20 Product Innovation Video Marketing Examples

In Video Production

These product innovation marketing examples showcase different types of videos that companies have used to introduce their product among potential customers. Product innovation videos use detailed visuals to showcase the features of the product as well as how customers can use it in their daily lives.

In this article we look at 20 product innovation video marketing examples that are on the spot. Watch these product innovation video marketing examples to get ideas for marketing your own offering. Here we go :


Samsung Product Innovation Video
Category : Air Purifier Product Innovation Marketing Example

The Samsung Blue Sky AX7000 air purifier has a front sided air inlet, so you don’t need to move it or pull away from the wall to get to the filter. And, thanks to its slim design it will fit anywhere you place it. It’s air inflow easily draws in air and Dual Power Fans with 4 step filtration systems which powerfully purify and distribute clean air with its 3 Way Air Flow. So it purifies large living rooms faster. The product innovation video shows Samsung’s new discovery that lets you enjoy fresh air with low energy use.

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Tesla Powerwall Product Innovation Video
Category : Energy Storage Product Innovation Marketing Example

Tesla Powerwall is an energy storage solution that provides energy backup during utility company disruptions and other causes. Powerwall easily integrates with solar or operates independently to provide your home with continuous power day and night. It enables you to be your own independent utility and even disconnect from the grid. The product innovation video shows how Tesla Powerwall can help you effectively store, manage and share clean energy.

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Sonos Product Innovation Video
Category : Entertainment Product Innovation Marketing Example

Sonos is the home sound system that delivers all your sound to every room, with warm, full-bodied audio that’s crystal clear at any volume. It fills your home with music by combining incredible sound and rock solid wireless performance in a smart system that’s easy to set up, control, and expand. The product innovation video shows how Sonos makes it easy to bring music back into your life.

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Method Wireless Product Innovation Video
Category : Wireless Product Innovation Marketing Example

Method Wireless by skullcandy is lightweight and secure, designed to comfortably stay in your ears whether you’re on the treadmill or out on the trail. Up to 9 hours of rechargeable battery life and a sweat-resistant design lets you grab that second wind and run with it. The product innovation video shows how Method Wireless gives you the comfort of listening to your favourite songs wirelessly.

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Panasonic Product Innovation Video
Category : Grooming Product Innovation Marketing Example

Specially designed by Panasonic, the powerful ARC3 3-blade system combines pure shaving velocity with multi-blade precision to cut through facial hair gently and comfortably for incredibly close results. The system’s ultra-thin Nanotech blades are forged from premium stainless steel. The product innovation video shows how Panasonic’s powerful shaver ensures maximum comfort for your face.

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Fitbit Product Innovation Video
Category : Charging Product Innovation Marketing Example

Fitbit’s Flex charger is revolutionizing the traditional way of charging. It comes with multiple charging slots, a retractable cable, a USB Port and an exchangeable power adapter. Fitbit’s product innovation video demonstrates the features of the versatile charging device.

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DuPont Product Innovation Video
Category : Energy Saving Product Innovation Marketing Example

DuPont and its partners use science-driven innovation to nourish a growing population, build a secure energy future and make the world a safer place. They have earned their place as the world’s most innovative science company because they are unrivaled at turning scientific breakthroughs into commercial breakouts. The product innovation video of DuPont explains how solar energy is no longer a fringe idea-but a practical solution to energy needs.

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Wiman Product Innovation Video
Category : Networking Product Innovation Marketing Example

Wiman offers a pre-configured router which connects to a DSL modem. It lets your customers instantly connect to your network with Facebook or Google. It provides its business users with is the analytics tool which works in conjunction with information provided by Facebook. The product innovation video shows how Wiman can help you attract new customers in your business and connect with them on social networks.

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Eltek OFC Product Innovation Video
Category : Telecom Product Innovation Marketing Example

Eltek is a world leader in high-efficiency power electronics and energy conversion. Open Frame-based Power Cabinets are suitable for telecom applications. With focus on simple handling and easy installation, the cabinets are delivered as flat packed, with or without power core. The product innovation video shows how Open Frame Cabinets by Eltek can mitigate the hassles of traditional telephone base sights.

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Hawaiin Electric Product Innovation Video
Category : Energy Saving Product Innovation Marketing Example

Hawaiin is one of the first places to have customer rooftop solar photovoltaic (PV) systems for customers and has the largest amount of solar energy generation that is twenty times higher than the national average. The Hawaiian Electric Companies understand that PV power is an important option for their customers, and are committed to continue increasing rooftop PV in a way that is safe, reliable and fair for all customers. The product innovation video explains how Hawaiin Electric manages a two-way system, to integrate more renewable energy.

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Making of a Video : View the Process of Making Google Allo's Video

Digitsole Product Innovation Video
Category : Footwear Product Innovation Marketing Example

Whether you’re a gadget enthusiast, sneaker collector, health enthusiast, athlete, or simply a daily user who wants a well-designed pair of shoes, Digitsole smart shoe’s features fit a wide range of uses and people. The smartshoe includes the same function, and wearers can precisely measure and control the trainers temperature using their smartphone. Watch the product innovation video to know how Digitsole is reinventing traditional footwear with connected sneakers that integrate wearable technology.

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McLear Product Innovation Video
Category : Wireless Product Innovation Marketing Example

McLear NFC Ring lets you unlock doors, mobile phones, transfer information and link people. The NFC Ring glides right onto your finger no updates, no charging, and no fuss. The NFC Ring comes with two special NFC tag inlays inside the ring, one for public information and one for more sensitive stuff. The product innovation video demonstrates how the McLear NFC ring works and gives a brief of what near field communication technology is about.

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Data Detection Product Innovation Video
Category : Packaging Product Innovation Marketing Example

Data Detection Technologies Ltd. modern seed counting technologies enables filling and packaging with unmatched speed and accuracy. Data’s Seed counters have transformed the seed packaging process in the seed industry from packaging based on inefficient weighing technologies to packaging based upon advanced counting methods. Data Seed’s capable of counting small pellets, pharmaceutical developers and manufacturers can now better control pellet production processes through counting, as demonstrated in the product innovation video.

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Easylog Product Innovation Video
Category : Monitoring Product Innovation Marketing Example

Easylog is a compact add-on module designed to fit pen injectors. Smart sensors collect injection data directly from disposable or reusable pen and connect to smartphones via Bluetooth. This innovative solution offers new possibilities for treatment management and monitoring. The product innovation video shows how Easylog enhances patient experience.

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COIN Product Innovation Video
Category : Smart Home Product Innovation Marketing Example

COIN is a smart home product for security, safety, asset & condition monitoring. You can not only monitor opening and closing of the doors and windows but also know the knocking or any unauthorized opening with motion and vibration sensors. The product innovation video displays how COIN by SenseGiz makes your home smart, secure & more intelligent.

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Morphy Richards Product Innovation Video
Category : Home Appliance Product Innovation Marketing Example

Now there’s a new way to iron; Morphy Richards’ innovative vapour iron with patented thermoglass and vapour mist technology is designed to be gentle on your garments while efficiently removing the toughest of creases with ease. The iron applies the right amount of pressure, heat and moisture for easier ironing, without the need for steam. The product innovation video shows how the iron manages to generate heat quickly and gives a superior finish.

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Flipper Toothbrush Product Innovation Video
Category : Personal Hygiene Product Innovation Marketing Example

Flipper Toothbrush Holder is world’s most adorable toothbrush cover and cap. Flipper keeps your toothbrush easily and hygienically. With a properly-enclosed storage, Flipper protects your toothbrush from contamination by airborne bacteria, dust and other foreign particles that may cause oral diseases. The product innovation video shows how Flipper toothbrush protect us from bacteria, germs.

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LYLO Product Innovation Video
Category : Networking Product Innovation Marketing Example

Lylo from Oneby is a smart router has been specifically designed to provide an easy Wi-Fi setup which is easy to manage and blends in with your home environment with a subtle design rather than a rectangular box with aerials protruding from it. Lylo is changing the way you configure wifi: Simply pair your devices with a touch. The product innovation marketing shows how Lylo can integrate with a variety of smart devices.

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Bramwell Product Innovation Video
Category : Weather Check Product Innovation Marketing Example

Bramwell Brown, Small Weather Clock is an innovative reinvention of the traditional barometer, combining the visual intrigue of mechanically moving art with functionality for modern day. With a barometer at its core, the clock measures the speed and direction of atmospheric pressure changes then translates this into a forecast depicted by the mechanically animated sky in the display window. Watch the product innovation marketing and know more about the features Bramwell offers.

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Flowater Product Innovation Video
Category : Water Filtration Product Innovation Marketing Example

Flowater is an innovative water filtration system that is working to rid the world of plastic water bottles by providing high quality filtered water in public spaces such as schools and public parks. Using the newest technology in water Refill Stations, they produce water that tastes and hydrates better than anything in a single-use bottle, delivered into your reusable bottle. The product innovation marketing displays how Flowater is eliminating plastic bottle waste from the planet.

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WE CAN CREATE THE FOLLOWING VIDEOS :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above product innovation video marketing examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

    • With the above product innovation video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

      We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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