Consumer product marketing is a strategy used by companies with the help of videos to market their products and create a hard hitting impact to attract prospective customers. Consumer product video is a way that help consumers to understand the features of your product as well as help them to visualise how your particular product can help them getting targeted solution.
In this article we look at 20 consumer product video marketing examples that are on the spot. Watch these consumer product videos to get ideas for marketing your own offering. Here we go :
Apple iWatch Consumer Product Video
Category : Luxury Consumer Product Marketing Example
The Apple iWatch is a revolutionary technology that has Built-in GPS and is water resistant to 50 meters. This is the ultimate device for a healthy life. It has a lightning-fast dual‑core processor and a display that’s two times brighter than any other watch or device. The consumer product video displays how Apple Watch is full of features that help you stay active, motivated, connected and is the perfect partner for a healthy life.
Google Home Consumer Product Video
Category : Entertainment Consumer Product Marketing Example
Google Home is a voice-activated speaker powered by the Google Assistant. Google home can easily be connected with your android phone or an iPhone. This is a brand of smart speakers developed by Google, which also have integrated support for home automation, letting users control smart home appliances with their voice. It can also set alarms and timers and even tell you about the traffic on your way to work. This product comes in variant colors and is an aesthetic masterpiece. Watch this Consumer Product video marketing ad to see how beautiful it is along with what it can do.
Huawei TalkBand B2 Consumer Product Video
Category : Smart Consumer Product Marketing Example
Huawei’s TalkBand B2 is a powerful next-generation wearable device that gives you everything you need for smart living, including automatic activity tracking, sleep monitoring and crystal-clear hands-free calling. Smart audio routing, Route audio to the mobile phone or headset based on where you wear. The consumer product video shows how you can lead a smart and efficient life with the Huawei TalkBand.
Phonak Consumer Product Video
Category : Hearing Consumer Product Marketing Example
Phonak has been committed to developing, producing, and distributing cutting-edge hearing solutions for more than 70 years. This strives to help people with hearing loss to enjoy the delight of hearing and live life without limitations. The modern technology based versatile products offer a life without limitations for people suffering from mild or severe hearing loss. The consumer product video shows how Phonak provides the hearing aids that offer exceptional hearing experience.
Dentisse Consumer Product Video
Category : Oral Healthcare Consumer Product Marketing Example
The Dentisse premium oral care product, a natural fluoride-free toothpaste uses natural kaolin clay and an alcohol-free mouth rinse. It provides platelets that slide across the tooth enamel, removing plaque & surface stains and polishing more gently & effectively than any other toothpastes in the market. The consumer product video shows how Dentisse Oral Care toothpaste is a healthier way to obtain dental perfection.
Grohe Power&Soul Consumer Product Video
Category : Home Appliance Consumer Product Marketing Example
Grohe Power&Soul showers have been created with full appreciation of your moods and needs. A refreshing burst of water to energize and stimulate cleansing your body and awakening your mind, restorative air-infused bubbles that gently caress your skin. Its head shower and a choice of three sizes of hand shower, ensure a perfect match for every installation and need, while the matching body showers facilitate the creation of luxurious custom showers.The consumer product video shows how Grohe Power&Soul showers facilitate an amazing personalized showering experience.
Cyclo Power Consumer Product Video
Category : Dietary Supplement Consumer Product Marketing Example
Every now and then, health science surges ahead with a breakthrough that is both indigenous and simple. That’s where Cyclopower comes in. It’s a natural bioactive booster for more effective dietary supplementation. The consumer product video showcases how Cyclopower enhances the activity of other natural ingredients and aid delivery with the body for targeted benefits.
Cochlear Consumer Product Video
Category : Sound Processor Consumer Product Marketing Example
Unlike most hearing aids & current cochlear implant sound processors that are worn on the ear, Kanso is a small, off-the-ear hearing device that provides a discreet hearing solution & delivers same hearing experience as a behind-the-ear sound processor. The Kanso sound processor features a single on/off button with no cables so it is easy to use. The consumer product video shows how the Kanso sound processor provides a distinct new way for cochlear implant users.
TE Connectivity Consumer Product Video
Category : Consumer Electronics Product Marketing Example
TE Connectivity Ltd. is a $13 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environments, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. The consumer product video shows how TE Connectivity products help you put more data, power, and signal into the technology you design and build.
ElastiMed Consumer Product Video
Category : Orthopedic Consumer Product Marketing Example
ElastiMed offers the next generation of smart, wearable healthcare product for improving patients lives. Its compression stocking device made from EAP is designed to be worn throughout the day for massaging the leg, mimicking calf muscle contractions and improving blood flow. The consumer product video shows easy to wear and lightweight compression device.
Panasonic Consumer Product Video
Category : Personal Care Consumer Product Marketing Example
Specially designed by Panasonic, the powerful ARC3 3-blade system combines pure shaving velocity with multi-blade precision to cut through facial hair gently & comfortably for incredibly close results. The system’s ultra-thin Nanotech blades are forged from premium stainless steel. The consumer product video shows how the powerful shaver ensures maximum comfort for your face.
Easylog Consumer Product Video
Category : Smart Pen Consumer Product Marketing Example
Easylog is a compact add-on module designed to fit pen injectors. Smart sensors collect injection data directly from disposable or reusable pen and connect to smartphones via Bluetooth. This innovative solution offers new possibilities for treatment management and monitoring. The consumer product video shows how Easylog enhances the patient experience.
Aquanta Consumer Product Video
Category : Water Heater Controller Consumer Product Marketing Example
Aquanta Inc. develops innovative products that help combat climate change, with a specific focus on the energy usage and inefficiencies inherent in our water heating and plumbing systems. Its retrofittable water heater controller brings your electric or gas water heater out of the basement and into the palm of your hand to heat water only when you need it.The smart-home enabled water heater controller can also help you save money on your energy bill. The consumer product video shows how Aquanta offers a nest-like control for water heaters.
Skullcandy Consumer Product Video
Category : Sound System Consumer Product Marketing Example
Skullcandy makes the sickest headphones, earphones & portable speakers on the market. Method Wireless is lightweight and secure, designed to comfortably stay in your ears whether you’re on the treadmill or out on the trail. Up to 9 hours of rechargeable battery life and a sweat-resistant design lets you grab that second wind and run with it. The consumer product video shows how SkullCandy made earphones ensure your playlist doesn’t stop until you do.
Wemo Consumer Product Video
Category : Electronic Home Consumer Product Marketing Example
Wemo switch is a smart device that lets you control your home electronics. This is experts in web and mobile technologies & as a technical partner, it helps in creating rich and engaging mobile experiences. The away mode feature can turn on the lights randomly, making it look like you’re home even when you’re not. The consumer product video marketing shows how Wemo is the simple way to a smarter home.
You Plus Relief Consumer Product Video
Category : Pain Relief Consumer Product Marketing Example
You Plus Relief is packed with 30 incredible ingredients, combined to provide instant relief, target inflammation, and increase blood flow. This provides relief from sore joints and muscles, arthritis, sciatica, plantar fasciitis, and body. It’s vanishing scent and zero toxins make it perfect for frequent use over extended periods of time. The consumer product video shows how this pain relief cream is the best solution for body pain.
Morphy Richards Consumer Product Video
Category : Consumer Electronic Product Marketing Example
Now there’s a new way to iron; Morphy Richards’ innovative vapour iron with patented thermoglass and vapour mist technology is designed to be gentle on your garments while efficiently removing the toughest of creases with ease. The iron applies the right amount of pressure, heat and moisture for easier ironing, without the need for steam. The consumer product video shows how the iron manages to generate heat quickly and gives a superior finish.
Lavazza Consumer Product Video
Category : Consumer Food Product Marketing Example
Luigi Lavazza is an Italian manufacturer of coffee products founded in Turin in 1895. What is more blissful than a perfect cup of coffee. Lavazza provides you with the world-class coffee machines ranging from fully automatic to semi to single serve. All types of coffees prepare with the optimum technology. The consumer product video shows the intricate design and perfection which goes inside the machine in a quirky way.
Oral-B Consumer Product Video
Category : Oral Healthcare Consumer Product Marketing Example
Oral-B PRO 5000 SmartSeries with Bluetooth connectivity electric rechargeable toothbrush is a revolutionary way to take care of your oral health. It has an oscillating head for a deep clean & offers five unique modes to meet every dental need. The consumer product video showcases the smarter way to taking care of oral health with advanced Bluetooth connectivity features to get real-time feedback.
LG Microwave Consumer Product Video
Category : Electronic Hardware Consumer Product Marketing Example
LG products have been a part of every household for decades. Impressive design collaborates with advanced technology defines LG products. The new neo chef LG microwave is the ultimate product matching both your needs and style. It has innovative heating and cooking technology and a matt finished design texture. The consumer product video illustrates the stylish finish and functionalities of the microwave.
WE CAN HELP CREATE THE FOLLOWING VIDEOS FOR YOUR MARKETING :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above consumer product video marketing examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above consumer product video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.