The most effective way for an enterprise to market its product in these times is definitely through video marketing.
Video marketing allows the target audience to get a complete visual tour of the product and it’s features. A visual campaign has the power to capture the audience absolutely. Commercial products can be marketed through video to create a lasting and powerful impact in the market.
In this article we look at 20 Commercial Product Video Marketing Examples To Inspire You that are on the spot. Watch these videos to get ideas for marketing your own commercial product offering. Here we go :
McVities Commercial Product Video
McVitie’s is a British snack food brand owned by United Biscuits. McVitie & Price’s first major biscuit was the McVitie’s Digestive, the first ever digestive biscuit. The commercial product video characterizes wheat and captures the audience’s attention effectively, making them crave the chocolate biscuit even more.
Panasonic Lumix Commercial Product Video
Panasonic is a leading provider of integrated technology solutions for businesses. Panasonic’s LUMIX G85 incorporates a host of advanced technologies and practical functions in a compact body for field use. With the L.Monochrome mode in Photo Style, it offers an impressive monochrome picture with rich gradation like that of B/W film. The commercial product video demonstrates how LUMIX G85 is an ideal all-in-one camera packing a host of practical for photo/video shooting performance in active field use.
Baxi Ecogen Commercial Product Video
Baxi are a manufacturer of gas boilers and heating system accessories. They offer a range of high efficiency boilers and accessories that are straightforward to install, maintain and service. The Baxi Ecogen looks and acts just like a conventional boiler and the basic principles for heating are the same as a regular boiler. It uses a Stirling engine that is heated by burning gas. Helium inside expands and contracts to move a piston up and down between a copper coil, generating up to 1kW of electricity at 50Hz single phase. The commercial product video states the difference between a regular boiler and Baxi’s Ecogen along with enlisting it’s features.
Lenovo A12 Commercial Product Video
Lenovo is a global leader in innovative consumer, commercial and enterprise technologies. Their portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Motorola brand), tablets and apps. The commercial product video demonstrates how the Yoga A12 delivers seamless integration with your Android smartphone and your favorite apps.
LG OLED Commercial Product Video
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. The OLED TV comprises of Dolby Vision HDR 4K. It’s innovative Self Lighting Pixel delivers deeper black, richer colors & infinite contrast. The commercial product video showcases the features of the smart 3D TV.
Pebble Commercial Product Video
Pebble Technology Corporation developed a line of smartwatches including the first commercially successful smartwatch, the Pebble Smartwatch through a Kickstarter campaign. The Amazon Alexa integration with Pebble Core, brings Amazon’s acclaimed voice services to a fully-independent, 3G-connected wearable device for the first time ever. The commercial product video showcases how Alexa-enabled devices feature an ever-growing arsenal of delightful, voice-powered capabilities.
L’Oreal Hydrafresh Commercial Product Video
L’Oréal S.A. is a French cosmetics company with a commendable global presence. They offer a wide range of cosmetic and beauty products for your skin, hair and style. The hydrafesh is a light creamy moisturizer that glides onto skin, leaving the skin smooth without greasy feeling. It offers protection from external aggressions; allowing skin to becomes supple, radiant and full of life. The commercial product video impressively showcases the moisturizer.
BenQ DLP Projector Commercial Product Video
BenQ Corporation is a global company that sells and markets technology products, consumer electronics, computing and communications devices under the “BenQ” brand name, which stands for the company slogan Bringing Enjoyment N Quality to life. Its principal products include TFT LCD monitors, digital projectors,digital cameras and mobile computing devices. The commercial product video talks about how BenQ DLP projectors provide you the long-lasting and true-to-life viewing experience.
Hindware Commercial Product Video
Hindware is a leading name in the Indian market of bath fittings and plumbing products. They have a brilliant collection of shower faucets that claims to render you a showering experience like none other. The commercial product video demonstrates the features of the rainforest shower beautifully and in a visually enticing way.
Tumi Commercial Product Video
TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. TUMI’s Alpha 2 is crafted from exceptionally durable FXT ballistic nylon® and features over 30 upgrades for a lighter and more spacious design and perfected construction, handle, expansion and wheel systems. The commercial product video provides a sneak into the Alpha 2 collection.
Atlas Copco Commercial Product Video
Atlas Copco Compressor Technique provides industrial compressors, gas and process compressors and expanders, air and gas treatment equipment and air management systems. It has a global service network and offers specialty rental services.Atlas Copco offers genuine oil as a part of their complete line of fluids and lubricants ideally suited for construction product portfolio. The commercial product video shows how Atlas Copco genuine oil helps protect your investment, which keeps you productive and improves the resale value of your equipment.
Farmacy Beauty Commercial Product Video
Farmacy Beauty are defined by Unique farm-grown botanicals. They claim to use cutting-edge technologies to create irritant-free bioactive formulations for skin care products. The Green Screen is a complete broad spectrum SPF 30 sunscreen and daily skin shield that guards against the environmental factors. The commercial product video talks about the features of the sunscreen.
John Deere Commercial Product Video
John Deere is an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains(axles, transmissions, gearboxes) used in heavy equipment and lawn care equipment. The commercial product video showcases StrongBox batteries from John Deere in a promotional way.
Generac Commercial Product Video
Generac Industrial Power is one of North America’s largest suppliers of power generation equipment with an intense focus on innovation creating a disruptive force in the marketplace. Generac has designed and manufactured diesel, natural gas, and bi-fuel generators that can work alone or be paralleled to provide you with genset solutions. The commercial product video discusses how Generac provides single-engine diesel generators up to 2 MW.
Benecol Commercial Product Video
Benecol is a brand of cholesterol lowering food products owned by the Finnish company Raisio Group. Benecol products contain Plant stanol ester that has been shown to lower cholesterol. The commercial product video describes how Benecol lowers LDL cholesterol 2-3 weeks by 10% when consumed daily.
Ben & Jerry’s Commercial Product Video
Ben & Jerry’s Homemade Holdings Inc, trading and commonly known as Ben & Jerry’s, is an American company that manufactures ice cream, frozen yogurt and sorbet. Their new Cookie Core flavours each have a thick core of spoonable crushed cookies in the product. The commercial product video effectively showcases the ice cream flavours in a delightful way.
Amway eSpring Commercial Product Video
eSpring, from Amway, is a leader in home water purification. With its advanced design to its low-cost operation, the eSpring® brand claims to combine some key features to provide unbeatable value for cleaner, better quality water right from your tap. The commercial product video provides a sneak peak into the working process of the water purifier.
Android Commercial Product Video
Android is one the most popular platforms used as a mobile operating system(OS). It has also been used for tablets such as the Motorola Xoom and Amazon Kindle Fire. The Android wear smartwatch lets you play music, count steps, screen calls and even send texts. The commercial product video acts as a teaser of the wearable technology from Android.
Luminous Commercial Product Video
Luminous Power Technologies a leading home electrical specialist in India having a vast portfolio comprising of Power backup solutions such as Home UPS, Inverter Batteries and Solar Applications to Electrical offerings such as Fans, Wires & Switches.’Zelio’ is an intelligent Home UPS with features like Power back up time display in Hours & Minutes, Hassle Free battery water level maintenance, MCB protection and a Bypass Switch. The commercial product video effectively enlists the features and benefits of using the Zelio Home UPS.
Kiehl’s Commercial Product Video
Kiehl’s is an American cosmetics brand retailer that specializes in premium skin, hair and body care products. Kiehl’s Nightly Refining Micro-Peel Concentrate is an overnight skin treatment in a gentle exfoliating facial peel with quinoa extract. The commercial product video wholly conveys and markets Kiehl’s product, in a story-based format.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above commercial product video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these commercial product videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom commercial product videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next commercial product video requirement.