Inbound video marketing is a strategy planned by companies on attracting customers through relevant and helpful content and adding value at every stage in their customer’s buying journey. The advantages of using videos is to stand out from the crowd of competitors, by making it fast and simple for anyone to understand about the business, products and services that offers.
Inbound Marketing is a type of marketing that helps attract customers via various channels of communication to create brand awareness and reach new clientele. Inbound marketing is carried out via blogs, social media, search engine optimization and more to drives leads & sales.
In this article we look at 20 Inbound Video Marketing examples that are on the spot. Watch these Inbound marketing examples to get ideas for marketing your own offering. Here we go :
Scripted Inbound Video Marketing
Category : Content Creation Inbound Marketing Example
Scripted is a venture-backed content creation company. It provides written content for thousands of customers that range from small businesses to large enterprises through its curated user-base of specialist writers. The inbound marketing video briefly explains how easy it is to work with scripted. One click and your content is in process, only for you to later review and post wherever you want.
Bloomz Inbound Video Marketing
Category : Communication Inbound Marketing Example
Bloomz is a parent communication app. Bloomz makes it easy for teachers to securely share photos, classroom updates and reach parents instantly through messaging, as well as to coordinate events and sign up for volunteers. The inbound marketing video shows how bloomz helps teachers save time in managing communication with parents.
Neto Inbound Video Marketing
Category : E-commerce Inbound Marketing Example
Neto is the only retail and wholesale management platform that provides a complete solution for ecommerce, point of sale, inventory and fulfilment. Neto enables small business retailers through to large-scale wholesalers to build multi-channel businesses that scale on demand. The inbound marketing video shows how Neto can help you to increase sales, cut costs and save time.
Zendo Inbound Video Marketing
Category : Smart Home Inbound Marketing Example
Zendo home automation and security solutions provides you with solutions to monitor, protect and automate your home. It seamlessly connects the key devices in your home on one platform to make them work together and smarter. Their solutions can be easily adjusted to your home’s unique configuration and your needs. The inbound marketing video shows how Zendo can automate your home and make life easy.
The Visibility Coach Inbound Video Marketing
Category : Marketing Consultancy Inbound Marketing Example
With visibility coach boosts your small business marketing with your own, certified, experienced and affordable Coach. Visibility Coach helps their clients understand their competitors, craft messages that differentiate their business and get customers. Certified Visibility Coaches are true marketing experts from around the world with experience of proven marketing experience and success. The inbound marketing video explains how The Visibility coach delivers high-level business marketing mentors at an affordable price.
Nexmo Inbound Video Marketing
Category : API Platform Inbound Marketing Example
Meet Nexmo, the Vonage API Platform. The Nexmo API platform delivers powerful SMS and chat solutions and a deeply rich programmable voice experience. Nexmo helps growing startups and agile enterprises enhance their customer experience and realize new business outcomes at scale. The inbound marketing video shows that you can send messages to people anytime from anywhere in the world which make life easy and faster with the help of Nexmo.
Stitch Labs Inbound Video Marketing
Category : E-commerce Solutions Inbound Marketing Example
Stitch Labs eCommerce solutions lets you centralize your orders and inventory across all your sales channels to streamline multichannel operations, boost productivity and increase profitability. It helps you avoid overselling and stock outs with low-stock alerts, auto-generated purchase orders and automatic stock adjustments. The inbound marketing video shows how Stich Labs can empower eCommerce business to grow using their technologies.
Mintt Company Inbound Video Marketing
Category : HR Inbound Marketing Example
Mintt is a complete set of online recruitment tools which allows you to manage the entire recruitment process from start to finish on one platform. Companies will have access to Mintt’s easy to use candidate management system 24/7 at your convenience to submit vacancies, manage, review, filter, shortlist, accept and reject applications. The inbound marketing video shows that they use the latest web based advertising, social media and video interviewing technology to attract and filter the best talent for your organisation.
Eazy Coin Inbound Video Marketing
Category : Payment Platform Inbound Marketing Example
Eazy Coin is a way to make and receive payments and interact with vending and other machines using your smartphone. It also lets you transfer money to other Eazy Coin users. It helps vendors to keep track of their activity with Sales and Inventory Reports while greatly improving customer experience. The inbound marketing video highlights the increasing demand for digital payments solutions and how Eazy Coin can help you keep up with the changing payment trends.
Zebpay Inbound Video Marketing
Category : Bitcoin Exchange App Inbound Marketing Example
Zebpay is a simple and easy-to-use mobile wallet for buying and selling bitcoins. It also allows users can to send and receive bitcoins by using their mobile number registered with Zebpay bitcoin mobile wallet. Their mobile wallet also lets you pay bills such as DTH and mobile and datacard recharges. The inbound marketing video introduces an innovative way of making payments and trading using a decentralized digital currency.
Integrity Inbound Video Marketing
Category : IT Consultant Inbound Marketing Example
Integrity Consulting Group takes care of all your IT needs, from strategy and implementation to services and support so that you are able to focus all of your time and energy on producing the highest quality work. With their help, your operations improve, your data remains protected and you’re always functioning at your absolute best. The inbound marketing video shows IT Consulting highlights how Integrity’s services are designed to meet the specific needs of the customers.
Smartwave Inbound Video Marketing
Category : Home Automation Inbound Marketing Example
Smartwave is a family of simple and beautiful wireless technologies that work together to make life simpler and better. Smartwave keeps a check on all your appliances while you are away ensuring security and energy saving. It allows you to monitor and control all your appliance remotely from anywhere. This inbound marketing video shows home automation highlights how Smartwave can increase the convenience and comfort of your home.
Birst IT Inbound Video Marketing
Category : IT Consultant & Advisors Inbound Marketing Example
Networked BI by Birst is an IT, business change and transformation consultancy providing a unique blend of high quality project resources and mentoring skills. They work for innovative directors who want a credible alternative to the traditional consultancies, integrators and resource providers. It eliminates data silos by connecting every part of organization via a shared analytical fabric that every person can easily access and extend. The inbound marketing video demonstrates how Birst’s Network BI offers high class IT consulting services.
RateGenius Inbound Video Marketing
Category : Auto Finance Inbound Marketing Example
RateGenius is a nationwide, web-based vehicle refinance loan broker. RateGenius can find customers the most competitive vehicle interest rate to refinance their cars, trucks and SUVs. If you are looking to lower your monthly payment and extend the term of your loan, auto refinance by RateGenius will allows you to do that in order to lessen the burden of your monthly car payment. The inbound marketing video highlights the main features offered by RateGenius as a vehicle refinance loan broker.
PayZapp Inbound Video Marketing
Category : Digital Payment Inbound Marketing Example
PayZapp by HDFC bank is a complete payment solution that gives you the power to pay in just a Click. With PayZapp, you can shop on your mobile at partner apps, buy movie tickets, music and groceries, compare and book flight tickets and hotels, shop online and get great discounts at SmartBuy, send money to anyone in your contact list, pay bills and recharge your mobile, DTH and datacard. The inbound marketing video highlights all the aspects that makes PayZapp a convenient and secure way for mobile payment.
Elite Email Inbound Video Marketing
Category : Marketing and Advertising,Inbound Marketing Example
Elite email is an email marketing service provider for small businesses. Their cloud-based platform allows organizations to build and grow their mailing list, create eye-catching impressive emails and track results with detailed reports and analytics. Their email builder makes it easy to create an agency-caliber email that is tailor-made for your exact needs. The inbound marketing video shows how Elite Email helps you build and execute email marketing strategy.
JassarSoft Inbound Video Marketing
Category : Online Shopping Inbound Marketing Example
JassarSoft provides ecommerce solutions. They create visual branding systems that enable organizations to put their best face forward to their audience. They help ecommerce businesses with branding, digital innovation, products designing and other process to help them run efficiently. The inbound marketing video shows how JassarSoft can help you sell worldwide without any hassles.
Sage Inbound Video Marketing
Category : Smart Home Inbound Marketing Example
Sage is a fully integrated, self-monitoring security and home automation system designed to protect the home. Their entire security system is powered by the Sage Hub, tailored to work via television and mobile integration. The inbound marketing video demonstrates the features that makes it a great home automation and security solution.
Intelice Solutions Inbound Video Marketing
Category : IT Consultancy Inbound Marketing Example
Intelice Solutions is a group of technology experts which delivers IT consulting solutions to enterprises. They help in making the most effective investments for long-term growth and success and leverage the right tools to improve their operations. The inbound marketing video uses stunning animations to seamlessly convey the benefits of using Intelice Solutions.
FinnOne Neo Inbound Video Marketing
Category : Lending Solutions Inbound Marketing Example
FinnOne Neo is the next-generation lending solution built on an advanced technology platform. It has been designed to meet the challenges of delivering agile and efficient solutions while reducing the cost of operations. With implementations across 50 countries, FinnOne has been recognized as the world’s best-selling lending solution for over 10 years. The inbound marketing video shows how FinnOne Neo provides end to end loan lifecycle management.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- 3D How To Videos
Key takeaways from the above inbound marketing examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above inbound marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.