts lab efficiency.

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WAVE Air Purifier Product Launch Video
Category : Home Appliance Product Launch Example

The WAVE air purifier concentrates on a four-pronged approach to purifying the air, water, ventilation and energy aspects of any building. It draws on the UV technology favored by hospitals and sterile medical facilities and It utilizes smart sensing technology that continually samples the air, causing it to begin purification when increased levels of contaminants are detected.The 3D launch video highlights how The cutting-edge, green air purifier by WAVE is unlike any others in providing the best living environment for users.

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Flowater Product Launch Video
Category : Health and Fitness Product Launch Example

Flowater is an innovative water filtration system that is working to rid the world of plastic water bottles by providing high quality filtered water in public spaces such as schools and public parks. Using the newest technology in water Refill Stations, they produce water that tastes and hydrates better than anything in a single-use bottle, delivered into your reusable bottle. The 3D product launch video displays how Flowater is revolutionizing the way people drink water while eliminating plastic bottle waste from the planet.

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Danfoss Micro Plate Heat Exchanger Product Launch Video
Category : Supply and Service Product Launch Example

The Danfoss plate heat exchanger range consists of both brazed and gasketed plate heat exchangers for district heating and cooling applications.The unique plate design means your district heating application can even be individually re-calibrated to match your specifications so you choose what’s best for your network.The 3D product launch video shows how Danfoss delivers strong tangible results with its Micro Plate Heat Exchanger.

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Aquanta Water Heater Product Launch Video
Category : Electronic Manufacturing Product Launch Example

The Aquanta retrofittable water heater controller brings your electric or gas water heater out of the basement and into the palm of your hand to heat water only when you need it. The smart-home enabled water heater controller, can also help you save money on your energy bill. It’s autonomous learning function matches water heating with usage patterns and you can operate via a remote dashboard.The launch video shows how Aquanta offers a nest-like control for water heaters.

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Making of a Video : View the Process of Making Google Allo's Video

Cochlear Kanso Product Launch Video
Category : Medical Devices Product Launch Example

Unlike most hearing aids and current cochlear implant sound processors that are worn on the ear, Kanso is a small, off-the-ear hearing device that provides a discreet hearing solution and delivers the same hearing experience as a behind-the-ear sound processor. The Kanso Sound Processor features a single on/off button with no cables so it is easy to use. It is worn on the user’s head with nothing behind the ear, adding greater comfort for those with glasses, and it can be easily hidden under or blended within a user’s hair. The product launch video shows how The Kanso Sound Processor provides a distinctly new way for cochlear implant users to hear.

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BoAt Rockerz 600 Product Launch Video
Category : Electronic Gadgets Products Launch Example

The Rockerz 600 by boAt, is truly the wireless headphones of the future. You can pause/play, change tracks, adjust the volume and even answer calls with a simple tap of the ear cup.Feel the HD Sound Quality with Super Extra Bass. Made for today’s heavy-hitting bass lines and dropping beats, Rockerz 600’s super extra bass technology delivers powerful, clear bass sound where it’s hard to find in its class Bluetooth headphones. The launch video demonstrates Rockerz 600 as a clutter-free, seamlessly integrated design for instinctive use.

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Advent Portfolio Exchange Product Launch Video
Category : Asset Management Product Launch Example

Advent Portfolio Exchange is an integrated portfolio and client management solution that puts everyone in your firm, from executives to portfolio managers to operations on the same platform. Deployed in the cloud or on site, APX centralizes all your portfolio, client and prospect marketing data on one platform. The product launch video shows how People can get the information they need quickly, with customizable dashboards, a vast report library and robust custom reporting capabilities, with APX.

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Eurex Clearing ISA Direct Product Launch Video
Category : Markets Services Product Launch Example

Eurex Clearing is a central counterparty clearing house and a world leader in risk management and post-trade services, ensuring safer markets. The ISA Direct model combines elements of a direct clearing membership and the traditional service relationship in client clearing tailored specifically for the buy side. It opens up a new principal client relationship between buy side clients and the CCP, with the regular Clearing Member acting as a Clearing Agent, providing a variety of mandatory and optional service functions. The product launch video shows how ISA Direct allows you to benefit from integrated models and services.

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Dalmia Cement Product Launch Video
Category : Building Materials Product Launch Example

Dalmia Cement is a leader in cement manufacturing. Their cement plants in India have grown manifolds in terms of capacity and they are also acquiring some new plants to increase the volume and expand further. Apart from world-class cement manufacturing plants in India, what makes them unique as a cement manufacturer is their constant ability to innovate. On the key efficiency parameters, they have generated inexpensive and eco-friendly captive power for their plant. This power is wheeled through the State utility transporter for consumption at the plant. The 3D launch video introduces Dalmia cement as a pioneer in their industry.

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TRIAX TDX Product Launch Video
Category : Electronic Instruments Product Launch Example

TRIAX is an international supplier of innovative, high-tech solutions for the reception and distribution of video, audio and data signals. The company’s products and solutions are used by broadcasters, cable operators, local closed networks and domestic dwelling.TRIAX TDX offers revolutionary IP pool technology that simplifies the setting up and handling of headends. The product launch video shows how TRIAX’s TDX technology makes the input and output modules mutually independent.

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Soluto Product Launch Video
Category: Device Protection Product Launch Example

Soluto is an anti-frustration software that helps each user learn and do new things with the devices and services they use based on their behavior and interests. They engage with their users in different ways by sending them helpful info at the right time or connecting them to one of our tech experts to guide them through it. The animated product launch video shows how Soluto is empowering people to get the most out of their technology.

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Coverity Test Advisor Product Launch Video
Category : Software Analysis Products Launch Example

Coverity’s automated test optimization solution, Test Advisor, enables developers to test smarter and faster by prioritizing which tests must be re-run based on the impact of change. The animated product launch video portrays how Test Advisor integrates seamlessly into your existing build and test processes and provides meaningful results that ensure shorter test cycles and faster time to market.

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ResMan Product Launch Video
Category : Property Management Software Product Launch Example

ResMan is the fastest growing property management software solution in the multifamily industry, providing easy-to-use automation tools that improve operational effectiveness and productivity for Conventional and Affordable Housing Property Management. Built on a single platform, ResMan provides a highly intuitive solution to meet both operational and accounting needs for the multifamily owner or operator. The animated product launch video shows how Resman delivers an intuitive software and industry-leading customer experiences.

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Bullion Bitcoin Product Launch Video
Category : Digital Payment System Products Launch Example

Bitcoin is a decentralized digital currency controlled by a massive open-source network of people. Miners create bitcoins using computers to solve complex mathematical algorithms. The Bullion Bitcoin exchange allows sophisticated investors to trade gold bullion and bitcoin. Bullion Bitcoin fixes the price of gold in bitcoin terms twice a day. The product launch video shows how Bullion Bitcoin enables you to buy gold with Bitcoin quickly easily and with no barriers.

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Following types of product launch videos most commonly used :

  • Software Tool Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above advertisement examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

  • With the above Product Launch Video Examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these Product Launch Videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

    We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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