Every consumer is an individual and should be treated like one. Consumer Insight enables you to make informed marketing decisions. It helps you to improve the value of your existing customers and identify ‘look-a-like’ profitable prospects. Carefully targeted, timely and relevant offers through the most appropriate channel will help ensure valuable revenue is generated for your business.
Video marketing is increasingly being used by customer insights providers to explain it’s importance as well as market their solutions and reach new clientele.
In this article we look at 20 Customer & Consumer Insights Video Marketing Examples. Watch these videos to get ideas for marketing your customer insights offering. Here we go :
Google Customer Insights Video
One can use Google Consumer Surveys to test your customer insight or understand your consumer’s mindset. You can filter Google Consumer Survey results by age, gender, geography, income, family structure, and more to make sure your insights are relevant to your exact target. The Google consumer insight video shows how you can get thousands of results in days instead of tens of results in weeks, so you can use them as you’re writing a brief or RFP.
Microsoft Dynamics Customer Insights Video
With Microsoft Dynamics connects disparate data silos for a comprehensive look at your customers—collecting customer insights and interactions in one place. You can use built-in digital intelligence and automated business processes to increase your revenue while controlling acquisition costs. Customer Insights uses dozens of add-in applications from AppSource. The consumer Insights video shows how the platform extends what you can do with intelligent customer analytics and relevant insights.
SBDA Customer Insight Video
SBDA Customer Insight is a сustomer-centric banking marketing platform. SBDA’s Customer Insight turns raw banking data such as transactional histories , into targeted marketing and customer relationship management with a platform that marketers and product managers will love to use. It enables them to select customers by their real world activities to make banks campaigns highly personalized. The customer Insight video provides an end-to-end solution for coordinating the campaign with other specialists needed and for launching it in a few minutes.
Affiliate Customer Insights Video
Affiliate Customer Insights allows advertisers to tie their affiliate transactions back to unique consumer profiles, powered by their parent company, Conversant. This new data empowers affiliate managers to optimize their programs for growth and efficiency in new ways. They conduct powerful and proprietary reporting that offers visibility and value that is unique in the affiliate space. They help you get rid of the time and effort required to compile and analyze data from multiple sources. The customer insights video represent Affiliate Customer Insights as the best solutions for advertisers, looking to maximize their business.
Time to Nova Customer Insights Video
Timetonova helps you form a better relationship with your customer. With their key design and communication points, web consultation services, and marketing automation solutions, Time to Nova helps you develop key, lasting customer insight and forecast future behavior. Whether you’re a startup, mid-sized family firm, or global player, you can move your brand and website forward with their end-to- end marketing solutions. The customer insights video shows how Time to Nova helps create the right and perfect marketing strategies.
Mycustomerfeedback.com Customer Insights Video
At mycustomerfeedback.com, they help companies turn the customer feedback they receive into easy to use, actionable customer insight that they can use to improve business success, retaining customers and protecting their reputation. It is an online complaints and feedback management platform that allows SME businesses to capture customer feedback quickly and easily at first point of contact. The customer insights video describes how the platform uses customer insights to uplift the experiences of their clients.
Fizz: Voice of the Customer Video
Fizz: Voice of the Customer software helps colleagues work together to create better business results. Powered by customer and operational insights, Fizz provides real-time alerts, prioritises strategic issues and diagnoses root causes. It helps teams plan their actions and access the best possible solutions. The customer insight video demonstrates how Fizz understands and use customer feedback to enhance your performance, engaging colleagues along the way.
Nova Astellia Customer Insight Video
With Nova, Astellia’s mobile network and customer experience monitoring solution, you can share business intelligence and facilitate decision-making and actions. With Nova Customer Analytics, operators are now in the position to monetize their network data to deliver the highest quality of experience to their subscribers and to generate extra revenues. The vast amount of customer data can be a powerful competitive weapon, but only when this data is properly gathered, managed and analyzed. The customer insight video talks about how with Nova Customer Analytics, mobile operators gain a better understanding of customer behavior and can follow QoE for key customers.
SAP Consumer Insight 365 Video
Collect and analyze Big Data from major mobile carriers with SAP Consumer Insight 365. This mobile marketing research service uses the latest analytics, in-memory, and cloud technologies to give you fast insight into consumer behavior and market intelligence. Create real-time mobile data visualizations, compare and combine consumer attributes, and develop more impactful marketing and CRM strategies. The detailed consumer insights video shows how SAP helps unleash mobile data analytics on carrier networks.
Strategy Analytics Customer Insight Video
Strategy Analytics is dedicated to bridging the gap between academic advances and practical applications to apply the latest, cutting-edge methodologies and procedures with their customer insight practices, for their clients’ benefit. They combine in-depth theoretical understanding of econometrics, statistics and market research techniques with a perspective of practical business/management application to endow our research with applicable insights. The customer insights video shows how Strategy Analytics customize methodologies depending on business needs for their customers.
TruRating Consumer Insights Video
TruRating is the first service to collect accurate customer feedback from the majority of your consumers when they pay. By using the existing payment terminals in your business to ask each customer a single question, TruRating enables you to gather representative consumer ratings affordably and simply. Customers can anonymously rate an aspect of their experience from 0-9, with a single keystroke. All of your ratings are automatically gathered and collated daily in an easy-to-use analytics suite, so that you can use this insight to make business decisions quickly with confidence. The consumer insight video shows how truRating has changed the business of customer ratings for good.
Experian Marketing Services Consumer Insights Video
Experian Marketing Services cross-channel marketing platform enables marketers to easily integrate real-time customer data from any source and any channel, into an always-fresh central repository. Brands can then layer integrated customer data with Experian Marketing Services’ deep consumer insights to gain a true panoramic view of their customers that can be immediately leveraged for more effective targeting, triggering and personalization of marketing campaigns across all channels. The consumer insight video by experian shows how it offers instant access to fresh, flexible customer data.
Return Path Consumer Insights Video
Return Path offers consumer data like you’ve never seen before. Surveys, focus groups, and other research can only tell you what consumers might do. Return Path shows you what consumers are actually doing across hundreds of brands and dozens of industries. Return Path collects detailed consumer receipt data from a diverse array of sources and uses proprietary parsing methods to deliver a clean dataset, ready for analysis. The consumer insights video shows how return path takes consumer privacy and security seriously and delivers comprehensive results.
TNS Consumer Insights Video
TNS invests in and assess the potential of new technologies and data to improve the depth and value of their customer research. They complement this core research offer with products built using social media, mobile methodologies, behavioural data and work with crowds and communities, to take consumer understanding to new levels and ensure that marketing insight keeps pace with the rapidly evolving ecosystem. They invest in the world’s largest study of connected consumer behaviour, to keep in touch with changing consumer lives across markets and categories and help our clients make the right decisions. The consumer insights video highlights how TNS delivers forward-looking marketing insights that reflect a dynamic, real-time environment.
Cision Communications Cloud Customer Insights Video
The Cision Communications Cloud is the first of its kind in the communications industry to bring the power of the cloud to earned media and incorporates many of Cision’s award-winning technologies into one integrated platform, providing an effective way to connect, scale and accurately measure the impact of earned media communications. The Cision Communications Cloud focuses not only on the execution of communications strategies, but also on usability and functionality based on extensive user feedback. Its next-generation user interface gives communicators superior control and intuitively anticipates the way communications professionals work. The customer insights video shows how Cision’s Quick searching, fluid navigation and stunning analytical visualizations maximize effectiveness.
Computer Profile Consumer Insights Video
Computer Profile connects technology businesses to their target markets faster and more effectively with high-quality data, insights in market trends, and end-to-end demand generation programs.Computer Profile is the strategic marketing partner for technology businesses that turns data into business with measurable results. All relevant target group information is continuously validated and refreshed, with as result, the most rich and insightful IT- and Telecoms data. The consumer insights video highlights all the benefits of using Computer Profile.
blueANALYZER Customer Insights Video
blueANALYZER is customer analytics & marketing automation software which enables agile marketing teams, train-of-thought customer analysis and 1-to-1 campaigns. It will transform your insight into optimized customer experiences, personalized content and attributable revenue.The customer insight video shows how their Customer Data Platform blends online and offline data to create your Single Customer View and dramatically improves results with integrated analytics, segmentation and omni channel customer journeys.
Cardlytics Customer Insights Video
Cardlytics Insights gives you a view into your customers based on their actual purchase behavior. It allows you to understand your customers – whether new, occasional, or die-hard loyals – to make better business decisions across marketing, merchandising, store operations, real estate planning, and more. The customer insight video shows how Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable.
IBM Predictive Analytics Video
Predictive analytics brings together advanced analytics capabilities spanning ad-hoc statistical analysis, predictive modeling, data mining, text analytics, entity analytics, optimization, real-time scoring and machine learning.IBM makes predictive analytics capabilities accessible to everyone who needs them. Business users, data scientists and developers alike can choose from a portfolio of powerful, scalable software they can use along with leading open source and big data technologies for virtually limitless analytical possibilities. The predictive analytics and customer insight video talks about how IBM is transforming customer insights into revenue growth.
Smart Focus Consumer Insights Video
Smart focus is a cloud-based marketing platform which delivers real-time mobile push notifications, tailored by customer segment and triggered by time or location.Smart Insights is the missing link between touchpoint based data silos such as web analytics or call center systems, customer data warehouses and millions of real-time interactions with consumers every day, So that you can get the value out of the data, both historic and real-time. The animated consumer insights video displays how Smart focus delivers quick and reliable insights with the best actions.
Customer Insights providers can create the following videos :
- Customer Insights Overview Video
- 2D & 3D Animated Explainer Video
- Customer Insights Marketing Video
- Customer Insights Promotional Video
- Customer Insights Tutorial Videos
- Business Use Case Study Videos
- Customer Insights How To Videos
With the above Customer Insights video examples it is evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand Consumer Insights are continuously evolving and that it is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting stuff on customer insights videos , if you have something to share do reach out to us.