The web is ever changing and evolving. The amount and type of content found on the web is also continually growing and changing with new, fresh ideas. How can you set your message apart from the rest? i.e. Videos. More specifically: Explainer Videos. An explainer video grabs the viewer’s attention with one to two minutes of content explaining a product, business or idea. It answers basic questions, rather than requiring your audience to read text content on your website. Explainer videos are engaging and fun, with an informative, clear message that can quickly be consumed by the audience. Even an apple doesn’t sell if it isn’t RED, then why compromise on the visual impact of your animated explainer video that needs to make a long lasting impression?
This article highlights 20 Marketing explainer examples that are awesome to watch and created impact for their specific marketing objectives. Learn from these great example videos to create an engaging marketing explainer video for your business. Here we go, enjoy the article :
Reddit Marketing Explainer Video
Category : Social Media & News Marketing Explainer Example
Get the latest and newest news, trends, and memes on the Internet first on Reddit. Whether you’re into movies or space travel, coding or baking, world news headlines or Hollywood gossip, astronomy or astrology, you can instantly share your content and ideas with millions. The marketing explainer video shows how reddit connects people from all over the world.
Google Drive Marketing Explainer Video
Category : Cloud Storage Marketing Explainer Example
Google Drive is a file storage and synchronization service developed by Google, it leads the way to access and work on your files. More than a cloud storage, you can edit documents too. Your files in Drive can be reached from any smartphone, tablet or computer. So wherever you go, your files follow. The marketing explainer video uses 3D animation to provide a glimpse of Drive and its features.
ICT Marketing Explainer Video
Category : Manufacturing Execution Marketing Explainer Example
ICT’s MES solutions are provided as a suite of applications that combine visibility into real-time production status, traceability and genealogy of manufactured products. It performs analysis of production operations to identify trends and weakness, paperless management of production processes to reduce overhead and operator instruction in the form of schedules, recipes and, operating instructions. The marketing explainer video provides an overview of how ICT can help you integrate business critical information into your production process.
Efficiency Nova Scotia Marketing Explainer Video
Category : Energy Efficiency Marketing Explainer Example
Efficiency Nova Scotia is Canada’s first energy efficiency utility. Working with more than 100 local partners, they have helped 225,000 program participants complete energy efficiency projects saving. They wanted to spread out the word and start new conversation on how the Non-Profit body can help businesses. The marketing explainer video serves as a great intro to the idea and how they might help you achieve better business results.
TITAN Marketing Explainer Video
Category : School Management Marketing Explainer Example
TITAN is a scalable cloud school solution that makes school operations stronger, more effective and efficient. They provide simple, straight forward, yet comprehensive management and communications tools with a revolutionary and, all-inclusive subscription model improving operations in education. The marketing explainer video shows how TITAN can reduce workload and streamline school operations.
Access Marketing Explainer Video
Category : Supply Chain Marketing Explainer Example
Access is supply chain management software that can aid companies in decreasing costs, managing waste and enhancing production quality. One of the key features of this supply chain management software is its effective integration of sales and billing, and it also provides tools that can be easily integrated and configured for tracking your supply chain’s key performance indicators. The marketing explainer video shows how using Access helps businesses streamline their warehousing, production, planning and finances.
AT&T Marketing Explainer Video
Category : Telecommunications Marketing Explainer Example
AT&T Fleet Manager is a powerful web-based location and telematics solution that provides fleet managers with real-time and historical GPS-based information for efficient fleet management, including vehicle and driver performance, comprehensive mapping capabilities and an in-depth suite of configurable reports. The marketing explainer video explains how AT&T can mitigate risk by detecting and addressing current and anticipating future fleet management challenges.
Trippeo Marketing Explainer Video
Category : Expense, Travel Management Marketing Explainer Example
Trippeo is an expense and travel management solution that streamlines business trips with corporate travel management built right into the booking engine, so you can book according to your own needs without disrupting company protocol. Trippeo automates the expense process and offers a modern way to book business trips with an easy and mobile-first approach. The marketing explainer video displays how Trippeo is as good for your team as it is for your business when it comes to travel management.
Capgemini Marketing Explainer Video
Category : Supply Chain Marketing Explainer Example
Capgemini’s integrated supply chain management, planning & execution solution synchronizes all supply and demand plans with execution processes. They offer flexible, sustainable and technologically robust solutions to help you integrate your value chain, from suppliers to customers, based on their Integrated Planning & Execution model. The marketing explainer video details how an organisation can achieve better margins, cost reductions, and improvements to efficiency and working capital through Capgemini’s SCM tool.
Deloitte Marketing Explainer Video
Category : Management Consultancy Marketing Explainer Example
Deloitte Advisory brings together the full breadth of its capabilities into a comprehensive suite of solutions. It helps you to increase the performance of the extended enterprise and help your organization achieve your strategic business objectives. The beautifully crafted marketing explainer video shows how Deloitte’s Enterprise Risk Management can help you strategically manage corporate exposure to the action of third parties.
Planview Marketing Explainer Video
Category : PLM Marketing Explainer Example
Planview Product Innovation Lifecycle solution integrates innovation strategy with projects to meet revenue targets and apply resources to the most valuable opportunities. Planview’s product innovation solution streamlines your prioritization and planning process – simplifying your analysis of products and projects against criteria such as technical viability, financial impact, resource capacity. The marketing explainer video shows how Planview solution gives organizations visibility to make decisions with confidence.
Zoho Marketing Explainer Video
Category : Inventory management Marketing Explainer Example
Zoho Inventory is an online inventory management software that helps you manage online and offline orders and keep track of stock levels across multiple channels. It significantly reduces the troubles you face with multi-channel selling. Zoho Inventory integrates with Amazon, eBay, Shopify and Etsy, so your items, contacts and sales orders in these channels are imported automatically. This marketing explainer video shows how you can optimize purchases and inventory levels and get critical insights about your businesses anytime with ZOHO inventory.
Transition Technologies Marketing Explainer Video
Category : PLM Marketing Explainer Example
Transition Technologies PLM software offers comprehensive capabilities to help manufacturers with all phases of the product development lifecycle. It manages complex, cross-functional processes, coordinating the efforts of distributed teams to consistently and efficiently develop the best possible product. The marketing explainer video shows how their software can help you develop products that are competitive, cost-effective and high quality.
Teamleader CRM Marketing Explainer Video
Category : CRM Marketing Explainer Example
Teamleader is an integrated online tool that makes 3500+ European small and medium-sized enterprises work smarter with their CRM and Project Management solutions. The CRM software is user-friendly, affordable, time-saving and tailored to profit your business. CRM’s should be easy to work with, and that message is clearly conveyed with this Teamleader marketing explainer video.
GreenPages Marketing Explainer Video
Category : CMaaS Marketing Explainer Example
Introducing GreenPages CMaaS Infrastructure and Operations platform. It is an Enterprise-class management of physical, virtual and cloud resources through a single pane of glass portal. The cloud marketing explainer video shows how Greenpages can reduce hardships of cloud management by equipping you with enterprise-class management solution.
Archdesk Marketing Explainer Video
Category : Construction Management Software Marketing Explainer Example
Archdesk is an all-in one solution for the construction industry. Archdesk will help you manage and scale your business with advanced access control, custom procedures and advanced insights. The brilliantly crafted marketing explainer video shows how Archdesk can eliminate the obstacles faced in the construction process.
KPIT Marketing Explainer Video
Category : MES Marketing Explainer Example
KPIT combines extensive manufacturing industry experience and manufacturing execution systems expertise to deliver stellar MES solutions for businesses. Their solution seamlessly integrates with PLM, ERP and shop floor through preconfigured adapters to improve asset utilization and reduce production time. The marketing explainer video details how KPIT can help your business achieve manufacturing excellence by providing real-time visibility and higher control over all manufacturing operations.
Azavista Marketing Explainer Video
Category : Event Management Marketing Explainer Example
Azavista is an all in one event management solution that solves the long-standing frustrations of corporate event and conference professionals. The software executes successful events simple and affordable. Their event management solution improves event experience, streamlines event planning, and provides data-driven reporting. The marketing video explainer demonstrates how Azavista can help you grow, track and boost your event’s performance.
Holvi Marketing Explainer Video
Category : Financial Services Marketing Explainer Example
Holvi combines everything a modern entrepreneur needs in one digital business account. The useful built-in business apps like paperless bookkeeping and invoicing will help you to focus on your core competences again. Holvi does all the daunting tasks and be a Maker and Doer again. The marketing explainer video looks simple and crisp with abstract 3D animation and compelling narration.
IBM Marketing Explainer Video
Category : Cloud Security Marketing Explainer Example
Cloud security from IBM enables your business to innovate, improve defenses and improve risk. Enterprise cloud adoption requires a structured approach to security. Cloud data security is a top priority, whether your cloud is on-premises, off-premises or a hybrid. The finely crafted animated marketing video explainer is sure to keep viewers engaged while providing all the knowledge about IBM’s cloud security.
WE CAN CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above Marketing explainer examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above Marketing explainer examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.