Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. To edge ahead of the competitors, brands are coming up with creative ideas to promote their brand.Video marketing is one such way that is immensely popular these days.
In this article we highlight 20 creative brand videos that are awesome to watch and definitely worked for the softwares they represent. Learn from these great creative brand example videos to create an engaging introduction video for your brand. Here we go, enjoy the article :
Kellogg’s Creative Brand Video
From snacks and frozen foods to their breakfast icons, Kellogg’s is a passionate family of brands. The are a food manufacturing company that produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and vegetarian foods. The creative brand video shows how Kellogg’s is constantly working to make its food even more nutritious so you don’t have to sacrificing the yummy taste you love – every day.
J&J Creative Brand Video
The Johnson & Johnson Family of Consumer Companies offers the world’s largest range of consumer healthcare products. Their baby care, skin care, oral care, wound care, over-the-counter and women’s health products feature brands trusted by consumers and healthcare professionals worldwide. The creative brand video shows how J&J has been helping billions of people around the world to live a happy vibrant life.
Tiffany & Co. Creative Brand Video
Tiffany & Co. has been the world’s premier jeweler and America’s house of design. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, as well as some leather goods. Tiffany is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style. The creative brand video puts a light on Tiffany’s ‘modern’ collection.
Bolle Tsar Creative Brand Video
Bollé is a world leader in the manufacture and sale of technical glasses, goggles and helmets for everyday life and specialised sports.BOLLE has tirelessly focused all its efforts on performance. Dedicated to designing increasingly innovative and unique product, BOLLE brings the highest level of precision, comfort and protection in every pair of sunglasses, goggles and helmet it makes.The creative brand video promotes their latest offering, the Bolle Tsar and emphasizes on it’s features while promoting Bolle as a brand.
Burberry Fragrances Creative Brand Video
Burberry Group, Inc., is a British luxury fashion house headquartered in London, England. Its main fashion house focuses on and distributes Trench coats, ready-to-wear outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. The creative brand video focuses on Burberry’s offering of perfumes- marketed as ‘My Burberry’ fragrances.
Nestle Creative Brand Video
Nestlé is the world’s largest food and beverage company. We have more than 2000 brands ranging from global icons to local favourites, and we are present in 191 countries around the world. Its Quality Management System is the platform that is used globally to guarantee food safety, compliance with quality standards and create value for consumers. The creative brand video illustrates that Nestle is determined to surpass themselves in assuring the quality of their products.
Lifebuoy Creative Brand Video
Lifebuoy, the world’s leading health soap, creates accessible health and hygiene products for your family. As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products. Lifebuoy Hand Wash, formulated with Deep Clean technology, gives 99.9% germ protection in just 10 seconds. The creative brand video aims to educate the audience to wash hands with the lifebuoy hand wash promoting healthy hygiene.
Philips Creative Brand Video
Philips is a Dutch technology company focused in the areas of electronics, healthcare and lighting and is one of the largest electronics companies in the world. Philips is organized into three main divisions:Consumer Lifestyle, Philips Healthcare and Philips Lighting. Their IP portfolio includes a large number of patents, trademarks, designs and copyrights and focusses on some of the most cutting-edge areas of technology. The creative brand video talks about Philips intellectual property, our licenses, standards and IP acquisition.
FedEx Logistics Creative Brand Video
FedEx Corporation is an American multinational courier delivery services that provides companies with smarter, faster, more efficient ways of getting the right product to the right customer at the right time and at the right price. They have a broad range of outsourced services that includes global inventory stocking and distribution for customers with time-critical parts and high value inventory, transportation management and cold-chain solutions. The FedEx creative brand video shows how their solutions can develop and deliver comprehensive, integrated logistics solutions for their customers.
Onlife Health Creative Brand Video
Onlife Health is a comprehensive wellness solutions company. The provide insights as well as proven success to engage their client’s members, create a culture of health, and a seamless wellness solution. The creative brand = video is compact and covers many areas of corporate wellness program offered by Onlife Health in 60 seconds.
Hutt Trucking Creative Brand Video
Hutt provides customers with complete supply chain solutions.Hutt leverages over decades of expertise and cutting-edge technology to give customers a one call solution in addressing long-haul, short-haul, dedicated, warehousing and supply chain management services. They provide transportation services can help you reduce product fluctuation, shutdowns, backups. The creative brand video shows how Hutt Trucking can provide you a seamless producing and delivering experience.
Noise Loop Creative Brand Video
The Noise Loop smartwatch comes with an impeccable design, supreme display and a robust build with 1.3″ HD IPS round LCD screen and 240*240 resolution with double switching UI interface. With Noise Loop you can stay connected with your friends and family from no matter where. The creative brand video gives you a peek at the design, specification and smart features of the Noise Loop Smartwatch.
Glow Creative Brand Video
Glow’s earphones offer pulsating laser lights synced with your beats, control of your phone with just your voice, and technology so advanced you’ll think it’s from an alien civilization. It is built with Knowles balanced armature speakers to produce incredible audio clarity and noise isolation. The creative brand video demonstrates how Glow’s negative profile angled in-ear designed earbuds ensure a tight and comfortable fit and make an effort of promoting the ‘Glow’ brand name.
InnJoo Creative Brand Video
InnJoo devices claim to redefine mobility life, which are based on Android, contenting Android Phone, Android Tablet, and other smart devices. InnJoo also provides software services for mobility needs. The creative brand video shows how InnJoo is committed to bring premium quality, optimized software and best user experience to end users.
Sensis Creative Brand Video
Sensis is Australia’s number one marketing services company. The Sensis purpose is to engage consumers with businesses and today delivers on that promise through its leading digital consumer businesses, search engine marketing and optimisation services, website products, social, data and mapping solutions and through its digital advertising agency, Found. Sensis is also Australia’s largest print directory publisher including the Yellow Pages and White Pages. The creative brand video talks about the capabilities of Sensis as a marketing platform.
Omega Pharma Creative Brand Video
Omega Pharma is a player in the global OTC market through the development of innovative prescription-free health and personal care products. They are a high performing, customer-focused organization spanning the majority of all European countries serving the high growing market of consumer-oriented health products. With its innovative products, Omega Pharma aims to offer consumers the possibility of pursuing a healthy lifestyle and experiencing a better sense of well-being. The creative brand video talks about the enterprise and its achievements over time.
Epson Creative Brand Video
Epson, is a Japanese electronics company and one of the world’s largest manufacturers of computer printers, and information and imaging related equipment.Delivering high performance products, services and solutions that exceed our customer’s expectations. The creative brand video represents Epson as a trusted option for all your computer needs.
Pollet Creative Brand Video
Pollet’s Biotechnological expertise allows it to put living organisms at the service of cleaning. It offers solutions to cleaning problems that no traditional product can solve, whilst taking care of environment. The creative brand video shows how Pollet and its Biotechnological product range respond both to customer needs and to the well being of our planet.
Davis Financial Creative Brand Video
Davis Financial is an independent financial services company dedicated to creating personalized investment allocation strategies aimed at helping clients accumulate and preserve wealth. Davis Financial helps them achieve greater diversification, possible enhanced income and a reduction in day-to-day stock market volatility. Their view of wealth management reflects an ongoing process and a lifelong relationship that signifies genuine commitment to help clients achieve their goals. The creative brand video encourages the audience to plan their finances efficiently.
Barney & Barney Creative Brand Video
Barney & Barney is a leading insurance brokerage, offering a comprehensive line of risk management and employee benefit solutions. The Barney & Barney Foundation is committed to giving back and to provide for those in need, support our youth, advance the arts and protect the environment. They deliver high-quality service, cost-effective risk management, and employee benefits for businesses and individuals. The creative brand video introduces you to the core values of Barney & Barney.
Key takeaways from the above video examples are :
With the above creative brand video examples for website it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you planning to develop these videos a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids, create custom creative brand video based on your brief. With a complete video production services plan at a fixed price,our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next creative brand video requirement.