These promotional campaign examples showcase different kinds of videos that companies have used for branding as well as engaging consumers. Consumers are becoming more immersed in promotional campaign videos than ever before and are increasingly becoming more accustomed to the richer online experience of watching videos.
A promotional campaign can be defined as advertisements which are used to engage more audience toward a business. Some organisations try to convince consumers to buy their goods and services with the help of promotional campaigns.
In this article we look at 20 creative promotional campaign examples that are on the spot. Watch these promotional campaign examples to get ideas for marketing your own offering. Here we go :
IBM Watson Promotional Video Campaign
Category : Cloud-based System Promotional Example
IBM Watson is a cognitive system that enhances and scales human expertise. It provides a cloud-based end-to-end solution for live or on-demand video to an external audience. It can be combined with a marketing module. Analyze and interpret all of your data, including unstructured text, images, audio, and video. The creative promotional video shows how IBM Watson gives you an edge to continually improve your video services.
wiMan Promotional Video Campaign
Category : Networking Solution Promotional Example
wiMAN is an Italian startup focused on providing local businesses with network solutions. Essentially, it’s a router which comes pre-configured to your liking and lets you set it up in under a minute. All you need is a wiMAN router which connects to a DSL modem. One of the best features that wiMAN provides its business users with is the analytics tool which works in conjunction with information provided by Facebook. The creative promotional video shows how wiMan can let you monitor all the users to help you understand who spends most of the time on your network.
Walmart Promotional Video Campaign
Category : Retail Corporation Promotional Example
Walmart is the biggest retail company in the world. Everyone knows of the company’s strong hold in the field of retail. For the past 55 years, Walmart has always managed to get smiles on the faces of its customers. The creative promotional video showcases how Walmart has everything you need to make your life easier.
Omega Pharma Promotional Video Campaign
Category : Pharma Product Promotional Example
Omega Pharma is a specialist in over-the-counter medicines and healthcare products.Omega Pharma markets health and personal care products which the end-consumer has access to, without a medical prescription. With its innovative products, Omega Pharma aims to offer consumers the possibility of pursuing a healthy lifestyle and experiencing a better sense of well-being. The creative promotional video gives a timeline of the enterprise and its achievements over time.
ParkWay Promotional Video Campaign
Category : Financial Service Promotional Example
ParkWay Bank and Trust Co. is a locally owned and operated financial institution offering a wide array of financial products and services. Committed to growth and consistently offering the best in customer service, Parkway Bank and Trust Co. continues to be a community leader in banking. The creative promotional video shows Parkway bank’s mobile app and its features.
Strato Promotional Video Campaign
Category : Online Marketplace Promotional Example
Strato is an online storage hosting company. It offer range of services like domain naming, emails, website development, hosting, servers, webshops, online storage, and business solutions. HiDrive is the free and secure online storage for your favorite files which you can access anytime, anywhere, from all of the devices. Strato creative promotional video highlights the benefits, flexibility and importance of using the HiDrive cloud based storage service.
Axell Promotional Video Campaign
Category : Insurance Service Promotional Campaign Example
With rise in insurance claims crime, insurance policies have started including more and more complex rules and regulations that are incomprehensible to the general public. Axell has found a solution this problem making the process of claiming their insurance easier and more reliable for an average customer. The creative promotional video presents Axell as a solution to this problem, allowing clients to process their claims hassle-free.
Software Advisory Service Promotional Video Campaign
Category : IT Consulting Promotional Example
Software Advisory Service is a London based company that provides free of charge expert software buying advice. With a network of over 1,200 providers, they recommend the most effective options for your business. With a simple phone call, Software Advisory Service completes all the necessary research and provides tailored shortlist in just 3-5 days. The creative promotional video highlights the features of Software Advisory Service.
EnGenius Promotional Video Campaign
Category : Telecommunication Solution Promotional Example
EnGenius is a telecommunication company engaged in long range wireless communication and RF technology, delivering advanced techniques for voice and data. Its ezMaster, a free wireless network management software is available for the neutron series, which provides flexibility, scalability for both small as well as large networks. The creative promotional video showcases the deployment, protection and control of remote network devices from a single point.
iProsper Promotional Video Campaign
Category : Business Management Service Promotional Example
iProsper is a fully customizable business management service that is not only customizable suiting each business needs and requirements to the core but also undoubtedly will adapt as per your business’s unique structure.The prime objective behind devising this customizable business management software is to help people and organizations to stay organized and managed in promising way. The creative promotional video shows how iProsper offers customisable business solutions for businesses.
Anturis Promotional Video Campaign
Category : Network Monitoring Software Promotional Example
Anturis network monitoring software is a monitoring service for servers, applications, websites, and networks. It provides you with capabilities to quickly identify network performance and availability problems for proactive troubleshooting and receive customizable alerts based on incident severity, component dependencies, thresholds, team roles or responsibilities. The creative promotional video shows how you can analyze network errors and historical and real-time performance statistics and trends with Anturis monitoring software.
SmartBox Promotional Video Campaign
Category : Storage Solution Promotional Campaign Example
SmartBox brings a convenient and non-traditional approach to portable storage. Each unit is designed to make loading and unloading easy, while at the same time offering optimum coverage and protection for stored contents. The creative promotional video showcases SmartBox moving and storage solutions, that are easy to use, secure and completed with professional quality each and every time.
Foneo Promotional Video Campaign
Category : Communication Software Promotional Example
Foneo is an easy-to-use business communication application to helps professionals meet with colleagues, clients and stakeholders, share ideas and collaborate more effectively. The benefits of Foneo such as audio & HD video conferencing, screen sharing and secure network connection allow delivery of improved business communications over the internet. The creative promotional video showcases the key features of Foneo business communication software.
Nutrilite Promotional Video Campaign
Category : Health Product Promotional Campaign Example
Nutrilite by Amway is a vitamin, mineral and dietary supplement brand that provides a complete array of supplements for a range of needs, including general nutrition, heart health, weight management, and children’s nutrition. Nutrilite Little Bits is an exciting solution that Amway has created to address the very serious global issue of childhood malnutrition. The creative promotional video provides an overview of the Nutrilite Power of 5 Campaign, a program that will bring nutrition to thousands of children and families around the world.
Mintt Promotional Video Campaign
Category : Recruitment Software Promotional Example
Mintt is a beautifully designed online recruitment software that allows you to recruit staff at a fixed cost-saving you time and money whenever you need to recruit staff. It uses the latest online searching, web advertising, social media searches and video interviewing technology to attract and filter the best talent for your organisation. The creative promotional video showcases that recruiting the best candidates through online is much easier using the Mintt tools.
Plastiq Promotional Video Campaign
Category : Online Payment Service Promotional Example
Plastiq is an online bill payment service that lets you pay almost all of your bills by credit card. It is the best and easiest way to manage and pay your bills in a single place and the only service that lets you pay any business with your favorite credit or debit cards. Plastiq lets you receive card payments without the hassles of setup, fees and overhead. The creative promotional video shows Plastiq’s easy bill payment platform.
JDA Promotional Video Campaign
Category : Inventory Management Software Promotional Example
JDA Software provides a platform for next generation logistics to command and control, enabling a more adaptive and agile supply chain. The creative promotional video describes how a seamless end-to-end visibility into inventory, assets, orders, documentation and shipments across the supply chain is essential to enterprise logistics effectiveness.
Orient Promotional Video Campaign
Category : Insurance Service Promotional Campaign Example
Orient Insurance is one of the leaders in the UAE insurance market. Orient Insurance covers the client’s during the accumulation period and helps the family with lump sum if the breadwinner is no longer alive. The creative promotional video demonstrates how Orient pension plans are reliable and secure the future of employees during their old age.
SAP Promotional Video Campaign
Category : Data Management Solution Promotional Example
SAP helps you streamline your data migration processes, giving you the ability to use live data to predict customer trends in real time. Their exceptional and unique approach to data accessibility makes them a value-added solution provider. The creative promotional video showcases SAP’s efficient and convenient platform for easy data migration.
StarTechUp Inc. Promotional Video Campaign
Category : Software Development Promotional Example
StarTechUp Inc. is the software development company, with a specialized team composed of talented developers from the Philippines with European Management, providing design and software development services to worldwide clients. It is the best outsourcing company in Philippines. The creative promotional video showcases all the software development services provided by the StarTechUp Inc. in various departments.
WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR COMPANY :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above promotional campaign examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above promotional campaign examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.