Platform explainer is a short animated marketing video that demonstrates the features or functions of a platform. Businesses have started to make use of explainers to not only market or advertise their platforms but showcase the features, effectiveness & the usability. Platforms can be of various types such as advertising platforms, ecommerce platforms, web development platforms etc.
In this article we look at 20 platform video examples that are on the spot. Watch these platform video examples to get ideas for marketing your own platform. Here we go :
Cheetah Platform Explainer
Category : Mobile Advertising Platform Explainer Example
Cheetah Advertising Platform is a leading mobile advertising platform that works with the world’s top brand advertisers, publishers and developers to reach and engage with global consumer audiences at scale. It leverages over 2 billion mobile signals to deliver global reach and brand stewardship. The platform explainer shows how businesses can easily engage with their customers using Cheetah.
Pepperfry Platform Explainer
Category : Housing & Lifestyle Platform Explainer Example
Pepperfry.com is India’s largest furniture and home decor marketplace that offers a wide range of products to millions of users, across categories like furniture, home décor, kitchen & dining, etc. The platform explainer shows Pepperfry’s diverse portfolio.
IBM Emptoris Platform Explainer
Category : Contract Management Platform Explainer Example
IBM Emptoris Contract Management covers all stages of the contract lifecycle from creation, execution and discovery through renewals, renegotiation, performance monitoring and analysis.The contract management software enables companies to actively manage all types of contracts, including enterprise, procurement and sales contracts. The platform explainer highlights how their contract management software for global businesses covers all aspects of contract lifecycle.
Listia Platform Explainer
Category : Online Marketplace Platform Explainer Example
Listia is a free online marketplace and mobile app for trading goods between individuals without using money. The platform has a system known as Listia credits to facilitate the trades and you can give away goods you don’t need anymore and get something in return for free. The platform explainer shows how Listia works.
adMingle Platform Explainer
Category : Marketing Platform Explainer Example
adMingle is a global social content discovery suite that helps enterprises amplify their brands’ awareness, sales, and loyalty. It uses Social-Internet’s state of the art Influencer Marketing Platform, serving enterprises to better connect with real people, influencers or creators, wishing to become their brand ambassadors or media partners.Increases your impact on social networks and allows you to get incentives simply by posting!The platform explainer shows how adMingle is a new marketing platform that could turn your media influence into profit.
Shuuga Platform Explainer
Category : Mobile Advertising Platform Explainer Example
Shuuga is an innovative, geolocation, application platform for mobile smartphone advertising and content distribution. Shuuga allows merchants to advertise new products, promote sales and run competitions directly to consumer smartphone devices. The platform explainer will give you a gist about how to publish adverts and access powerful real-time and analytics tools via the Shuuga Merchant Portal.
TD Advanced Platform Explainer
Category : Trading Platform & Dashboard Platform Explainer Example
TD Advanced Dashboard delivers the tools, analytics and resources that users need to make informed trading decisions quickly and easily. It is beyond the expected real-time streaming quotes, heat-maps and customizable charts. The platform explainer shows how TD Advanced is an industry leading platform with proprietary probability analytics to help users take trading to the next level.
Jenzabar Platform Explainer
Category : LMS Platform Explainer Example
Jenzabar is the only LMS that integrates completely with your administrative system, giving you seamless data exchange. Jenzabar elearning is an easy to use tool that is easy for faculties to connect with their students, build courses, manage grades and so much more. The platform explainer shows how Jenzabar is a simple to use elearning tool that is easy on the budget and maximizes your cost effectiveness.
Webflow Platform Explainer
Category : Content Management Platform Explainer Example
Webflow is a visual content management system that offers users to build custom, dynamic websites without writing a line of code. Webflow defines the content and information you need, then works with an intuitive CMS to add and update content right on the page. The platform explainer shows how Webflow offers a unique platform for users who want to build their business with the help of visual content management.
Flipkart Platform Explainer
Category : E-Commerce Platform Explainer Example
One of India’s biggest online shopping platforms, Flipkart is an organization that caters to the shopping needs of millions of people. This B2C shopping platform connects every buyer with the best and most reliable seller. The platform explainer shows how selling is made easy on Flipkart marketplace.
EduSquare Platform Explainer
Category : E-learning Platform Explainer Example
EduSquare is a comprehensive system that allows you to create an e-learning training from scratch and manage them. The system is dedicated to companies, institutions and organizations that need to effectively train a lot of people in a short amount of time. The platform explainer video shows EduSquare’s comprehensive e-learning platform.
Jandi Platform Explainer
Category : Enterprise Messaging Platform Explainer Example
Jandi is enterprise business communication platform that differentiates itself as solution to work related communication challenges. It provides integration with Google drive, Dropbox and other services so that all communication stays organised in one single place. The platform explainer video showcases how Jandi has made business collaborations simple.
BNS AiO Platform Explainer
Category : Marketing Automation Platform Explainer Example
BNS AiO has built automation flows, created hand-crafted resources and has a dedicated strategy team to help you get straight from creating your account to revolutionizing your business. The platform explainer video shows the BNS demo and the seamless capabilities to connect lead capture to conversion.
Carts Guru Platform Explainer
Category : E-Commerce Platform Explainer Example
Carts Guru is a simple solution for e-merchants to convert the “Almost Buyers” who abandon their shopping carts into paying customers while combining multichannel strategies to easily recover up to 25% of your abandoned shopping carts through retargeting emails, text messages, automated calls and Facebook. The platform explainer video showcases how Carts Guru offers awesome remarketing solutions to convert a sale.
Leonteq Platform Explainer
Category : Structured Investments Platform Explainer Example
Leonteq is an independent technology and service provider for investment solutions that operates on three major business divisions-Structured Solutions, Pension Solutions, and Leonteq Partners & Platform Development. They cover the entire value chain of structured investment products from structuring to pricing, documentation, issuance, listing, settlement, risk management, market-making, life-cycle management and distribution. The platform explainer video shows how Leonteq is a leading expert for structured investment products.
SimpleFx Platform Explainer
Category : Online Trading Platform Explainer Example
SimpleFX is a robust online trading provider, offering trading with Forex CFDs on Bitcoins, Litecoins, indices, precious metals and energy. The platform explainer video demonstrates how SimpleFX offers innovative trading technology with the best pricing and execution.
Calypso Platform Explainer
Category : Cross-asset Trading Technology Explainer Example
Calypso investment management solution integrates seamlessly with their multi-asset trading and collateral management platform. Calypso is recognized as the industry leader in front-to-back trade processing technology for both derivatives and cash instruments. The platform explainer video shows Calypso as a powerful platform that you can leverage in the future for more functionality.
Exscudo Platform Explainer
Category : Leading Exchange Platform Explainer Example
Exscudo is the gateway between traditional economy and cryptocurrency markets. Their main goal is to create a single gateway to the cryptocurrency market for simple users, professional traders, investors as well as financial institutions. The platform explainer video talks about the nextgen financial ecosystem i.e Exscudo.
Fishbowl Prizes Platform Explainer
Category : Email Capture Platform Explainer Example
Fishbowl Prizes is a platform to capture email addresses from your website visitors. They follow the classic concept of drop your card in the fishbowl for your website. Fishbowl can be embedded on any website by using integrations, or simply copying and pasting a single line of code into your website. The platform explainer video shows how fishbowl prizes can help you capture email addresses of the audience and turn visitors into customers.
Cvent Platform Explainer
Category : Event Planning Platform Explainer Example
Cvent event planning platform offers solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. The platform explainer video addresses the difficulties and risks related to event planning and how Cvent can help you manage them.
WE CAN CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the platform explainer video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above platform explainer video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.