20 Creative B2B Online Marketing Campaign Examples

In Video Production

B2B marketing campaigns needn’t be boring, in fact online marketing techniques such as marketing videos can support B2B marketing campaigns well since B2B relationships are rarely about an immediate one-off transaction. Rather it is about building reputation, demonstrating capability and showcasing credibility.

In this article we look at 20 Creative B2B Marketing Examples that are on the spot. Watch these Online B2B marketing examples to get ideas for marketing your own offering. Here we go :


ReviewPush B2B Online Marketing Video
Category : Review Management B2B Online Marketing Example

ReviewPush offers a simple and effective solution for all-in-one online review management. Whether your business has 10 locations or 10,000 locations, its custom dashboard make it easy to manage your online reviews. The B2B marketing campaign video demonstrates how ReviewPush’s easy-to-use online review management tool.

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WIRECARD B2B Online Marketing Video
Category : Ecommerce Payment Service B2B Online Marketing Example

WIRECARD is one of the leading international providers of outsourcing and white label solutions for electronic payment transactions. It offers end-to-end services for merchants, airlines and travel operators, banks, telecom operators and service providers. The B2B marketing campaign video showcases how WIRECARD makes online payment transparent and secure.

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Zitra B2B Online Marketing Video
Category : Online B2B Marketplace Marketing Campaign Example

Zitra is a proud subsidiary of Hermes Europe and a member of the Otto Group. It offers a one stop solution that shortens the value chain by being one direct partner that offers everything from a single source. Zitra takes care of the complete process, from the product to the consumer across all dimensions of data, fulfillment and financials. The B2B marketing campaign video highlights how Zitra helps in taking your business to higher levels.

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Kabbage B2B Online Marketing Video
Category : B2B Financial Service Online Marketing Example

Kabbage is a small business loan service that lets you apply for loans by just entering the basic business information. Its small business loans have simple, monthly payments with no origination fees or prepayment penalties. You can review your payment schedule before taking a loan so there won’t be any surprises. The B2B marketing campaign video demonstrates how Kabbage instantly provides working capital by assessing your revenue streams.

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Amilia B2B Online Marketing Video
Category : Small B2B Software Online Marketing Campaign Example

Amilia makes e-commerce available to social organizations of all sizes through user-friendly web technology. It focuses on creating an outstanding e-commerce platform to simplify, centralize and modernize registrations by providing an easily-configurable online store for each customer. The B2B marketing campaign video gives an overview of Amilia.

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Tragging B2B Online Marketing Video
Category : RFID Solutions Online Marketing Campaign Example

Tragging’s advanced technology includes features that will save companies, factories and industries, time and effort. Its RFID-based solutions are cost-effective systems that increases a company’s intelligence by significantly reducing its product’s wastes & theft, thus, ensuring an accurate & fast inventory management. The B2B marketing campaign video shows how Tragging helps you quickly and accurately track your assets.

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FinnOne Neo B2B Online Marketing Video
Category : Lending Software B2B Online Campaign Example

FinnOne Neo is the next-generation lending solution built on an advanced technology platform. It has been designed to meet the challenges of delivering agile and efficient solutions while reducing the cost of operations. With implementations across 50 countries, it has been recognized as the world’s best-selling lending solution for over 10 years. The B2B marketing campaign video shows how FinnOne Neo provides end-to-end loan lifecycle management.

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Business Frog B2B Online Campaign Video
Category : B2B Online Marketplace Marketing Campaign Example

Business frog is an online marketplace that allows visibility between buyers and sellers for the businesses. The website is expertly designed, ready for immediate use and is compatible with every device, helping direct buyers with maximum appeal to the businesses they are looking forward to. The B2B marketing campaign video shows how Business frog is a complete marketplace to sell markets and franchisee.

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RingCentral B2B Online Campaign Video
Category : Cloud Solution B2B Online Marketing Example

RingCentral is an award-winning global provider of cloud unified communications and collaboration solutions. Its solutions empower today’s mobile and distributed workforces to be connected anywhere and on any device. The B2B marketing campaign video shows how RingCentral gives customers the flexibility to customize their own workflow.

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Calypso B2B Online Campaign Video
Category : Investment Management B2B Online Marketing Campaign Example

Calypso investment management solution integrates seamlessly with their multi-asset trading and collateral management platform. With Cylapso, you can quickly respond to new regulatory requirements and the resulting market structure changes for listed and OTC derivatives. The B2B marketing campaign video represents Cylapso as a robust platform that you can leverage in the future for more functionality.

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Making of a Video : View the Process of Making Google Allo's Video

Jobber B2B Online Campaign Video
Category : Scheduling Software B2B Online Marketing Example

Jobber is changing the way small mobile service businesses do their work and serve their customers. It helps you quote, schedule, invoice and get paid faster. It also helps you in managing expenses, invoices, payments at the office and even on your phone. The B2B marketing campaign video showcases how Jobber permits you to control your enterprise correctly.

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Urban Network B2B Online Campaign Video
Category : IT Consultancy B2B Online Marketing Example

Urban Network is an award winning Outsourced IT Solutions Provider founded in 2002. It delivers both cloud and on-premise services to the SME sector throughout Greater London and Essex. It runs bespoke series of checks on IT performance and stability and perform real-time fixes to problems. The B2B marketing campaign video demonstrates how UrbanNetwork’s IT support services meets all your IT support requirements.

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Visibility Coach B2B Online Campaign Video
Category : Business Consultancy B2B Online Marketing Example

Boost your small business marketing with your own, certified, experienced and affordable Visibility Coach. Certified Visibility Coaches are true marketing experts from around the world with a minimum of ten years of proven marketing experience and success. It helps companies understand their competitors, craft messages that differentiate their business and get customers. The B2B marketing campaign video shows how Visibility Coach helps to boost businesses move forward towards success.

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Natero B2B Online Campaign Video
Category : SaaS B2B Online Marketing Campaign Example

Natero helps businesses maximize customer lifetime value with intelligent customer success software. It helps SaaS businesses reduce churn and accelerate growth. Know which customers need your attention before it’s too late and always know when an account is heading off course or when they’re ready to take that next step. The B2B marketing campaign video shows how Natero improves products and processes.

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Software Advisory Service B2B Online Campaign Video
Category : IT Consulting B2B Online Marketing Campaign Example

Software Advisory Service is a London based company that provides free of charge expert software buying advice. With a network of over 1,200 providers, they recommend the most effective options for your business. With a simple phone call, Software Advisory Service completes all the necessary research and provides tailored shortlist in just 3-5 days. The B2B marketing campaign video highlights the features of their services.

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Simple Life B2B Online Campaign Video
Category : HR Management B2B Online Marketing Example

Simple Life puts human back in Human Resources by simplifying HR administration and benefits complexity. The platform is carrier agnostic and can work beside any third party vendors in the industry at no cost to you. The B2B marketing campaign video showcases how Simple Life takes out all complexity and leaves a great mark on the HR department.

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OrderTron B2B Online Marketing Video
Category : B2B Order Management Online Marketing Example

Small to mid-sized businesses have unique order management software needs. Oder Tron created an order management software that delivers an expansive online ordering system for your business and also incorporates mobile order management solutions for businesses in specific industries. The B2B marketing campaign video shows how the solution helps make your business run better.

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Xero B2B Online Marketing Video
Category : B2B Accounting Online Marketing Campaign Example

Xero equips you with the gear you need to better control your customers, and unlock the insights you need to provide extra advisory level offerings. supplying you with the tools to streamline your exercise, prioritise client paintings and gain insights into your purchaser information. The B2B marketing campaign video highlights the entire new stage of personalized accounting solution you can offer, with the brand new XERO HQ platform.

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TruAdvantage B2B Online Campaign Video
Category : IT Consultancy Online Marketing Campaign Example

TruAdvantage IT Consulting has served over 100 small businesses, medium-sized companies and healthcare practices and has helped them derive a great return on investment from their technology. Its guidance has proven to be the only formula for small to medium businesses to enhance profits, increase staff efficiency and savings and grow a competitive advantage. The B2B marketing campaign video shows how TruAdvantage helps you increase staff productivity by reducing problems related to IT support.

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E-builder B2B Online Campaign Video
Category : Construction Management B2B Online Marketing Campaign Example

e-Builder is a construction project management software that manages capital program cost, schedule and documents through a world-class workflow and business intelligence. The B2B marketing campaign video elegantly covers all the aspects of construction and how it can help increase productivity.

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WE CAN HELP CREATE THE FOLLOWING VIDEOS :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above B2B online marketing examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above B2B online campaign examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.