Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
In this article we look at 20 Stunning Animated Branding Video Examples that are on the spot. Watch these brand videos to get ideas for marketing your own brand. Here we go :
Nike + SNKRS App Branding Video
NIKE is a worldwide leader in the design, marketing and distribution of athletic and sports-inspired footwear, apparel, equipment and accessories. The Nike + SNKRS App lets you Explore, buy and share the best of Nike sneakers. From iconic classics to the latest releases, Nike+ SNKRS has insider access on the latest, including launches, drops, and the stories behind all your favorite sneakers. The creative animated branding video of Nike’s App shows how you can fulfil your retail needs on the go.
Jola Animated Branding Video
Jola’s global team presents an unparalleled knowledge of the home decor and real estate industry. Because of their expertise in the home decor and real estate space, they offer original and elegant executions for any business-to-business need, ranging from stand-out marketing innovation to state-of-the-art web development and everything in between. The animated branding video shows how Jola reinvents brand communication at every touchpoint like advertising campaigns, catalogs, mobile sites, e-commerce, digital conversion optimization, and more.
Barney & Barney Animated Branding Video
Barney & Barney is one of the nation’s leading insurance brokerages, offering a comprehensive line of risk management and employee benefit solutions. The Barney & Barney Foundation is committed to giving back and to provide for those in need, support our youth, advance the arts and protect the environment. They delivers high-quality service, cost-effective risk management and employee benefits for businesses and individuals. The animated branding video introduces the core values of Barney & Barney.
Reebok Branding Video
Reebok is a leading retail brand that specializes mainly in sports clothing and accessories. See how the Reebok ZPump Fusion fits to your foot like no other shoe before it. The Pump technology locks you in for a custom fit. The seamless and lightweight compression sleeve fuses the Pump technology to your foot. The Reebok 3D animated branding video shows how ZRated outsole provides ultimate handling and control into and out of turns.
Amplifon Animated Branding Video
Amplifon is a Global distributor, of fitting and personalisation of hearing aids for people with hearing impairment. By choosing Amplifon as your hearing care provider, you choose to be cared and looked after by qualified and experienced Audiologists who can help change the way you listen to the world around you. If you’ve just started to notice changes in your hearing, Amplifon will be there for you every step of the way. The animated branding video demonstrates how Amplifon is the perfect solution for people with hearing problems.
Sensis Animated Branding Video
Sensis is Australia’s number one marketing services company. The Sensis purpose is to engage consumers with businesses and today delivers on that promise through its leading digital consumer businesses, search engine marketing and optimisation services, website products, social, data and mapping solutions and through its digital advertising agency. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. The animated branding video talks about the capabilities of Sensis as a marketing platform.
Botpod Animated Branding Video
Botpod provides a powerful online reputation management tool designed to monitor your company’s online reputation. Deploying a cutting edge automated brand monitoring interface suitable for any size business to monitor their online chatter and control their online reputation. The animated branding video shows how Botpod helps manage brand and reputation according to company profiles.
Xbox One Branding Video
The Xbox One is a home video game console developed by Microsoft and it is the successor to the Xbox 360 and the third console in the Xbox family.The new Xbox One S is the only console with 4K Blu-ray, 4K video streaming and HDR. Play over 100 console exclusives and a growing library of Xbox 360 games on the newly designed Xbox One S, the ultimate games and 4K entertainment system. The animated branding video displays Xbox One as the ultimate gaming console.
Coca-Cola Branding Video
Coca-Cola is a carbonated soft drink produced by The Coca-Cola Company.The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. Coco Cola has been a leader in the soft drink industry and has always had a strong advertising campaign and Brand Image. The amazing branding video of Coca Cola shows how they continuously innovative and are one of the most valued superbrands.
Ziegler Animated Branding Video
Ziegler is a privately held investment bank, capital markets, wealth management and proprietary investments firm. Specializing in the healthcare, senior living, education and religion sectors, as well as general municipal and structured finance, enables them to generate a positive impact on the communities they serve. The animated branding video highlights the community-oriented aspect of the financial services firm, Ziegler.
HTC Animated Branding Video
HTC brings brilliance to life through leading innovation in smart mobile device and experience design. Beginning with a vision to put a personal computer in the palm of our customers hands, they have led the way in the evolution from palm PC to smartphone. At HTC, the Pursuit of Brilliance is the impulse to create, to venture into the unknown with an unwavering dedication to bring innovative design to life. The animated branding video shows how HTC has been trying to push their audience everyday to re-imagine new ways to connect the world and their pursuits in ways never before thought possible.
Sony PS4 Branding Video
With Sony PS4, experience incredibly vivid, vibrant colours with breathtaking HDR visuals. It is slimmer and lighter than the original PS4 model. Store your games, apps, screenshots and videos with 500GB and 1TB options. All the greatest TV, movies and more from your favourite entertainment apps. The gaming product animated branding video shows how Sony PS4 delivers awesome gaming power that’s always for the players.
Experis Corporate Branding Video
Experis, a ManpowerGroup company, specializes in placing top talent in IT, Finance, Engineering, and other industries. They achieve this through their deep industry knowledge and an unmatched understanding of human potential. Experis offices are located all across the United States and far beyond its borders, with a global footprint that spans over 80 countries. The corporate branding video shows how Experis connects people to jobs, training and tools that enable them to support themselves, build a sense of pride and contribute to the community.
FGV Company Branding Video
Felda Global Ventures Holdings Berhad (FGV) is Malaysia’s leading global agribusiness and is the world’s largest producer of crude palm oil (CPO). Theyhave operations in more than 10 countries across Asia, North America and Europe. Best solutions and ideas come from working with both colleagues and business partners. Their sustained success and achievements can only come from respect for people as well as the environment, which is the main source of their business. The company branding video talks about the effective outlook of FGV.
Toyota Company Branding Video
Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. Toyota is the world’s market leader in sales of hybrid electric vehicles and one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe. The company branding video with great visuals show how they attract and attain customers with high-valued products and services and the most satisfying ownership experience.
Konami Animated Branding Video
Konami Holdings Corporation is a Japanese entertainment company. It operates as a product distributor, which produces and distributes trading cards, anime, tokusatsu, slot machines and arcade cabinets, video game developer and publisher company. Konami is mainly famous for popular video game series and their offices are spread all over the world in Australia, America and Headquarters in Japan. The 3D animated branding video of Konami takes you through the journey of how it started and how it has become a milestone in the entertainment industry.
Credential Animated Branding Video
Credential Financial Inc. is a wealth management provider and offers credit unions and independent investment firms a range of products and services. They empower positive growth through wealth management leadership, valued advice and outstanding service. The corporate branding video demonstrates how Credential Finance delivers sustainable financial strength.
Soluto Animated Branding Video
Soluto is an anti frustration software that helps each user learn and do new things with the devices and services they use based on their behaviour and interests. They engage with their users in different ways by sending them helpful info at the right time or connecting them to one of our tech experts to guide them through it. The animated branding video shows how Soluto is empowering people to get the most out of their technology.
Moto G Branding Video
The all new Moto G is everything you want in a phone. It’s water resistant, customizable, and has an all day battery and 13 MP quick capture camera. And with a Pure Android experience, it delivers unrivaled performance. The animated 3D branding video shows how Moto G is truly the phone that’s always there for you.
InnJoo Company Branding Video
InnJoo is a technical startup born with internet DNA. Its internet journey was started by joining hands with the largest e-commerce sites in the region. Based in Dubai, InnJoo became the fastest-growing company by providing smart devices as well as software services in the MEA area. The company branding video how InnJoo is committed to bring premium quality, optimized software and best user experience to end users.
With the above animated branding video examples it is evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand companies are continuously evolving, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting stuff in animated branding videos , if you have something to share do reach out to us.