20 Creative Product Video Marketing Examples

In Video Production

Creative product video used by business that can put a product on the map for the first time or reinvigorate a company. Video marketing helps consumers to understand the usability, features & function of a product. Creative product videos helps marketer the opportunity to show customers the benefits of the product right at the point of potential purchase.

A product video is a short video that effectively demonstrates the features, functions and utility of a product. A product video gives detailed information about the manufacturing process of a product and helps create awareness in the market to generate sales and revenue.

In this article we look at 20 creative product video marketing examples that are on the spot. Watch these creative product video marketing examples to get ideas for marketing your own product. Here we go :


Xerox Creative Product Video
Category : Workplace Creative Product Marketing Example

Xerox ConnectKey Technology enabled smart Workplace Assistant. It delivers revolutionary productivity from the new benchmark in multifunction printers. It is the versatile, perfect workplace assistant for every office, no matter the size. The creative product video marketing explains how Xerox’s new printer can improve workplace efficiency.

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Havell Hairdryer Creative Product Video
Category : Personal Care Creative Product Marketing Example

With a rating of 1200W, Havell’s Compact hair dryer gives ideal, level hair flow and you get soft glossy and beautiful hair. It gently directs the airflow in specific sections, giving better control during styling. It has a Honeycomb inlet that is specially designed to avoid tangling of hair. With the Havells Compact Hairdryer you can style your hair the way you want without damaging it, as demonstrated in this creative product video marketing.

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S-Works Creative Product Video
Category : Wearable Creative Product Marketing Example

The S-Works 6 shoes are for anyone in need of a seamless connection with their bike, as the outsole is the stiffest and lightest ever made. The real advancement, however, is how it’s bonded to the heel cup. An ill-fitting heel causes your foot to squirm, lift, and pull, instead of pedaling with a smooth action, so the creative product video marketing demonstrates how S-Works 6’s heel cup addresses this by interlocking with the sole to create a contoured fit around your heel.

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Azzuri Creative Product Video
Category : Transportation Creative Product Marketing Example

The new Azzurri Forza Elite 105 11 Carbon Road Bike has a full carbon monocoque frame with a clear coat carbon finish and new improved graphics. It combines lightweight, strength, reliability and incredible value without adding unnecessary weight or brand gimmicks. The creative product video marketing content shows how the clear true carbon ‘noir’ finish displays the pure carbon weave.

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SCOTT Grenade Creative Product Video
Category : Personal Care Creative Product Marketing Example

The SCOTT Grenade Evo knee pads combine the malleable, shock-absorbing D3O(r) material wrapped in a tailored, highly abrasion resistant, vented construction to produce some of the comfiest knee guards ever worn. The strategically positioned ergonomic straps paired with breathable stretch mesh provide ultimate comfort. The creative product video marketing guarantees an unmatched level of insurance.

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Synthe MIPS Creative Product Video
Category : Personal Care Creative Product Marketing Example

The Synthe MIPS is the pinnacle of road helmet design and now includes the Multi-DIrectional Impact Protection System, which can provide more protection in certain impacts. The compact form slips through the air with ease across multiple yaw and head angles, and offers greater cooling power than the Aeon. Other key features include the Roc Loc Air fit system with 2-way fit tuning and Aero Mesh Panels with a dedicated port for securely docking sunglasses as you ride. The creative product video marketing highlights the main features of the helmet.

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Lavit Creative Product Videoo
Category : Cooling Creative Product Marketing Example

Lavit offers single serve, cold beverage systems for the US commercial and retail markets. It allows users to insert recyclable aluminum capsules to create a variety of healthy and great tasting beverages, which include iced teas, lemonades, flavored waters, and energy and sports drinks. The creative product video marketing shows how Lavit helps in making the beverages healthier compared to other drinks.

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Honeywell Generators Creative Product Video
Category : Home Generator Creative Product Marketing Example

Honeywell generators provide backup power for everyday life. Backup power systems are available in a variety of sizes, with the ability to power your entire home or essential business circuits, as well as tailgating and recreational equipment when you’re on the go. Mobile Link cellular remote monitoring lets you get and share information about your home standby generator no matter where you are, using your computer, smart phone, or mobile device. The creative product video marketing represents Honeywell generators as one of the most trusted and recognized names in comfort and security.

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Kohler Engine Creative Product Video
Category : Engine Creative Product Marketing Example

Kohler’s 7000 Series engines comes with professional-grade features, easy starts and dependable power.The line of vertical-shaft, V-twin engines was specifically created for consumer applications that require a high-performing engine. The line encompasses six engine models ranging from 20 to 26 hp, all incorporating newly designed, professional-grade cylinder heads, crankshafts, connecting rods, pistons and numerous other enhancements to deliver power and reliability. The creative product video marketing shows how the Kohler 7000 engine is consumer friendly..

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YANMAR Creative Product Video
Category : Personal Care Creative Product Marketing Example

YANMAR’s Combined Heat and Power system uses an internal combustion engine, powered by clean natural gas or propane, to produce both heat and electric power. The unit efficiently utilizes up to 88% of the fuel burn versus 33% burn rate of conventional, from-the-grid sources. The creative product video marketing of YANMAR Energy System’s micro Combined Heat and Power units highlights its benefits and applications.

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Making of a Video : View the Process of Making Google Allo's Video

Aggreko Creative Product Video
Category : Industrial Equipment Creative Product Marketing Example

Aggreko’s solar-diesel hybrid package is designed to benefit any industry with a power need in a location with limited or no access to permanent power.Their solar-diesel hybrid package combines seamlessly both sources of energy thanks to a state-of-the-art energy management system, minimising operating costs without compromising on reliability. The creative product video marketing talks about how Aggreko gives you reliable power, 24/7.

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VivoPC Creative Product Video
Category : Electronics Creative Product Marketing Example

VivoPC K20 is a stylish and elegant PC for the modern home. From its brushed metal finished front panel to its elegant gold power bar, the well-crafted VivoPC K20 makes a wonderful addition to any room of your house. The 10-liter chassis takes up very little space, allowing you to place it under the table in your study or beside your TV. The creative product video marketing displays how efficient and compatible the VivoPC is.

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LG THERMA V Creative Product Video
Category : Personal Care Creative Product Marketing Example

THERMA V is LG’s newest Air to Water Heat Pump system, especially designed for new housing and renovation by LG’s advanced heating technology with energy saving. THERMA V can be used as various heating solution from floor heating to hot water supply with multiple heat sources. The creative product video marketing showcases how THERMA V offers the best solution for home heating and hot water supply with LG’s inverter technology.

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AquaTru Creative Product Video
Category : Water Purifier Creative Product Marketing Example

AquaTru is the first and only countertop water purifier that you can use right out of the box to create bottled-water-quality water. AquaTru’s patent pending design uses a 4-stage reverse osmosis process, which is the same filtration technology used by all the major bottled water brands. The creative product video marketing content talks about AquaTru’s potential to purifier and deliver healthy drinking water.

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Toshiba Tecra Creative Product Video
Category : Electronics Creative Product Marketing Example

The new Tecra A40 laptop is a mainstream PC delivering the enterprise-class features today’s professionals want, all at a budget-friendly price. The Tecra A40 offers rock-solid durability, a smart collection of productivity-enhancing features and the full confidence of worry-free computing. The creative product video marketing demonstrates Tecra’s legendary goodness and reliability.

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Yaskawa Creative Product Video
Category : Industrial Equipment Creative Product Marketing Example

Yaskawa has been in business for almost a century with operations in North America since 1967, the Yaskawa name has not always been as recognizable as some of the others with respect to AC Drives. The reason lies in Yaskawa’s original (1967) approach to the North American market. The creative product video marketing content shows how Yaskawa’s SDA Dual-Arm, 15 -axis robot designed for complex assembly and material handling applications.

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Virobi Creative Product Video
Category : Home Appliance Creative Product Marketing Example

The innovative Vileda Virobi Robot Sweeper makes your life easier with faster and simpler floor dusting. Virobi’s auto-navigation feature effectively covers all your hard floor surfaces, giving you time for the rest of your to-do list. Its flexible base is designed to reach into corners and along edges while the compact design slips under sofas, beds and other furniture to grab dust and pet hair. The creative product video marketing shows how Virobi acts as a useful and time saving helping hand when it comes to cleaning.

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Sirona Creative Product Video
Category : Dental Equipment Creative Product Marketing Example

Dentsply Sirona is an American dental equipment maker and dental consumables producer that markets its products in over 120 countries. It has factories in 21 countries. The creative product video marketing shows how Sirona empower dental professionals to provide better, safer, faster dental care.

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RIMOWA Creative Product Video
Category : Electronics Creative Product Marketing Example

RIMOWA Electronic Tag enables travellers to check-in their luggage from anywhere and drop it off at the airport within seconds.The RIMOWA Electronic Tag replaces the usual paper label with a digital data module to which the airline’s luggage data is transmitted. The creative product video marketing shows how with the electronic tag travellers can enjoy hassle free check in experiences.

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SCOTT Spark Creative Product Video
Category : Transportation Creative Product Marketing Example

The SCOTT Spark is not only one of the most successful full suspension bikes on the World Cup circuit, it’s also the most popular bike for non-racers. The light and stiff race proven frame design has always appealed to a broad spectrum of riders, from elite Cross-Country and Marathon racers to casual enthusiast trail riders. The creative product video marketing shows the genesis of the new Spark and how the bike comes to life.

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WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR MARKETING :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above creative product video marketing examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above creative product video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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