Technology explainer helps innovation companies showcase their newly developed inventions and technologies to the world. Irrespective of the complexity of the technology, technology explainers help companies advertise and explain their products or solutions and increase awareness and engagement at the same time effectively.
A technology explainer is a type of video used by companies to present their new innovative technologies with informative content based on its features and applications. A technology explainer video helps to effectively increase both awareness and engagement to drive sales.
In this article we look at 20 technology explainer examples that are on the spot. Watch these technology explainer videos to get ideas for marketing your own idea or product. Here we go :
Deloitte Technology Explainer
Category : Technology Consultant Explainer Example
Deloitte subsidiaries rank among the nation’s leading professional services firms in audit & assurance, risk and financial advisory, tax and consulting services across more than 20 industries. It allows constant real-time monitoring. The technology explainer shows how Deloitte provides digital technology services to the clients.
IBM Watson Technology Explainer
Category : AI Technology Explainer Example
IBM Watson is a cognitive system that enhances and scales human expertise. It provides a cloud-based end-to-end solution for live or on-demand video to an external audience. It can be combined with a marketing module, analyze and interpret all of your data, including unstructured text, images, audio, and video. The technology explainer shows how IBM Watson can create a multi-screen video, giving you an opportunity to continually improve your video services.
ARK Technology Explainer
Category : Investment Management Technology Explainer Example
ARK is a leading investment manager focused on disruptive innovation that is changing the way the world works. It identifies large-scale investment opportunities resulting from technological innovations such as robotics, big data, machine learning, the blockchain, cloud computing, energy storage and DNA sequencing. The technology explainer explains what fintech is and the advantages of this revolutionary technology.
AMEX Technology Explainer
Category : NFC Technology Explainer Example
American Express is an American multinational financial services corporation headquartered in New York City. As technology evolves, American Express is developing new and innovative ways to pay that are safe, fast, and convenient. The technology explainer shows how AMEX provides payment options specifically EMV chip card, contactless and mobile NFC technology.
AT&T Firewall Technology Explainer
Category : Firewall Security Technology Explainer Example
AT&T network-based firewall solution provides enterprise-grade network security performance and availability. Firewalls are a vital tool in network security, AT&T has brought firewalls into the modern era by enhancing them with a unique blend of machine learning, data analytics. The technology explainer shows how AT&T Firewall is multi layered end to end cyber security strategy designed to protect data.
Accenture Technology Explainer
Category : Blockchain Technology Explainer Example
We all know Accenture as a consulting company but not many of us are aware of its cryptocurrency and blockchain solutions. Its solution harnesses blockchain, distributed ledgers and cryptocurrencies to allow new commerce capabilities on smart devices anywhere in the world. The technology explainer shows how Accenture’s blockchain solutions have made everything easy.
Cisco Technology Explainer
Category : Healthcare Technology Explainer Example
The experts at Cisco securely connect patients, doctors, and processes to increase access, quality of care, and efficiency. Cisco leads the industry with innovative solutions that lay the foundation for a healthier tomorrow. The technology explainer showcases how Cisco’s telehealth solutions helps healthcare organizations function efficiently.
Nest Technology Explainer
Category : Home Automation Technology Explainer Example
Nest home automation products can provide information about which products are consuming the most amount of energy, what went wrong in an emergency or how many minutes someone was lurking at your door. Nest uses the location of your phone as well as built-in sensors to automatically manage your products. The technology explainer shows how Nest can help you better understand and manage your home.
Caradigm Technology Explainer
Category : Healthcare Analytics Technology Explainer Example
Caradigm is a healthcare analytics and population health company dedicated to helping organizations improve care, reduce costs and manage risk. Caradigm analytics solutions provide insight into patients, populations, and performance, enabling healthcare organizations to understand their clinical performance and need. The technology explainer showcases how Caradigm integrates data, analytics, and workflows across a healthcare organization.
Sage Technology Explainer
Category : Smart Home Technology Explainer Example
Sage is a fully integrated, self-monitoring security & home automation system designed to protect the home. Their interface provides you with wireless access to all of the Sage devices at home, allowing you to control these devices from your television screen. The technology explainer demonstrates the features that makes it a great home automation and security solution.
E Com Technology Explainer
Category : Intelligence driven Security Technology Explainer Example
E Com Security Solutions provides intelligence-driven security solutions to enhance your organization’s security posture & to improve operational efficiency. It also provides compliance, application, infrastructure security assessment & penetration testing solutions through the cloud, with managed security services & software. The technology explainer video highlights how application security is a vulnerable area & how E Com Security Solutions can help.
SimpleFX Technology Explainer
Category : CFDs Trading Technology Example
SimpleFX is an ergonomic trading platform, providing traders across the globe with cutting-edge technology, ultra tight spreads and transparent conditions. It is an offshore FX broker, offering several cryptocurrencies through both the MetaTrader 4 and the broker’s in-house web-based platform. The technology explainer video showcases the features offered by SimpleFX.
FinnOne Neo Technology Explainer
Category : Loan Lifecycle Management Explainer Example
FinnOne Neo is the next-generation lending solution built on an advanced technology platform, designed to shape the future of lending across retail, corporate and Islamic sectors for banks and financial service companies. The multi-channel solution which helps digitize the complete loan lifecycle end to end supports both cloud and on-premise deployments. The technology explainer video shows how FinnOne Neo provides end to end loan lifecycle management.
Paradata Technology Explainer
Category : BOM Optimization Technology Explainer Example
Paradata provides an enterprise SaaS solution for organizing unstructured and structured data, as well as integrating public data and private data so that businesses can increase operating profits. Paradata brings together public and private costs, lead time, risk and compliance data so that you can use prescriptive insights to make timely decisions. The technology explainer video shows how Paradata is where big data meets manufacturing.
Texas Technology Explainer
Category : DSP Technology Explainer Example
Texas Instruments delivers a wide range of efficient and flexible solutions to industrial system developers all around the world. Its ARM and DSP processors provide scalable solutions for industrial automation from HMIs and gateways to more complex equipment such as drives and substation automation equipment. The technology explainer video shows how Texas Instruments provides highly reliable and long lasting products to achieve automation.
Pollet Technology Explainer
Category : Biotechnological Solutions Explainer Example
Pollet’s Biotechnological expertise allows it to put living organisms at the service of cleaning. It offers solutions to cleaning problems that no traditional product can solve while taking care of the environment. The technology explainer video shows how Pollet and its biotechnological product range responds both to customer needs and to the well being of our planet.
VMware Technology Explainer
Category : Cloud Infrastructure Technology Explainer Example
VMware’s vRealize cloud management platform (CMP) delivers the management capabilities that allow you to effectively manage the complete lifecycle of services delivered in a hybrid IT environment. A unified CMP designed for heterogeneous, multi-cloud environments. The technology explainer video shows how VMware can help you reduce complexity and gain visibility across your entire IT services lifecycle.
NTT Communications Technology Explainer
Category : Hybrid Cloud Systems Technology Explainer Example
NTT Communications Corporation provides information & communications technology solutions in Japan and internationally. NTT Communications provides a cloud management platform called Enterprise Cloud offering efficient management and unified control of both Enterprise Cloud and third-party cloud provider solutions. The technology explainer video highlights how Enterprise Cloud can simmer down the inconvenience of cloud management within a single dashboard.
Thermo Fisher Technology Explainer
Category : Next Generation Sequencing Technology Explainer Example
Ion Torrent technology by Thermo Fisher takes an entirely new approach to sequencing, making it faster, simpler and more affordable than ever before. Unlike other sequencing technologies, Ion Torrent systems sequence DNA using a semiconductor chip, similar to the chip found in your digital camera. The technology explainer video explains how Ion Torrent systems sequence DNA.
USI Tech Technology Explainer
Category : Bitcoin Trading Technology Explainer Example
USI Tech is a technology company that specializes in the development of automated trading software in the FOREX market and the Bitcoin currency. Through the development of their fully automated trading software, they’ve consistently delivered outstanding results. And they are committed to continuing to do so far into the future. It is finally possible to get involved in these highly complex and highly profitable markets, without any expertise of your own. The technology explainer video of bitcoin and how you can make your bitcoin grow with USI Tech.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above technology explainer video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above technology explainer video examples, it’s evident that companies are fast integrating videos into their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are a good start to build a brief of what can be the tone and style for your technology explainer videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand technologies are continuously evolving and are an emerging segment, with a lot of transformations happening now and many more to follow in future. Let’s use the power of videos to get your word out. We will be scanning the web to find more new and interesting technology explainer videos if you have something to share do reach out to us.