20 Innovative Medical Device Marketing & Animation Examples

In Video Production

Medical device marketing is a strategy used by companies that depicts about the quality, modern technology, speed & safety feature, flexibility of the medical equipment to users for awaring them. Hospitals and clinics have begun developing these medical device animation to put a face to not only their medical professionals, but the services they offer as well.

In this article we look at 20 medical device marketing & animation examples that are on the spot. Watch these medical device animation videos to get ideas for marketing your own offering. Here we go :


Turbo Elite Medical Device Animation
Category : Atherectomy System Medical Device Animation Example

Turbo Elite laser atherectomy catheter captures the power of ultraviolet light to provide a versatile and reliable tool for treating multiple lesion morphologies. It is capable of powering through the most challenging stenoses and occlusions, providing you the precision and control required to preserve vessels and save limbs. The medical device marketing showcases its working.

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HiResolution Medical Device Animation
Category : Hearing Aid Medical Device Animation Example

At Advanced Bionics, their mission is to improve lives by developing, manufacturing, and supporting high-quality, state-of-the-art hearing technology for those with a significant hearing loss. Advanced Bionics offers the most sophisticated cochlear implant system on the market, the HiResolution Bionic Ear System, with five times more sound resolution than its competitors, designed to help recipients hear in noisy settings and enjoy the full dimensions of music. The medical device marketing explains how Cochlear implants are the only medical technology that is able to functionally restore one of the five senses.

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Weck EFx Shield Medical Device Animation
Category : Fascial Closure System Medical Device Animation Example

The Weck EFx Shield Fascial Closure System from Teleflex is the only shielded port closure device, providing enhanced sharps protection for safe, uniform, and consistent fascial closure. The EFx Shield System offers speed and safety with an array of enhanced features. It provides Unique shielded wing design for enhanced sharps protection and Intuitive wing deployment. It offers innovative suture retrieval system for unassisted fascial closures. The medical device marketing shows how Weck EFx is designed to make capture and retrieval suture strand fast and secure.

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EDGe Surgical Medical Device Animation
Category : Orthopedic Medical Device Animation Example

EDGe Surgical is a medical device start-up with the first single-use Electronic Depth Gauge used to more accurately and safely place orthopedic and spinal surgical screws. Their devices aim to set a new standard of care in the orthopedic surgical setting by improving accuracy when selecting screws to fuse bone fractures, and mitigating bioburden contamination risk, which is a leading cause of surgical site infections. The medical device marketing shows how EDG by EDGe Surgical is capable of measuring surgically created orthopedic bone screw holes.

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WATCHMAN Medical Device Animation
Category : Appendage Closure Medical Device Animation Example

The WATCHMAN Left Atrial Appendage Closure Device is a first-of-its-kind medical device that is a proven alternative to long-term warfarin therapy for stroke risk reduction in patients with non-valvular atrial fibrillation. Left atrial appendage closure with WATCHMAN may eliminate the need for long-term warfarin use in patients with non-valvular atrial fibrillation who have a reason to seek an alternative to OACs. The WATCHMAN Implant has been proven to offer stroke risk reduction comparable to warfarin and the medical device marketing shows how it also reduces the long-term risk of bleeding associated with warfarin use.

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Arcuro Medical Device Animation
Category : Meniscus Repair System Medical Device Animation Example

Arcuro Medical’s meniscus repair system allows the entire procedure to be performed inside the joint space, using suture material only and requiring one entry into the joint. Arcuro’s proprietary SuperBall repair system consists of an all-suture, knotless anchor and delivery system for a safe, reliable, and effective meniscus repair. The medical device marketing introduces Arcuro’s all-suture and all-inside meniscus repair system.

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Argus Medical Device Animation
Category : Retinal Prosthesis System Medical Device Animation Example

Argus is the world’s first and only approved device intended to restore some functional vision for people suffering from blindness. It is indicated for use in patients with severe to profound retinitis pigmentosa. A miniature video camera housed in the patient’s glasses captures a scene. The medical device marketing shows how Argus II is an unique device changes the lives of people affected by blindness.

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Phoenix Medical Device Animation
Category : Atherectomy System Medical Device Animation Example

The Phoenix atherectomy system combines the benefits of existing atherectomy systems to deliver a unique, hybrid atherectomy option to help physicians tailor the treatment approach for each patient. It cuts, captures, and clears diseased tissue with one insertion. Phoenix treats a broad range of tissue types, from soft plaque to calcified arteries, and can be used for lesions above and below the knee. The medical device marketing highlights the main features offered by the Phoenix Atherectomy System.

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LaproShark Medical Device Animation
Category : Port Closure Medical Device Animation Example

Lapro-shark is a remarkably simple device which automatically captures the suture, making port closure effortless, even for the novice. The medical device marketing showcases how LaproShark’s ergonomic handle allows for easy manipulation and precise control over the depth of the fascial bite, regardless of abdominal wall thickness.

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Estech COBRA Fusion Medical Device Animation
Category : Ablation System Medical Device Animation Example

The Estech COBRA Fusion 150 Surgical Ablation System combines intuitive, real-time Temperature Controlled Radiofrequency energy control with proprietary Versapolar technology. Versapolar energy delivery is an adaptable and effective platform that can deliver both bipolar and monopolar energy, so that the surgeons can easily and efficiently create reproducible transmural lesions with more flexibility, confidence and control. The medical device marketing shows how with the COBRA fusion, they are able to identify and provide solutions for people in need and make a difference to their lives.

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Making of a Video : View the Process of Making Google Allo's Video

Acclarent Medical Device Animation
Category : Sinuplasty Medical Device Animation Example

Sinuplasty is a medical device for surgical treatment of the sinus disease. Sinuplasty uses endoscopic techniques giving way to the Balloon Sinuplasty system, that enables qualified Otolaryngologists, to dilate obstructed sinus ostia in patients suffering from sinusitis. The medical device marketing shows how Accalarent has made the process of sinuplasty easy.

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StealthStation Medical Device Animation
Category : Surgical Navigation System Medical Device Animation Example

StealthStation EM Navigation is used for any medical condition in which the use of stereotactic surgery may be appropriate and where reference to a rigid anatomical structure, such as the skull, a long bone, or vertebra. It uses electromagnetic field to pinpoint and treat the abnormalities. The medical device marketing provides an overview of how the StealthStation EM technology enables pin-less instrument tracking.

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Pioneer Plus Medical Device Animation
Category : Ultrasound Catheter Medical Device Animation Example

Pioneer Plus Catheter the first and the only re-entry device with intravascular ultrasound capabilities and needle deployment designed to assist arterial vessel intervention. The Pioneer Plus IVUS-guided catheter helps physicians decide, guide, treat and confirm true lumen re-entry with speed, and precision. The medical device marketing demonstrates its functions and how it is used.

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Phonak Audeo Medical Device Animation
Category : Hearing Aid Medical Device Animation Example

From Phonak, the world’s leading provider of life-changing hearing solutions, comes the quickest charging, longest lasting rechargeable hearing aids ever. Phonak Audeo B-R rechargeable hearing aids come packed with a Li-ion battery that enable them to last longer and charge faster. The medical device marketing explains the technology of the device and shows its design.

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ElastiMed Medical Device Animation
Category : Orthopedic Medical Device Animation Example

ElastiMed offers the next generation compression stocking that is smart, wearable healthcare device for improving patients lives. Its compression stocking device made from EAP is designed to be worn throughout the day for massaging the leg, mimicking calf muscle contractions and improving blood flow. The ElastiMed’s medical device marketing explains the electro active polymers technology and showcases how the compression stocking works.

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EBS Medical Device Animation
Category : Ophthalmologic Technology Medical Device Animation Example

EBS Technologies develops medical devices and innovative therapeutic applications for the treatment of neurological disorders caused by stroke or brain injury. The EBS NEXT WAVE therapy leads to normalization of deficits in vision and speech. The The medical device marketing highlights the features of EBS NEXT WAVE.

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Vortex Fluidic Medical Device Animation
Category : Scientific Device Medical Device Animation Example

Now you control your pore size easily with the Vortex Fluidic Device. It is capable of instigating chemical reactivity, materials processing and probing the structure of self organized systems. It is effective in fabricating mesoporous silica under continuous flow, at room temperature. The medical device marketing showcases the functioning of the prototype device.

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Unimed Medical Device Animation
Category : Metal Needles Medical Device Animation Example

Unimed offer a very comprehensive range of non-sterile reusable metal needles. Their needles are precision made to international standards and can be supplied as standard products or custom fabricated to your own specifications. The international standards ISO 594 for needle hubs and ISO 7864 for bevel configuration are applied in the manufacture of their needles. The medical device marketing illustrates the range and application of needles offered by Unimed.

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EasyClip Medical Device Animation
Category : Fixation System Medical Device Animation Example

Stryker is one of the world’s leading medical technology companies and has designed EasyClip to facilitate fast and easy fixation in a variety of applications. EasyClip allows for active compression across the osteotomy site avoiding pin tract infections and stress risers to promote healing. The medical device marketing shows how Stryker’s EasyClip Fixation System provides a constant, active compressive state.

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Mettler Toledo Medical Device Animation
Category : LockPath Technology Medical Device Animation Example

Mettler Toledo’s LockPath UV-VIS Spectrophotometer is a testament to the company’s brilliance in manufacturing precision instruments for use in laboratories, and healthcare industries. The LockPath technology is used by molecular biology laboratories to measure the concentrations of DNA or RNA samples. The medical device marketing showcases how the METTLER TOLEDO LockPath technology works

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WE CAN HELP CREATE THE FOLLOWING VIDEOS :

  • 3D Product Overview Video
  • 3D Brand Video
  • 2D & 3D Animated Explainer Video
  • 3D Product Marketing Video
  • 3D Product Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • 3D How To Videos

Key takeaways from the above medical device marketing & animation examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above medical device marketing & animation examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these Medical Device Marketing Examples, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through your Medical Device Animation Examples.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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