Considering the right video can put a product on the map for the first time or reinvigorate a company that has long been stale, it’s important that marketers have a strong grasp on how to market their products in a creative manner. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience and the larger vision of what you’re trying to build.
In this article we look at 20 Creative Product Video Marketing Examples that are on the spot. Watch these videos to get ideas for marketing your own product. Here we go :
TEMPUR Creative Product Video
Tempur delivers the perfect, luxury mattress ensuring you have maximum comfort. Due to its novel open cell structure, TEMPUR material retains the development of your partner’s hurling and turning, soothing weight on key purposes of your body like no different bedding, so you can appreciate evenings of undisturbed, serene rest. The creative product video shows how TEMPUR guarantees comfort and stability.
Havell Hairdryer Creative Product Video
With a rating of 1200W, Havell’s Compact hairdryer gives ideal, level hair flow and you get soft glossy and beautiful hair. It gently directs the airflow in specific sections, giving better control during styling. It has a Honeycomb inlet that is specially designed to avoid tangling of hair. With the Havells Compact Hairdryer, you can style your hair the way you want without damaging it, as demonstrated in this product features video.
S-Works Creative Product Video
The S-Works 6 shoes are for anyone in need of a seamless connection with their bike, as the outsole is the stiffest and lightest ever made. The real advancement, however, is how it’s bonded to the heel cup. An ill-fitting heel causes your foot to squirm, lift and pull, instead of pedaling with a smooth action, so the creative product video demonstrates how S-Works 6’s heel cup addresses this by interlocking with the sole to create a contoured fit around your heel.
Azzuri Creative Product Video
The new Azzurri Forza Elite 105 11 Carbon Road Bike has a full carbon monocoque frame with a clear coat carbon finish and new improved graphics. It combines lightweight, strength, reliability and incredible value without adding unnecessary weight or brand gimmicks. The product video content shows how the clear true carbon ‘noir’ finish displays the pure carbon weave.
SCOTT Grenade Creative Product Video
The SCOTT Grenade Evo knee pads combine the malleable, shock-absorbing D3O(r) material wrapped in a tailored, highly abrasion resistant, vented construction to produce some of the comfiest knee guards ever worn. The strategically positioned ergonomic straps paired with breathable stretch mesh provide ultimate comfort. The product features video guarantees an unmatched level of insurance.
Synthe MIPS Creative Product Video
The Synthe MIPS is the pinnacle of road helmet design and now includes the Multi-DIrectional Impact Protection System, which can provide more protection in certain impacts. The compact form slips through the air with ease across multiple yaw and head angles and offers greater cooling power than the Aeon. Other key features include the Roc Loc Air fit system with 2-way fit tuning and Aero Mesh Panels with a dedicated port for securely docking sunglasses as you ride. The product features video highlights the main features of the helmet.
VIVA Creative Product Video
VIVA paper towel takes on life’s messes with just one sheet. Stop more than spills with the stretch, strength, and durability of Viva Paper Towels. The towels are soft and strong, absorbent with smooth texture. VIVA Towels stay strong when wet to help resist ripping or tearing. The creative product video shows how with VIVA you can get clever with your cleaning.
Honeywell Generators Creative Product Video
Honeywell generators provide backup power for everyday life. Backup power systems are available in a variety of sizes, with the ability to power your entire home or essential business circuits, as well as tailgating and recreational equipment when you’re on the go. Mobile Link cellular remote monitoring lets you get and share information about your home standby generator no matter where you are, using your computer, smart phone or mobile device. The creative product video represents Honeywell generators as one of the most trusted and recognized names in comfort and security.
Kohler Engine Creative Product Video
Kohler’s 7000 Series engines comes with professional-grade features, easy starts and dependable power. The line of vertical-shaft, V-twin engines was specifically created for consumer applications that require a high-performing engine. The line encompasses six engine models ranging from 20 to 26 hp, all incorporating newly designed, professional-grade cylinder heads, crankshafts, connecting rods, pistons and numerous other enhancements to deliver power and reliability. The creative product video shows how the Kohler 7000 engine is consumer friendly.
YANMAR Creative Product Video
YANMAR’s Combined Heat and Power system uses an internal combustion engine, powered by clean natural gas or propane, to produce both heat and electric power. The unit efficiently utilizes up to 88% of the fuel burn versus 33% burn rate of conventional, from-the-grid sources. The creative product video of YANMAR Energy System’s micro Combined Heat and Power units highlights its benefits and applications.
Aggreko Creative Product Video
Aggreko’s solar-diesel hybrid package is designed to benefit any industry with a power need in a location with limited or no access to permanent power. Their solar-diesel hybrid package combines seamlessly both sources of energy thanks to a state-of-the-art energy management system, minimising operating costs without compromising on reliability. The creative product video talks about how Aggreko gives you reliable power 24/7.
VivoPC Creative Product Video
VivoPC K20 is a stylish and elegant PC for the modern home. From its brushed metal finished front panel to its elegant gold power bar, the well-crafted VivoPC K20 makes a wonderful addition to any room of your house. The 10-liter chassis takes up very little space, allowing you to place it under the table in your study or beside your TV. The creative product video displays how efficient and compatible the VivoPC is.
LG THERMA V Creative Product Video
THERMA V is LG’s newest Air to Water Heat Pump system, specially designed for new housing and renovation by LG’s advanced heating technology with energy saving. THERMA V can be used as a various heating solution from floor heating to hot water supply with multiple heat sources. The product video content shows how THERMA V offers the best solution for home heating and hot water supply with LG’s inverter technology.
AquaTru Creative Product Video
AquaTru is the first and only countertop water purifier that you can use right out of the box to create bottled-water-quality water. AquaTru’s patent pending design uses a 4-stage reverse osmosis process, which is the same filtration technology used by all the major bottled water brands. The product video content talks about AquaTru’s potential to purifier and deliver healthy drinking water.
Toshiba Tecra Creative Product Video
The new Tecra A40 laptop is a mainstream PC delivering the enterprise-class features today’s professionals want, all at a budget-friendly price. The Tecra A40 offers rock-solid durability, a smart collection of productivity-enhancing features and the full confidence of worry-free computing. The creative product video demonstrates Tecra’s legendary goodness and reliability.
Air Wick Creative Product Video
Air Wick’s Multi-layered scent keeps reminding you of why you love a room and the way it makes you feel. It keeps telling you exactly what you want your home to say. Life Scents from Air Wick are the first constantly changing fragrances that say Home is in the Air, in so many ways. The product video content shows how the new Air Wick Life Scents evoke all that goes into your home.
Virobi Creative Product Video
The innovative Vileda Virobi Robot Sweeper makes your life easier with faster and simpler floor dusting. Virobi’s auto-navigation feature effectively covers all your hard floor surfaces, giving you time for the rest of your to-do list. Its flexible base is designed to reach into corners and along edges, while the compact design slips under sofas, beds and other furniture to grab dust and pet hair. The product features video shows how Virobi acts as a useful and time-saving helping hand when it comes to cleaning.
Reebok Pump Plus Creative Product Video
The Reebok Pump Plus Tech Running Shoe for men is great for professional runners. Backed by Pump technology, the shoe leaves you with enhanced cushioning via PU sockliner while seamless upper leaves you with a supportive fit and it is also perfect for long distances. The creative product video shows how with Pump Plus you can enjoy running without feeling uncomfortable.
RIMOWA Creative Product Video
RIMOWA Electronic Tag enables travellers to check-in their luggage from anywhere and drop it off at the airport within seconds. The RIMOWA Electronic Tag replaces the usual paper label with a digital data module to which the airline’s luggage data is transmitted. The creative product video shows how with the electronic tag travellers can enjoy hassle free check in experiences.
SCOTT Spark Creative Product Video
The SCOTT Spark is not only one of the most successful full suspension bikes on the World Cup circuit, it’s also the most popular bike for non-racers. The light and stiff race proven frame design has always appealed to a broad spectrum of riders, from elite Cross-Country and Marathon racers to casual enthusiast trail riders. The creative product video shows the genesis of the new Spark and how the bike comes to life.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above product video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these product videos, a good start is to develop a brief of what can be the tone and style for your product videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next product video requirement.