20 Great Product Video Marketing Examples

In Video Production

Product video marketing attracts customers and is an effective means to carry the product further ahead. Companies have been creating product videos for advertising their products for a long time now. In past years businesses have invested in advertising themselves by making product animation videos and rightly so, it is proving to have a huge impact.

Product marketing is not only seen today on TV but online as well. It can be website visitors or audience on third-party websites like Youtube, Vimeo or any other social media/video sharing website.

In this article we look at 20 product video marketing examples that are on the spot. Watch these videos to get ideas for marketing your own products. Here we go :


HTC Vive Product Video Marketing
Category : VR Headset Product Video Marketing Example

The HTC Vive is a virtual reality headset developed by HTC and Valve Corporation. The headset uses room scale tracking technology, allowing the user to move in 3D space and use motion-tracked handheld controllers to interact with the environment. It’s Vive headset, with SteamVR, pulls virtual worlds off your computer screen and into your home. The product video marketing shows innovative features of HTC Vive.

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Aiia Product Video Marketing
Category : Bluetooth Speaker Product Video Marketing Example

Divenemic by Aiia, is a true water-resistant Bluetooth speaker with a flexible mount. Water-resistant Bluetooth speaker with a flexible mount. Ultra-portable speaker for any adventures, it has a built-in microphone and its unique flexible tail mount is designed to be completely universal in any situation. It can be easily fixed on a bike wheel, shower head or a bag. The product video marketing shows Aiia’s Divenemic most prominent features in the most intriguing way.

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Wipro Product Video Marketing
Category : PLM Product Video Marketing Example

Wipro’s Product Lifecycle Management (PLM) service helps Semiconductor clients manage, coordinate and optimize information, processes and decisions about products. The product video marketing demonstrates how Wipro PLM can build an effective roadmap of business transformation initiatives across product development process.

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PivLock Product Video Marketing
Category : Personal Care Product Video Marketing Example

The Smith Pivlock V2s combine high quality lenses with a frameless design that provides bags of peripheral vision, making them ideally suited for cycling and other sports. The PivLock V2 Elite can absorb a serious impact. It is a super lightweight, frameless protective eyeshield that increases up-vision and keeps you on target. The PivLock V2 Elite features a three-position, adjustable nosepiece and performance-proven interchangeable lenses. The animated product video marketing shows how the fetchers of PivLock V2.

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Casio Projector Product Video Marketing
Category : Projector Product Video Marketing Example

The innovative projectors from CASIO are characterised by their impeccable environmental credentials, powerful performance characteristics and all-round versatility, making it easy to impress audiences in the classroom and workplace alike. This ultra short-throw projector that fits in anywhere operates in environments across the range from classrooms to conference halls 4K ULTRA HD Models. The product video marketing highlights the features of projector and how it works.

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Telit Product Video Marketing
Category : IP Solutions Product Video Marketing Example

Telit Wireless Solutions is an enabler of the global machine-to-machine (m2m) movement. Their products and services include cellular communication modules in all technologies, GNSS, short-to-long range wireless modules, IoT connectivity plans and IoT platform services. Telit has tailored IP solutions with easy and fast set up. Secure your data transfers with a multi-layered approach via Telit to connect, whether or not you need to shield communications from device to back-end systems, access to the internet, or device to device. The product video marketing describes how Telit protect your information with multi-layered protection.

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Fairlife Product Video Marketing
Category : Personal Care Product Video Marketing Example

Fairlife offer great tasting high protein products that are based on the natural nutrition of dairy. It’s patented cold filtration process filters natural milk to increase protein and calcium and decrease lactose and sugar. The product video marketing highlights how Fairlife provides nutrition rich ultra filtered milk.

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Sonos Product Video Marketing
Category : Sound System Product Video Marketing Example

Sonos is the ultimate home sound system: a WiFi-enabled wireless network that fills your whole home with pure, immersive sound, room by room. Play any song, podcast, audiobook or radio station, and enhance your TV and movie experience. Move music around your whole home. It fills your home with music by combining incredible sound and rock-solid wireless performance in a smart system that’s easy to set up, control and expand. The animated product video marketing describes how Sonos elevates the sound experience of your house.

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Logitech Product Video Marketing
Category : Home Automation Product Video Marketing Example

Logitech Harmony Companion Device lets you control your living room or your whole home. Integrate control of your connected lights, locks, blinds, thermostats, sensors, home entertainment devices, and more all accessible from your Harmony remote or handy mobile app. You can create personal, customized experiences like “Good Morning” that can be triggered with one-touch or activated according to sensors or schedules. To see how it functions, watch this product video marketing.

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Wemo Product Video Marketing
Category : Smart Product Video Marketing Example

Wemo switch is a smart device that lets you control your home electronics. You can air it with Amazon Echo or Google Home and you can control your lights, your appliances, or a whole room without having to lift a finger. The Away Mode feature can turn on the lights randomly, making it look like you’re home even when you’re not. The product video marketing shows how Wemo is the simple way to a smarter home.

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Making of a Video : View the Process of Making Google Allo's Video

Lenovo Product Video Marketing
Category : Electronics Product Video Marketing Example

ThinkPad X1 Carbon by Lenovo is durable with carbon-fiber construction and packed with premium features like an Adaptive Keyboard that changes automatically with apps, RapidCharge battery technology, a patented cooling system, and a stunning ThinkPad ColorBurst Display. 10-point multitouch screen improves accuracy, making touch-browsing and selecting more responsive and precise. The product video marketing shows how constructed with satellite-grade carbon fiber, X1 Carbon is the toughest ThinkPad ever made.

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Wacom Product Video Marketing
Category : Design Product Video Marketing Example

Wacom Mobile Studio Pro is a device that packs a whole studio of creative tools into a lightweight mobile pen computer. This device has a stunning display and boasts life-like colors and upto 4K resolution for a brilliant creative experience. It also has 16GB of RAM, an Intel Core i7 processor and NVIDIA Quadro graphics – with up to 512GB of fast storage. This product video marketing highlights the detailing and excellent features that Wacom has to offer.

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Google Home Product Video Marketing
Category : Personal Product Video Marketing Example

Google Home is a voice-activated speaker powered by the Google Assistant. Google home can easily be connected to your android phone or an iPhone. It can also set alarms and timers, and even tell you about the traffic on your way to work. This product comes in variant colors and is an aesthetic masterpiece. Watch this product video marketing ad to see how beautiful it is along with what it can do.

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Blueair Classic Product Video Marketing
Category : Air Purifier Product Video Marketing Example

Blueair Classic air purifier provides quiet, powerful yet energy-efficient air filtration for indoor air that is virtually free of allergy or asthma triggers. A digital display with touch-button control lets you see and control the air you breathe.The product video marketing ad shows why Blueair Classic is the perfect choice for removing pollutants such as pollen, dust, pet dander and other particles you don’t want around.

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PowerByProxi Product Video Marketing
Category : Wireless Product Video Marketing Example

The PowerByProxi platform is a modular wireless power and data system enabling anyone to adapt and integrate wireless power effortlessly into their products. Its innovative design and unprecedented performance reduces power and heat losses while offering advanced Foreign Object Detection (FOD) for increased safety. The product video marketing ad offers a glimpse into the future so as to consider a world where wireless power is a part of everyday life.

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Jakcom Product Video Marketing
Category : Controller Product Video Marketing Example

Jakcom IR one is a universal remote controller that plugs into the headphone port of a smartphone, or tablet. It works with an app, and it can replace all of your infrared remote controllers. It can also control your TV, SBT, air condition, projector, OTT BOX, DVD, amplifier, camera, fan, IRSwitch, etc. The product video marketing ad shows how Jakcom gives you an easy control of all your devices.

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Samsung Door Lock Product Video Marketing
Category : Home Automation Product Video Marketing Example

Smart Door Lock accommodates each person’s individual lifestyle with a variety of access methods like passwords, fingerprint, smart tag and mechanical override key. The automatic locking feature eliminates the need to re-check for the door lock when you go out. The product video marketing ad shows how the Samsung’s Smart Door Lock keeps your home safe when you are not around.

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Haier Nebula Product Video Marketing
Category : Air Purifier Product Video Marketing Example

Haier Nebula’s Nana Aquo Technology filters all harmful germs in the air, making your indoors the safest place for you to breathe easy while its anti bacteria filter completely filters harmful bacteria including micro dust and smoke. The product video marketing ad shows how you can control your air conditioners from your mobile phone with new Wifi technology offered by Haier Nebula.

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Skydrop Product Video Marketing
Category : Controller Product Video Marketing Example

Skydrop WiFi Sprinkler Controller makes watering a hassle free task,right from automatically adjusting for local weather, to allowing precise control from your mobile device,it does it all.It also allows you to monitor and manage watering from your computer, smartphone or tablet. The product video marketing ad shows how Skydrop offers adaptive & Smart sprinkler controlling with real-time weather monitoring.

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Aluratek Product Video Marketing
Category : Smart Product Video Marketing Example

Aluratek’s WiFi Smart Home Automation Switch gives you wireless control of your home appliances and electronic devices from your smartphone or tablet anywhere, anytime. The WiFi Home Automation Switch plugs directly into any AC outlet in your home. The product video marketing ad shows how Aluratek enables multiple device control facilitating 24/7 home automation.

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WE CAN HELP CREATE THE FOLLOWING VIDEOS :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above product video marketing examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above product video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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