Online promotional advertising campaigns aim at creating brand identity and brand equity, and establish an emotional tie to the potential consumer. Promotional advertising campaigns are effective and help raise the visibility of your company’s brand or the products you sell, gravitating towards opportunities for sales and referrals.
An online promotional campaign refers to advertise a company’s brand value with the potential customer. The campaign increases the chance for the growth of business value and customer interactions.
In this article we look at 20 online promotional advertising campaign examples that are on the spot. Watch these online promotional advertising campaign examples to get ideas for marketing your own offering. Here we go :
American Express Promotional Advertising Campaign
Category : Corporate Finance Online Promotional Advertising Example
American Express is a data science company that harnesses data, develops algorithms and derives intelligence to determine risks. The employees work as a family to make sure they don’t just deliver results to the company’s clients but also take care of each other in times of need. The online promotional advertising shows a testimonial of how the entire organization came to the rescue of an employee, helping him take care of his family.
Upfluence Promotional Advertising Campaign
Category : SaaS Online Promotional Advertising Example
Upfluence Software is an all-in-one SaaS that allows brands to identify and contact their influencers at scale. Its solutions range from its successful influence marketplace, publisher.Io and influencer search engine facade, to its latest content distribution tool. The online promotional advertising shows how Upfluence provides a platform where bloggers and product marketers can work and grow together through sponsored posts.
Plastiq Promotional Advertising Campaign
Category : Online Payment Service Promotional Advertising Example
Plastiq Inc. provides an online payment service that enables its members to use the credit and debit cards to make payments, regardless of recipient acceptance. It is the only way to maximize your cash on hand by allowing you to put virtually any expense on your credit card. Using Plastiq, you can use your favorite card to pay rent, insurance, suppliers, contractors, invoices and much more, even if the business doesn’t accept card as shown in the online promotional advertising.
Heineken Promotional Advertising Campaign
Category : Beverage Company Online Promotional Advertising Example
Heineken is the world’s most well known brewer. It is the leading developer and marketer of premium beer and cider brands. Heineken is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. The online promotional advertising showcases how Heineken is just the beverage you need to have a good time.
eBay Promotional Advertising Campaign
Category : Ecommerce Platform Online Promotional Advertising Example
EBay allows consumers to hold a garage sale, but instead of it being in the garage, it’s online and instead of just neighbours, it’s the whole world. Now buy and sell any new or old stuff of your choice and style from anyone, vendor or otherwise. The online promotional advertising showcases how you get the things you love from eBay at a discounted cost.
Navara Promotional Advertising Campaign
Category : App Development Online Promotional Advertising Example
Navara is a leading mobile application management company. Their software is purpose built to enable secure access to enterprise apps on mobile devices. It has successfully demonstrated its capability to service companies in the financial sector, the health sector and government agencies. The online promotional advertising shows how Navara analytics helps organizations analyze data for a data driven strategy and transform businesses to the next level.
Pixifly Promotional Advertising Campaign
Category : Social Media App Online Promotional Advertising Example
Pixifly is a mobile application that allows you to search for Instagram photos based on time and place. Instead of searching for photos based on keywords or hashtags, Pixifly lets you find photos by where and when they’re posted, either by specifying the name of the place or zeroing in on a specific location via the map view feature. The online promotional advertising showcases how people can check out photos from different places and times, allowing them to see what’s going on in the area around them at a certain time.
Avetta Promotional Advertising Campaign
Category : Risk Management Platform Online Promotional Advertising Example
Avetta is a SaaS based cloud supply chain risk management platform, designed to connect the world’s leading organizations with qualified suppliers, driving sustainable growth. A key feature by Avetta is adaptive solutions tailored to an individual organisation’s needs. The online promotional advertising shows how Avetta can help organisations create, protect and grow long-term value by mitigating sustainability risks in their supply chain.
Scoop Promotional Advertising Campaign
Category : Travel App Online Promotional Advertising Example
Scoop helps you to get to work and back home without any hassle. People can take a carpool according to your schedule, be it a driver or rider. Just schedule your ride a night before and your car will arrive right on time the next morning, whenever and wherever you ask. You can comfortably share your car and save money. The online promotional advertising shows how Scoop can slay your commute problems, providing effective, pocket friendly rides.
iClick Interactive Promotional Advertising Campaign
Category : Omni-channel Online Promotional Advertising Example
iClick Interactive is a leading digital marketing and ad tech solutions company in Asia, connecting worldwide advertisers. They connect advertisers to the right audience around the globe. The proprietary platform, which boasts cross-channel and cross-screen capabilities, transforms data into insight, action and performance. The online promotional advertising shows how an advertiser can connect the right message with the right audience with programmatic advertising.
Wisely Promotional Advertising Campaign
Category : Lifestyle App Online Promotional Advertising Example
Wisely is a mobile application that generates shopping and dining recommendations based on user transaction data, rather than user reviews. It also allows users to manage personal finances, by connecting to its users credit cards, which allows users to set a budget, monitor their purchases over time, map them geographically and identify fraudulent transactions. The online promotional advertising showcases all the features Wisely has up its sleeve.
Shopdrobe Promotional Advertising Campaign
Category : Social Networking Platform Promotional Advertising Example
Shopdrobe is a unique social-networking platform for shopaholics and people who like to set trends and share their own style with others. Shopdrobe gives everyone a chance to experiment with their style by trying something new, while being supported by friends and followers around the globe. The online promotional advertising shows how shopdrobe helps you connect with people with similar interests and make faster decisions when it comes to shopping for wearables.
SoftServe Promotional Advertising Campaign
Category : Healthcare Software Promotional Advertising Example
SoftServe is a leading technology solutions company specializing in software product and application development and services. It has been partnering with organizations from start-ups to large enterprises to help them accelerate growth and innovation, transform operational efficiency and deliver new products to market. The online promotional advertising showcases how SoftServe helps healthcare organizations to increase patient engagement.
Nike Promotional Advertising Campaign
Category : Ecommerce Brand Online Promotional Advertising Example
Nike is an American company that designs, develops, and markets footwear, apparel, equipment, and accessory products. It offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids’ shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, etc. Nike’s designed palette’s curated by their designers is shown in the online promotional advertising video.
Azavista Promotional Advertising Campaign
Category : Event Management Software Promotional Advertising Example
Azavista is an all-in-one event management software that solves the complications of corporate event and conference professionals. The software makes executing successful events simple and affordable. Azavista’s event management solution improves event experience, streamlines event planning and provides data-driven reporting. The online promotional advertising demonstrates how Azavista can help you grow, track and boost your event’s performance.
Kaspersky Promotional Advertising Campaign
Category : Antivirus Software Promotional Advertising Example
Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses and consumers around the globe. Its comprehensive security portfolio includes industry-leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. The online promotional advertising showcases how Kaspersky is all that you need to secure your computer from cyber attacks.
Optymyze Promotional Advertising Campaign
Category : Sales Management Solution Promotional Advertising Example
Optimize is an enterprise cloud sales management solution that leverages all the power of data from hundreds of sources, combined with artificial intelligence, to constantly determine the drivers and predictors of sales performance. They do this by motivating people to achieve sales goals, efficiently managing sales operations, predicting the performance of each salesperson, forecasting sales results and the cost of sales. The online promotional advertising showcases how Optymyze can predict the future, organize and manage your sales accordingly.
Intelice Solutions Promotional Advertising Campaign
Category : IT Solutions Promotional Advertising Example
Intelice Solutions provides trusted IT support and consulting services for small and medium sized organizations. They take care of company’s day to day IT needs with their expertise and help them put strategic plans for success. The online promotional advertising shows how they help organizations with their IT services.
Orataro Promotional Advertising Campaign
Category : Communication Platform Promotional Advertising Example
Orataro is the ultimate school to parent communication tool. The mobile app provides schools with an easy way to tell parents and guardians everything they need to know about school news and a child’s activities in school. Their school mobile app is also perfect for consolidating school and social media platform to give an easy single point for parent communication. The online promotional advertising campaign highlights how Orataro helps in increasing the communication between the school and the parent.
Cyient Promotional Advertising Campaign
Category : Data Analysis Service Promotional Advertising Example
Cyient Insights strives to turn data into a potential powerhouse by crunching and churning data into insights. Team Cyient-Insights strives to enable their customers to drive business innovation and deliver quantifiable business results through smart data analytics and actionable intelligence. The online promotional advertising video shows how Cyient fuels the insights behind machine and equipment data, enabling their customers to keep production at a maximum and equipment operation running.
WE CAN CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above online promotional advertising campaign examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above online promotional advertising campaign examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.