Product showcase video is very important to entice your consumer as loyal customer to stand out in the competitive market. Video marketing thus plays a huge role in making sure your offering is out there and a product showcase can make a very positive impact on your business, as it is become tougher to make your product stand out in the market.
Product showcase video is a type of video that uses eye-catching visuals and informative audio to display a product with its features and benefits. A product showcase video promotes or educates consumers about the functions and utilities of a product to increase sales and profits.
In this article we look at 20 product showcase video marketing examples that are on the spot. Watch these product showcase videos to get ideas for marketing your own offering. Here we go:
Nike Kobe 8 Product Showcase Video
Category : Footwear Product Showcase Example
The Nike Kobe 8 is the eighth signature sneaker for Kobe Bryant produced by Nike. It is made up of an innovative textile, the Nike Engineered Mesh, that created a dynamic and ultra-lightweight fit that is 90 percent mesh for 360 degrees of breathability and tightly woven for strength and flexibility to bend naturally with the foot. The product showcase video explain Nike’s impressive basketball shoes, based on the dominant color scheme of yellow with added multi-color visual effects.
HTC Vive Product Showcase Video
Category : Virtual Reality Product Showcase Example
HTC VIVE lets you experience new, unimaginable worlds thanks to game-changing technology and best-in-class content. The wireless controllers of Vive give a natural and intuitive feel to it. The product showcase video showcases how HTC vive provides an adjustable headset and multiple eye relief adjustments, including lens distance and IPD, make Vive comfortable and clear.
Lenovo A12 Product Showcase Video
Category : Electronics Product Showcase Example
Lenovo is a global leader in innovative consumer, commercial and enterprise technologies. Their portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Motorola brand), tablets and apps. The product showcase video demonstrates how the Yoga A12 delivers seamless integration with your Android smartphone and your favorite apps.
Zenfone Product Showcase Video
Category : Smartphone Product Showcase Example
Asus ZenFone 3 as an extraordinary smartphone for a life less ordinary. It is a glass-and-metal wonder that captures the world with absolute clarity. It offers aesthetic joy of Zen’s signature concentric-circle pattern, or the tactile excitement of spun-cut etchings. Exquisite design inspired by the beauty of nature You’ve never felt diamond-like natural beauty with your whole hand. The product showcase video introduces ZenFone 3 is an agile, exquisite design inspired by the beauty of nature.
Synthe MIPS Product Showcase Video
Category : Personal Care Product Showcase Example
The Synthe MIPS is the pinnacle of road helmet design and now includes the Multi-DIrectional Impact protection System, which can provide more protection in certain impacts. The compact form slips through the air with ease across multiple yaw and head angles, and offers greater cooling power than the Aeon. Other key features include the Roc Loc Air fit system with 2-way fit tuning and aero mesh panels with a dedicated port for securely docking sunglasses as you ride. The animated product showcase video highlights the main features of the helmet.
Nest Product Showcase Video
Category : Home Automation Product Showcase Example
Nest Home/Away Assist uses input from activity sensors in your nest products and your phone’s location to automatically switch the behavior of nest products in your home when you leave and when you come back. With this device, your nest cam can automatically turn on the lights when u come home or turn them back off when you leave. The product showcase video shows how Nest solutions make home automation super easy.
JBL Everest Product Showcase Video
Category : Entertainment Product Showcase Example
JBL Everest 700 has bluetooth 4.1 that enables wireless connectivity and legendary JBL Pro Audio Sound that provides a dynamic listening experience. It is equipped with sculpted ear cushions that allows for unprecedented fit and comfort around your ears. A built-in microphone also allows for easy call access. The product showcase video gives an overview of all the features of JBL Everest.
Kiehl Product Showcase Video
Category : Cosmetic Product Showcase Example
Kiehl’s Super Multi-Corrective Cream is a targeted anti-aging moisturizer that corrects the most visible signs of aging. It Lifts, smoothes, sculpts, re-textures, and moisturizes skin.It is clinically proven to significantly improve skin. It paraben free, fragrance free and safe for sensitive skin. The product showcase video describes how Kiehl’s Corrective cream can enhance the skin of the consumers.
Blueair Product Showcase Video
Category : Air Purifying System Product Showcase Example
Blueair Classic air purifier provides quiet, powerful yet energy-efficient air filtration for indoor air that is virtually free of allergy or asthma triggers. A digital display with touch-button control lets you see and control the air you breathe.The product showcase video shows why Blueair Classic is the perfect choice for removing pollutants such as pollen, dust, pet dander and other particles you don’t want around.
Chromecast Audio Product Showcase Video
Category : Audio Product Showcase Example
Chromecast Audio is a compact gadget that fits into your current speakers, so you can stream your most loved music, radio and podcasts over Wi-Fi, like Chromecast. It works with huge amounts of applications, including Spotify, Pandora and Google Play Music. The 3D product showcase video animation shows how you can stream music using Chromecast Audio.
Bosch Dishwasher Product Showcase Video
Category : Home Appliance Product Showcase Example
Bosch offers noiseless dishwasher that operate as quiet as 38 dBA. Known for their signature sleek, European design, the dishwasher is constructed to complement any kitchen design. Features like the flexible third rack adds 30% more loading area, while RackMatic allows ultimate loading flexibility with 9 possible rack positions. The animated product showcase video highlights Bosch Dishwasher as a quiet and sophisticated dishwashing solution.
NVIDIA GRID Product Showcase Video
Category : Electronics Product Showcase Example
NVIDIA GRID and GPU virtualization delivers visually demanding applications from either on-premise or cloud-based virtualized servers. It’s Virtual Apps and Virtual PC provide a great user experience for every modern business application, including Microsoft Outlook, Office 2016, web browsers, Adobe Photoshop, and the Windows 10 operating system. It can fully reap the benefits of virtualization while ensuring that their users have the tools they need to be productive. NVIDIA GRID’s product showcase video introduced a new product, the GRID vGPU.
Aggreko Product Showcase Video
Category : Industrial Equipment Product Showcase Example
Aggreko is a global leader in temporary power, heating and cooling solutions. They supply power generation and temperature generation equipment.With its unique network of locations, equipment and technical services, Aggreko supports companies in generating profits by reducing risk, solving problems and creating new opportunities.Gas generators from Aggreko are extremely flexible, cost-efficient and meet the growing trend towards the use of natural gas for power generation.The product showcase video talks about how the Aggreko’s gas generators complement its extensive fleet of diesel generators.
AIGLE Product Showcase Video
Category : Wearable Product Showcase Example
Aigle is a French footwear and textile company. The Ténéré light is marketed as an ideal shoe to walk, thanks to its lightweight EVA midsole and rubber outsole. With its ankle cotton canvas version provides the lightness and breathability you are looking for long walks. The repellent treatment of the canvas upper limits the penetration of water over time. Its padded collar provides comfort and high ankle support. The product showcase video demonstrates how Ténéré Light is simply the boot of the contemporary globe-trotter.
Optoma ZU650 Product Showcase Video
Category : Electronics Product Showcase Example
Optoma’s new ZU650+ harnesses the same features as its predecessor and in addition, offers improved colour and extended lifetime of the laser light source with an incredible 20,000 hours maintenance free operation. The 6000 lumens, WUXGA ZU650+ has a wider colour gamut coverage which noticeably improves red and increases the efficiency and accuracy for green and yellow. The product showcase video shows how ZU650 can simplify cabling requirements and reduces installation complexities.
Clinique Smart Serum Product Showcase video
Category : Personal Care Product Showcase Example
Clinique Smart serum understands the particular needs of your skin, providing custom repair for the damage you see and the damage you don’t. It visibly addresses uneven skin tone, lines and wrinkles, firming, or radiance. The product showcase video represents the smart serum as a skin care solution for all ages and ethnicities.
Dash Charge Product Showcase Video
Category : Smartphone Product Showcase Example
Dash Charge’s exclusive technology sets a new benchmark for fast charging solutions. A quick 30-minute charge swiftly replenishes the battery of your phone to give you enough power for the day. Dash Charge continues to power your phone at the same rate, even when streaming videos, playing graphic-intensive games or navigating with GPS. The product showcase video highlights Dash Charger can provide you a day’s power in a half hour charge.
Citizen Product Showcase Video
Category : Wearable Product Showcase Example
Citizen breaks the boundaries once again in satellite technology with the launch of the Satellite Wave-World Time GPS in stainless steel with black dial. Featuring satellite GPS timekeeping system with worldwide reception area, world time in 27 cities (40 time zones), perpetual calendar, daylight savings time indicator, power reserve and light level power indicators, day and date. The product showcase video demonstrates the revolutionary technology in the Citizen – Satellite Wave.
NFC Product Showcase Video
Category : Smart Gadget & Wearable Product Showcase Example
The NFC Ring combines fashion and technology into one seriously smart wearable. Affordable off-the-shelf NFC-enabled door locks allows one to open homes or offices by simply waving one’s hand, finally doing away with bulky keys. The product showcase video demonstrates how the NFC Ring can simply unlock your smartphone or tablet by holding the device in the same hand as the ring.
Meaco Product Showcase Video
Category : Home Automation Product Showcase Example
Meaco is the leading supplier of portable dehumidifiers, heating, towel rails, air conditioners, oil filled radiators, portable air conditioners, coolers for offices, homes, and museums. This is a refrigerant dehumidifier and is best suited for use in the living areas of your home where the temperature will normally be comfortably warm. The product showcase video showcases how Meaco dehumidifiers are extremely lightweight and hence makes it easy to carry.
WE CAN CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above product showcase video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above product showcase video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.