B2B online marketing campaigns needn’t be boring, in fact online marketing techniques such as marketing videos can support B2B marketing campaigns well since B2B relationships are rarely about an immediate one-off transaction. Rather it is about building reputation, demonstrating capability and showcasing credibility.
A B2B marketing campaign is a series of coordinated activities designed to help market a product or service to another business. It helps make business relationships stronger by providing transparency among them related to any service.
In this article we look at 20 creative b2b online marketing campaign examples that are on the spot. Watch these creative b2b online campaign examples to get ideas for marketing your own offering. Here we go :
ReviewPush B2B Online Marketing Campaign
Category : Review Management B2B Online Marketing Example
ReviewPush offers a simple and effective solution for all-in-one online review management. Whether your business has 10 locations or 10,000 locations, its custom dashboard make it easy to manage your online reviews. The B2B online marketing campaign demonstrates how ReviewPush’s easy-to-use online review management tool.
WIRECARD B2B Online Marketing Campaign
Category : Ecommerce Payment Service B2B Online Marketing Example
WIRECARD is one of the leading international providers of outsourcing and white label solutions for electronic payment transactions. It offers end-to-end services for merchants, airlines and travel operators, banks, telecom operators and service providers. The B2B online marketing campaign showcases how WIRECARD makes online payment transparent and secure.
Zitra B2B Online Marketing Campaign
Category : Fashion Management Consultancy B2B Online Marketing Example
Zitra is a proud subsidiary of Hermes Europe and a member of the Otto Group. It offers a one stop solution that shortens the value chain by being one direct partner that offers everything from a single source. Zitra takes care of the complete process, from the product to the consumer across all dimensions of data, fulfillment and financials. The B2B online marketing campaign highlights how Zitra helps in taking your business to higher levels.
Kabbage B2B Online Marketing Campaign
Category : Financial Service B2B Online Marketing Example
Kabbage is a small business loan service that lets you apply for loans by just entering the basic business information. Its small business loans have simple, monthly payments with no origination fees or prepayment penalties. You can review your payment schedule before taking a loan so there won’t be any surprises. The B2B online marketing campaign demonstrates how Kabbage instantly provides working capital by assessing your revenue streams.
Amilia B2B Online Marketing Campaign
Category : e-Commerce Platform B2B Online Marketing Example
Amilia makes e-commerce available to social organizations of all sizes through user-friendly web technology. It focuses on creating an outstanding e-commerce platform to simplify, centralize and modernize registrations by providing an easily-configurable online store for each customer. The B2B online marketing campaign gives an overview of Amilia.
Tragging B2B Online Marketing Campaign
Category : RFID Solutions B2B Online Marketing Example
Tragging’s advanced technology includes features that will save companies, factories and industries, time and effort. Its RFID-based solutions are cost-effective systems that increases a company’s intelligence by significantly reducing its product’s wastes & theft, thus, ensuring an accurate & fast inventory management. The B2B online marketing campaign shows how Tragging helps you quickly and accurately track your assets.
FinnOne Neo B2B Online Marketing Campaign
Category : Lending Software B2B Online Marketing Example
FinnOne Neo is the next-generation lending solution built on an advanced technology platform. It has been designed to meet the challenges of delivering agile and efficient solutions while reducing the cost of operations. With implementations across 50 countries, it has been recognized as the world’s best-selling lending solution for over 10 years. The B2B online marketing campaign shows how FinnOne Neo provides end-to-end loan lifecycle management.
Calypso B2B Online Marketing Campaign
Category : Investment Management B2B Online Marketing Example
Calypso investment management solution integrates seamlessly with their multi-asset trading and collateral management platform. With Cylapso, you can quickly respond to new regulatory requirements and the resulting market structure changes for listed and OTC derivatives. The B2B online marketing campaign represents Cylapso as a robust platform that you can leverage in the future for more functionality.
Jobber B2B Online Marketing Campaign
Category : Scheduling Software B2B Online Marketing Example
Jobber is changing the way small mobile service businesses do their work and serve their customers. It helps you quote, schedule, invoice and get paid faster. It also helps you in managing expenses, invoices, payments at the office and even on your phone. The B2B online marketing campaign showcases how Jobber permits you to control your enterprise correctly.
Urban Network B2B Online Marketing Campaign
Category : IT Consultancy B2B Online Marketing Example
Urban Network is an award winning Outsourced IT Solutions Provider founded in 2002. It delivers both cloud and on-premise services to the SME sector throughout Greater London and Essex. It runs bespoke series of checks on IT performance and stability and perform real-time fixes to problems. The B2B online marketing campaign demonstrates how UrbanNetwork’s IT support services meets all your IT support requirements.
Visibility Coach B2B Online Marketing Campaign
Category : Business Consultancy B2B Online Marketing Example
Boost your small business marketing with your own, certified, experienced and affordable Visibility Coach. Certified Visibility Coaches are true marketing experts from around the world with a minimum of ten years of proven marketing experience and success. It helps companies understand their competitors, craft messages that differentiate their business and get customers. The B2B online marketing campaign shows how Visibility Coach helps to boost businesses move forward towards success.
Natero B2B Online Marketing Campaign
Category : SaaS B2B Online Marketing Example
Natero helps businesses maximize customer lifetime value with intelligent customer success software. It helps SaaS businesses reduce churn and accelerate growth. Know which customers need your attention before it’s too late and always know when an account is heading off course or when they’re ready to take that next step. The B2B online marketing campaign shows how Natero improves products and processes.
Software Advisory Service B2B Online Marketing Campaign
Category : IT Consulting B2B Online Marketing Example
Software Advisory Service is a London based company that provides free of charge expert software buying advice. With a network of over 1,200 providers, they recommend the most effective options for your business. With a simple phone call, Software Advisory Service completes all the necessary research and provides tailored shortlist in just 3-5 days. The B2B online marketing campaign highlights the features of their services.
Simple Life B2B Online Marketing Campaign
Category : HR Management B2B Online Marketing Example
Simple Life puts human back in Human Resources by simplifying HR administration and benefits complexity. The platform is carrier agnostic and can work beside any third party vendors in the industry at no cost to you. The B2B online marketing campaign showcases how Simple Life takes out all complexity and leaves a great mark on the HR department.
OrderTron B2B Online Marketing Campaign
Category : Order Management B2B Online Marketing Example
Small to mid-sized businesses have unique order management software needs. Oder Tron created an order management software that delivers an expansive online ordering system for your business and also incorporates mobile order management solutions for businesses in specific industries. The B2B online marketing campaign shows how the solution helps make your business run better.
Xero B2B Online Marketing Campaign
Category : Accounting B2B Online Marketing Example
Xero equips you with the gear you need to better control your customers, and unlock the insights you need to provide extra advisory level offerings. supplying you with the tools to streamline your exercise, prioritise client paintings and gain insights into your purchaser information. The B2B online marketing campaign highlights the entire new stage of personalized accounting solution you can offer, with the brand new XERO HQ platform.
TruAdvantage B2B Online Marketing Campaign
Category : IT Consultancy B2B Online Marketing Example
TruAdvantage IT Consulting has served over 100 small businesses, medium-sized companies and healthcare practices and has helped them derive a great return on investment from their technology. Its guidance has proven to be the only formula for small to medium businesses to enhance profits, increase staff efficiency and savings and grow a competitive advantage. The B2B online marketing campaign shows how TruAdvantage helps you increase staff productivity by reducing problems related to IT support.
E-builder B2B Online Marketing Campaign
Category : Construction Management B2B Online Marketing Example
e-Builder is a construction project management software that manages capital program cost, schedule and documents through a world-class workflow and business intelligence. The B2B online marketing campaign elegantly covers all the aspects of construction and how it can help increase productivity.
Ottawa Logistics B2B Online Marketing Campaign
Category : Creative Warehouse B2B Online Marketing Example
Ottawa Logistics’ warehousing, order fulfillment, and distribution services are powered by a quality orientation, a dedicated staff, and cutting-edge technology. Their employees know that each client has unique needs for warehousing and inventory management, order fulfillment, and distribution. Their employees receive ongoing training to ensure they provide the best, most responsive service possible for their Canadian logistics needs. The B2B online marketing campaign portrays the best qualities of Ottawa Logistics that make it a market leader in Canada.
JKG Group B2B Online Marketing Campaign
Category : Creative Marketplace B2B Online Marketing Example
JKG Group is a marketing and advertising company offering marketing support services. They offer commercial printing, packaging, fulfillment, direct mail, creative services, technology solutions, and more. The B2B online marketing campaign of JKG Group explains how to enhance the direct mail results with its ProSpec XL service.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above B2B online marketing campaign examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above B2B online marketing campaign examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.