Minimalist animated marketing with the help of videos have taken off in recent years by companies to illustrate their products and services in a simple manner. Minimalism is being incorporated in everyday lives of people, to make drastic changes. Subtle approaches are being utilized with minimalistic animation in videos as a marketing strategy by firms to put forward their innovative ideas, thoughts or to market their brands.
Minimalist animation is an animation technique that involves the use of less animation in a video. Also, minimalist animation refers to the use of lines, shapes, dots and colors which leaves empty a big amount of space and showcases information in a clear and elegant manner.
In this article, we look at 20 minimalist animated video marketing examples that are on the spot. Watch these videos to get ideas for marketing your own offering. Here we go :
ZENDESK Minimalist Animated Video
Category : Helpdesk Software Minimal Animated Marketing Example
Zendesk is a Web-based help desk software used by 200000+ organizations worldwide. Zendesk further simplified the process and how businesses can use their platform to manage customer relations and support. The minimalist animated video works its magic with icons and a powerful narrative. Sweet and still business like.
Dell Minimalistic Animated Video
Category : IoT Solution Minimal Animated Marketing Example
Dell takes a pragmatic approach to the Internet of Things (IoT) by building on the equipment and data you already have and leveraging your current technology investments, to quickly and securely enable analytics-driven action. Their analytics, data management and infrastructure solutions provide the power to ensure your IoT solution enables analytics where it makes sense, at the edge, in the data center or in the cloud. The minimalistic animated video highlights how it can help you harness the benefits of IoT by providing a range of capabilities such as security data integration, management and analytics.
B-SaaS Minimal Animated Video
Category : SaaS Minimal Animated Marketing Example
B-SaaS is a full end-to-end core banking software delivered as a service via Cloud. The banking software consists of a completely parameter driven and modular core bank along with unique data management capabilities for advanced analytics and reporting. The minimal animated video shows how B- SaaS helps the banks grow the customer base and retain their interests.
PerkinElmer Minimalist Animated Video
Category : Healthcare Solution Minimal Animated Marketing Example
PerkinElmer is focused in the business areas of human and environmental health. They provide solutions in the areas of Diagnostics and Life Sciences. The minimalist animated video helps us find out about their Risk-Based Monitoring approach to their clinical trial operations.
Altius Exigo Minimalist Animated Video
Category : Compliance Management Minimal Animated Marketing Example
Exigo, Altius’ supplier management software can help your business manage compliance across your supply chain, providing a real-time collaborative solution that scales with your business. The minimalist animated video introduce Altius Exigo, Award Winning Enterprise level Compliance Management Software for Supply Chains.
ENI Minimal Animated Video
Category : Energy Services Minimal Animated Marketing Example
ENI is an energy company. They are working to build a future where everyone can access energy resources efficiently and sustainably. Their work is based on passion and innovation, on their unique strengths and skills, on the quality of our people and in recognizing that diversity across all aspects of our operations and organization is something to be cherished. They believe in the value of long-term partnerships with the countries and communities where we operate. The minimal animated video highlights the ways in which ENI can provide sustainable energy solutions.
PayPal Minimal Animated Video
Category : Fintech Service Minimal Animated Marketing Example
With their Fintech service, PayPal allows any business or individual with an email address to securely, conveniently and cost-effectively send and receive payments online. Their network builds on the existing financial infrastructure of bank accounts and credit cards to create a global, real-time payment solution. They deliver a product ideally suited for small businesses, online merchants, individuals and others currently underserved by traditional payment mechanisms. The minimal animated video describes PayPal as a fast, secure, easy option for online payments.
Ipsen Minimal Animated Video
Category : Healthcare Solution Minimal Animated Marketing Example
Ipsen is a global specialty-driven pharmaceutical company. Ipsen’s ambition is to become a leader in specialty healthcare solutions for targeted debilitating diseases. Ipsen’s R&D is focused on its innovative and differentiated technological platforms. The minimal animated video highlights their ambitions and their tailored solutions.
Assist Edge Minimalistic Animated Video
Category : RPA Minimal Animated Marketing Example
AssistEdge Robotic Process Automation provides either partial or full automation of rule based tasks and processes, thus eliminating the need to spend time and resources, both human and otherwise, to complete monotonous tasks. It smoothly integrates into your current systems to increase throughput and show tangible results. The minimalistic animated video shows how AssistEdge changes the way you look at systems and processes, and opens up new possibilities for your business.
American Funds Minimal Animated Video
Category : Financial Services Minimal Animated Marketing Example
American Funds is a family of mutual funds from Capital Group that are sold primarily through financial advisors and intermediaries. It is the third largest mutual fund family, with more than US $1.3 trillion in assets under management. American Funds manages more than 54 million investor accounts.The Capital Group companies manage equity assets through three investment groups. The minimal animated video talks about a smarter way of investing with American Funds.
IBM Minimal Animated Video
Category : ERM Minimal Animated Marketing Example
The IBM enterprise risk management (ERM) framework is a flexible, extensible solution. The design helps insurers make risk-informed decisions, optimize economic and regulatory capital and achieve regulatory compliance. The IBM minimal animated video shows how its framework can help you achieve superior business performance.
Talentsoft Minimalistic Animated Video
Category : Talent Management Minimal Animated Marketing Example
Talentsoft makes cloud talent management software that provides concrete results in recruitment, performance, career development, learning, as well as compensation management. Whatever your sector, the size and culture of your company, your organizational structure and HR processes, and wherever you’re based, their application is easily adapted and configured to exactly match your needs. The minimalistic animated video shows how Talentsoft puts your employees’ aspirations at the heart of your company’s HR strategy, giving both employees and managers smart and personalized HR content.
Sage Pay Minimal Animated Video
Category : Payment Gateway Minimal Animated Marketing Example
Sage Pay is the UK and Ireland’s most recommended gateway provider, providing over 50,000 businesses with secure and efficient payment services. You can start accepting online payments quickly and easily with Sage Pay. Their comprehensive payments solution includes advanced fraud screening tools, free 24/7 telephone support and there are no hidden fees or contracts. The minimal animated video talks about how you can partner with Sage Pay to integrate your in-store ePOS with payments to deliver a seamless check-out experience.
EURECA.CC Minimal Animated Video
Category : Media Monitoring Minimal Animated Marketing Example
EURECA.CC offers a 360 degree media monitoring solution that rapidly and easily pinpoints relevant information for all types of media. EURICA.CC brings authoritative content from the leading sources in printed press, access to main outlets for TV, Radio and web TV content, content to support collaboration and social interaction through social media platforms. The minimal animated video effectively shows how EURECA.CC can aid you in assessing your reach and identifying new trends.
Kantar’s Cross Media Minimal Animated Video
Category : Media Measurement Minimal Animated Marketing Example
Kantar’s cross media measurement solution will deliver a total view of how audiences are consuming programmes and campaigns across linear, video on demand and time shifted TV; digital video and page and app content, without duplication. The minimal animated video highlights how Kantar’s cross media monitoring can deliver a complete unduplicated view of online and TV consumption.
ACEA Minimal Animated Video
Category : Automobile Services Minimal Animated Marketing Example
ACEA provides investments and strategies to develop and implement fuel-efficient technologies. This makes a significant contribution to reducing CO2 emissions. They advocate a far more ambitious approach to reducing CO2 for the future, such as permitted vehicle length and weight, trailer designs, alternative fuels, driver behaviour, optimised transport operations, infrastructure and more. The minimal animated video shows how ACEA can double the annual CO2 reduction rate from road transport.
PwC Minimal Animated Video
Category : RPA Minimal Animated Marketing Example
PwC assists through all stages of your RPA journey Strategy ensuring that RPA is incorporated into your strategy and aligned to key elements including operating model, IT, workforce and risk. It brings in a range of RPA-specific lessons, including governance models, agile work practices and integrating process, risk and customer experience into RPA design. The minimal animated video shows how PwC can work with you to successfully integrate RPA into your business to fully realise the benefits.
NEM Minimalistic Animated Video
Category : Cryptocurrency Minimal Animated Marketing Example
NEM is a new, second-generation cryptocurrency, built on the values of financial freedom, decentralization and equality of opportunity. complete platform designed to leverage the incredible advantages offered by blockchain technology. The minimalistic animated video shows how NEM changing the way we do commerce, trade and finance forever.
Durise Minimalistic Animated Video
Category : Crowdfunding Platform Minimal Animated Marketing Example
Durise is a crowdfunding platform that gives accredited investors from all over the world the chance to invest in a range of vetted real estate opportunities in Dubai. They take on the burden of your transaction, providing tax guidance and management, as well as monitoring tools, so there are no surprises. The minimalistic animated video by Durise gives an overview about the working and process involved in crowdfunding.
Slack Minimalistic Animated Video
Category : Communication Platform Minimal Animated Marketing Example
Slack is a messaging app for teams. It brings all your team’s communication and files in one place, where they’re instantly searchable and available wherever you go. , Slack offers a lot of IRC-like features such as, persistent chat rooms organized by topic, as well as private groups and direct messaging All content inside Slack is searchable, including files, conversations, and people. Slack integrates with a large number of third-party services and supports community-built integrations. The minimalist video shows how Slack brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the minimalist animated video marketing examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above minimalist animated video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.