Digital advertising case studies are often more effective than brochures and traditional sales collateral. People connect with stories, and there’s no better method of storytelling in business than using customer testimonials and in-depth analysed data in an advertising video. Businesses can leverage Internet technologies to deliver promotional ads to consumers.
Digital Marketing is the advertising of the products, services or website digitally or electronic media to promote business growth or sales. It is done to reach out the potential customers converting leads into sales.
In this article we look at digital advertising case studies that are on the spot. Watch these digital marketing case studies to get ideas for marketing your own offering. Here we go :
HCL Digital Advertising Case Study
Category : IT Service Digital Advertising Case Study Example
HCL Technologies Limited is an Indian multinational IT services company, headquartered in Noida, Uttar Pradesh, India. It offers services including IT consulting, enterprise transformation, remote infrastructure management, engineering and R&D and BPO. The digital advertising case study shows how HCL collaborated with Nokia to re-engineer the mobile giant.
McDonald’s Digital Advertising Case Study
Category : Fast Food Brand Digital Advertising Case Study Example
Who doesn’t like burgers and fries? Especially the one that comes from McDonalds. They came up with a campaign where they made mobile banners that could be generated as coupons by the customers. All they had to do was take a screenshot! The digital advertising case study shows how successful McDonald’s coupon campaign was.
The Times Digital Marketing Case Study
Category : Newspaper Brand Digital Marketing Case Study Example
The Times is a british daily national newspaper based in London. Its sister newspaper, The Sunday Times, is the largest selling british national newspaper in the quality press market category. The ever evolving technology has allowed the people to access news brand content wherever and whenever. The digital marketing case study shows how The Times provides news from all over the world.
Avid Digital Advertising Case Study
Category : Corporate Digital Advertising Case Study Example
Avid Technology is an American technology and multimedia company based in Burlington, Massachusetts. It specializes in audio and video. Avid products are now used in the television and video industry to create television shows, feature films, and commercials. The digital advertising case study shows Avid as the biggest shake-up in the non-linear editing system.
Qualcomm Digital Marketing Case Study
Category : Wireless Technology Digital Marketing Case Study Example
Qualcomm’s Halo is similar to that used to charge your electric toothbrush, just with more power and a more complex design. With a limitless range, your car will be able to keep going long after you’re ready for a rest stop, thanks to Halo. The digital marketing case study shows how Qualcomm is assessing nations on their ability to support urban mobility.
Making the Case Digital Advertising Case Study
Category : Electronic Brand Digital Advertising Case Study Example
Making the case freshly prepared school meals can reduce the need for processed foods, minimize wasteful packaging, shorten the distance food is shipped, and create incentives for healthier agricultural practices. The digital advertising case study shows how making the case set of tools promote fresh, healthy school meals in your community.
Sensis Digital Marketing Case Study
Category : Business Services Digital Marketing Case Study Example
Sensis is one of Australia’s leading marketing service company. It delivers ideas to its customers through leading digital consumer businesses, search engine marketing and optimisation services. The digital marketing case study shows how Sensis is extremely resourceful for other businesses.
Co-op Digital Advertising Case Study
Category : Financial Services Digital Advertising Case Study Example
Co-op insurance is a general insurance company based in Manchester, England. A lot of people wonder why their car insurance costs as much as they do, even if their cars are not worth a lot. Co-op Insurance found out all the things the car insurance is about. The digital advertising case study shows how Co-op Insurance provides transparency about its car insurance policies.
Verizon Digital Marketing Case Study
Category : Communication Solutions Digital Marketing Case Study Example
Verizon is a global leader delivering innovative communications and technology solutions that improve the way customers live, work and play. For today’s organization, managing risks to critical information has become a business priority, not just an IT responsibility. This is where Verizon steps in. The digital marketing case study shows how Verizon helps businesses to understand real risk of data breach.
Ziera Digital Advertising Case Study
Category : Brand Digital Advertising Case Study Example
Ziera is a shoe brand based out of New Zealand. It combines years of expertise and understanding of women’s feet with premium materials to design shoes with maximum comfort and style. The digital advertising case study demonstrates how Ziera provides you with the most comfortable shoes.
Adecco Digital Advertising Case Study
Category : Energy Solutions Marketing Example
Perfect placements, speedy staffing and tenacious testing are the three things that Adecco provides its customers with. From temporary and permanent placements to outsourcing and project assistance, you couldn’t be in better hands. The digital advertising case study shows how Adecco’s GTCI measures the ability of countries to grow, attract and retain talent.
Accenture Digital Marketing Case Study
Category : Consultancy Digital Marketing Case Study Example
Accenture solves its clients’ toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. Accenture helps in shifting the CSO’s focus from increasing selling time to helping their sellers optimize precious moments of truth. The digital marketing case study shows Accenture’s key elements of sales productivity and growth.
Repsol Digital Advertising Case Study
Category : Energy Solutions Digital Advertising Case Study Example
Repsol is an integrated global energy company with vast experience in the industry. With effort, talent and enthusiasm, it is working towards delivering the best energy solutions for society and the planet. Respol’s digital advertising case study shows how petroleum affects your everyday lives.
Randstad Digital Advertising Case Study
Category : HR Service Digital Advertising Case Study Example
Randstad’s insights into employer branding provide organisations with the latest trends, sharp observations and a vision on what having a strong employer brand means. Its research dives into what people find attractive in an employer. The digital advertising case study shows how Randstad helps you in exploring what goes into building and maintaining an active employer brand.
BHP Digital Advertising Case Study
Category : Energy Solution Digital Advertising Case Study Example
BHP is the essential building block of progress, fueling change and lifting the living standards of millions of people around the world. Its petroleum unit comprises of conventional and unconventional oil and gas operations. The BHP digital advertising case study shows how the demand for potash will increase by the 2040.
AkzoNobel Digital Marketing Case Study
Category : Business Digital Marketing Case Study Example
AkzoNobel is one of the leading global paints and coatings company and a major producer of specialty chemicals. It creates everyday essentials to make people’s lives more liveable and inspiring. The digital marketing case study shows how AkzoNobel helps manufacturers make money out of obsolete materials.
Facebook Digital Marketing Case Study
Category : IT Services Digital Marketing Case Study Example
Facebook is an American for-profit corporation and an online social media and social networking service based in California. Facebook may be accessed by a large range of desktops, laptops, tablet computers and smartphones over the Internet and mobile networks. After registering to use the site, users can create a user profile indicating their name, occupation, schools attended and so on. The digital marketing case study video communicates how Facebook helps people with the strenuous activity, of being connected.
Ricoh Digital Marketing Case Study
Category : ERP Digital Marketing Case Study Example
Ricoh’s ERP provides electricity directly to national grid, which is enough power to supply 185,000 homes. But, with 200 users either mobile or working spread across 5 locations and 1 IT support, they needed to find a more robust email system. This digital marketing case study showcase you how Richo provided EPR with a detailed technology and cost analysis of several options.
Play-Doh Digital Marketing Case Study
Category : Multimedia Service Digital Marketing Case Study Example
Play-Doh is a modeling compound used by young children for arts and crafts projects at home. It is composed of flour, water, salt, Boric acid, and mineral oil. The product was reworked and marketed to Cincinnati schools in the mid-1950s. The digital marketing case study shows how Wired Magazine explains what’s inside the Play-Doh.
Unilever Digital Marketing Case Study
Category : Consumer Goods Brand Digital Marketing Case Study Example
Unilever has a simple but clear purpose, to make sustainable living commonplace. They believe this is the best long-term way for their business to grow. They have shown the production process till, the end user enjoy their product. The digital marketing case study shows how Unilever is teaming up with suppliers, customers and consumers to reduce environmental impact.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above case study advertising examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above digital marketing case studies, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.