20 SaaS Product Marketing Examples Using Videos

In Video Production

Companies can market their SaaS product using videos in order to increase brand awareness and boost revenue. They can not only use video marketing for onboarding and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software.

In this article we look at 20 SaaS product marketing videos that are on the spot. Watch these Saas product marketing videos to get ideas for marketing your own SaaS product offering. Here we go :

Dropbox SaaS Product Marketing
Category : Saas Storage Solution Example

Dropbox is a web and mobile based file hosting service that offers cloud storage, file synchronization, personal cloud and client software. It lets you create a special folder, synchronized the content to their servers and to other computers, and devices that has Dropbox installed. It helps you keep your files up-to-date on all devices. The SaaS product marketing example highlights how easily you can store data and important files is their secured storage server.

Slack SaaS Product Marketing
Category : Business Communication SaaS Example

Slack brings all your team communication in one place and integrates with the tools and services you use every day. With Slack Enterprise Grid, your data is protected on all levels. In a single view, you can manage security, policy and compliance across all of Slack. The SaaS product marketing example gives an insight into the features offered by Slack.

Mesosphere SaaS Product Marketing
Category : Datacenter Operating SaaS Example

Mesosphere is democratizing the modern infrastructure it used at Twitter, AirBnB and other webscale companies to quickly deliver data-driven services on any datacenter or cloud. It is dedicated to helping enterprises unlock the next generation of datacenter scale, efficiency and automation with Apache Mesos. The SaaS product marketing example shows how Mesosphere helps to abstracts the entire datacenter into a single pool of computing resources, simplifying running distributed systems at scale.

Experitus SaaS Product Marketing
Category : Booking & CRM SaaS Example

Experitus is designed to boost and track online reviews from one platform, fully synchronized with tour guide scheduler and calendar, email manager, invoicing and CRM all in one. They are always looking out for innovative ways to make the customer’s experience easier, but also keeping the product affordable. The SaaS product marketing example shows how ZenHub helps you to pave the way and make it easy for your customers to leave reviews.

Librato SaaS Product Marketing
Category : Cloud Monitoring SaaS Example

Librato is a complete platform for real-time operations analytics that accepts metrics from any source for real-time aggregation and transformation, anomaly detection, alerting, visual analysis and storage. It is dedicated to delivering high performance, beautiful and easy to use tools that make managing your operations more fun and efficient. The SaaS product marketing example shows how Librato provides the functions to monitoring for a number of IaaS, Saas and PaaS platforms, including AWS, Heroku and AppHarbor.

ZenHub SaaS Product Marketing
Category : Project Management SaaS Example

ZenHub is a lightweight browser extension that injects features directly into GitHub’s native interface, like Task Boards, Burndown Charts, and ToDo, the first personal task manager built for GitHub. As the only collaboration solution that adds features directly into GitHub, it helps you stay in your workflow without distractions, there are no new queues to check, entries to update or priorities to manage outside of GitHub. The SaaS product marketing example shows how ZenHub helps you to work with the world’s best development team.

Uboro SaaS Product Marketing
Category : Fleet Tracking SaaS Example

Uboro is a GPS tracking platform for fleet owners and managers. Track your employees & fleets. It looked through all offers on the planet and have not found someone to make a product that they would like to use, that would be understandable, wouldn’t hang, would integrate with GPS gadgets and also where user would have a relationship with the developers on the level of direct contact. It is the most modern and beautiful tool for general managers and logisticians, which is nice to use. The SaaS product marketing example gives you an overview of Uboro makes GPS tracking really simple and accessible to everyone.

Cue SaaS Product Marketing
Category : Customer Conversion SaaS Example

Cue has set out to advance the way people shop from all over the world. It was built by a team of an innovative, smart, and highly creative people who had a vision of how great shopping could be, by advancing the ways people already shop today. It provides software that gives retailers the ability to get to know their customers and deliver on exactly the things they want. It uncovers insights directly from the things shoppers are engaging with and can identify influencers, create personalized offers and reward loyalty. The SaaS product marketing example shows how CueConnect helps you to connect the central hub of shopping data that is quickly changing how the retail industry does business.

Sigma SaaS Product Marketing
Category : Embedded Systems & Software Example

At Sigma Technology, they create a better tomorrow with the help of technologies for over 20 years. In their assignments, they don’t just code, but deal with intricate software and embedded systems and they work with some of the most challenging products in the world. The SaaS product marketing example show how Sigma the change the companies and gives them a ground to step in better tomorrow.

Vena SaaS Product Marketing
Category : Financial Close Management SaaS Example

Vena’s financial close management software accelerates your financial close processes by augmenting native Excel with automation, governance and accountability. Vena’s powerful workflow engine is used to easily design and manage each step in the financial close process. The SaaS product marketing example shows how Vena provides the only truly unified solution for FCM.

Making of a Video : View the Process of Making Google Allo's Video

GS1 SaaS Product Marketing
Category : Asset Management SaaS Marketing Example

GS1 provides digital asset management solutions that are flexible and can be customised by your needs and requirements to assist in getting your product to the market. It helps you to manage, store and search your product information, digital photographs, videos and promotional material when you need them. The SaaS product marketing example represents GS1 as a cost effective and reliable option to manage all multimedia files on one location.

Flight SaaS Product Marketing
Category : Asset Management SaaS Marketing Example

Flight offers most hassle-free and cost-efficient digital asset management solutions. It is your central location for sharing, storing and collaborating on files. Find files fast, manage your branded content and utilize Flight’s many integrations to enhance your workflow. The SaaS product marketing example shows how Flight you can ensure your brand guidelines are followed with approval processes and DRM features.

Wipro SaaS Product Marketing
Category : Product Lifecycle Management SaaS Example

Wipro’s agile PLM solutions provide roadmaps to create capacity for increased new product launches, shrink cycle time and enable growth by bringing together capabilities in Engineering, Automation and IT to create solutions that enable seamless integration of processes in the plant and field environment. The SaaS product marketing example demonstrates how Wipro PLM can build an effective roadmap of business transformation initiatives across product development process.

Zenoti SaaS Product Marketing
Category : Booking & CRM SaaS Example

Elevate your customer journey at every touch point, from booking an appointment, visiting your center and until their next visit, provide your customer an effortless and highly personalized experience. Zenoti addresses all of your technology needs in a single package. The SaaS product marketing example showcases how Zenoti software makes it easy to personalize and elevate every customer interaction.

Time Doctor SaaS Product Marketing
Category : Time Management SaaS Example

Time Doctor is the most accurate time management software on the market, and offers time management apps on all the popular platforms. It lets you harvest time tracking data on your company’s work habits and then provides analytics to show key areas where improvements can be made. The SaaS product marketing example gives you an overview of what Time Doctor is, how it can become the best productivity tool.

Simul8 SaaS Product Marketing
Category : Simulation SaaS Product Marketing Example

An easy to use platform for viewing and sharing simulations online, Simul8 Studio provides a visual and interactive way to demonstrate improved ideas. Being online, it’s accessibility across any device, makes it easy to invite anyone to view and interact with your simulations. The SaaS product marketing example describes how Simul8 Studio is useful and easy to access.

Omnibank SaaS Product Marketing
Category : Banking SaaS Product Marketing Example

Omnibank provides a unified solution with a complete suite of integrated electronic connectors and modules including Internet and mobile banking, Personal finance manager, Electronic bill payments, Statements and Notifications, Authorization host. The SaaS product marketing example shows how Omnibank gives the opportunity to streamline and perform all sorts of transactions across every digital touchpoint.

Pics.iO SaaS Product Marketing
Category : Asset Management SaaS Product Marketing Example

Pics.io is a cloud digital asset management software that allows help people to manage media assets in the cloud and businesses to use Google Drive as their digital asset management and version control system. Their DAM is hosted in the cloud, therefore collections are accessible at all times anywhere via the Internet. The SaaS product marketing example highlights how Pics.io’s platform manages media assets in the most convenient manner.

Prophix SaaS Product Marketing
Category : Financial Management SaaS Product Marketing Example

Prophix’s Integrated financial planning is a combination of technology and processes that connects the planning function across an organization to improve operational alignment and financial performance. The SaaS product marketing example demonstrates how Prophix breaks down the silos and fosters collaboration, giving you a more complete picture of your organization to make more informed and accurate decisions for long-term strategic planning.

VHT SaaS Product Marketing Video
Category : Callback SaaS Product Marketing Example

The Virtual Hold Technology solution is cost-effective and easy to implement and support, whether on premise or cloud, giving companies a simple solution to improve operational performance. With VHT Callback, you will relieve customer frustration and avoid losing potential revenue .The SaaS product marketing example shows how VHT reduces customer effort, improves operations and enhances customer experience.


  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above SaaS product marketing examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above SaaS product marketing videos, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.