20 Product Intro Video Marketing Examples

In Video Production

The introduction of a new product may seem like it’s occurring at a single point in time, but a product intro has far-reaching effects. A poor product introduction could mean fewer sales, upset or confused customers and negative ROI. Conversely, an attractive product launch could mean more sales, more happy customers and a better bottom line. Video marketing can be a solid and sophisticated way to attract and connect with your target audience.

A product intro presents a new or an unknown product to the customers and provides a preview of its unique characteristics. Product intros make for an engaging, exciting and attractive introduction and aim to not only educate the customer but connect with them.

In this article we look at 20 product intro Video Marketing examples that are on the spot. Watch these videos to get ideas for marketing your product. Here we go :


Panasonic Product Intro Video

Panasonic PMX series audio system lets you stream every strum, snare and synth wirelessly from anywhere in your home with your smartphone for your enhanced, connected listening pleasure. The main unit features aluminium panels and a compact, elegant design. The product intro video shows how you can experience crisp treble and rumbling bass with the Panasonic PMX Series hi-res audio system.

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G-SHOCK GA-700 Product Intro Video

G-SHOCK offers new GA-700 analog/digital combination model that comes with multidimensional hour and minute hands look as if they were carved out of a piece of metal for a powerful and bold design. The new form of these watches not only improves reading, it also projects a feeling of toughness. A front button at 6 o’clock adds to the dynamic, leading-edge styling. The three color schemes of these models were carefully selected to reflect the brand concept. The product intro video shows how the 3D face combining with a distinctively tough design makes the new GA-700 models look dynamic and tough.

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Lenovo M Series Product Intro Video

Lenovo’s M Series Tiny desktops provide big-business performance with impressive processing power and 15 months of platform stability all while remaining energy-efficient and saving you space. ThinkCentre Tiny is a desktop that is 96% smaller than a traditional one. The Lenovo product intro video shows how M series can transform your PC into a modular all-in-one solution to improve improve your work environment.

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Lexicon Professional Product Intro Video

Lexicon Professional Collection by Victorinox is designed to meet the current needs of today’s professionals. Protection is key for this collection by shielding belongings from rough handling as well as the elements both inside and out and thus providing peace of mind. Water-resistant zippers are found on device and accessory compartments with lockable sliders offering extra security. The product intro video highlights how Victorinox combines classic and contemporary features, to deliver a savvy and sophisticated collection maintaining their heritage.

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Harry Winston Product Intro Video

Harry Winston’s Histoire de Tourbillon series presents a sophisticated collection of limited edition timepieces, dedicated to the craftsmanship of one of the most complex horological complications, and demonstrates the House’s continued pursuit of excellence in innovation. The product intro video portrays Histoire de Tourbillon series as highly refined timepiece.

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Hitachi 8000 Product Intro Video

Hitachi’s 8000 series projectors comes with accentualizer makes pictures more clear by enhancing shade, sharpness and gloss. The HDCR function corrects blurred images caused by bright lighting and creates an effect similar to increased contrast, resulting in clear images even in bright rooms. In order to satisfy the needs of a wide range of installation environments it features three digital output options, with two HDMI output connections alongside the new HDBaseT RJ45 connector. The product intro video details the capabilities and simple user functionalities, that them a cost effective solution for a multitude of installation requirements.

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Bosch Dishwasher Intro Video

Bosch offers noiseless dishwasher that operate as quiet as 38 dBA. Known for their signature sleek, European design. Their dishwasher is designed to complement any kitchen design. Features like the flexible third rack adds 30% more loading area, while RackMatic allows ultimate loading flexibility with 9 possible rack positions. The product intro video highlights Bosch Dishwasher as a quiet and sophisticated dishwashing solution.

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Minute Maid Product Intro Video

Minute Maid orange juices and orange juice blends start with the goodness of perfectly ripe, fresh oranges for delicious taste, and they’re a good source of Vitamin C, Folate and Potassium. No matter your thirst level, they have the right sized bottle for all your drinking needs. The product intro video shows how Minute Maid delivers delicious juice blends down to every last delicious drop.

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Lavit Product Intro Video

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Lavit offers single serve, cold beverage systems for the US commercial and retail markets. It allows users to insert recyclable aluminum capsules to create a variety of healthy and great tasting beverages, which include iced teas, lemonades, flavored waters, and energy and sports drinks. The product intro video shows how Lavit helps in making the beverages healthier compared to other drinks.

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Haier Ductless Product Intro Video

Haier Ductless air quality products offer the technology, features and benefits that your projects demand-delivering energy savings, simplifying installation processes and fitting seamlessly into a wide variety of residential and commercial spaces. Using a new pulse amplitude modulation technology, the 180° sine wave DC inverter allows for greater stability at low frequencies and greater power at high frequencies all while improving cooling efficiency over existing systems. The product video introduces Haier’s Ductless air conditioners as a perfect cooling solution.

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Kenmore Triple Action Intro Video

Kenmore’s White Top Load Washer with Triple Action Impeller makes getting your laundry clean nice and easy. The Triple Action Impeller uses a 3-part wash motion and powerful spray jets to make easy work out of tough loads. Kenmore washer can take on bulky towels, fluffy comforters, and a week’s worth of clothes without sacrificing cleaning quality. The product intro video shows how you can get more laundry done with less work with its three wash motion.

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Movado Product Intro Video

Movado offers modern smartwatch with bluetooth connectivity that tracks your steps and uses lights and vibrations to alert you to upcoming appointments, incoming texts, phone calls, emails and social media updates. You can personalize your watch to fit your needs, set a goal your daily activity and keep track of your progress. The product intro video highlights how their smartwatches are designed to keep you connected to the many facets of the modern world.

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Danone Product Intro Video

Danone is one of the leading manufacturer and provider of yogurt and dairy products. They offer more than 200 different flavors, styles and sizes of cultured refrigerated dairy products to serve its retail and foodservice customers. The product intro video portrays Danone as a tasty, convenient and a nutritious snack.

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BenQ Monitors Product Intro Video

BenQ offers monitors with LED panel that provide a wide-viewing angle of 178°/178°, bringing out vivid colors and detailed image from left, right, above and below to your eyes. It features a 3000:1 native contrast and true 8-bit panel performance, VA panels deliver naturally deeper blacks with better contrast performance and greatly minimized light leakage. The product intro video shows how BenQ monitors can provide you with a great viewing experience.

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Barco Present-C Product Intro Video

Barco’s Present-C projectors are unique in combining low noise levels with high resolutions and exceptional image quality in a compact form factor designed to increase presentation, meeting and collaboration efficiency. Its high resolutions, wide aspect ratio and high contrast ratio lets team members easily share complex data sets, drawings and other information in a single high-quality image. The animated product intro video shows how Present-C can provide a seamless collaborative presentation experience.

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Poland Spring Product Intro Video

Poland Spring’s Sparkling Natural Spring Water contains three simple ingredients: natural spring water, natural fruit flavor and invigorating bubbles. With no sugar, calories, or sweeteners, this sparkling water is a refreshing alternative to soft drinks and sugary beverages. It is available in a variety of exciting flavors. The animated product intro video shows how Poland Spring can be consumed with a meal and any time of the day.

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Anthelios 60 Product intro Video

Anthelios 60 is an Ultra-Light Sunscreen with sheer and matt finish texture. This fast absorbing and weightless sunscreen features exclusive Cell-Ox Shield XL technology. An optimized combination of UVA and UVB filters chosen for its more synergistic effect to deliver broad-spectrum protection. The animated product intro video provides a gist of the features that make Anthelios a great product.

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WE CAN CREATE THE FOLLOWING VIDEOS :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above advertisement examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

  • With the above smart product videos it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

    We at Advids understand products are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in smart equipment videos , if you have something to share do reach out to us.

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