Retail is the most consistent industry. There are so many categories and products today in the market that it is difficult to keep track of products. Thus, it is essential to market retail products very efficiently.
Video marketing is used by a lot of companies to market their retail product and reached the target clientele.
In this article we look at 20 Brilliant Retail Product Video Examples that are on the spot. Watch these videos to get ideas for marketing your own retail product offering. Here we go :
Givenchy Retail Product Video
Givenchy is a French luxury fashion and perfume house. It hosts the brand of haute couture clothing, accessories and Parfums Givenchy, perfumes and cosmetics. The Mister Lash Booster from Givenchy combining beauty care and makeup. The retail product video demonstrates how lashes are provided with the nutrients they need to grow, increasing health and vigour by tenfold.
Lily of The Desert Retail Product Video
Lily of the Desert owns the organic aloe vera farms and processing facilities for manufacturing the numerous unique aloe vera products that carry their brand name. The Lily of the Desert brand of aloe vera products is the leader of the aloe vera category in the natural products industry. Their aloe vera is grown and processed in the Rio Grande Valley of Texas and the desert of Mexico. The retail product video talk about what makes aloe so awesome.
The Body Shop Retail Product Video
The Body Shop International plc, trading as The Body Shop, is a British cosmetics and skin care company. The Body Shop delivers high-quality, organic beauty and cosmetic products. The entire product range is inspired by nature and is infused with the goodness of natural ingredients for enhanced effectiveness. The retail product video markets the Summer Limited Edition Virgin Mojito Body Care range from The Body Shop as an irresistible blend of the extracts of zesty lime and fresh crushed mint from the Caribbean.
Serta Retail Product Video
Serta is the largest mattress brand in the United States, and offers four main types of mattresses – traditional inner spring, gel-infused memory foam, hybrid mattresses which combine both and the Salt Lake City plant exclusively produces a Talalay Latex collection. Serta products are used extensively in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers. The retail product video is among a series of conceptual video series released by Serta as a marketing gimmick.
Sealy Retail Product Video
Sealy is a leading bedding brand and the leader in innovation and quality. For decades, Sealy Posturepedic has been setting the standard in quality bedding. Sealy introduced its first Sealy Posturepedic brand mattress, the only mattress in the industry that focused on the importance of correct back support, designed in cooperation with Orthopaedic Surgeons. The retail product video explains the features of the Sealy Exquisite mattress.
Police Eyewear Retail Product Video
Police is an Italian brand of fashion accessories. Launched by the De Rigo brothers as the first brand of their company Charme Lunettes, they initially specialized in manufacturing sunglasses for third parties. The Yoshi Gohara eyewear collection are made from the best quality Acetate frames and Polycarbonate lenses. The retail product video introduces the new range of products with polarized lenses and a patented hinge.
Spy Retail Product Video
SPY is an unconventional, fun-loving family of athletes and artists committed to creating exceptional optical products. Established in 1994, we are an independent Southern California- based company. Our exclusive Happy Lens technology is the only lens on the market which harnesses the beneficial aspects of long-wave blue light, while offering protection from short-wave blue light known to damage the eyes. The retail product video explains the working of the Happy Lens used by Spy Optics.
Dolce & Gabbana Retail Product Video
Dolce and Gabbana is an Italian label that was founded by Domenico Dolce and Stefano Gabbana. The velvet perfume collection is inspired from the private memories of Domenico Dolce and Stefano Gabbana. Each of the thirteen Velvet and two Velvet Oud perfumes are the fruit of a dedicated research into the ancient essences of Italian tradition, reinterpreted using contemporary perfume-making techniques. The retail product video acts as a teaser to the Velvet perfume collection.
Gaggenau Vario Smart Appliance Video
Revo Headway Polarized Sunglasses are an ideal choice for water sports and outdoor activities. They comprise of full-wrap frames and high-grade Crystal glass lenses. The High Contrast Polarization eliminates glare, while the flush-mounted spring hinge and Motion Fit system provide a snug, comfortable fit. The retail product video gives a sneak peek into the Revo headway, the first nylon frame with Crystal Water Lens and attached floating leash and buoy.
Tudor Retail Product Video
TUDOR is a Swiss watchmaking brand that offers mechanical watches with sophisticated style and proven reliability. The TUDOR collection includes emblematic models such as Black Bay, Pelagos and Style and since 2015 it has offered mechanical manufacture movements. The TUDOR Pelagos dive watch features a titanium bracelet with a folding steel clasp, fitted with a unique spring-loaded, self-adjusting mechanism. Developed and patented by TUDOR, this remarkable system allows the bracelet to adjust during diving, contracting in deep water when the diving suit is compressed and expanding as the pressure eases during the ascent.
Burt’s Bees Retail Product Video
Burt’s Bees is an American personal care products subsidiary of Clorox that describes itself as an “Earth friendly, Natural Personal Care Company” making products for personal care, health, beauty and personal hygiene. The retail product video demonstrates their 100% natural moisturising Lip Balms that come in over 10 flavourful, colourful, positively uncontainable varieties.
Keihls Retail Product Video
Kiehl’s is an American cosmetics brand retailer that specializes in premium skin, hair and body care products.Their Super Multi-Corrective Cream is a multi-targeted anti-aging moisturizer that corrects the most visible signs of aging. It Lifts, smoothes, sculpts, re-textures and moisturizes skin. It is clinically proven to significantly improve skin. It Paraben Free, Fragrance Free and Safe for sensitive skin. The retail product video describes how Kiehl’s Corrective cream can enhance the skin of the user.
Matrix Retail Product Video
A subsidiary of cosmetics giant L’Oreal and part of that company’s L’Oreal USA group, Matrix Essentials Inc. is a leading professional hair care, hair color and hair texturizing products company that sells its products only through salons. Matrix’s Biolage hair care is enriched with unique botanical extracts and designed to target specific hair needs. The retail product video introduces the Biolage series and showcases it’s features.
Rimmel London Retail Product Video
Rimmel is a British-manufactured cosmetics brand, now owned by Coty, Inc. Within a year of opening, Eugène Rimmel came to create many makeup products including his best-known: mascara, giving rise to the term ‘rimmel’ being used to mean ‘mascara’ in many Mediterranean languages. With his creative success in these products, Rimmel London began producing make-up products, including pomades and mouth rinses. Today, Rimmel London is one of the world’s most popular makeup producers.The retail product video explains what kind of Rimmel’s foundation goes with what kind of skin.
Havells Retail Product Video
Havells is a leading Fast Moving Electrical Goods (FMEG) Company with a strong global footprint. Havells enjoys enviable market dominance across a wide spectrum of products. It comes with three temperature settings-Cool, warm and hot airflow suitable for all types of hair. With a foldable handle, it occupies less storage space and is perfect for travel. The retail product video introduces the compact hair dryer from Havells.
Maybelline Retail Product Video
Maybelline LLC, branded as Maybelline New York, is a major American makeup brand sold worldwide and a subsidiary of French cosmetics company L’Oréal. Baby Lips, the moisturizing lip care, provides long-lasting comfort for soft, comfortable, kissable lips. The retail product video showcases the color changing chapstick.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above retail product video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these retail product videos, a good start is to develop a brief of what can be the tone and style for your retail product videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom retail product videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next retail product video requirement.