20 Iconic Retail Advertising Campaigns With Video Examples

In Video Production

Iconic advertisements are being created by retailers globally to drive sales and are bringing in new concepts to create exciting brand campaign initiatives. These retail advertising campaigns not only help increase sale but also help increase customer loyalty. Retail Institutions are creating advertising campaigns to market their products and services to their potential customers.

Retail Advertisement is an engaging and powerful advertising format used by merchants to sell products and sevices directly to consumers. Retail advertisement is used to drive store traffic, increase sales immediately and attract consumers and build store loyalty among them.

In this article we look at 20 iconic retail advertising campaigns with video examples that are on the spot. Watch these iconic advertisements to get ideas for marketing your own offering. Here we go :


FlipKart Retail Advertisement
Category : Infographic Retail Advertisement Example

Flipkart is India’s biggest online store for mobiles, fashion, electronics, home appliances, books, jewelry, home furniture, sporting goods, beauty & personal items. Online shopping with Flipkart is very easy as you get to shop from the comfort of your home and get products delivered at your doorstep. One of their iconic advertisements demonstrate how Flipkart enable businesses to scale sales & attract new customers.

GET PRICING OF MAKING THIS VIDEO

Benzer’s Retail Advertisement
Category : Character-based Retail Advertisement Example

Benzer Pharmacy is a chain of independent retail pharmacies that specializes in specialty drugs and also focuses on medication management programs for people with complex chronic diseases. They stock brands, generic and specialty drugs at affordable prices. One of their iconic advertisements display how Benzer Pharmacy specializes in specialty drugs and provide exceptional customer service to their customers.

GET PRICING OF MAKING THIS VIDEO

Office Depot Retail Advertisement
Category : Character-based Retail Advertisement Example

Office Depot, Inc. is an American office supply retailing company that offers low prices on office supplies, office furniture, paper, ink, toner, electronics, laptops, services, folders etc. Their app offers you a smarter way to shop for office supplies and technology while saving time ​and​ money. One of their iconic advertisements sshowcaseshow they make in-store shopping and shopping via their app more convenient for their customers.

GET PRICING OF MAKING THIS VIDEO

Starbucks Retail Advertisement
Category : 2D Retail Advertisement Example

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks uses the highest quality arabica coffee as the base for its espresso drinks and their locations serve hot and cold drinks, full and loose-leaf teas. The retail advertisement example highlights how they combine unique flavours to make one of a kind coffees.

GET PRICING OF MAKING THIS VIDEO

Lowe’s Retail Advertisement
Category : 2D Retail Advertisement Example

Lowe’s operates a chain of retail home improvement and appliance stores in the United States. Lowe’s and its related businesses operate or service more than 2,390 home improvement and hardware stores where you can find home improvement and building products for your business. The retail advertisement example showcases lighting tips at a glance to help set the right ambience and accent for your home

GET PRICING OF MAKING THIS VIDEO

John Lewis Retail Advertisement
Category : Typography Retail Advertisement Example

John Lewis is a chain of high-end department stores operating throughout the United Kingdom. One can shop for sofas, beds, TVs, iPads & fashion online or from their brick and mortar shops. They have an array of household items from cutlery to home accessories and more. The retail advertisement example showcases how one can shop everything from their store to enjoy this year’s summer.

GET PRICING OF MAKING THIS VIDEO

Amazon Retail Advertisement
Category : 2D/Typography Retail Advertisement Example

Amazon, is an American electronic commerce and cloud computing company based in Seattle. Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music, provide information, news, sports and control smart home devices. The retail advertisement example introduces people to the interface of the Echo Amazon showcasing its unique features.

GET PRICING OF MAKING THIS VIDEO

Ikea Retail Advertisement
Category : 2D Retail Advertisement Example

IKEA is a Swedish-founded multinational group, that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories. IKEA furniture and home accessories are practical, well designed and affordable. The retail advertisement example showcases how they provide a seamless experience for their customers, while shopping with Ikea.

GET PRICING OF MAKING THIS VIDEO

Target Retail Advertisement
Category : 2D Retail Advertisement Example

Target Corporation is the second-largest department store retailer in the United States. You can shop the latest women’s fashion, kids’ clothing, babywear, entertainment, toys, homewares and much more at Target’s departmental store. The retail advertisement example displays how Target’s supply chain works to deliver a Target experience that just keeps getting better.

GET PRICING OF MAKING THIS VIDEO

Best Buy Retail Advertisement
Category : Character-based Retail Advertisement Example

Best Buy, is an American multinational consumer electronics retailer. One can shop for the latest electronics, computers, appliances, cell phones, video games & more new tech. Their newly launched “Buy Back” program allows customers to trade-in electronics bought at BB for a Best Buy gift card. The retail advertisement example showcases the features of the BB program, along with its benefits.

GET PRICING OF MAKING THIS VIDEO

Making of a Video : View the Process of Making Google Allo's Video

Publix Retail Advertisement
Category : Motion Graphics Retail Advertisement Example

Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix helps their customers save on groceries through their weekly specials, coupon downloads and buy-one-get-one (BOGO) deals. Their website is also updated on a weekly basis with new savings and coupons.The retail advertisement example showcases how Publix helps you plan how to save before you even leave the house

GET PRICING OF MAKING THIS VIDEO

Whole Foods Retail Advertisement
Category : 2D Retail Advertisement Example

Whole Foods Market Inc. is an American supermarket chain that specializes in selling organic foods products without artificial additive products for growing foods, colors, flavors, sweeteners, and hydrogenated fats. The new 365 by Whole Foods Market stores offers the highest quality products at everyday low prices in a simple, convenient format. The retail advertisement example acts as a introduction to their 365 everyday value stores.

GET PRICING OF MAKING THIS VIDEO

ClearlyDerms Retail Advertisement
Category : Character-based Retail Advertisement Example

ClearlyDerm provides the latest in medical, surgical, and cosmetic dermatology for patients of all ages. They have introduced a premier line of skin care products, developed to address uneven skin tone, hyperpigmentation, and the formation of acne. One of their iconic advertisements showcases how ClearlyDerm delivers effective medical consultation for skin care solutions.

GET PRICING OF MAKING THIS VIDEO

Philips Retail Advertisement
Category : Character-based Retail Advertisement Example

Philips is a leading health technology company focused on improving people’s lives and enabling better outcomes across the health continuum. Philips air purifiers and humidifiers help keep allergies at bay, reduce air pollution and let you breathe clean and healthy air. One of their iconic advertisements illustrate how Philip’s air purifiers can help you improve the quality of your indoor air.

GET PRICING OF MAKING THIS VIDEO

Johnson and Johnson Retail Advertisement
Category : 2D Retail Advertisement Example

Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company. Many of Johnson & Johnson’s most recognizable brands can be found in a typical medicine cabinet, including Imodium, Pepcid and Benadryl. One of their iconic advertisements illustrate how Johnson & Johnson provide products for health and healing, well-being and beauty to consumers of all age groups.

GET PRICING OF MAKING THIS VIDEO

Myntra Retail Advertisement
Category : Typography Retail Advertisement Example

Myntra is an Indian fashion e-commerce company, where one can buy shoes, clothing, accessories and lifestyle products for women & men. Myntra is a fashion destination that is committed to making you look good anytime, anywhere. One of their iconic advertisements demonstrates how how to get exclusive discounts and free shipping on your first order with Myntra.

GET PRICING OF MAKING THIS VIDEO

LG’s Retail Advertisement
Category : Infographic Retail Advertisement Example

LG Electronics Inc. is a South Korean multinational electronics company. With latest technological innovation they provide a range of home appliances, where one can have more control and versatility over their room temperatures with LG’s split air conditioners. One of their iconic advertisements showcase how LG technology has revolutionised the world in Air conditioning.

GET PRICING OF MAKING THIS VIDEO

Samsung’s Retail Advertisement
Category : 3D Retail Advertisement Example

Samsung is a South Korean multinational conglomerate that helps you discover a wide range of home electronics with cutting-edge technology. Samsung’s smart LED bulb GB9000 controlled with bluetooth + MESH network provides you total home lighting control. One of their iconic advertisements showcase the features of their lighting system, that allows one to control lighting in every part of their home.

GET PRICING OF MAKING THIS VIDEO

Colgate’s Retail Advertisement
Category : 2D/Typography Retail Advertisement Example

The Colgate-Palmolive Company is an American worldwide consumer products company focused on the production, distribution and provision of household, health care and personal care products. They also provide a wide range of toothpastes that suits every individuals needs. One of their iconic advertisements illustrate the how we can teach children to brush their teeth properly.

GET PRICING OF MAKING THIS VIDEO

M&S Retail Advertisement
Category : 2D Retail Advertisement Example

Marks & Spencer Group plc is a major British multinational retailer. You can shop womenswear to menswear, beauty, kids, food, wine, flowers & gifts from their M&S collection. They are committed to paying a fair price to their suppliers, supporting local communities and making sure everyone working within their supply chains are happy. The retail advertisement example focuses on the process of the M&S supply chain.

GET PRICING OF MAKING THIS VIDEO


WE CAN CREATE THE FOLLOWING VIDEOS :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above iconic advertisements are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above iconic advertisements, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.