20 Product Innovation Video Marketing Examples

In Video Production

Product innovations include everything from new products to new uses for existing products. With increasing competition and changing customer demands, it is important to find new ways to explain and engage your customers. Video marketing is increasingly being used by tech providers to market their product and reach new clientele.

In this article we highlight 20 animated product innovation Videos that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great example videos to create an engaging animated product innovation video for your business. Here we go, enjoy the article:

Tesla Powerwall Product Innovation Video

Tesla Powerwall is an energy storage solution that provides energy backup during utility company disruptions and other causes. Powerwall easily integrates with solar or operates independently to provide your home with continuous power day and night. It enables you to be your own independent utility and even disconnect from the grid. The Tesla Powerwall product innovation video shows how Powerwall can help you effectively store, manage and share clean energy.

Eltek OFC Product Innovation Video

Eltek is a world leader in high-efficiency power electronics and energy conversion. Open Frame-based Power Cabinets are suitable for telecom applications. With focus on simple handling and easy installation, the cabinets are delivered as flatpacked, with or without power core. The product innovation video shows how Open Frame Cabinets by Eltek can mitigate the hassles of traditional telephone base sights.

Samsung Digital Imaging Product Innovation Video

Samsung Digital Imaging’s core competencies in optics and lens technology combines Samsung Electronics’ strengths in marketing, design, software and supply chain management to create value-add synergies. The addition of digital imaging complements Samsung Electronics’ existing product lines across consumer electronics, IT solutions and home appliances, allowing for greater compatibility and leveraging the company’s market leadership position. The product innovation video demonstrates the usability of Samsung’s impressive array of X-ray equipment.

Rambus Product Innovation Video

The rambus smart building sensors are Low-power, low-cost visual sensing technology that captures information-rich scene data in a tiny form factor using a revolutionary new approach to optical sensing. The Smart Sensor technology takes a novel approach to sensing by combining ultra-small diffractive gratings with standard image sensors. The product innovation video shows how By rethinking the way digital systems see, Rambus creates and intelligent infrastructure that can adapt to the ever-changing needs of a building’s occupants.

Method by Skullcandy Product Innovation Video

Method Wireless by skullcandy is lightweight and secure, designed to comfortably stay in your ears whether you’re on the treadmill or out on the trail. Up to 9 hours of rechargeable battery life and a sweat-resistant design lets you grab that second wind and run with it. The product innovation video shows how Method Wireless gives you the comfort of listening to your favourite songs wirelessly.

Space Monkey Product Innovation Video

Space monkey is a storage device which connects with your phone or your computer. Once installed, Space Monkey appears on your desktop. Just drag and drop files, like you would any other drive or folder. It can also upload the pictures to the cloud. So even if your device gets broken, you can always get your pictures back from the cloud storage. The animated product innovation video shows how easy it is to store your photos and access them when you want.

Flowater Product Innovation Video

Flowater is an innovative water filtration system that is working to rid the world of plastic water bottles by providing high quality filtered water in public spaces such as schools and public parks. Using the newest technology in water Refill Stations, they produce water that tastes and hydrates better than anything in a single-use bottle, delivered into your reusable bottle. The 3D product innovation video displays how Flowater is revolutionizing the way people drink water, while eliminating plastic bottle waste from the planet.

DuPont Tedlar Product Innovation Video

DuPont Tedlar is a highly versatile polyvinyl fluoride film (PVF). Tedlar® PVF film provides a long-lasting finish to a wide variety of surfaces exposed to harsh environments while its inert, non-stick properties make it an excellent release film for parts processed under high temperature and pressure. The DuPont product innovation video explains how Tedlar can increase the useful life of solar panels.

PowerByProxi Product Innovation Video

The PowerByProxi platform is a modular wireless power and data system enabling anyone to adapt and integrate wireless power effortlessly into their products. It’s innovative design and unprecedented performance reduces power and heat losses while offering advanced Foreign Object Detection (FOD) for increased safety. The product innovation video offers a glimpse into the future to consider a world where wireless power is a part of everyday life.

Wink Smart Product Innovation Video

Wink is a smart home solution that lets you control lights, power ,security and more through a mobile app. Their in-app Robots let you customize the way products talk to each other allowing you to control multiple devices in a single swipe. It provides you a data analysis on how much energy your devices are consuming allowing you to take measures for saving energy. The product innovation video shows how their user friendly UI can help you control and manage your devices easily and efficiently.

Making of a Video : View the Process of Making Google Allo's Video

Wiman WiFi Product Innovation Video

Wiman offers a pre-configured router which connects to a DSL modem. It lets your customers instantly connect to your network with Facebook or Google. It provides its business users with is the analytics tool which works in conjunction with information provided by facebook. The animated product innovation video shows how wiman can help you attract new customers in your business and connect with them on social networks.

Hawaii Electric Product Innovation Video

Hawaii is one of the first places to have customer rooftop solar photovoltaic (PV) systems for customers and has the largest amount of solar energy generation that is twenty times higher than the national average. To integrate this clean renewable energy into our system, the grid needs to operate as a two-way system. The Hawaiian Electric Companies understand that PV power is an important option for our customers and are committed to continue increasing rooftop PV in a way that is safe, reliable and fair for all customers. The animated product innovation video explains how they plan to integrate a two-way system, to integrate more renewable energy.

Neato XV Product Innovation Video

The Neato XV offers budget friendly robot vacuum, that use patented laser-guided technology scans and maps the room, plans, and methodically cleans instead of just bumping around. The Neato robot uses SLAM algorithm that allows it to map the room being vacuumed while it is completing its task. You can easily schedule daily cleanings or just push a button for instant multi-room or spot cleaning. The product innovation video shows how Neato can capture fine dust particles and reduce allergens in your home.

McLear Product Innovation Video

McLear NFC Ring lets you unlock doors, mobile phones, transfer information and link people. The NFC Ring glides right onto your finger no updates, no charging, and no fuss. The NFC Ring comes with two special NFC tag inlays inside the ring, one for public information and one for more sensitive stuff. It can also be used to share Wifi information, links to websites, links to pictures, contact information or anything you want. The product innovation video demonstrates how the McLear NFC ring works and gives a brief of what near field communication technology is about.

Data Detection Product Innovation Video

Data Detection Technologies Ltd. modern seed counting technologies enables filling and packaging with unmatched speed and accuracy.Data’s Seed counters have transformed the seed packaging process in the seed industry from packaging based on inefficient weighing technologies to packaging based upon advanced counting methods. DATA Count PH JR quickly and accurately counts pharmaceutical pellets and mini tablets as small as 0.2mm providing for the first time a much needed tool to drug developers and manufacturers that produces capsules containing pellets.Capable of counting small pellets, pharmaceutical developers and manufacturers can now better control pellet production processes through counting, as demonstrated in the product innovation video.

Energy Australia Product Innovation Video

The smart grid by Energy Australia allows real-time monitoring of energy consumption by both suppliers and the end user. It takes the guesswork out of the equation, and allows you to see exactly how much power a factory, home or office is using at any given moment. Because this power usage can be monitored, it allows people to adjust usage to take into account daily spikes and lulls in energy costs. The product innovation video talks about how Energy Australia is bringing in change with their smart energy solutions.

MyHomely Product Innovation Video

MyHomely energy management and home automation system enables all the electrical functions in a home such as lighting, air-conditioning, audio entertainment and video intercoms to communicate with each other and be controlled together from central points. It allows conventional devices, such as powerpoints, to share the same design aesthetic as automation control devices, to make all switch plates work in harmony. The animated product innovation video shows how MyHomely can help you reduce energy wastage and expenditure.

LYLO Product Innovation Video

The Oneby Lylo smart router has been specifically designed to provide an easy Wi-Fi setup which is easy to manage and blends in with your home environment with a subtle design rather than a rectangular box with aerials protruding from it. Lylo is changing the way you configure wifi: Simply pair your devices with a touch. You receive automatically a connexion notification to guarantee your security.The animated product innovation video shows how Lylo can integrate with a variety of smart devices.

Potable Aqua PURE Product Innovation Video

Potable Aqua PURE electrolytic Water Purifier is a small and most cost effective water purification device on the market. Using a simple brine solution, the Portable Aqua PURE device can produce a powerful mixed oxidant disinfectant capable of purifying the dirtiest of water. The 3D product innovation video details the features that makes Portable Aqua PURE a great traveling, camping or hiking water purification system.

Integrated Biometrics Product Innovation Video

Integrated Biometrics provides a range of products, components, and development tools in support of fingerprint sensor solutions. The non-certified series of fingerprint sensors offer the same high accuracy and high durability performance as the certified sensors. Their Curve and eCurve products can be used for Product transactions, database enrollment, authentication of computer or electronic device access, kiosk transactions and more. The product innovation video details how their lighting emitting sensor can provide a quick and accurate biometric access.


  • Product Innovation Overview Video
  • Innovative Product Brand Video
  • 2D & 3D Animated Explainer Video
  • Product Innovation Marketing Video
  • Product Innovation Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • Product How To Videos

Key takeaways from the above video examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

    • With the above animated product innovation video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

      We at Advids, understand brands are continuously evolving, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting animated product innovation video examples, if you have something to share do reach out to us.

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