20 Excellent Software Promotional Video Examples

In Video Production

Software promotion can be scaled up by including video marketing as a part of the core marketing strategy. Software promotion videos allow companies to reach their audience easily through social media & various other digital platforms, explain their software and focus majorly on their primary selling point.

In this article we look at 20 software promotion examples that are on the spot. Watch these software promotional examples to get ideas for marketing your own software. Here we go :

Xively Software Promotion
Category : Business Software Promotion Example

Xively Connected Product Management is a platform for enterprises building connected products and services. Features include High Scale and High Speed Connectivity, Device Management, Identity Management, Device and Cloud Security, and Integrations with Enterprise Systems. The software promotional video explains how Xively helps companies harness the voice of the product and address the most pressing needs of today’s IoT connected businesses.


GE Software Promotion
Category : Internet Solutions Promotion Example

GE is the world’s first and only full stream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, it harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain. The software promotional video shows how GE provides industrial internet solutions that optimizes production with data.

Telefonica Software Promotion
Category : Telecommunication Software Promo Example

Telefonica is one of the largest integrated telecommunications company in the world in terms of market capitalisation. Its unified communications solutions have become the perfect tool for enterprises that want to improve the way they work and streamline their business processes in order to address the market more efficiently. The software promotional video shows how Telefonica provides unparalleled benefits and solutions to your business.

IBM Software Promotion
Category : Cloud Security Software Promo Example

Cloud security from IBM enables your business to innovate, improve defenses and improve risk. Enterprise cloud adoption requires a structured approach to security. Cloud data security is a top priority, whether your cloud is on-premises, off-premises or a hybrid. The finely crafted, software promotional video is sure to keep viewers engaged while providing all the knowledge about IBM’s cloud security.

Xero Software Promotion
Category : Accounting Software Promotion Example

Xero equips you with the tools you need to better manage your clients, and unlock the insights you need to provide more advisory level services. Giving you the tools to streamline your practice, prioritise client work and gain insights into your client data. The software promotional video was used to highlight the whole new level of personalized accounting solution you can offer, with the new Xero HQ platform.

Orion Software Promotion
Category : Finance Tool Promo Example

Orion Finance is a global asset manager focused on delivering excellent investment performance and service to their clients. The objective of the Group’s financial risk management is to decrease the negative effects of market and counterparty risks on the Group’s profits and cash flows and to ensure sufficient liquidity. Through the software promotional video, Orion promotes its new online software application for finance that help improve people’s future and achieve their goals.

NetSure Software Promotion
Category : Asset Management Software Promo Example

NetSure LifeScan by Curvature is an IT asset management solution that provides in-depth assessment of your network identifying growth projections, OEM support terminations, and areas to reduce operational costs. It offers innovative solutions to leverage multi-vendor and multi-generation equipment strategies. The software promotional video shows how LifeScan can help you identify ways to extend the life of your network.

SoftServe Software Promotion
Category : Health Care Software Promotional Example

SoftServe is a leading technology solutions company specializing in software product and application development and services. It has been partnering with organizations from start-ups to large enterprises to help them accelerate growth and innovation, transform operational efficiency, and deliver new products to market. The software promotional video showcases how SoftServe helps to healthcare organization to increase patient engagement.

Transition Software Promotion
Category : Information Management Software Promotional Example

Transition Technologies PLM software offers comprehensive capabilities to help manufacturers with all phases of the product development lifecycle. It helps manage complex, cross-functional processes, coordinating the efforts of distributed teams to consistently and efficiently develop the best possible product. The software promotional video shows how their software can help you develop products that are competitive, cost-effective, and high quality.

Dropbox Software Promotion
Category : File Hosting Software Promotion Example

Dropbox is a web and mobile based file hosting service that offers cloud storage, file synchronization, personal cloud and client software. It lets you create a special folder, synchronize the content to their servers and to other computers and devices that has Dropbox installed. The software promotional video highlights how easily you can store data and important files in their secured storage server.

Making of a Video : View the Process of Making Google Allo's Video

ZenHub Software Promotion
Category : Project Management Software Promo Example

ZenHub is the only project management tool that integrates natively within GitHub’s user interface. As the only collaboration solution that adds features directly into GitHub, it helps you stay in your workflow without distractions, there are no new queues to check, entries to update, or priorities to manage outside of GitHub. The software promotional video shows how ZenHub helps you to work with the world’s best development team.

Pronto Software Promotion
Category : ERP Software Promotional Example

Pronto software provides businesses with a broad portfolio of software and services. It gives you instant insights into your business performance and helps uncover ways for you to reduce costs and increase profits. The software promotional video showcases how Pronto helps to grow your business performance, review it and share with ease.

Kareo Software Promotion
Category : Medical Billing Software Promotional Example

Kareo is the only cloud-based and complete medical technology platform purpose-built to meet the unique needs of independent practices. It introduced the first technology platform that helps independent practices find more patients, manage their care with a fully certified. The software promotional video shows how Kareo Billing software to support your in house billing process, secure messaging, scheduling, appointment reminders, patient payments.

Sertica Software Promotion
Category : Asset Management Software Promotional Example

Sertica is a fleet management software for maintenance, procurement, HSQE and performance. It provides an overview of the entire fleet and secures a stable communication and data management between the main office and the vessels. The software promotional video shows how Sertica’s centralised administration of data makes it easier and more efficient to keep track of the fleet.

Daylight Software Promotion
Category : Risk Management Software Promotional Example

Microtech is the foremost software company to introduce the “Simultaneously Bilingual” concept in software applications. It’s software Daylight Cloud and services provides their clients with the capability of integrating all their business functions such as marketing, sales, supply chain, manufacturing, customer service, accounting, merchandising, retail and human resources. The software promotional video describes Daylight cloud generation software offered by Microtech.

Genetech Software Promotion
Category : Pharmaceutical Software Promo Example

Genentech Access Solutions is committed to helping patients access the Genentech medicines they need. It offers coverage support, patient assistance, other useful information to help you along the way. The software promo video shows Genetech’s new online system, that makes life easier for doctors and patients.

Anahaw Software Promotion
Category : POS Software Promotional Example

Anahaw is a fully integrated retail solution that provides retailers with end-to-end functionality. It is a cost-effective and scalable browser-based retail software platform that covers point-of-sale (POS), supply and merchandising management, CRM, reporting and analytics, and financials. The software promo video displays how Anahaw can help you scale faster and fuel innovation within a retailer’s operations.

Celum Software Promotion
Category : Content Productivity Platform Promo Example

Celum is a trusted digital asset management software that offers flexible solutions to adjust to your company’s exact needs. Celum supports the complete content lifecycle in marketing, from creation, management, distribution till the monetization. The software promo video showcases how Celum software can help enhance the value of content.

StitchLabs Software Promotion
Category : Inventory Management Software Promotion Example

Stitch is an inventory management software that automatically syncs inventory, orders & data across multiple sales channels, suppliers & fulfillment locations. By integrating with sales channels like WooCommerce, stitch allows business owners to save time on order & inventory management. The software promo video shows how StitchLabs solution can streamline inventory, order & data across multiple channels aiding in intelligent scaling of your business.

20:20 Software Promotion
Category : Field Sales & Software Promotion Example

20:20 provides a high-level retail data analysis service, with their sales view director’s dashboard product to prospective customers in just a couple of minutes. The platform also provides a fast track to actionable insights, with a series of automated alerts sent to the inbox of the right stakeholder, standardised graphs & charts. The software promo video portrays 20:20’s sales view as a perfect response to an increasingly complex world of retail data analytics.


  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above software promo examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above software promotional examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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