Video marketing is increasingly used by medical device providers to market their offering & reach new clientele. Medical advertising examples allow you to communicate your message effectively to your potential clients where a text or image can’t. Use video advertising to engage your clients and enable effective conversions.
In this article we look at 20 medical product marketing & advertising video examples that are on the spot. Watch these medical product video examples to get ideas for marketing your own offering. Here we go :
Kareo EHR Medical Advertising Video
Category : Electronic Health Records Software Example
Kareo is a web-based EHR, medical billing, and practice management solution used by thousands of physicians across the United States. With Kareo practices, one can schedule patients, confirm insurance, manage delinquent accounts and the collections process, store patient documents, develop customized reports and more. The medical advertising video shows how Kareo EHR actually works.
SiezSafe Medical Advertising Video
Category : Health Monitoring System Advertising Example
Seizsafe is a non-intrusive integrated system to monitor epilepsy patients at night-time. It alerts relatives or caregivers when a seizure is detected as well as generates useful information for improving medical treatments. The medical advertising video shows how SiezSafe is the ultimate system to keep a track of your loved ones.
Qardio Medical Marketing Video
Category : Heart Health Monitoring Product Marketing Example
Qardio is making heart health easier for everyone. It improves your health by tracking your blood pressure, ECG & heart rate, weight, body composition and more. The medical marketing video showcases how Qardio keeps you away from all kinds of cardiovascular diseases.
Advanced Bionics Medical Marketing Video
Category : Cochlear Implant Technology Marketing Example
Advanced Bionics cochlear implant is a surgically implanted electronic device that provides a sense of sound to a person who is profoundly deaf or severely hard of hearing in both ears. The implant has a coil to receive signals, electronics, and an array of electrodes which is placed into the cochlea, which stimulate the cochlear nerve. The medical marketing video showcases how Advanced Bionics cochlear implants helps in restoring one of the five senses.
Weck Medical Advertising Video
Category : Fascial Closure System Advertising Example
The Weck EFx shield fascial closure system from Teleflex is the only shielded port closure device, providing enhanced sharps protection for safe uniform and consistent fascial closure. The EFx shield system offers speed and safety with an array of enhanced features. The medical advertising video shows how Weck EFx is designed to make capture and retrieval suture strand fast and secure.
EDGe Medical Marketing Video
Category : Orthopedic Surgery Instrument Marketing Example
EDGe Surgical is a medical device start-up with the first single-use Electronic Depth Gauge used to more accurately and safely place orthopedic and spinal surgical screws. Their devices aim to set a new standard of care in the orthopedic surgical setting by improving accuracy when selecting screws to fuse bone fractures. The medical marketing video shows how EDG by EDGe Surgical is capable of measuring surgically created orthopedic bone screw holes.
Nettix Patient Medical Product Video
Category : Patient Monitoring Solutions Marketing Example
Nettix provides a solution for data analytics, helping us analyze the huge amounts of data collected on cloud through IoT giving deeper, clearer insights on health conditions and their treatment. Internet of Things allows us to visualise the possibility of various devices being connected to each other including hospital appliances. The medical product video shows patient monitoring video and explains how it exactly works.
Samsung U-arm Medical Product Video
Category : Radiography System Marketing Example
Samsung is a leading smart products manufacturing company that has launched an array of different radiography products for easier accessibility for X-rays. Radiography U-arm is a product that is highly flexible and easy to use for radiologists as well as for patients. The medical product video showcases the precise and smooth movement and the features of the U-arm.
Unimed Needles Medical Marketing Video
Category : Surgical Needles Product Marketing Example
Unimed carries a complete range of surgical suture needles in both stainless steel and in nickel-plated carbon steel. Sharp points and keen cutting edges are main features of their needles. They allow perfect ease of penetration and passage through tissue. The medical marketing video demonstrates various customized needles made by Unimed.
Vortex Fluidic Medical Marketing Video
Category : Medical Equipment Marketing Example
The Vortex Fluidic Device is capable of instigating chemical reactivity, materials processing and probing the structure of self organised systems. It is also effective in protein folding under continuous flow, which is important in the pharmaceutical industry. The medical marketing video showcases how VFD is effective in fabricating mesoporous silica under continuous flow.
Arcuro Medical Marketing Video
Category : Meniscus Repair System Marketing Example
Arcuro Medical Meniscus Repair System allows the entire procedure to be performed inside the joint space, using suture material, only requiring one entry into the joint. Its proprietary SuperBall repair system consists of an all-suture, knotless anchor and delivery system for a safe, reliable and effective meniscus repair. The medical marketing video introduces Arcuro’s all-suture and all-inside Meniscus Repair System.
Estech Medical Marketing Video
Category : Surgical Ablation System Marketing Example
The Estech COBRA Fusion 150 Surgical Ablation System combines intuitive, real-time temperature controlled radiofrequency energy control with proprietary versapolar technology. It is an adaptable and effective platform that can deliver both bipolar and monopolar energy, so that the surgeons can easily and efficiently create reproducible transmural lesions with more flexibility, confidence and control. The medical marketing video shows how COBRA fusion provides solutions for people in need and makes a difference to their lives.
Vascade Medical Marketing Video
Category : Vascular Closure System Marketing Example
Vascade VCS is a fully integrated, extravascular, bioabsorbable femoral access closure system that is easy to use. It leaves no permanent components behind and has demonstrated safety and efficacy in a wide range of patients. The system combines Cardivas proven proprietary collapsible disc technology and a thrombogenic resorbable collagen patch in an integrated design. The medical marketing video shows how Vascade enables rapid hemostasis while minimizing complications.
Watchman Medical Advertising Video
Category : Appendage Closure Device Advertising Example
Watchman’s Left Atrial Appendage Closure Device is a first-of-its-kind medical device that is a proven alternative to long-term Warfarin therapy for stroke risk reduction in patients with non-valvular atrial fibrillation. The Watchman Implant has been proven to offer stroke risk reduction comparable to Warfarin. The medical advertising video shows how it also reduces the long-term risk of bleeding associated with Warfarin use.
Stryker Medical Marketing Video
Category : Osteotomy Device Marketing Example
Stryker’s EasyClip is a medical device that allows for active compression across the osteotomy site avoiding pin tract infections and stress risers to promote healing. EasyClip facilitates fast and easy fixation in a variety of applications. The medical marketing video shows how the super elastic property of Stryker’s EasyClip fixation system provides a constant active compressive state.
InvisionHeart Medical Marketing Video
Category : Electrocardiography System Marketing Example
InvisionHeart offers a simplified ECG system that makes it easy to capture, share and manage patients’ cardiac data. It’s ultra compact device is portable and wireless, enabling an ECG reading almost anywhere, wherever the emergency arises. It directly transfers all the recorded data onto a device. The medical marketing video shows how InvisionHeart has provided a revolutionary ECG system with good features.
Turbo Elite Medical Marketing Video
Category : Atherectomy Catheter Marketing Example
Turbo Elite laser Atherectomy Catheter captures the power of ultraviolet light to provide a versatile and reliable tool for treating multiple lesion morphologies. It is capable of powering through the most challenging stenoses and occlusions, providing you the precision and control required to preserve vessels and save limbs. The medical marketing video shows how Turbo Elite’s atherectomy catheter works.
LaproShark Medical Product Video
Category : Port Closure Device Marketing Example
Lapro-shark is a remarkably simple device which automatically captures the suture, making port closure effortless; even for the novice. The Lapro-Shark needle is always protected within the Lapro-Shark guide. The medical product video showcases how Lapro Shark’s ergonomic handle allows for easy manipulation and precise control over the depth of the fascial bite, regardless of the abdominal wall thickness.
Mindray Medical Product Video
Category : Patient Monitoring System Advertising Example
Mindray is a leading global developer, manufacturer, and supplier of medical devices that delivers high-quality, richly featured medical products It has come up with an amazing device that allows hospitals to collect continuous data and transfer to the central monitoring system via wifi. The medical product video gives an overview of Mindray’s patient monitoring system.
WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR COMPANY :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above medical advertising examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above medical product marketing video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.