No matter how attached you are to your of your brand, eventually there may come a time to change things up. You can’t stay still when the world is moving at a super fast pace, can you? Your target audience may grow uninterested, you may develop a questionable reputation, or new competitive forces may put pressure on you to adapt. When you face these challenges, rebranding your product with a new image and a new vision is always like a breath of fresh air.
In this article we look at 20 Product Rebranding Video Marketing examples that are on the spot. Watch these videos to get ideas for marketing your own Product offering. Here we go :
Google Product Rebranding Video
Google is not a conventional company. They take the world’s information and make it universally accessible and useful and continues to evolve. Since its inception, the Google.com homepage has been strikingly simple: The quirky, multicolored logo sits above a single, approachable input field on a clean white canvas. But as technology moves forward, the canvas itself is changing, and the inputs and needs are becoming more diverse. The product rebranding video beautifully portrays the journey of the google homepage as a product and how it has evolved with time.
South Coast Product Rebranding Video
South Coast Products by Wood House International, manufacture a full line of valve lubricants, sealants, packing, drilling compound, tubing, rig wash and casing thread compounds. In addition to lubrication equipment’s & Check Seal Online Leak Repair products. The product rebranding video stands as an introduction to their revamped products and how they are different from the previous ones.
Instagram Product Rebranding Video
Instagram is a social networking app made for sharing photos and videos from a smartphone. Since it’s inception, Instagram has always been an unique front runner as a social media platform. It is a simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. The product rebranding video explores the idea behind the change in the logo for the app and the thought behind it.
Axis Positioning Camera Product Rebranding Video
The Axis positioning camera is a new generation of visual, bispectral and thermal positioning cameras, giving operators faster and more accurate pan and tilt capabilities to monitor large-scale sites, perimeters and borders in real-time and are able to respond instantly to security alerts and incidents. Thanks to their enhanced capabilities, the new range of positioning cameras enables surveillance across vast sites with fewer cameras, with the potential for 360-degree unobstructed field of view and at all times, as shown in the product rebranding video.
Zendesk Product Rebranding Video
Zendesk is customer service software and their products allow businesses to be more reliable, flexible, and scalable. They help improve communication and make sense of massive amounts of data. Above all, they work together to help turn interactions into lasting relationships. Their brand now features a unified family of products, with new identities. The animated product rebranding video shows how the shapes represent their products, and how the products work together to help build better customer relationships.
HootSuite Product Rebranding Video
HootSuite is a social media management tool that allows users to schedule and post updates to any pages or profiles on social networking sites like Twitter, facebook and many more. The system’s user interface takes the form of a dashboard and supports social network integrations with tabs organizing all the social profiles you connect to HootSuite. The product rebranding video introduces how the new and updated HootSuite can help connect all your social networks and grow your business.
Maxon Cinema 4D Product Rebranding Video
Cinema 4D is the professional 3D package for your needs. If you want to create advanced 3D graphics but need a helping hand to ensure you create jaw-dropping graphics quickly and easily, then Cinema 4D is the choice for you. Despite being designed for advanced 3D, the extra tools found in Cinema 4D Studio are still designed to be user-friendly and intuitive. Generating advanced 3D effects such as hair is surprisingly easy and fast, the product rebranding video by Maxon shows how Cinema 4D does much of the work for you.
Columbia Crest Product Rebranding Video
Grand Estates combines artisan winemaking with the best vineyards in the Columbia Valley to craft world-class wines of outstanding quality and value. Every bottle of Grand Estates is crafted to capture the authentic interpretation of the varietal. As part of a rebranding effort, Grand Estates introduced a new bottle and label design, shifting from a traditional wine to a modern classic suitable for a variety of occasions. This idea is creatively depicted in the product rebranding video.
Wonder Bread Product Rebranding Video
Wonder Bread is famous household name when it comes to breads. They are one of the highest selling bread brand all over North America. The company behind Wonder Bread, Flowers Foods, has more than 90 years of baking experience. Hot dog, hamburger, or sandwich, Wonder Bread is the way to go. They have got several different ways for you to instill a little wonder in whatever you’re eating next. The product rebranding video gives us an overview of how Wonder Bread keeps reinventing it’s brand with new and improved options.
Algenist Product Rebranding Video
Algenist is a clinical beauty brand delivering anti-aging and color correcting innovation from Microalgae, one of the oldest and most nutrient-rich algae in the world. Algenist unlocks the secret of microalgae – with its resilience against the harshest environments – and promises measured and visible skin transformation in 10 days. The dynamic product rebranding video showcases the new look and feel of the brand with redeveloped internal and exterior packaging.
Mastercard Product Rebranding Video
Mastercard is a leading global payments & technology company that connects consumers, businesses, merchants, issuers and governments around the world. Evolved off the company’s iconic red and yellow interlocking circles, The new design takes Mastercard into the digital future. In the product rebranding video Mastercard unveils a new brand mark and design system that displays the most comprehensive design system ever introduced at Mastercard.
Perfecto Mobile Product Rebranding Video
Perfecto Mobile is transforming the way enterprises go mobile. With the MobileCloud Platform and end-to-end mobile quality management suite, Perfecto Mobile enables the world’s leading brands to, test, monitor and deliver 5 star mobile applications. The product rebranding video explains how Perfecto Mobile’s new product is empowering businesses by offering an automated, cloud based mobile app testing tool while enhancing their digital experience.
Booker Product Rebranding Video
Booker is an all-in-one local spa and salon management software. They help business owners grow their customer base, book appointments, process payments, manage employees, and build long-term client relationships. They enable their clients to get a complete view of their entire business in one place. The product rebranding video shows how Booker unifies the essential needs of running a service business into a single web-based software accessible from any device.
AASHTOWare Product Rebranding Video
AASHTOWare is a unique and powerful enterprise software suite designed by transportation professionals for transportation professionals. No other software matches its effectiveness for transportation project design and management. In the product rebranding video from AASHTOWare highlights the new software product names and logos developed through a rebranding strategy designed to create a well-integrated and unified brand identity.
Flowater Product Rebranding Video
Flowater is an innovative water filtration system that is working to rid the world of plastic water bottles by providing high quality filtered water in public spaces such as schools and public parks. Using the newest technology in water Refill Stations, they produce water that tastes and hydrates better than anything in a single-use bottle, delivered into your reusable bottle. The product rebranding video utilizes eye catching icons to show how the system works.
Savana Product Rebranding Video
Savana is the leader of the Romanian washable paints market. They have always been the most innovative and nonconformist player, developing memorable advertising campaigns and featuring animals on the package design to represent its ‘color’ positioning. The product rebranding video shows an evolution of the product and how they changed the colour scheme of their packaging according to changing trends.
Key takeaways from the above video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above Product Rebranding video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these Product Rebranding videos, a good start is to develop a brief of what can be the tone and style for your Product Rebranding videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next rebranding video requirement.