20 Creative Brand Animation Explainer Video Examples

In Video Production

Brand animation is a form of video advertising that promotes the brand, its products and services. Brand animations aid businesses of all sizes and industries to reach out to the mass with ease.

Explainer videos have a way of provoking action like no other marketing tool. It helps in sending a consistent message in virtually every aspect of your business. With quality animated explainer videos, the message is well structured so that the script leads the viewer down a path to a call to action.

In this article we look at 20 brand animation video examples that are on the spot. Watch these videos to get ideas for marketing your own keyword offering. Here we go :

Konami Brand Animation Explainer
Category : Entertainment Brand Animation Example

Konami Holdings Corporation is a Japanese entertainment company. It operates as a product distributor, which produces and distributes trading cards, anime, tokusatsu, slot machines, arcade cabinets, video game developer and publisher company. Konami is mainly famous for popular video game series and their offices are spread all over the world in Australia, America and Headquarters in Japan. Konami’s brand animation video takes you through the journey of how it started and how it has become a milestone in the entertainment industry.

Sony Brand Animation Explainer
Category : Electronics Brand Animation Example

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services. The brand animation video was created to be shown at the BAFTA theatre and to lure the audience in the world of Sony Playstation.

Coca Cola Brand Animation Explainer
Category : Food & Beverages Brand Animation Example

The Coca-Cola Company is the world’s largest beverage company. Refreshing consumers with more than 500 sparkling and still brands. The Coca Cola Connect is an website where people can go through any information about the company or whatever is there in their mind. Its search tool is build on google’s platform. The brand animation video showcases all the benefits of the Coca Cola Connect.

McDonald’s Brand Animation Explainer
Category : Fast Food Brand Animation Example

Changing negative sentiment in social media is no easy feat. And when you’re a brand like McDonald’s, it’s even more challenging. McDonald’s has released its ad to reinforce the concept of “I’m Lovin’ It” in a plan to revive its image after reporting a fall in global sales. The brand animation video was released to reinforce the concept of “I’m Lovin’ It”.

Microsoft Brand Animation Explainer
Category : Software Brand Animation Example

Microsoft Corporation is an American multinational technology company. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers and services. The Microsoft Cloud is a secure solution that can listen, learn and predict the data, turning it into actionable insight that enhances business opportunities. The brand animation video introduces its cloud security and describes how good its privacy is.

Samsung Brand Animation Explainer
Category : Consumer Electronics Brand Animation Example

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. They use education technology to open doors for innovative teaching methods. Helping people build a connected classroom, to improve student outcomes and create new opportunities for the future. The brand animation video lays out five simple steps for enhancing teacher professional development for the digital classroom.

Salesforce Brand Animation Explainer
Category : Software Brand Animation Example

Salesforce is an American cloud computing company headquartered in San Francisco, California. Its users can see detailed customer support information from Desk.com when managing their leads and support. Desk.com for Salesforce provides two way integration between Desk.com and Salesforce, allowing sales and support teams to share a complete view of the customer. The brand animation video showcases the advantages of Salesforce Desk app.

Ebay Brand Animation Explainer
Category : ECommerce Brand Animation Example

eBay Inc. is a multinational e-commerce corporation, facilitating online consumer-to-consumer and business-to-consumer sales. As we grow old, we let go and move on, but the stuff we collected over years either gets broken or stuffed in the store-room collecting dust. No more, EBay allows consumer to hold a garage sale, but instead of it being in the garage, it’s online and instead of just neighbours, it’s the whole world. Now buy and sell any new or old stuff of your choice and style from anyone, vendor or otherwise. The brand animation video shows EBay’s features regarding online buying and selling.

Intel Brand Animation Explainer
Category : Technology Brand Animation Example

Intel Corporation is an American multinational corporation and technology company. It is the world’s second largest and second highest valued semiconductor chip makers based on revenue. Intel Cloud Technology is a set of technologies built into the latest generation Intel Xeon processors, provides the performance and protection needed through capabilities that enhance how well your cloud moves, processes and safeguards data. The brand animation video provides an overview of the Intel Cloud Technology program.

Cisco Brand Animation Explainer
Category : IT & Networking Brand Animation Example

Making of a Video : View the Process of Making Google Allo's Video

Cisco is the worldwide leader in IT and networking. They help companies of all sizes transform how people connect, communicate and collaborate. Cisco enables people to make powerful connections whether in business, education, philanthropy or creativity. Cisco’s ASA-X Next Generation Firewall combines the enhanced visibility and control of a Next Generation Firewall with the proven protection of a stateful inspection firewall. The brand animation video showcases how Cisco blocks more threats and quickly mitigates those that breach your defenses.

IBM Brand Animation Explainer
Category : Technology Brand Animation Example

IBM is an American multinational technology company headquartered in Armonk, New York, United States. IBM Cloud System is the world’s most efficient, reliable and secure clouds. It delivers enterprise grade cloud computing with qualities of service for the most demanding environments. The brand animation video showcases IBM’s First Converged Mainframe Offering.

MyRepublic Brand Animation Explainer
Category : Telecommunications Brand Animation Example

MyRepublic is a multinational Internet company headquartered in Singapore. The company was formed to leverage Singapore’s Next Generation Nationwide Broadband Network. It primarily offers fibre broadband services in all four countries those are Australia, New Zealand and Indonesia. As well as ADSL plans in Australia, VDSL services in New Zealand and cable TV packages in Indonesia. The brand animation video uses isometric illustration to showcase how MyRepublic connects everybody.

Bentall Kennedy Brand Animation Explainer
Category : Real Estate Brand Animation Example

Bentall Kennedy is one of North America’s largest real estate investment advisors. They are also Canada’s largest property manager, providing comprehensive real estate services to clients. Bentall Kennedy serves the interests of more than 550 institutional investors across office, retail, industrial and residential properties throughout North America. The brand animation video introduces the new sustainability platform for the property management corporation Bentall Kennedy.

Outbrain Brand Animation Explainer
Category : Marketing Brand Animation Example

Outbrain is an advertising company, specialized in presenting sponsored website links. It uses behavioral targeting to recommend articles, slideshows, blog posts, photos or videos to a reader, rather than relying on a more basic “related items” widget. The brand animation video shows the power of content and how it maximizes its potential.

Cadabbra Brand Video Animation
Category : Ecommerce Brand Animation Example

Introducing Cadabbra, a new online platform to shop Australia’s greatest selection of authentic design. They partner with Australia’s best boutiques and brands in furniture to offer their customers the most innovative and immersive shopping experience in their industry. Their services include, Interior Design, Interior Decorating, eDesign, Property Staging, Residential and Commercial. The brand animation video showcases how anyone can buy or sell products online with the help of Cadabbra.

Algolia Brand Animation Explainer
Category : SaaS Brand Animation Example

Algolia is the single best way to build search into your mobile app or website. With their hosted search API, developers benefit from the power of a lightning-fast engine with out of the box support for a typo tolerant, as-you-type search experience. The brand animation video of Algolia describes it is a great search engine platform to search whatever you want.

FreemanXP Brand Video Animation
Category : Marketing & Advertising Brand Animation Example

FreemanXP is a global brand experience agency, that empowers brands through personalized experiences. Offering a full range of marketing solutions from strategy and creative services through event/production management and measurement. From strategy and creative to digital, event technology and logistics, they create personalized experiences to meet the changing demands of a global audience. The brand animation video showcases how FreemanXP connects people with brands through an engaging, impactful experience.

Danone Brand Animation Explainer
Category : Food & Beverages Brand Animation Example

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines : Essential Dairy and Plant-Based Products, Early Life Nutrition, Waters and Medical Nutrition. In this brand animation video, with the help of a smooth animated character ‘Daniel’ they have narrated how Social media should be used.

SAP Brand Video Animation
Category : Software Brand Animation Example

Empower your finance organisation to thrive in the face of sustained market volatility with best-in-class financial management and financial accounting software SAP. Their on-premise and cloud solutions support FP&A, financial close processes, treasury and risk management, financial operations, and GRC. The brand animation video shows how SAP Finance Solutions portfolio can help you to meet the business and technological challenges of the future.


  • Overview Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above brand animation examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above brand animation videos, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.