Product rebranding video with a new image and vision allows an opportunity to expand and grow any business drastically. With time, companies merge, partner and acquire with others to gain new values, missions, goals, upgrades and target audience. Product rebranding video is one of the essential ways to spread the business-wide and beyond expectation.
Product rebranding is the practice of giving a new name and logo to an established brand/product to change its corporate image. Product rebranding aims to create a different identity for a product to promote a company’s positive image or also helps to communicate a new message.
In this article we look at 20 product rebranding video examples that are on the spot. Watch these product rebranding video examples to get ideas for marketing your own offering. Here we go :
TIMG Product Rebranding Video
Category : Security Service Product Rebranding Example
TIMG solve information management problems daily for thousands of businesses, large and small, in every major industry. This provides offering streamline, fast solutions for businesses. This also streamlines information, making work-life easier through efficiency, order and accessibility. The product rebranding video stands as an introduction to the story behind Online security Service’s rebrand to TIMG.
Zendesk Product Rebranding Video
Category : Customer Engagement Product Rebranding Example
Zendesk is customer service software and their products allow businesses to be more reliable, flexible, and scalable. They help improve communication and above all, they work together to help turn interactions into lasting relationships. Their brand now features a unified family of products, with new identities. The product rebranding video shows how the shapes represent Zendesk products, and how they work together to help build better customer relationships.
Multicultural Care Product Rebranding Video
Category : Home care Product Rebranding Example
To support frail aged people and their carers from culturally diverse backgrounds, Multicultural Care will aim to enhance the quality of life. We team up each client with carefully selected staff based on cultural and linguistic needs and capabilities. This not only delivering customer-focused and industry recognised in-home care services but also 100% culturally-tailored services. The product rebranding video explains how ‘Multicultural Aged Care’ rebranded to ‘Multicultural Care’ and officially unveiled their new branding.
OT&S Product Rebranding Video
Category : Broadcasting & Media Product Rebranding Example
To keep the NBCUniversal a leader in media communication, their Operations and Technical Services(OT&S) dept, execute many critical actions. Operations and Technical Services ensure NBCUniversal keep its position as the leader in media technology. O&TS went under new leadership and changed its name and introduced a new logo, as shown in the product rebranding video.
Yahoo! Product Rebranding Video
Category : Web Portal Product Rebranding Example
One of the pioneers of early internet era, Yahoo is an internet service provider founded in 1994. Aside from its web portal Yahoo! Search engine its other services like Yahoo! Directory, Yahoo! Mail, Yahoo! News, and many other also acclaimed visitors. In 2017, it’s internet business got acquired by Verizon Industries. The product rebranding video shows the different changes Yahoo has gone through over the years.
BBC Product Rebranding Video
Category : Broadcast Media Product Rebranding Example
BBC Three was a British television channel operated by the BBC. Launched on February 2003 as a replacement for BBC Choice. A new colour palette, suite of illustrations and refined the logo. BBC Three’s brand identity, aims to make the online channel better suited for digital, and to appeal to its younger audience as shown in product rebranding video.
H2O Product Rebranding Video
Category : Machine Learning Product Rebranding Example
H2O.ai makes machine learning accessible and allows business users to extract insights from data, without needing expertise in deploying or tuning machine learning models. Its an open-source software for big-data analysis and allows users to fit thousands of potential models as part of discovering patterns in data. See how H2O 0xdata contributes to business growth in product rebranding video.
AASHTOWare Product Rebranding Video
Category : Enterprise Software Product Rebranding Example
AASHTOWare is a unique and powerful enterprise software suite designed by transportation professionals for transportation professionals. No other software matches its effectiveness for transportation project design and management. In the product rebranding video from AASHTOWare highlights the new software product names and logos developed through a rebranding strategy designed to create a well-integrated and unified brand identity.
Vital Communication Product Rebranding Video
Category : Personal Care Product Rebranding Example
Vital communication is a specialist and strategic marketing communications company. It provides public relations and marketing services for the healthcare and related sectors. The Vital communication provides services for different businesses and their growth as described in product rebranding video.
Savana Product Rebranding Video
Category : Washable Paint Product Rebranding Example
Savana is the leader of the Romanian washable paints market. They have always been the most innovative and nonconformist player, developing memorable advertising campaigns and featuring animals on the package design to represent its ‘color’ positioning. The product rebranding video shows an evolution of the product and how they changed the colour scheme of their packaging according to changing trends.
AUREA Consultancy Product Rebranding Video
Category : Architects Product Rebranding Example
AUREA Consultancy is a firm of engineers and architects with a diverse background in consultancy and research in architectural and engineering practices. Its clients have an interest for quality of design, construction and sustainable buildings, and improves the outcomes for the projects. The product rebranding video shows AUREA’s rebranding services for entrepreneurial success.
Stelvio Kontek Product Rebranding Video
Category : Hardware Manufacturing Product Rebranding Example
As one of the leading groups in the terminal blocks, connectors, fuse-holders and sensors markets, Stelvio Kontek builds every component from scratch to the final product. It creates a standardized and customized solutions for their clients, using dedicated equipment high-end technology. The product rebranding video shows company’s diversification in manufacturing and the way it affects our daily lives.
Carya Product Rebranding Video
Category : Product Rebranding Example
Carya organization was originally founded as the Associated Charities in 1910, but was more largely known as Calgary Family Services since 1947.This provide a full spectrum of interactive counselling and development services for people of all ages — from babies to youth to older adults — and their support network. The product rebranding video will explains how Carya continue that same work in the community with a name that honours their past and gives renewed focus for the future.
Bank ABC Product Rebranding Video
Category : Online Publishing Platform Product Rebranding Example
Arab Banking Corporation is an international bank headquartered in Bahrain, and incorporated as a joint stock company in 1980 through a special decree by the Amir of Bahrain. This is leading provider of trade finance, treasury, project & structured finance, syndications, corporate & institutional banking as well as islamic banking services. The product rebranding video will exemplify how Arab Banking Corporation established itself again in the name of Bank ABC.
Booker Product Rebranding Video
Category : Food Wholesale Product Rebranding Example
Booker Group plc was the United Kingdom’s largest food wholesale operator, offering branded and private-label goods to over 400,000 customers. , it was announced that the supermarket retailer Tesco had agreed to purchase the company for £3.7 billion. It was confirmed on 5 March 2018 that Tesco had completed its takeover of Booker. The product rebranding video shows how Booker reestablished itself after after its take over.
Axis Product Rebranding Video
Category : Product Rebranding Example
The Axis positioning camera is a new generation of visual, bispectral and thermal positioning cameras, giving operators faster and more accurate pan and tilt capabilities. Thanks to their enhanced capabilities, the new range of positioning cameras enables surveillance across vast sites with fewer cameras. The Axis product rebranding video shows the potential for 360-degree unobstructed field of view, at all times.
SOCAR Product Rebranding Video
Category : Oil & Energy Product Rebranding Example
The State Oil Company of the Azerbaijan Republic (SOCAR) is involved in exploring oil and gas fields, producing, processing, and transporting natural gas to industry and the public in Azerbaijan. With a vision to become a vertically integrated international energy company rests on operation efficiency, social and environmental responsibility. The product rebranding video shows various visual changes the SOCAR company logo had gone through the passing years.
Amplifon Product Rebranding Video
Category : Medical Product Rebranding Example
AMPLIFON is the global leader in the distribution, application and customization of hearing solutions. It also contributes to the development of detection and rehabilitation techniques in otology diagnosis and management of computerized and integrated auditory systems. The product rebranding video shows Amplifon’s approach to the hearing-aid category in response to an evolving market where new generations of consumers have very different needs and requirements than prior generations.
Podware Product Rebranding Video
Category : Information System Support Company Example
Prodware is a publisher and integrator of sector and business IT solutions. Faced with the digital revolution, the company offers its technological know-how and its expertise to the companies to succeed their transformation. Leader in Microsoft Dynamics , Sage and Autodesk solutions , it supports you throughout your Information System. The product rebranding video shows how Podware supports its customers in their sustainable development approach with its new service offer.
Staubli Machine Product Rebranding Video
Category : Product Rebranding Example
An innovative approach to your every need, Staubli provides the most comprehensive product line with unmatched quality and reliability. It offers a complete range of robots in SCARA 4-axis robots, 6-axis robots and specialized robots. The Staubli product rebranding video showcases the rebranding of Staubli and its merger with Multi-Connect.
WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR MARKETING :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above product rebranding video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above product rebranding video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop a video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.