Companies have been creating product videos for advertising their products for a long time now. These product videos attract customers and are an effective means to carry the product further ahead. In past years businesses have invested in advertising themselves by making product animation videos and rightly so, it is proving to have a huge impact.
Product videos are not only seen today on TV but online as well. It can be website visitors or audience on third party websites like YouTube, Vimeo or any other social media / video sharing website.
In this article we look at 20 Great Product Video Marketing Examples that are on the spot. Watch these videos to get ideas for marketing your own products. Here we go :
Logitech Harmony Companion Product Video
Logitech Harmony Companion Device lets you control your living room or your whole home. Integrate control of your connected lights, locks, blinds, thermostats, sensors, home entertainment devices and more all accessible from your Harmony remote or handy mobile app. You can create personal, customized experiences like “Good Morning” that can be triggered with one-touch or activated according to sensors or schedules. To see how it functions, watch this product video.
Razer DeathAdder Elite Product Video
The Razer DeathAdder Elite is equipped with the new esports-grade optical sensor that has true 16,000 DPI and true tracking at 450 Inches Per Second giving you the absolute advantage of having the fastest sensor in the world. Engineered to redefine the standards of accuracy and speed, this incredible mouse sensor crushes the competition with a Resolution Accuracy of 99.4%. The 3D product video demonstrates Razer DeathAdder Elite as the ultimate eSports gaming mouse.
Wemo Product Video
Wemo switch is a smart device that lets you control your home electronics. You can air it with Amazon Echo or Google Home and you can control your lights, your appliances or a whole room without having to lift a finger. The Away Mode feature can turn on the lights randomly, making it look like you’re home even when you’re not. The product video marketing shows how Wemo is the simple way to a smarter home.
Lenovo ThinkPad Product Video
ThinkPad X1 Carbon by Lenovo is durable with carbon-fiber construction and packed with premium features like an Adaptive Keyboard that changes automatically with apps, RapidCharge battery technology, a patented cooling system and a stunning ThinkPad ColorBurst Display. 10-point multitouch screen improves accuracy, making touch-browsing and selecting more responsive and precise. The product video marketing shows how constructed with satellite-grade carbon fiber, X1 Carbon is the toughest ThinkPad ever made.
Wacom MobileStudio Product Video
Wacom MobileStudio Pro is a device that packs a whole studio of creative tools into a lightweight mobile pen computer. This device has a stunning display and boasts life-like colors and up to 4K resolution for a brilliant creative experience. It also has 16GB of RAM, an Intel Core i7 processor and NVIDIA Quadro graphics – with up to 512GB of fast storage. This Product video marketing highlights the detailing and excellent features that Wacom has to offer.
VIVO Product Video
VIVO X3S is a smartphone that runs on an Octa-Core 1.7GHz processor from MediaTek that’s mated with 1GB of RAM and 16GB of on-board storage. It also gets a 5″ 720p HD display, a 13MP camera and a front facing 5MP unit. Powering the device is a decent 2,000mAh capacity battery which gives it an overall weight of 153 grams. The 3D product video marketing highlights all these unique features offered by VIVO X3S.
Wahoo Fitness Kickr Product Video
The Wahoo Fitness Kickr is an indoor bike trainer. This is device is a personalized power-based trainer with built-in power meter. It can easily connect to your phone using the bluetooth device and track your progress. It shows real power data, not virtual or estimated, unlike other trainers and can identify your weakness and in turn maximise your potential. It surely differentiates itself from its competitors, check out the Product video marketing to know how it’s built and how it functions.
Google Home Product Video
Google Home is a voice-activated speaker powered by the Google Assistant. Google home can easily be connected with your Android phone or an iPhone. It can also set alarms and timers and even tell you about the traffic on your way to work. This product comes in variant colors and is an aesthetic masterpiece. Watch this Product video marketing ad to see how beautiful it is along with what it can do.
Reebok Product Video
Reebok is a leading retail brand that specializes mainly in sports clothing and accessories. The Reebok ZPump Fusion fits to your foot like no other shoe before. The Pump technology locks you in for a custom fit. The seamless and lightweight compression sleeve fuses the Pump technology to your foot. The Reebok product video marketing ad shows how ZRated outsole provides ultimate handling and control into and out of turns.
Blueair Classic Product Video
Blueair Classic air purifier provides quiet, powerful yet energy-efficient air filtration for indoor air that is virtually free of allergy or asthma triggers. A digital display with touch-button control lets you see and control the air you breathe. The product video marketing ad shows why Blueair Classic is the perfect choice for removing pollutants such as pollen, dust, pet dander and other particles you don’t want around.
BeatsX Earphone Product Video
Beats by Dr. Dre is a leading audio brand. With consumer premium headphones, earphones and speakers as product lines. Beats leads the premium sound entertainment to a whole new generation. Fit for your life, BeatsX earphones are the perfect wireless companion. With up to 8 hours of battery life and Fast Fuel charging, the product video marketing ad shows how you can experience authentic, clear sound throughout your day with BeatsX.
Moto G Product Video
The all new Moto G is everything you want in a phone. It’s water resistant, customizable and has an all day battery and 13 MP quick capture camera. And with a Pure Android experience, it delivers unrivaled performance. The product video marketing ad shows why Moto G is truly the phone that’s always there for you.
PowerByProxi Product Video
The PowerByProxi platform is a modular wireless power and data system enabling anyone to adapt and integrate wireless power effortlessly into their products. Its innovative design and unprecedented performance reduces power and heat losses while offering advanced Foreign Object Detection (FOD) for increased safety. The product video marketing ad offers a glimpse into the future so as to consider a world where wireless power is a part of everyday life.
Jakcom Product Video
Jakcom IR one is a universal remote controller that plugs into the headphone port of a smartphone or tablet. It works with an app and it can replace all of your infrared remote controllers. It can also control your TV, SBT, air condition, projector, OTT BOX, DVD, amplifier, camera, fan, IRSwitch etc. The product video marketing ad shows how Jakcom gives you an easy control of all your devices.
Google’s Daydream Product Video
Google’s Daydream is a soft, lightweight headset that keeps you comfortable and the simple, smart controller puts you in control of the action. It enables you to explore new worlds, kick back in your personal VR cinema and play immersive games. The product video marketing ad shows how Daydream view enables you to experience high quality, mobile virtual reality.
Samsung Door Lock Product Video
Smart Door Lock accommodates each person’s individual lifestyle with a variety of access methods like passwords, fingerprint, smart tag and mechanical override key. The automatic locking feature eliminates the need to re-check for the door lock when you go out. The product video marketing ad shows how the Samsung’s Smart Door Lock keeps your home safe when you are not around.
Haier Nebula Product Video
Haier Nebula’s Nana Aquo Technology filters all harmful germs in the air, making your indoors the safest place for you to breathe easy while its anti bacteria filter completely filters harmful bacteria including micro dust and smoke. The product video marketing ad shows how you can control your air conditioners from your mobile phone with new Wifi technology offered by Haier Nebula.
Skydrop Product Video
Skydrop WiFi Sprinkler Controller makes watering a hassle free task, right from automatically adjusting for local weather, to allowing precise control from your mobile device, it does it all. It also allows you to monitor and manage watering from your computer, smartphone or tablet. The product video marketing ad shows how Skydrop offers adaptive & Smart sprinkler controlling with real-time weather monitoring.
Aluratek Product Video
Aluratek’s WiFi Smart Home Automation Switch gives you wireless control of your home appliances and electronic devices from your smartphone or tablet anywhere, anytime. The WiFi Home Automation Switch plugs directly into any AC outlet in your home. The product video marketing ad shows how Aluratek enables multiple device control facilitating 24/7 home automation.
Sony Bravia W9 Triluminos
Sony’s TV range has always looked sleek and minimal, but this year’s flagship W9 is a gorgeous set that’s finished with quartz to give each laser-cut bezel edge an aqua tint when it catches the light. It’s the first to include Sony’s redesigned Triluminos colour system. The product video Demonstrates Sony Bravia W9 Triluminos drives the maximum performance of the display and controls the representation of every colour perfectly, for satisfyingly rich and natural results.
With the above Product video marketing examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand Product videos are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Let’s use the power of videos to get your word out. We will be scanning the web to find more new and interesting Product marketing videos, if you have something to share do reach out to us.