Smart device marketing is a strategy used by companies with the help of videos to show their smart devices in an engaging way. The world is getting smarter and the devices we use are making that possible. Innovation in touch, embedded, wireless technology is moving at the rapid pace. Smart device marketing video gives a detailed idea about how it helps live a better life.
Smart devices refer to wireless electronic devices that connect to other devices using Wi-Fi or Bluetooth to share files or interact with its users or other devices. Also, smart devices are interactive and understand commands given by a user, to help them manage daily activities.
In this article we look at 20 smart devices video marketing examples that are on the spot. Watch these smart devices video marketing examples to get ideas for marketing your own offering. Here we go :
Jakcom Smart Device Marketing
Category : Smart Remote Controller Device Marketing Example
Jakcom IR one is a universal remote controller that plugs into the headphone port of a smartphone, or tablet. It works with an app, and it can replace all of your infrared remote controllers. It can also control your TV, SBT, air condition, projector, OTT BOX, DVD, amplifier, camera, fan, IRSwitch, etc.The smart device video shows how Jakcom gives you an easy control of all your devices.
SINGTEL Smart Device Marketing
Category : Smartphone Device Marketing Example
Singapore Telecommunications (Singtel) is a telecommunications group offering a wide range of services such as mobile, data and internet services, as well as info-communications technology and pay-television. They has expanded aggressively outside its home market and owns shares in many regional operators, including 100% of the second largest Australian telco. This smart device video is created to show how Singtel provides ISP (SingNet), IPTV (Singtel TV) and mobile phone networks and fixed line telephony services.
Nand Logic Smart Device Marketing
Category : Smart Helmet Device Marketing Example
Nand Logic’s Smart Helmet is intended for activities such as motorbiking, cycling or snowboarding. It features a forward-facing HD video camera for recording first-person footage on an onboard SD card. There’s also a rear-facing camera, the footage from which can be recorded for purposes such as insurance claims. The smart device video introduces you to the innovative features of Nand Logic’s Smart Helmet.
Samsung Door Lock Smart Device Marketing
Category : Smart Door Lock Device Marketing Example
Smart Door Lock accommodates each person’s individual lifestyle with the variety of access methods like passwords, fingerprint, smart tag and mechanical override key. The automatic locking feature eliminates the need to re-check for the door lock when you go out. The smart device video shows how the Smart Door Lock by Samsung allows you to keep your home safe when not in house.
Sony Smart Device Marketing
Category : Smart Headphones Device Marketing Example
Sony is a hardware technology company that manufactures high end innovative and smart gadgets that give their competition a run for their money. Sony’s MDX headphones are high end, wireless and noise cancelling that allow the users to experience an uncompromised audio sound. The smart device video showcases Sony’s innovative and sleek product design, along with various innovative features.
Zenfone Smart Device Marketing
Category : Smartphone Device Marketing Example
ZenFone 3 is an agile, exquisite design inspired by the beauty of nature. It is a glass-and-metal wonder that captures the world with absolute clarity. It offers aesthetic joy of Zen’s signature concentric-circle pattern, or the tactile excitement of spun-cut etchings. The smart device video introduces Asus ZenFone 3 as an extraordinary smartphone for a life less ordinary.
Glovdi Smart Device Marketing
Category : Smart Tech & Wearable Device Marketing Example
Glovdi is a wearable smartphone that can be used by anyone, as it is a glove-based device.Communicate with your friends, surf the internet, pay your bills, use GPS maps, roam social networks and take your selfies just like you would have done with your current smartphone. The smart device video showcases how Glovdi device gives you the opportunity to go online and use your social media apps in an instant – simply by wearing it!
Blueair Classic Smart Device Marketing
Category : Smart Air Purifier Device Marketing Example
Blueair Classic air purifier provides quiet, powerful yet energy-efficient air filtration for indoor air that is virtually free of allergy or asthma triggers. A digital display with touch-button control lets you see and control the air you breathe. The smart device video shows why Blueair Classic is the perfect choice for removing pollutants such as pollen, dust, pet dander and other particles you don’t want around.
Haier Nebula Smart Device Marketing
Category : Smart Air Conditioners Device Marketing Example
Haier Nebula’s Nana Aquo Technology filters all harmful germs in the air, making your indoors the safest place for you to breathe easy while its anti bacteria filter completely filters harmful bacteria including micro dust and smoke. The smart device video shows how you can control your air conditioners from your mobile phone with new Wifi technology offered by Haier Nebula.
Skydrop Smart Device Marketing
Category : Smart Sprinkler Controller Device Marketing Example
Skydrop WiFi Sprinkler Controller makes watering a hassle free task,right from automatically adjusting for local weather, to allowing precise control from your mobile device, it does it all. It also allows you to monitor and manage watering from your computer, smartphone or tablet. The smart device video shows how Skydrop offers adaptive & Smart sprinkler controlling with real-time weather monitoring.
ZyXEL Smart Device Video Marketing
Category : Smart Antenna Device Marketing Example
ZyXEL smart antennas eliminate interference and deliver better Wifi performance, thus offering better coverage. Zyxel outperforms all other industry-leading vendors in co-channel interference test. The smart device marketing video shows why you no longer need to worry about slow downloading speeds with ZyXEL smart antennas.
Apple Smart Device Marketing
Category : Smart Watch Device Marketing Example
Apple is an American multinational technology company. It designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, and third-party digital content and applications. It sells its products worldwide through its retail stores, online stores, direct sales force, etc. Apple introduces its latest watch with high quality features as shown in the smart device marketing video.
Mydlink Smart Device Video Marketing
Category : Smart Home Technology Device Marketing Example
The mydlink Home smartphone and tablet app is the command centre for the D-Link range of smart home technology devices, enabling you to set power usage thresholds, schedule light timers, establish thermal overload thresholds for high-current appliances and many more. The animated smart device marketing video shows how Mydlink makes your home smart through its never ending applications.
Nightingale Smart Device Video Marketing
Category : Smart Home Sleep System Device Marketing Example
Nightingale is the smart home sleep system designed to mask common indoor and outdoor noises to help you sleep better every night. It can interact with other smart home devices to make your life more comfortable, convenient, and efficient. The smart device marketing video shows how Nightingale takes sleep to a whole new level.
Aluratek Smart Device Video Marketing
Category : Smart Home Automation Switch Device Marketing Example
Aluratek’s WiFi Smart Home Automation Switch gives you wireless control of your home appliances and electronic devices from your smartphone or tablet anywhere, anytime. The WiFi Home Automation Switch plugs directly into any AC outlet in your home. The animated smart device marketing video shows how Aluratek enables multiple device control facilitating 24/7 home automation.
Smartwave Smart Device Video Marketing
Category : Home Automation Smart Device Marketing Example
Smartwave is a family of simple and beautiful wireless technologies that work together to make life simpler and better. Smartwave keeps a check on all your appliances while you are away ensuring security and energy saving. Smartwave increases the convenience and comfort of your home. The smart device marketing video highlights how Smartwave allows you to monitor and control all your appliance remotely from anywhere.
Sonos Smart Device Video Marketing
Category : Home Sound System Smart Device Marketing Example
Sonos is the home sound system that delivers all your sound to every room, with warm, full-bodied audio that’s crystal clear at any volume. It fills your home with music by combining incredible sound and rock solid wireless performance in a smart system that’s easy to set up, control, and expand. The smart device marketing video describes how Sonos elevates the sound experience of your house.
Amazon Echo Plus Smart Device Video Marketing
Category : Smart Speaker Device Marketing Example
Echo Plus is a hands-free smart speaker that you control using your voice. It connects to Alexa – a cloud-based voice service to play music, make calls, check weather and news, set alarms, control smart home devices, and much more. Use the Alexa app on your mobile device to create Routines that automate how your compatible Echo devices and smart home devices work together. This Amazon Echo Plus’ smart device marketing video walks you through creating routines for your smart devices.
Melissa Smart Device Video Marketing
Category : Smart Wearable Device Marketing Example
Melissa is an Auto Controls The A/C From Your Smartphone. Melissa turns your A/C ON or OFF depending on your location, so you can always enjoy the perfect temperature when you’re home. Melissa helps you save money by reducing your A/C’s energy consumption with up to 25%. The smart device marketing video shows how Melissa device controls your A/C from your smartphone.
Homido Smart Device Video Marketing
Category : Virtual Reality Smart Device Marketing Example
Homido Virtual Reality Headset for smartphones provides easy virtual reality experience for users. It has high-quality lenses that provide 100 degree field of view for the ultimate 3D experience. The headset has a repositionable foam band that ensures comfort and optimal support for lengthy use. It offers Interpupillary distance and focal length adjustment for near-sighted and far-sighted users and allows compatibility with all devices that have a 4.5” to 6” screen as demonstrated in the smart device marketing video.
WE CAN HELP CREATE THE FOLLOWING VIDEOS FOR YOUR MARKETING :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above smart devices video marketing examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above smart devices video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.