20 Great Digital Marketing & Advertising Case Studies

In Video Production

Advertising case studies are often more effective than brochures and traditional sales collateral. People connect with stories, and there’s no better method of storytelling in business than using your customer testimonials and in-depth analysed data in an informative advertising case study video.

One of the great things about case studies is that they are very targeted and niche-specific. By nature, case studies hone in on a very specific goal that’s related to your product offering. As a result, you can rest assured your case studies are going to resonate with your target market.

In this article we look at 20 case study advertising examples that are on the spot. Watch these case study advertising examples to get ideas for your own company. Here we go :

Avid Advertising Case Study
Category : Corporate Case Study Marketing Example

Avid Technology is an American technology and multimedia company based in Burlington, Massachusetts. It specializes in audio and video. Avid products are now used in the television and video industry to create television shows, feature films, and commercials. The advertising case study shows Avid as the biggest shake-up in the non-linear editing system.

Qualcomm Advertising Case Study
Category : Wireless Technology Marketing Example

Qualcomm’s Halo is similar to that used to charge your electric toothbrush, just with more power and a more complex design. With a limitless range, your car will be able to keep going long after you’re ready for a rest stop, thanks to Halo. The advertising case study shows how Qualcomm is assessing nations on their ability to support urban mobility.

Samsung Advertising Case Study
Category : Brand Case Study Marketing Example

Samsung is one of the world’s leading electronics company in the world. Other than specialising in making mobile phone, the company also manufactures products such as televisions, cameras and electronic components. The advertising case study shows how Samsung has been using word-of-mouth to spread awareness about its products.

Sensis Advertising Case Study
Category : Marketing Services Case Study Example

Sensis is one of Australia’s leading marketing service company. It delivers ideas to its customers through leading digital consumer businesses, search engine marketing and optimisation services. The advertising case study shows how Sensis is extremely resourceful for other businesses.

Co-op Advertising Case Study
Category : Financial Services Marketing Example

Co-op insurance is a general insurance company based in Manchester, England. A lot of people wonder why their car insurance costs as much as they do, even if their cars are not worth a lot. Co-op Insurance found out all the things the car insurance is about. The advertising case study shows how Co-op Insurance provides transparency about its car insurance policies.

Verizon Advertising Case Study
Category : Communication Solutions Advertising Example

Verizon is a global leader delivering innovative communications and technology solutions that improve the way customers live, work and play. For today’s organization, managing risks to critical information has become a business priority, not just an IT responsibility. This is where Verizon steps in. The advertising case study shows how Verizon helps businesses to understand real risk of data breach.

Ziera Advertising Case Study
Category : Brand Marketing Example

Ziera is a shoe brand based out of New Zealand. It combines years of expertise and understanding of women’s feet with premium materials to design shoes with maximum comfort and style. The advertising case study demonstrates how Ziera provides you with the most comfortable shoes.

Adecco Advertising Case Study
Category : Staffing Service Marketing Example

Perfect placements, speedy staffing and tenacious testing are the three things that Adecco provides its customers with. From temporary and permanent placements to outsourcing and project assistance, you couldn’t be in better hands. The advertising case study shows how Adecco’s GTCI measures the ability of countries to grow, attract and retain talent.

HCL Advertising Case Study
Category : IT Management Service Marketing Example/span>

HCL Technologies Limited is an Indian multinational IT services company, headquartered in Noida, Uttar Pradesh, India. It offers services including IT consulting, enterprise transformation, remote infrastructure management, engineering and R&D and BPO. The advertising case study shows how HCL collaborated with Nokia to re-engineer the mobile giant.

Accenture Advertising Case Study
Category : Brand Advertising Example

Accenture solves its clients’ toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. Accenture helps in shifting the CSO’s focus from increasing selling time to helping their sellers optimize precious moments of truth. The advertising case study shows Accenture’s key elements of sales productivity and growth.

Making of a Video : View the Process of Making Google Allo's Video

Repsol Advertising Case Study
Category : Energy Solutions Marketing Example

Repsol is an integrated global energy company with vast experience in the industry. With effort, talent and enthusiasm, it is working towards delivering the best energy solutions for society and the planet. The Respol’s advertising case study shows how petroleum affects your everyday lives.

The Times Advertising Case Study
Category : Brand Marketing Example

The Times is a british daily national newspaper based in London. Its sister newspaper, The Sunday Times, is the largest selling british national newspaper in the quality press market category. The ever evolving technology has allowed the people to access news brand content wherever and whenever. The advertising case study shows how The Times provides news from all over the world.

Randstad Advertising Case Study
Category : HR Service Marketing Example

Randstad’s insights into employer branding provide organisations with the latest trends, sharp observations and a vision on what having a strong employer brand means. Its research dives into what people find attractive in an employer. The advertising case study shows how Randstad helps you in exploring what goes into building and maintaining an active employer brand.

BHP Advertising Case Study
Category : Energy Solution Marketing Example

BHP is the essential building block of progress, fueling change and lifting the living standards of millions of people around the world. Its petroleum unit comprises of conventional and unconventional oil and gas operations. The BHP advertising case study shows how the demand for potash will increase by the 2040.

AkzoNobel Advertising Case Study
Category : Business Case Study Example

AkzoNobel is one of the leading global paints and coatings company and a major producer of specialty chemicals. It creates everyday essentials to make people’s lives more liveable and inspiring. The advertising case study shows how AkzoNobel helps manufacturers make money out of obsolete materials.

McDonald’s Advertising Case Study
Category : Brand Case Study Marketing Example

Who doesn’t like burgers and fries? Especially the one that comes from McDonalds. They came up with a campaign where they made mobile banners that could be generated as coupons by the customers. All they had to do was take a screenshot! The advertising case study shows how successful McDonald’s coupon campaign was.

Unilever Advertising Case Study
Category : Brand Case Study Advertising Example

Unilever has a simple but clear purpose, to make sustainable living commonplace. They believe this is the best long-term way for their business to grow. They have shown the production process till, the end user enjoy their product. The advertising case study shows how Unilever is teaming up with suppliers, customers and consumers to reduce environmental impact.

Vodafone Advertising Case Study
Category : Telecommunication Service Marketing Example

Vodafone Group PLC is a British multinational telecommunications company based in London. Even though Vodafone had quickly grown into a major brand via fast acquisitions, the brand felt unloved. The Pioneer helped Vodafone in creating an original Brand Personality. The advertising case study gives an overview of Vodafone as a brand.

Coca Cola Advertising Case Study
Category : Brand Case Study Marketing Example

Coca Cola is shaping the future of online grocery. Coca cola works on better basics (quality, cleanliness and online security), hyper convenience (easy of shop, home delivery and digital payments) and experience (entertainment and digital engagement). The advertising case study shows how Coca Cola looks at the future of retailing in Asia.

Rapt Media Advertising Case Study
Category : Multimedia Service Marketing Example

Rapt Media is a 2011 TechStars company based in Boulder, Colorado. It is a cloud-based interactive video platform that enables brands and strategic solution providers to transform video content into response-provoking experiences. The advertising case study shows how Rapt Media has managed to find and pursue high quality leads.


  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above case study advertising examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above case study advertising examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.