All great products start with a clear strategy that is customer and market-driven. Strategy not only ensures that you work on what matters. It is also essential so that you can communicate what matters to your team and organization. All products must visualize their strategy and relationships — but the first step is to have a north star that tells where your product is headed. Product marketing has seen an immense adoption of videos as part of their launch strategy and marketing campaigns.
We covers product marketing examples from brands like Apple, Sony, Panasonic, Bosch etc and some very innovative startup companies.
In this article we look at 20 Product Marketing video examples that are on the spot. Watch these videos to get ideas for marketing your own product. Here we go :
iPhone 7 Product Marketing Video
iPhone 7 is a new smartphone model designed, developed, and marketed by Apple. It offers new color options, water and dust resistance, a new capacitive, static home button and removes the 3.5 mm headphone jack. The device’s internal hardware also received upgrades, including a heterogeneous quad-core system-on-chip with improved system and graphics performance. The animated 3D product marketing video displays the state of the art design of iPhone 7.
Comforpedic Product Marketing Video
ComforPedic Loft from Beautyrest offers revolutionary memory foam infused with cool, rejuvenating gel in a dual-sided design to provide the ultimate supportive and comfortable sleep experience. Idea behind animated product marketing video was to showcase the technology with the lifestyle element.
Sony PS4 Product Marketing Video
The super-charged PS4 pro by Sony is a powerful gaming console. It lets you experience Intensely vibrant gameplay, stunningly sharp movies and incredible detail. PS4 Pro packs in leading-edge technology to deliver the fastest, sharpest and most responsive gaming experience. Games look stunning with their intense graphics and incredibly lifelike details by using double GPU power in their product. The 3D product marketing video impressively introduces the audience to a new phase of gaming consoles.
ASICS MetaRun Product Marketing Video
ASICS MetaRun is Created using new materials and technologies from the ASICS Institute of Sports Science to enhance usability and comfort in every way. They have emphasised on all aspects stability, weight, fit and cushioning to deliver highest level of shoe comfort and performance. The product marketing video details the usability and functionalities offered by ASICS MetaRun.
Fimap Product Marketing Video
Fimap is an international leader in the production of professional scrubbing machines, sweeping machines, vacuum cleaners. Their ride-on scrubbing machines guarantee excellent cleaning performances on medium to large surfaces. The animated product marketing video focuses on the working and the compact design of the scrubbing machine.
Intel Xeon E5-2600 v3 Product Video
Intel Xeon E5-2600 v3 Product when compared to a server that’s just four-years old, the new Intel Xeon processor E5 v3 compute and communications platform family expands and upgrades capabilities and delivers the leadership performance you need to handle the massive amounts of and growing data demands to keep you competitive. The product overview video shows how Intel Xeon E5-2600 v3 Product compute and communications platform.
ROMO Wind Product Marketing Video
ROMO Wind is a leading technology company that focuses on extracting the full value of wind power by offering services employing the unique and patented iSpin technology. Their iSpin technology detects and ROMO corrects, wind turbine yaw misalignments thereby providing significant extra returns to the wind farm owner. This video shows how ROMO Wind provides you with better insights for full wind turbine performance.
Kincrome Product Marketing Video
Kincrome offers a broad spread of Trade & Retail customers within the Automotive, Industrial and Hardware markets. They have remained committed to these markets and aim is to continue to focus on these markets, developing our own brand strategy. The product marketing video highlights how Kincrome tools are simply the best.
Arraystorm Product Marketing Video
Arraystorm is an innovative LED Lighting Company with a range of solutions for offices, retail and hospitality. Their product offers light automation, LED driver that are capable of withstanding high load and frequent fluctuations, efficient and effective light design and product customization. The 2D product marketing video highlights the features that makes the Arraystorm LED lights future ready.
Xbox One Product Marketing Video
The Xbox One is a home video game console developed by Microsoft and it is the successor to the Xbox 360 and the third console in the Xbox family. This is the only console with 4K Blu-ray, 4K video streaming, and HDR. Play over 100 console exclusives and a growing library of Xbox 360 games on the newly designed Xbox One S, the ultimate games and 4K entertainment system. The motion graphic 3D Product marketing video displays Xbox One as the ultimate gaming console.
Reebok Product Marketing Video
Reebok is a leading retail brand that specializes mainly in sports clothing and accessories. Their pump technology locks you in for a custom fit. Their seamless and lightweight compression sleeve fuses the Pump technology to your foot. The Reebok 3D product marketing video shows how their ZRated outsole provides ultimate handling and control into and out of turns.
Bosch Dishwasher Product Marketing Video
Bosch offers dishwasher that operates as quiet as 38 dBA and are known for their signature sleek, European design. Their dishwasher is designed to complement any kitchen design and its features like the flexible third rack adds 30% more loading area, while RackMatic allows ultimate loading flexibility with 9 possible rack positions. The animated product marketing video highlights the Energy Star qualified models that save energy and water without compromising performance.
Samsung Gear S2 Product Marketing Video
Samsung Gear S2 is a sleek timekeeper smartwatch that comes in a choice selection of different materials and with stylish variety of bands and watch faces. You can customize it down to the last detail from the dial, the hands to the complications. The product marketing video shows the functionalities offered by Samsung Gear S2.
Panasonic Shaver Product Marketing Video
Panasonic 3 blade shaver offers three precision blades that cut close to the roots of your beard for an ultra-close shave. Their 30° nano-polished sharp-edged inner blades make quick work of tough hairs for outstandingly smooth results and their round-shaped outer foils follow the contours of your face for efficient coverage and maximum comfort. The water shutters allow you to easily clean the head by simply rinsing it under running water. The 3D product marketing video details how Philips Shaver can help you deliver a smooth and clean shaving experience.
Whirlpool Dishwasher Product Marketing Video
Whirlpool Dishwasher is designed to make dishwashing easier. It offers Whirlpool’s 6th sense powerclean technology along with specially fitted jets at the back of the cavity to blast away dirt from all your dishes including pots and pans. The 3D product marketing video highlights the features of the dishwasher in a detailed manner.
Samsung Smart LED Bulb Product Marketing Video
Samsung offers smart LED bulb that can be controlled via bluetooth or MESH network provides you total home lighting control. It lets you change the color temperature and brightness of lamps easily as well as control farther and more lamps in your home. The animated product marketing video showcases the usability in a smart home environment.
Ergorapido Lithium Vacuum Product Marketing Video
Ergorapido Lithium Vacuum is the perfect solution for daily cleaning needs. Their top features include a patented self-cleaning brushroll that removes tangles at the touch of a button and a powerful lithium battery for a longer runtime and even more suction power. The animated product marketing video uses motion graphics to display the usefulness of their product.
Haier Product Marketing Video
Haier’s Portable Air Conditioner efficiently provide cooling for large rooms up to 700 square feet. Their product offers three cool settings, three fan settings, a 24-hour on/off timer and a dehumidify mode, it is equipped to meet your interior climate needs. Their portable air conditioner comes with a quick-install window kit, which makes installation easy. The product marketing video describes how their portable air conditioner can keep you cool, dry and comfortable.
GE Appliance’s Product Marketing Video
GE Appliance’s Wash zones allows you to wash a true half-load in either the upper or lower rack without sacrificing cycles and options available on a full wash. It monitors performance, check status and automatically reorder detergent using your mobile device. The product marketing video shows how powerful jets blast by GE washes away stuck-on food from silverware.
LG Refrigerator Product Marketing Video
LG’s Door-in-Door refrigerator is a magnetically sealed section that allows you to access the door bin for easy access to your favorite snacks without opening the entire refrigerator. Their refrigerator is an ideal space for your go-to foods such as canned or bottled drinks, salad dressings and condiments, as demonstrated in this animated product marketing video.
Following videos can be created for product marketing :
- Animated Product Marketing Video
- Product Brand Video
- 2D & 3D Product Marketing Video
- Youtube Teaser Videos
With the above Product Marketing Examples video it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand products are continuously evolving, with a lot of transformations happening now and many more to follow in future. Let’s use the power of videos to get your word out. We will be scanning the web to find more new and interesting Product Marketing Examples, if you have something to share do reach out to us.