20 Examples of B2B Lead Generation Ideas Using Videos

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B2B lead generation ideas are used by businesses, which have gained high prominence to generate more leads into the sales pipeline. Using animated videos, companies showcase functionality and features of their products and solutions. B2B lead generation can not only save you significant time, but it can also boost your business.

In this article we look at B2B lead generation ideas that are on the spot. Watch these B2B lead generation ideas to get ideas for marketing your own offering. Here we go :


Alibaba Group B2B Lead Generation
Category : e-Commerce Solution B2B Lead Generation Example

Alibaba Group Holding Limited is a Chinese multinational e-commerce, retail, Internet, AI and technology conglomerate founded in 1999. They own and operates a diverse array of businesses around the world in numerous sectors, and is named as one of the world’s most admired companies by Fortune. The B2B lead generation video explains how Alibaba Group provides B2B sales services via web portals, as well as electronic payment services and cloud computing services.

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eWorldTrade B2B Lead Generation
Category : Digital Trading Platform B2B Lead Generation Example

eWorldTrade is the best online B2B portal to connect with international manufacturers, suppliers, exporters, wholesalers and retailers. eWorldTrade is a distinguished B2B platform bridging buyers with effective digital solutions and services for better brand development. The B2B digital trading platform that offers to help buyers connect with sellers worldwide. The B2B lead generation video gives an overview of eWorldTrade.

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IndiaMART Maximiser B2B Lead Generation
Category : Online Marketplace B2B Lead Generation Example

IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers. With 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small & Medium Enterprises, large enterprises as well as individuals. Founded in 1999, the company’s mission is to make doing business easy. The B2B lead generation video showcases how Maximizer package of IndiaMART gives you additional benefits to boost your business.

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DPOrganizer B2B Lead Generation
Category : SaaS Solution B2B Lead Generation Example

DPOrganizer is a powerful SaaS solution to help businesses and organizations map, visualize and report on personal data processing. The result is improved compliance, collaboration and communications for your business to grow, and live, with GDPR. The B2B lead generation video demonstrates how DPOrganizer helps companies take control of their processing of personal data, reduce risk and ensure compliance.

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Achain B2B Lead Generation
Category : Blockchain Platform B2B Lead Generation Example

Achain is a public blockchain platform that enables developers of all levels to issue tokens and create smart contracts, decentralized applications and blockchain systems. It is committed to building a global blockchain network for information exchange and value transactions. The B2B lead generation video shows how Achain provides developers with a public blockchain platform helpful for those with all levels of experience.

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WaterWorth B2B Lead Generation
Category : Software Solution B2B Lead Generation Example

WaterWorth is a web-based rate analysis software solution that combines an online decision-making platform with access to expert support services. It’s a better way to develop water rates, bringing together the best of both worlds: tools for do-it-yourself and the ability to call on help when and if you need it. The B2B lead generation video shows how WaterWorth helps you understand how your water rates are performing now, and how can you optimize them to meet your revenue, conservation or community goals.

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TradeFin B2B Lead Generation
Category : e-Invoicing Platform B2B Lead Generation Example

TradeFin is a decentralized, blockchain based, and open source protocol and technology stack for B2B payments and supply chain finance. It offers a supply chain finance platform and e-invoicing platform for suppliers and corporations to get paid early and improve their sales and profitability. The B2B lead generation video illustrates how TradeFin makes B2B payments and credits secure, fast and without operational and transactional inefficiencies.

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CurrencyFair B2B Lead Generation
Category : P2P Online Marketplace B2B Lead Generation Example

CurrencyFair is a P2P online marketplace enabling individuals and businesses to exchange currencies and send funds to bank accounts. CurrencyFair itself, as a regulated entity, provides security, and where required, liquidity, to ensure that the service operates safely and efficiently. The B2B lead generation video shows how CurrencyFair solves the pain experienced by anyone that needs to send money abroad.

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ID.me B2B Lead Generation
Category : Digital Identity Platform B2B Lead Generation Example

ID.me is the next-generation digital identity platform allowing convenient, trusted interactions between individuals and organizations. It offers an e-commerce solution that allows online retailers to verify student, teacher, and military status. Its identity platform meets the highest standards for online identity proofing and authentication, without compromising access for hard-to-identify groups. The B2B lead generation video showcases the ID.me’s specific benefits to marketers.

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Covisint B2B Lead Generation
Category : Cloud Platform B2B Lead Generation Example

Covisint is the leading cloud platform for building Identity and the Internet of Things. It’s open, developer-friendly, enterprise-class cloud platform facilitates the rapid development and deployment of the Internet of Things, Identity Management and connected supply chain solutions. The B2B lead generation video illustrates how Covisint provides the cloud platform of choice for enabling the Internet of Things and identity-centric solutions.

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Orbitera B2B Lead Generation
Category : Cloud Platform B2B Lead Generation Example

Orbitera is a Cloud Commerce company that simplifies and automates the buying and selling of products in the cloud. Their platform offers packaging and provisioning for your enterprise applications. They enable the operations and processes that software and service providers rely on to sell, distribute, and deliver their solutions. The B2B lead generation video describes the services and the benefits of Orbitera.

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Zenbusiness B2B Lead Generation
Category : Entity Management B2B Lead Generation Example

Zenbusiness is a corporate entity creation and management company that is transforming the very business model of creating and managing corporate entities. Unlike any other entity creation company, they use technology to make it free for anyone to start a business. The B2B lead generation video shows how Zenbusiness help people take the first steps in creating their dream companies.

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Optherium Labs B2B Lead Generation
Category : Fintech Solution B2B Lead Generation Example

Optherium Labs is a global Fintech company. They offer a complete solution for fintech companies, banks, eCommerce retailers, service providers, online marketplaces and any other transaction-based business. The B2B lead generation video shows how Optherium Labs solve current fintech problems by building a private distributed ledger network permitting corporations to securely store, interchange and trade digital assets.

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TechnipFMC B2B Lead Generation
Category : PLC Services B2B Lead Generation Example

TechnipFMC plc is a UK-based company that provides complete project lifecycle services for the energy industry. They are uniquely positioned to deliver greater efficiency across project lifecycles from concept to project delivery and beyond. The B2B lead generation video demonstrates about TechnipFMC and how they are enhancing the performance of the world’s energy industry.

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Axway B2B Lead Generation
Category : Enterprise Software B2B Lead Generation Example

Axway Software is a publicly-held information technology company. They provide software tools for enterprise software, Enterprise Application Integration, business activity monitoring, business analytics, mobile application development and web API management. The B2B lead generation video shows how Axway delivers greater business innovation and efficiency while reducing risk by streamlining the interaction of people, businesses, and systems.

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Aistlog B2B Lead Generation
Category : Transportation Services B2B Lead Generation Example

Aistlog is a privately owned company based in Russia whose core business is domestic & international overland, sea and air transportation services to and from Russia across the globe. Their client base includes both small and medium-sized companies who frequently require a customized approach, as well as large multinational corporations. This is one of their B2B lead generation Ideas shows how Aistlog provide maximum protection for cargo owners interests in every situation to ensure that they come back to us again and again.

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Intershop B2B Lead Generation
Category : E-Commerce Solutions B2B Lead Generation Example

Intershop Communications AG is a company providing omnichannel E-Commerce solutions to and services for B2B businesses. More than 300 large and mid-sized companies around the world already benefit from their expertise. This is one of their B2B lead generation Ideas shows how Intershop develop and implement commerce solutions that are tailored to your needs and that allow you to drive the changes in your industry.

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MyMeds&Me B2B Lead Generation
Category : SaaS B2B Lead Generation Example

MyMeds&Me is a leading SaaS provider of web-based adverse event and product quality capture solutions for life sciences. They deliver web-based data capture solutions in a short time frame that support the transformation of the end-to-end pharmacovigilance process. Reportum makes the data accessible and importable into the safety database. This is one of their B2B lead generation Ideas shows how MyMeds&Me focuses on their adverse event data capture solution, Reportum.

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HAPP’s B2B Lead Generation
Category : Healthcare Platform B2B Lead Generation Example

Happ is an innovative online and mobile-based healthcare platform. The Apollo Hospital Group has created an app called HAPP. It connects patients to doctors, diagnostic centers and path labs. This is one of their B2B lead generation Ideas shows how hospitals and healthcare centers are benefited by using Happ to reduce downtime and optimize revenue.

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FoodMesh B2B Lead Generation
Category : Food Exchange Platform B2B Lead Generation Example

FoodMesh is a B2B food exchange platform, helping intelligently match unsold food product to new markets, helping optimize the supply chain, reducing waste and feeding more! It simplify the local food distribution channel by meshing supply and demand. Their mandate is to help users save money, reduce waste and feed more. This is one of their B2B lead generation Ideas shows how FoodMesh matches surplus food to a verified network of businesses and charities.

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WE CAN HELP CREATE THE FOLLOWING VIDEOS :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above B2B lead generation ideas are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above B2B lead generation ideas, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.