World population is spreading and becoming wealthy day by day, particularly the middle class and the rural segments, offers immense opportunity which is left untapped to FMCG players. FMCG market’s blend with today’s digital environment enhances the way FMCG products can captivate larger segments of markets through videos and online presence, keeping intact its already strong market position.
In this article we look at 20 FMCG Video Marketing examples that are on the spot. Watch these videos to get ideas for marketing your own FMCG offering. Here we go :
NESTLÉ FMCG Video
With eight factories and a large number of co-packers, Nestlé is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. Nestlé set up milk collection centres that would not only ensure prompt collection and pay fair prices, but also instil amongst the community, a confidence in the dairy business. The FMCG video shows how Nestlé has emerged as one of the leading FMCG Company by offering endless variations with existing products.
J&J FMCG Video
The Johnson & Johnson Family of Consumer Companies offers the world’s largest range of consumer healthcare products. Their baby care, skin care, oral care, wound care, over-the-counter and women’s health products feature brands trusted by consumers and healthcare professionals worldwide. By anticipating needs and creating solutions and experiences, they help people live healthy, vibrant lives. The FMCG marketing video elaborates the consistent growth of J&J by providing products for health and healing,well-being and beauty for consumers of all age groups.
Lavit Drinks FMCG Video
Lavit offers single serve, cold beverage systems for the US commercial and retail markets. The Lavit system allows users to insert recyclable aluminum capsules to create a variety of healthy and great tasting beverages, which include iced teas, lemonades, flavored waters and energy and sports drinks that can be made still or sparkling. The FMCG video throws light on the various health drinks made available at the click of a button.
Kellogg’s FMCG Video
The Kellogg’s Company focuses to enrich and delight the world through foods and brands that matter. Their purpose is to keep nourishing families so that they can flourish and thrive.And they promote an environment where they can push beyond boundaries and across borders to create foods and brands that help to fuel the best in everyone everywhere. The FMCG Video shows how, By being mindful and committed to these ideals, they uphold their founder’s dedication to people and their well-being.
Nutrilite FMCG Video
Amway has empowered people to build a better life for themselves and their families through a low-cost, low-risk business of their own. Amway’s Nutrilite uses plant concentrates, many made from plants grown on our certified organic farms, and high quality vitamins and minerals from around the world to meet our exacting quality standards. The FMCG video shows how Nutrilite use their leading edge nutrition science to ress the issues like childhood malnutrition.
Starbucks FMCG Video
Starbucks offers its premium house blend coffee. Starbucks is known for its attention to quality in sourcing the finest Latin American beans. They focus on the roast that brings forth all of the flavors locked within those beans. They travel the world in search of great coffee. This global coffee chain is looking forward to become a household FMCG brand. The FMCG video shows how Starbucks is entering the FMCG market with its new blended coffee.
Ensure FMCG Video
Ensure-Active drinks is one of the leading nutrition drink makers, offering different flavours. Ensure, helps provide the nutritious energy and strength you need to stay active and strong. The FMCG video highlights the nutrients in the drink they produce and how it is distinctive from the others
Fairlife FMCG Video
Coca Cola’s Fairlife believes in doing better every step of the way, because it is the right thing to do. They are able to trace their milk back to the farms where it came from and treating it gently at every step. It means sustainable farming and agricultural innovation, to ensure the future of our planet. And it means bringing health and vitality to you by providing better nutrition for your life from the wholesome simplicity of real milk. The FMCG video shows the continuous efforts put by them to improve quality and nutrition value of the milk.
Greater than FMCG Video
Greater than coconut water sports drink is a producer of a great sports drinks that is healthy and always a better option. Their fresh take on sports drinks is made with coconut water, juice and sea salt. The greatness comes from the simplicity of the ingredients.Other leading sports drink brands are highly engineered with chemicals and sugar. The FMCG video shows how one great choice of sports drink can change the experience of sports drinks and being good for health.
Dr. Bronner’s Fair Trade FMCG Video
The most interesting fact of the production of Dr. Bronner’s oils also does not contribute to deforestation. The palm oil comes from about 1,000 acres of smallholdings in Ghana that were established decades ago. Dr. Bronner’s encourages the growers to intercrop with other beneficial species and supply organic fertilizer at a subsidy. This improves soil fertility, yields and profitability of small farms – and allows them to compete with plantations. The FMCG video explains how Dr. Bronner’s work with farmers to grow organically, promote soil quality and pay workers fairly.
Coca Cola FMCG Video
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world.It is considered as a leading brand in the FMCG market and is the world’s largest beverage company. It is taking a step forward with its vending machines to offer complete customer satisfaction. The FMCG video shows the coca cola’s mission to acquire the markets with their innovative ideas.
Unilever FMCG Video
Unilever has a simple but clear purpose – to make sustainable living commonplace. They believe that this is the best long-term way for their business to grow. Innovation is at the heart of Unilever’s ambition to grow sustainably. Science, technology and product development are central to our plans to keep providing consumers with great brands that improve their lives while having a positive impact on the environment and society. The FMCG video elaborates how Unilever is teaming up with suppliers, customers and consumers to see how they can all reduce our impact on the world.
Cadbury FMCG Video
Cadbury is seen inventing,inspiring and investing in a nation of chocolate lovers for nearly 200 years, making it one of the oldest FMCG company. Their innovations and different combinations in products have made them the greatest brand. One of the exciting features that they offer is, the personalization of bars.The FMCG video illustrates one of their most loved products which they offer.
Pepsi FMCG Video
PepsiCo is one of the world’s leading food and beverage companies with over $63 billion in net revenue in 2016 and a global portfolio of diverse and beloved brands. Its presence in the FMCG market shows remarkable growth and sustainability. The innovation and new ideas that pepsico brought to life, increase customer convenience and offers more customer satisfaction.The FMCG video shows a unique and innovative idea launched by pepsico.
Minute Maid FMCG Video
Minute Maid is a product line of beverages, usually associated with lemonade or orange juice, but which now extends to soft drinks of many kinds, including Hi-C. The minute maid orange juice is one of the most consumed beverages of all time. Its health benefits and authentic orange pulp juice makes it unique. The FMCG video shows how oranges are chosen selectively for the best quality and taste.
Highlands coffee FMCG Video
Originating as a packaged coffee business, in Hanoi, in 2000, Highlands Coffee have quickly grown into a chain of well-known coffee shops that have been expanding throughout Vietnam and abroad since 2002. They offer great cafe, great products and great service at an affordable price. The FMCG video throws light on how they continue to hand select the finest beans that are roasted fresh daily and served with a smile.
Oreo FMCG Video
Oreo is a cookie consisting of two chocolate wafers with a sweet creme filling in between, and (as of 1974) are marketed as “Chocolate Sandwich Cookies” on the package. The version currently sold in the United States is made by the Nabisco division of Mondelēz International. Oreo has become the best-selling cookie in the United States since its introduction in 1912. It is emerging rapidly in the FMCG markets with its great taste.The FMCG marketing video elaborates the richness of the oreo cookies and the flavours offered.
Ultimo Coffee FMCG Video
Since first opening in 2009, Ultimo Coffee have striven to brew and serve the best coffee that theycan while getting to know two really fantastic neighborhoods. They also offer breakfast goodies delivered fresh daily from Four Worlds Bakery and Dottie’s Donuts and cookies, brownies, and dessert bars from Metropolitan Bakery all the time. The FMCG market presence grew wth their innovative ideas to reach more audiences. The FMCG marketing video talks about the coffee and various other beverages that they offer.
Palm Oil FMCG Video
Palm fruit oil is a very versatile ingredient, found in more than half of the products we consume on a daily basis. The palm oil is extracted from the the bunch of palm fruits which is then transformed into a consumer product. The FMCG marketing video explains the traceability of palm oil that is explained by the European Palm Oil Alliance (EPOA).
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above FMCG video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these FMCG videos, a good start is to develop a brief of what can be the tone and style for your FMCG videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom FMCG marketing videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next FMCG marketing video requirement.