20 Brilliant Product Marketing Video Examples

In Video Production

Product marketing is a marketing strategy that companies have used to showcase the features of their products. Product marketing videos use appealing visuals to showcase the intricacies of the product and a detailed idea about how much complexities that have gone through to make the final product.

Product marketing is the process of marketing a product to introduce it in the market by showcasing it’s key features and benefits. Also, product marketing refers to all marketing activities involved before and after the launch of a product to increase brand awareness and sales.

In this article we look at 20 product Marketing video examples that are on the spot. Watch these videos to get ideas for marketing your own product. Here we go :


Cisco NGFW Product Marketing Video
Category : Cyber Security Product Marketing Example

Cisco is the worldwide leader in IT and networking. They offers a wide range of cyber security products. Cisco threat-focused (NGFW) next-generation firewall hardware and software options. Cisco Firepower NGFW hardware and software options combine our proven network firewall with the industry’s most effective next-gen IPS and advanced malware protection. The 3D product marketing video shows the benefits of Cisco NGFW products.

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Zenfone Product Marketing Video
Category : Smartphone Product Marketing Example

Asus ZenFone 3 as an extraordinary smartphone for a life less ordinary. It is a glass-and-metal wonder that captures the world with absolute clarity. It offers aesthetic joy of Zen’s signature concentric-circle pattern, or the tactile excitement of spun-cut etchings. Exquisite design inspired by the beauty of nature You’ve never felt diamond-like natural beauty with your whole hand. The product marketing video introduces ZenFone 3 is an agile, exquisite design inspired by the beauty of nature.

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Fibertwist Product Marketing Video
Category : Fiber Product Marketing Example

FiberTwist supports both point-to-point and GPONnetwork architectures, giving you superior network flexibility. With the option for full-blown FTU or a direct fiber patch solution, it is well suited for different deployment models. It’s foolproof, patented click-on interface means no costly, time-consuming installation visits. Ideal for those big project rollouts. Fibertwist’s product marketing video gives an overview of the its features.

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Harbortouch Product Marketing Video
Category : POS Product Marketing Example

Harbortouch is a leading national provider of touchscreen point-of-sale (POS) systems and merchant services for restaurants, bars, retail stores, salons and moreo. It Restaurant POS Systems offer countless features to help you manage your business more efficiently. The product marketing video shows how Harbortouch delivers the ultimate POS system for your restaurant!

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AmpliFi Product Marketing Video
Category : Home Automation Product Marketing Example

Amplifi HD is a whole-home Wi-Fi mesh router system that aims to improve your wireless network coverage in a sleek and stylish way. It’s wireless router provides turbo-charged Wi-Fi for your connected home. Use high-speed network mesh points to eliminate dead spots and boost your personal IOT. The product marketing video shows the of AmpliFi.

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AquaTru Product Marketing Video
Category : Water Purifying Product Marketing Example

AquaTru is a countertop water purifier that can be used right out of the box to create bottled-water-quality water. With AquaTru, you can feel confident that you are getting ULTRA-PURE WATER from a reverse osmosis system that has undergone extensive analysis, tests. AquaTru has one of the best product marketing video talks about its potential to purify and deliver healthy drinking water.

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iPhone 7 Product Marketing Video
Category : Smartphone Product Marketing Example

iPhone 7 is a new smartphone model designed, developed, and marketed by Apple. It offers new color options, water and dust resistance, a new capacitive, static home button, and removes the 3.5 mm headphone jack. The device’s internal hardware also received upgrades, including a heterogeneous quad-core system-on-chip with improved system and graphics performance. The animated 3D product marketing video displays the state of the art design of iphone 7.

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Comforpedic Product Marketing Video
Category : Consumer Good Product Marketing Example

ComforPedic Loft from Beautyrest offers revolutionary memory foam infused with cool, rejuvenating gel in a dual-sided design to provide the ultimate supportive and comfortable sleep experience. Idea behind animated product marketing video was to showcase the technology with the lifestyle element.

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Sony PS4 Product Marketing Video
Category : Gaming Product Marketing Example

The super-charged PS4 pro by Sony is a powerful gaming console. It lets you experience Intensely vibrant gameplay, stunningly sharp movies and incredible detail. PS4 Pro packs in leading-edge technology to deliver the fastest, sharpest and most responsive gaming experience. Games look stunning with their intense graphics and incredibly lifelike details by using double GPU power in their product. The 3D product marketing video impressively introduces the audience to a new phase of gaming consoles.

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ASICS MetaRun Product Marketing Video
Category : Footwear Product Marketing Example

ASICS MetaRun is Created using new materials and technologies from the ASICS Institute of Sports Science to enhance usability and comfort in every way. They have emphasised on all aspects stability, weight, fit and cushioning to deliver highest level of shoe comfort and performance. The product marketing video details the usability and functionalities offered by ASICS MetaRun.

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Making of a Video : View the Process of Making Google Allo's Video

Fimap Product Marketing Video
Category : Home Appliance Product Marketing Example

Fimap is an international leader in the production of professional scrubbing machines, sweeping machines, vacuum cleaners. Their ride-on scrubbing machines guarantee excellent cleaning performances on medium to large surfaces The animated product marketing video focuses on the working and the compact design of the scrubbing machine.

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Intel Xeon E5-2600 v3 Product Marketing Video
Category : Consumer Electronics Product Marketing Examples

Intel Xeon E5-2600 v3 Product when compared to a server that’s just four-years old, the new Intel Xeon processor E5 v3 compute and communications platform family expands and upgrades capabilities and delivers the leadership performance you need to handle the massive amounts of and growing data demands to keep your competitive. The product marketing video shows how Intel Xeon E5-2600 v3 Product compute and communications platform.

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ROMO Wind Product Marketing Video
Category : Renewable Energy Product Marketing Example

ROMO Wind is a leading technology company that focuses on extracting the full value of wind power by offering services employing the unique and patented iSpin technology. Their iSpin technology detects, and ROMO corrects, wind turbine yaw misalignments thereby providing significant extra returns to the wind farm owner. This product marketing video shows how ROMO Wind provide you with better insights for full wind turbine performance.

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Fairlife Product Marketing Video
Category : Personal Care Product Marketing Example

Fairlife offer great tasting high protein products that are based on the natural nutrition of dairy. It’s patented cold filtration process filters natural milk to increase protein and calcium and decrease lactose and sugar. The product marketing video highlights how Fairlife provides nutrition rich ultra filtered milk.

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Arraystorm Product Marketing Video
Category : Home Appliance Product Marketing Example

Arraystorm is an innovative LED Lighting Company with a range of solutions for offices, retail and hospitality. Their product offers light automation, LED driver that are capable of withstanding high load and frequent fluctuations, efficient and effective light design and product customization. The 2D product marketing video highlights the features that makes the Arraystorm LED lights future ready.

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Bosch Dishwasher Product Marketing Video
Category : Kitchen Appliance Product Marketing Example

Bosch offers dishwasher that operate as quiet as 38 dBA and are known for their signature sleek, European design. Their dishwasher is designed to complement any kitchen design and its features like the flexible third rack adds 30% more loading area, while RackMatic allows ultimate loading flexibility with 9 possible rack positions. The animated product marketing video highlights the Energy Star qualified models that save energy and water without compromising performance.

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Samsung Gear S2 Product Marketing Video
Category : Wearable Product Marketing Example

Samsung Gear S2 is a sleek timekeeper smartwatch that comes in a choice selection of different materials and with stylish variety of bands and watch faces. You can customize it down to the last detail from the dial, the hands to the complications. The product marketing video shows the functionalities offered by Samsung Gear S2.

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Panasonic Shaver Product Marketing Video
Category : Personal Care Product Marketing Example

Panasonic 3 blade shaver offers three precision blades that cut close to the roots of your beard for an ultra-close shave. Their 30° nano-polished sharp-edged inner blades make quick work of tough hairs for outstandingly smooth results and their round-shaped outer foils follow the contours of your face for efficient coverage and maximum comfort. The water shutters allow you to easily clean the head by simply rinsing it under running water. The 3D product marketing video details how Philips Shaver can help you deliver a smooth and clean shaving experience.

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Whirlpool Dishwasher Product Marketing Video
Category : Kitchen Appliance Product Marketing Example

Whirlpool Dishwasher is designed to make dishwashing easier. It offers Whirlpool’s 6th sense powerclean technology along with specially fitted jets at the back of the cavity to blast away dirt from all your dishes including pots and pans. The 3D product marketing video highlights the features of the dishwasher in a detailed manner.

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Samsung Smart LED Bulb Product Marketing Video
Category : Home Automation Product Marketing Example

Samsung offers smart LED bulb that can be controlled via bluetooth or MESH network provides you total home lighting control. It lets you change the color temperature and brightness of lamps easily as well as control farther and more lamps in your home. The animated product marketing video showcases the usability in a smart home environment.

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WE CAN HELP CREATE THE FOLLOWING VIDEOS :

  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above product marketing video examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above product marketing video examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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