Animated branding tells your customers what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. It gives you a major edge in increasingly competitive markets.
In this article we look at 20 animated branding video examples that are on the spot. Watch these animated branding video examples to get ideas for marketing your own offering. Here we go :
Kareo Animated Branding Video
Category : Medical Technology Animated Branding Example
Kareo is a cloud based medical technology platform used by thousands of physicians across the USA. The company offers services and products like electronic health record (EHR) management, medical billing services, medical practice management software. Kareo’s EHR system is used by a variety of medical specialties which includes mental health, family medicine, cardiology and more. The animated branding video shows how Kareo helps practitioners save time and help patients by using the Kareo Platform.
Baskin Robbins Animated Branding Video
Category : Business Marketing Animated Branding Example
Baskin-Robbins became the pioneer in ice cream marketing. The company became the first to create the ‘ice cream experience’ with the aid of making it a fun to visit Baskin-Robbins stores. The ambiance of the shops and the friendliness of the group of workers supplemented the subject, which allowed clients to sample as many flavors as they wanted earlier than making their final preference. How Baskin-Robbins is identified as a brand name and the way it became that big is depicted in animated branding video.
Barney & Barney Animated Branding Video
Category : Insurance Company Animated Branding Example
Barney & Barney is one of the nation’s leading insurance brokerages, offering a comprehensive line of risk management and employee benefit solutions. The Barney & Barney Foundation is committed to giving back and to provide for those in need, support our youth, advance the arts and protect the environment. They deliver high-quality service, cost-effective risk management and employee benefits for businesses and individuals. The animated branding video introduces the core values of Barney & Barney.
Johnson’s Baby Animated Branding Video
Category : Beauty Product Company Animated Branding Example
Johnson’s Baby is an American brand of baby cosmetics and skin care products owned by Johnson & Johnson. Johnson’s products are specially formulated and clinically proven safe and effective for baby’s delicate skin. The amazing animated branding video of Johnson’s product the Bubble Baby Bath & Wash is shown in a compelling narrative format.
Fujitsu Animated Branding Video
Category : Electronics Company Animated Branding Example
Fujitsu’s brand promise, “shaping tomorrow with you”, is about shaping the future of society and business. It describes Fujitsu’s way of doing business, building on long-term relationships between customers and society. It works with stakeholders, using experience and the power of ICT to contribute to client’s success and to the future of society. The animated branding video of Fujitsu “shaping your future” makes a promise and how its every step is the basis of all its activities worldwide.
Nestle Animated Branding Video
Category : Food Production Company Animated Branding Example
Nestlé is one of the largest food and beverage company in the world. They have more than 2000 brands ranging from global icons to local favorites, and are present in 191 countries around the world. Its Quality Management System is the platform that is used globally to guarantee food safety, compliance with quality standards and create value for consumers. The animated branding video illustrates that Nestle is determined to surpass themselves in assuring the quality of their products.
Amplifon Animated Branding Video
Category : Healthcare Technology Animated Branding Example
Amplifon is a Global distributor, of fitting and personalization of hearing aids for people with hearing impairment. By choosing Amplifon as your hearing care provider, you choose to be cared and looked after by qualified and experienced Audiologists who can help change the way you listen to the world around you. If you’ve just started to notice changes in your hearing, Amplifon will be there for you every step of the way. The animated branding video demonstrates how Amplifon is the perfect solution for people with hearing problems.
Sensis Animated Branding Video
Category : Business Marketing Firm Animated Branding Example
Sensis is Australia’s number one marketing services company. The Sensis purpose is to engage consumers with businesses and today delivers on that promise through its leading digital consumer businesses, search engine marketing and optimization services, website products, social, data and mapping solutions and through its digital advertising agency. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. The animated branding video talks about the capabilities of Sensis as a marketing platform.
ICF Animated Branding Video
Category : Consulting Firm Animated Branding Example
A consulting and technology service provider to government and business customers around the sector, ICF has grown to be one of the most trusted and admired consulting brands in the sectors it serves. ICF ’s positioning centered on ‘makes big things possible’ for its customers. The animated branding video shows ICF’s belief that to make big things possible, small details need to happen first.
Botpod Animated Branding Video
Category : Reputation Management Animated Branding Example
Botpod provides a powerful online reputation management tool designed to monitor your company’s online reputation. Deploying a cutting-edge automated brand monitoring interface suitable for any size business to monitor their online chatter and control their online reputation. The animated branding video shows how Botpod helps manage brand and reputation according to company profiles.
Burger King Animated Branding Video
Category : Food Production Company Animated Branding Example
Founded in 1954, Burger King is one of the largest fast food hamburger chain in the world. Every day, more than 11 million guests visit Burger King around the world which is why in their animated branding video they integrate their USP with unique animation highlighting their high-quality, great-tasting and affordable food.
Starbucks Animated Branding Video
Category : Food and Beverage Production Company Animated Branding Example
Starbucks has placed itself on the market as a highly reputed brand. It has received an aggressive gain over consumer pride because it has developed its positioning strategy primarily based on the patron and provide the utmost facility in terms of layout, furniture to the music. The animated branding video of Starbucks aims to teach its clients about the fine coffees and feel the smell of the dark roasted coffee.
Ziegler Animated Branding Video
Category : Finance Management Animated Branding Example
Ziegler is a privately held investment bank, capital markets, wealth management and proprietary investments firm. Specializing in the healthcare, senior living, education and religion sectors, as well as general municipal and structured finance, enables them to generate a positive impact on the communities they serve. The animated branding video highlights the community-oriented aspect of the financial services firm, Ziegler.
Sealy Mattress Animated Branding Video
Category : Technology Innovation Animated Branding Example
Sealy is an American brand name in the mattress market. For the past many years, Sealy has been at the forefront of mattress technology. It has leveraged its experience and innovations to provide technology that delivers deep, targeted support right where people need it. It claims to go above and beyond industry standards to ensure the mattress will last for years to come. The animated branding video introduces the Sealy Hybrid mattress in a captivating animation.
Experis Corporate Animated Branding Video
Category : Workforce Solution Animated Branding Example
Experis, a ManpowerGroup company, specializes in placing top talent in IT, Finance, Engineering, and other industries. Experis offices are located all across the United States and far beyond its borders, with a global footprint that spans over 80 countries. The animated branding video shows how Experis connects people to jobs, training, and tools that enable them to support themselves, build a sense of pride and contribute to the community.
FGV Company Animated Branding Video
Category : Agriculture Business Animated Branding Example
Felda Global Ventures Holdings Berhad (FGV) is Malaysia’s leading global agribusiness and is the world’s largest producer of crude palm oil (CPO). The company operates in more than 10 countries across Asia, North America and Europe. Its sustained success and achievements can only come from respect for people as well as the environment, which is the main source of their business. The animated branding video talks about the effective outlook of FGV.
Credential Animated Branding Video
Category : Wealth Management Animated Branding Example
Credential Financial Inc. is a wealth management provider and offers credit unions and independent investment firms a range of products and services. The company empowers positive growth through wealth management leadership, valued advice and outstanding service. The animated branding video demonstrates how Credential Finance delivers sustainable financial strength.
Penguin Animated Branding Video
Category : Book Publishing Company Animated Branding Example
Penguin Random House is considered one of the world’s biggest e-book publishers, it took a brand identification that reflects the merged corporation’s values, desires, and strengths. The visual connection between the word mark and every publishing symbol create a mutually enhancing and reinforcing brand identification for each. The animated branding video mentions how the diverse mergers and affiliations of Penguin over the years and their impact on the brand.
DuPont Animated Branding Video
Category : Food Production Company Animated Branding Example
DuPont believes it’s far critical to foster functional communicate and coordinated actions among all stakeholders around the sector. It believes that a holistic method, throughout the complete, supply chain, is needed to satisfy the demand for meals, food, gas, and materials while shielding the environment and assuring everyone gets access to nutritious meals. DuPont’s animated branding video describes its Sustainable Food assertion and the solutions for extended agricultural productivity and improving food quality.
InnJoo Animated Branding Video
Category : Business Service Animated Branding Example
InnJoo is a technical startup born with internet DNA. Its internet journey was started by joining hands with the largest e-commerce sites in the region. Based in Dubai, InnJoo became the fastest-growing company by providing smart devices as well as software services in the MEA area. The animated branding video how InnJoo is committed to bring premium quality, optimized software and best user experience to end users.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above animated branding video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above animated branding video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.