Marketing campaign is defined as a series of activities used in marketing a new or a changed product or service. Marketing campaigns are designed with different goals in mind that include building a brand image, introducing a new product or increasing sales of a product already on the market using various methods.
For marketing their campaigns, companies are using video marketing to inform and educate new prospects about the need and how their solution is a right fit.
In this article we look at 20 marketing campaign that are on the spot. Watch these marketing campaign examples to get ideas for marketing your own internet security offering. Here we go :
Apple Marketing Campaign Video
Category : Consumer Electronics Marketing Campaign Example
Apple is one of the best addition to the world of technology. The company has come up with different ways to grab attention, online as well as offline. The successful marketing campaign video illustrates its health application called ‘Mindfulness’, tells people to calm themselves down. As someone rightly said a calm mind is an ultimate weapon against challenges, so just relax.
IBM Marketing Campaign Video
Category : Computer Manufacturing Marketing Campaign Example
IBM Cloud Professional Services is one of the first to provide automated patch management, using an extensive library of patterns. IBM’s Services removes the bottlenecks that result from manual setups of middleware provisioning, with full automation across infrastructure and middleware, and vastly reduced IT workloads, errors and costs. The successful marketing campaign video describes in detail how IBM’s services can help you ease your business complications.
Capgemini Marketing Campaign Video
Category : Business Management Marketing Campaign Example
Capgemini’s integrated supply chain management, planning & execution solution synchronizes all supply and demand plans with execution processes across your supply chain, allowing you to read and react based on customer demand and actual sales. They offer flexible, sustainable and technologically robust solutions to help you integrate your value chain, from suppliers to customers, based on their Integrated Planning & Execution model. The successful marketing campaign video highlights how organizations can achieve better margins, cost reductions and improvements in efficiency and working capital through SCM tool.
Facebook Marketing Campaign Video
Category : Social Media Marketing Campaign Example
This Facebook marketing campaign was made to make people aware of the new way of building their brand. The objective of this was to help every business or an individual to reach the right people and maximize awareness for their brand. The marketing campaign video talks about how each one of us can build up any brand by just advertising our products on Facebook.
Cognex Marketing Campaign Video
Category : Logistics Marketing Campaign Example
Cognex Logistics solutions helps distribution centers to increase productivity and reduce labour costs is greater than ever. One way distribution centers achieve this goal is by upgrading to digital reader technology that delivers increased read rates. Cognex barcode readers offer solutions for many logistics applications, such as those used in automated sorting, hand sorting, and bulk sorting. The integrated marketing campaign video show how Cognex solutions help companies cut costs, improve efficiencies and maximize.
Adobe Marketing Campaign Video
Category : Content Creation Software Marketing Campaign Example
Adobe’s Creative Cloud has all the softwares that a designer may need to get their work done with absolute perfection. All they need to do is get a membership and start working on their projects. The marketing campaign video showcases how Adobe can help designers, editors and other professionals achieve perfection in pretty much anything they do.
PayPal Marketing Campaign Video
Category : Payment Portal Marketing Campaign Example
PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like cheques and money orders. It lets you easily transfer money and make payments across the globe. The marketing campaign video shows how Paypal helps you accept various payment options easily and securely from your international customers.
Seedly Marketing Campaign Video
Category : App Marketing Campaign Example
Seedly is an expense management app that allows you to Import transactions automatically from banks and credit card accounts into Seedly. It automatically organizes your spending into categories like F&B, transport and bills, showing you where money is being spent. The marketing campaign video shows how Seedly can allow you to view all your bank account transactions in one place to help you efficiently manage expenses.
Shark Agent Marketing Campaign Video
Category : CRM Software Marketing Campaign Example
Shark Agent is a real estate CRM & transaction management software. It helps agents manage clients from start to finish. It does everything from holding leads and clients information till the paperwork. The power of Shark Agent Workflow Platform lies in its flexibility to handle everything from the most common systems to more sophisticated, conditional based workflows for your entire team, making your brokerage or personal practice more productive and efficient. The marketing campaign video highlights how Shark Agent CRM can simplify real estate business.
Siignia iid Marketing Campaign Video
Category : NFC Marketing Campaign Example
Siignia’s iid is a stylish piece of jewellery which, when read by someone’s phone, displays your digital business card. Using iiD revolutionizes the way one can exchange contact details with clients, business partners and even friends. It makes the paper business card a thing of the past because put simply, it’s easier, faster and it works better. iid lets you update your contact details immediately online or with our easy-to-use app, meaning they’re never out of date. It also allows you to adjust which of your details and/or social networks your contacts can see. The marketing campaign video gives a brief idea how the wearable technology works.
MediaScouting Marketing Campaign Video
Category : Software Marketing Campaign Example
MediaScouting Broadcast is a versatile and powerful audio/video stream management and retrieval environment including cutting-edge technologies such as Automatic Speech Recognition, subject-based categories with advanced keyword search and metadata parsing from the Electronic Program Guide. The marketing campaign video incorporates powerful narration and business marketing tools that make the video stand out.
Sharestates Marketing Campaign Video
Category : Investment Marketing Campaign Example
Sharestates makes it easy for individuals & institutions to invest in quality real estate deals, as well as provide real estate developers & rehabbers with quick access to funding. It also gives access to investment properties that may have been previously inaccessible. Sharestates’ startup Marketing Campaign video shows how it is a quick source of capital for a shorter term loan or equity offering.
ServiceTitan Marketing Campaign Video
Category : Software Marketing Campaign Example
ServiceTitan is a cloud field management platform that offers marketing ROI and conversion tracking capabilities, that links every service request call to its eventual sale or missed opportunity. It also offers mobile solutions for field workers allows them to offer visual sales presentations in the field and process invoices and credit cards instantly. Other features include custom reporting, call recording, text messaging and dashboard. The marketing campaign video details how ServiceTitan can help you improve sales and increase customer satisfaction. integrated marketing campaign examples help you to get an idea for Marketing.
Enphase Marketing Campaign Video
Category : Energy System Marketing Campaign Example
Enphase Energy Management System combines solar, storage, and software that tracks your production and consumption: an all-in-one solar energy system that maximizes your savings while you’re busy living your life. The Marketing Campaign video provides an overview of how the Enphase brings energy generation, storage, control and management together into one complete solution, smarter and more connected than ever before.
Mintt Marketing Campaign Video
Category : HR Platform Marketing Campaign Example
Mintt is an innovative and highly effective pay-as-you-go online recruitment platform. Providing a fresh approach for organizations to recruit personnel without the need for costly recruitment agencies, Mintt utilizes the latest in web advertising, social media and video interviewing technologies to provide an end-to-end recruitment service that can reduce costs by over 40%. Mintt provides a fixed cost recruitment solution, fully available online, which makes the recruitment process fast, efficient and easy to manage without sacrificing the quality of candidates that you attract. The marketing campaign video shows how Mintt can be used for all sizes of business.
Crowdcube Marketing Campaign Video
Category : Investment Marketing Campaign Example
Crowdcube is a leading investment crowdfunding platform where you can handpick the businesses you want to back and invest anytime, anywhere. Crowdcube makes investing accessible, affordable and rewarding by enabling everyday investors to invest alongside professionals and venture capital firms in startups, early and growth stage businesses. The marketing campaign video gives an overview of the success of Crowdcube in the field of crowdfunding.
Omega Pharma Marketing Campaign Video
Category : Pharma & Biotech Campaign Marketing Example
Omega Pharma is a specialist in over-the-counter medicines and healthcare products. Omega Pharma markets health and personal care products to which the end-consumer has access without a medical prescription. With its innovative products, Omega Pharma aims to offer consumers the possibility of pursuing a healthy lifestyle and experiencing a better sense of well-being. The marketing campaign video gives a timeline of the enterprise and its achievements over time.
IMS One World Marketing Campaign Video
Category : HR Agency Campaign Marketing Example
One World is an innovative staffing and recruitment firm whose customized services help companies and staffing firms source talent for opportunities at home and abroad. Their Global Recruitment Services and Expatriate Services are tailor-made for every client’s needs, which is a blend of traditional recruitment services and creative solutions to gain a foothold in the market and helps them mobilize their human resource value chain. The stunning marketing campaign video explains what IMS stands for and their unique approach.
SBDA Marketing Campaign Video
Category : Banking Platform Marketing Campaign Example
SBDA Customer Insight is a сustomer-centric banking marketing platform. SBDA’s Customer Insight turns raw banking data such as transactional histories, into targeted marketing and customer relationship management with a platform that marketers and product managers will love to use. It enables them to select customers by their real-world activities to make banks campaigns highly personalized. The marketing campaign video provides an end-to-end solution for coordinating the campaign with other specialists needed and for launching it in a few minutes.
mailPlants Marketing Campaign Video
Category : Email Service Campaign Marketing Example
MailPlants is an email service provider focused on delivering an intuitive tool that is easy to use for marketers of all levels. While their focus is on mobile optimization, they are dedicated to providing the email marketing features that enable their clients to achieve the results they expect from their valuable email campaigns. The successful email marketing campaign video shows features and benefits of MailPlants.
WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR OFFERING :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above examples of marketing campaign videos are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above marketing campaign videos, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these animation videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.