20 Minimalist Animated Video Marketing Examples

In Video Production

Why is minimalism so popular? Simply put, it’s because it strips back the stuff that doesn’t have to be there and solely focuses on what should be there. That’s one of the major reasons why minimalist animated videos can have a huge impact. Do them right, and they’re brilliant, but do them wrong and they’re just boring.

In this article we highlight 20 Minimalist Animated Video Marketing Examples that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great minimalistic animated example videos to create an engaging introduction video for your business. Here we go, enjoy the article :


ZENDESK Minimalist Animated Video

Zendesk is a Web-based help desk software used by 200000+ organizations worldwide. Zendesk further simplified the process and how businesses can use their platform to manage customer relations and support. The minimalist animated video works its magic with icons and a powerful narrative. Sweet and still business like.

Dell Minimalistic Animated Video

Dell takes a pragmatic approach to the Internet of Things (IoT) by building on the equipment and data you already have and leveraging your current technology investments, to quickly and securely enable analytics-driven action. Their analytics, data management and infrastructure solutions provide the power to ensure your IoT solution enables analytics where it makes sense, at the edge, in the data center or in the cloud. The minimalistic animated video highlights how it can help you harness the benefits of IoT by providing a range of capabilities such as security data integration, management and analytics.

B-SaaS Minimal Animated Video

B-SaaS is a full end-to-end core banking software delivered as a service via Cloud. The banking software consists of a completely parameter driven and modular core bank along with unique data management capabilities for advanced analytics and reporting. The minimal animated video shows how B- SaaS helps the banks grow the customer base and retain their interests.

PerkinElmer Minimalist Animated Video

PerkinElmer is focused in the business areas of human and environmental health. They provide solutions in the areas of Diagnostics and Life Sciences. The minimalist animated video helps us find out about their Risk-Based Monitoring approach to their clinical trial operations.

Exigo Minimalist Animated Video

Exigo has been designed specifically to manage compliance across the supply chain, providing a real-time, collaborative solution that will scale with your business. Through Exigo, you and your suppliers work collaboratively, ensuring mutual understanding of what is required at all times. The minimalist animated video shows why compliance management does not need to be complex, time consuming and expensive.

ENI Minimal Animated Video

ENI is an energy company.
They are working to build a future where everyone can access energy resources efficiently and sustainably. Their work is based on passion and innovation, on their unique strengths and skills, on the quality of our people and in recognising that diversity across all aspects of our operations and organisation is something to be cherished. They believe in the value of long term partnerships with the countries and communities where we operate. The minimal animated video highlights the ways in which ENI can provide sustainable energy solutions.

PayPal Minimal Animated Video

With their Fintech service, PayPal allows any business or individual with an email address to securely, conveniently and cost-effectively send and receive payments online. Their network builds on the existing financial infrastructure of bank accounts and credit cards to create a global, real-time payment solution. They deliver a product ideally suited for small businesses, online merchants, individuals and others currently underserved by traditional payment mechanisms. The minimal animated video describes PayPal as a fast, secure, easy option for online payments.

Ipsen Minimal Animated Video

Ipsen is a global specialty-driven pharmaceutical company. Ipsen’s ambition is to become a leader in specialty healthcare solutions for targeted debilitating diseases. Ipsen’s R&D is focused on its innovative and differentiated technological platforms. The minimal animated video highlights their ambitions and their tailored solutions.

Assist Edge Minimalistic Animated Video

AssistEdge Robotic Process Automation provides either partial or full automation of rule based tasks and processes, thus eliminating the need to spend time and resources, both human and otherwise, to complete monotonous tasks. It smoothly integrates into your current systems to increase throughput and show tangible results. The minimalistic animated video shows how AssistEdge changes the way you look at systems and processes, and opens up new possibilities for your business.

American Funds Minimal Animated Video

American Funds is a family of mutual funds from Capital Group that are sold primarily through financial advisors and intermediaries. It is the third largest mutual fund family, with more than US $1.3 trillion in assets under management. American Funds manages more than 54 million investor accounts. The Capital Group companies manage equity assets through three investment groups. These groups make investment and proxy voting decisions independently. Fixed-income investment professionals provide fixed-income research and investment management across the Capital organization; however, for securities with equity characteristics, they act solely on behalf of one of the three equity investment groups. The minimal animated video talks about a smarter way of investing with American Funds.

Making of a Video : View the Process of Making Google Allo's Video

IBM Minimal Animated Video

The IBM enterprise risk management (ERM) framework is a flexible, extensible solution. The design helps insurers make risk-informed decisions, optimize economic and regulatory capital and achieve regulatory compliance. The IBM minimal animated video shows how its framework can help you achieve superior business performance.

Talentsoft Minimalistic Animated Video

Talentsoft makes cloud talent management software that provides concrete results in recruitment, performance, career development, learning, as well as compensation management. Whatever your sector, the size and culture of your company, your organizational structure and HR processes, and wherever you’re based, their application is easily adapted and configured to exactly match your needs. The minimalistic animated video shows how Talentsoft puts your employees’ aspirations at the heart of your company’s HR strategy, giving both employees and managers smart and personalized HR content.

RANE Minimal Animated Video

RANE risk management solution drives better outcomes by enabling risk and security professionals to more efficiently respond to emerging threats and manage complex risk. RANE serves as the honest steward bringing together diverse enterprises and individuals into a single accessible risk management community. The minimal animated video shows how RANE is catering towards solving all complex risk management issues.

Sage Pay Minimal Animated Video

Sage Pay is the UK and Ireland’s most recommended gateway provider, providing over 50,000 businesses with secure and efficient payment services. You can start accepting online payments quickly and easily with Sage Pay. Their comprehensive payments solution includes advanced fraud screening tools, free 24/7 telephone support and there are no hidden fees or contracts. The minimal animated video talks about how you can partner with Sage Pay to integrate your in-store ePOS with payments to deliver a seamless check-out experience.

EURECA.CC Minimal Animated Video

EURECA.CC offers a 360 degree media monitoring solution that rapidly and easily pinpoints relevant information for all types of media. EURICA.CC brings authoritative content from the leading sources in printed press, access to main outlets for TV, Radio and web TV content, content to support collaboration and social interaction through social media platforms. The minimal animated video effectively shows how EURECA.CC can aid you in assessing your reach and identifying new trends.

Kantar’s Cross Media Minimal Animated Video

Kantar’s cross media measurement solution will deliver a total view of how audiences are consuming programmes and campaigns across linear, video on demand and time shifted TV; digital video and page and app content, without duplication. The minimal animated video highlights how Kantar’s cross media monitoring can deliver a complete unduplicated view of online and TV consumption.

ACEA Minimal Animated Video

ACEA provides investments and strategies to develop and implement fuel-efficient technologies. This makes a significant contribution to reducing CO2 emissions. They advocate a far more ambitious approach to reducing CO2 for the future, such as permitted vehicle length and weight, trailer designs, alternative fuels, driver behaviour, optimised transport operations, infrastructure and more. The minimal animated video shows how ACEA can double the annual CO2 reduction rate from road transport.

PwC Minimal Animated Video

PwC assists through all stages of your RPA journey Strategy ensuring that RPA is incorporated into your strategy and aligned to key elements including operating model, IT, workforce and risk. Its brings in a range of RPA-specific lessons, including governance models, agile work practices and integrating process, risk and customer experience into RPA design. The minimal animated shows how PwC can work with you to successfully integrate RPA into your business to fully realise the benefits.

NEM Minimalistic Animated Video

NEM is a new, second-generation cryptocurrency,built on the values of financial freedom, decentralisation and equality of opportunity. complete platform designed to leverage the incredible advantages offered by blockchain technology. The minimalistic animated video shows how NEM changing the way we do commerce, trade and finance forever.

Durise Minimalistic Animated Video

Durise is a crowdfunding platform that gives accredited investors from all over the world the chance to invest in a range of vetted real estate opportunities in Dubai. They take on the burden of your transaction, providing tax guidance and management, as well as monitoring tools, so there are no surprises. The minimalistic animated video by Durise gives an overview about the working and process involved in crowdfunding.


Key takeaways from the above minimalistic animated video examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

  • With the above minimalistic animated video examples for website it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you planning to develop these videos a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

    We at Advids, create custom minimalistic animated video based on your brief. With a complete video production services plan at a fixed price,our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next minimalistic animated video requirement.

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