20 SaaS Content Marketing Examples Using Videos

In Video Production

The use of videos for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer. Boost your SaaS content marketing strategy with precise, crisp educational & instructional videos.

In this article we look at 20 SaaS content marketing examples that are on the spot. Watch these videos to get ideas for marketing your own offering. Here we go :

GT Nexus SaaS Content Marketing
Category : Collaboration SaaS Marketing Example

GT Nexus is a cloud-based technology platform collaboration platform at the center of a huge but enormously inefficient industry. It hosts a community of manufacturers, retailers, logistics service providers, carriers, suppliers and banks who can collaborate together to solve today’s complex supply chain issues. The saas content marketing example shows supply chain logistics service of GT Nexus.

Neogrid SaaS Content Marketing
Category : Supply Chain SaaS Marketing Example

Neogrid is platform which helps in managing demand in a complex distribution environment. It reduces out-of-stocks and overstocks at the same time, with higher inventory turns. Neogrid provides a solution for retailers, manufacturers and wholesalers, which takes into account real, daily consumption, inventory and event management. The saas content marketing example explains about demand-driven exchange of data between retailers, distributors and manufacturers to synchronise supply chains.

Adeptia Connect SaaS Content Marketing
Category : B2B Integration Software Marketing Example

Adeptia Connect is a full featured enterprise that is available as a multi-tenant cloud integration application, it also provides a simple user interface to manage all external connections. It’s a web-application where business users from your company and your customers and partners can all view, setup and manage data connections with each other. The saas marketing example explains how to use Adeptia Connect highlighting that users don’t need to know technical details or have technical knowledge.

Abaninja SaaS Content Marketing
Category : Cloud Business SaaS Marketing Example

Abaninja is a new, intuitive software that allows businesses to easily send digital invoices. Abaninja also allows customers to easily pay the e-invoice online using credit card, PayPal, Bitcoin, per IBAN in e-banking or conventionally using a payment slip. The SaaS content marketing example shows how Abaninja simplies the invoicing methods for businesses and payment processes for customers.

SafeBreach SaaS Content Marketing
Category : Cyber Security SaaS Marketing Example

SafeBreach is a proactive cyber security tool that continuously tries to find breaches in your data infrastructure by simulating up to date breach methods in your system without harming it. SafeBreach executes active breach scenarios and performs continuous validation to find holes in an environment before an attacker does. The saas content marketing example shows how its platform automates adversary action so you can proactively identify holes before an attacker does.

Sophos SaaS Content Marketing
Category : Data Security SaaS Marketing Example

Sophos Mobile Control is a management tool for mobile devices like smartphones and tablets. Sophos provides all the latest advanced technology you need to protect your network from botnets, hacks and advanced threats. It doesn’t rely on signatures to catch malware, which means it catches zero-day threats without adversely affecting the performance of your device. The saas content marketing example shows computer security features of Sophos.

Brightpearl SaaS Content Marketing
Category : Inventory Management SaaS Marketing Example

Brightpearl is an inventory management software is a cloud based platform, which means you can access your data anywhere across your business, eliminating the need to update your systems. Brightpearl provides centralized inventory control so you can easily maintain an accurate record of inventory levels and value. The saas content marketing example introduces the benefits of the software offered by Brightpearl.

ThreatConnect SaaS Content Marketing
Category : Cyber Security SaaS Marketing Example

ThreatConnect platform unites cyber security people, processes, and technologies behind a cohesive, intelligence-driven defense against threats to businesses. It helps you Identify, Manage and Block Threats faster. The saas marketing example dynamically represents how ThreatConnect makes all their user stronger and more agile to defend themselves with their cyber security platform.

Zip Forecast SaaS Content Marketing
Category : Sales Forecasting & Demand Planning SaaS Example

Zip Forecast helps you easily create and manage forecasts for many key areas of your business. Zip Forecast helps you reduce labor costs by making your business demand planning effortless. The SaaS content marketing example highlights the main features offered by Zip Forecast.

Infor Hospitality SaaS Content Marketing
Category : Hotel Management SaaS Marketing Example

Infor CloudSuite Hospitality is an integrated cloud software suite that’s build to meet the needs of hotel, gaming and entertainment companies. Infor Hospitality solutions help decrease costs, raise profits, grow your business and build the loyalty that keeps guests coming back for more. The saas content marketing example shows how you can make better decisions faster with Infor Hospitality.

Making of a Video : View the Process of Making Google Allo's Video

Apica SaaS Content Marketing
Category : Performance Management SaaS Marketing Example

Apica’s website monitoring provides up-to-the-second, real browser monitoring so you can see what your visitors experience, in real time, from almost any location around the world. Apica’s website monitoring offers advanced user scenario analysis and produces performance and SLA reports for both technical and managerial staff. The saas marketing example shows how Apica’s website monitoring software can help businesses stay ahead of the game.

Clickatell Touch SaaS Content Marketing
Category : Customer Support SaaS Marketing Example

Clickatell Touch is a one-touch on-demand mobile platform that enables your business to resolve customer queries, anywhere, in real-time. Clickatell Touch brings on-demand mobile customer service to enterprises everywhere, replacing outdated support methods with real-time communication. The saas marketing example details how Clicktell provide services to customer to improve the customer service experience.

Kareo SaaS Content Marketing
Category : Medical SaaS Marketing Example

Kareo is a complete platform that allows doctors and other medical professionals to have an independent practice. It helps them set up an independent practice, build their own free online presence and rank in the search results, allowing them to aim for higher goals of success. The SaaS content marketing example shows ways in which Kareo has made practicing medicine easier for doctors and other professionals.

Convergence SaaS Content Marketing
Category : Learning Management SaaS Marketing Example

The Convergence LMS is a learning management system designed specifically for the needs of industrial & manufacturing facilities. It has developed workforce training courses and software designed to help businesses tackle the toughest industrial skills and compliance challenges. The SaaS content marketing example shows how Convergence LMS software allows you to set up your own company and import training for your employees.

GMC SaaS Content Marketing
Category : Customer Communications Management SaaS Marketing Example

GMC Software enables retail banks worldwide to deliver customer communications that are personalized, on-demand, interactive, available on and offline and regulatory compliant. It enables enterprise banks to quickly create, approve and deliver impactful customer communications across all channels. The SaaS content marketing example shows how GMC Software is helping banks of all sizes meet the evolving needs of their customers with personalized cross-channel communications.

CoBIS SaaS Content Marketing
Category : Banking Software SaaS Marketing Example

CoBIS banking software provides you with smart effortless banking functionality, quick financial reporting and ease in banking institution management, enabling you to improve in-house efficiency and hence customer satisfaction so that you can achieve operational excellence across your entire business with this empowering technology innovation. The SaaS content marketing example shows why CoBIS is a smart banking solution that gives the banks a powerful and competitive edge.

Anahaw SaaS Content Marketing
Category : Retail Software System Marketing Example

Anahaw is a fully integrated retail solution that provides retailers with end-to-end functionality. It is a cost-effective and scalable browser-based retail software platform that covers point-of-sale (POS), supply and merchandising management, CRM, reporting and analytics, and financials. The SaaS content marketing example displays how Anahaw can help you scale faster and fuel innovation within a retailer’s operations.

SoftServe SaaS Content Marketing
Category : HealthCare SaaS Marketing Example

SoftServe is a leading technology solutions company specializing in software products and applications development and services. It has been partnering with organizations from startups to large enterprises to help them accelerate growth and innovation, transform operational efficiency and deliver new products to market. The SaaS content marketing example showcases how SoftServe helps to healthcare organization to increase patient engagement.

Pronto SaaS Content Marketing
Category : Enterprise Resource Planning SaaS Marketing Example

Pronto Software provides businesses with a broad portfolio of software and services. It integrates business solutions can help you maximise productivity, streamline your supply chain, and deliver a better service. It gives you instant insights into your business performance, and helps uncover ways for you to reduce costs and increase profits. The SaaS content marketing example showcases how Pronto helps to grow your business performance, review it and share with ease.

20:20 SaaS Content Marketing
Category : Data Analytics SaaS Marketing Example

20:20 provides a high-level retail data analysis service, with their sales view director’s dashboard product to prospective customers in just a couple of minutes. It offers a unique sales view software that generates timely reports and alerts highlighting performance gaps and sales opportunities, helping account managers and supply chain teams to optimise sales. The software promotional video portrays 20:20’s sales view as a perfect response to an increasingly complex world of retail data analytics.


  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above SaaS content marketing examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above SaaS content marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.