Apps are everywhere today, we all love the easy interface of how a good app works. But if you are planning to launch a new app are a brand launching its new app, considering videos as part of your launch strategy can drive great momentum.
Video marketing is increasingly being used by Mobile Apps to market themselves and reach new clientele.
In this article we look at 20 Video Marketing examples from Mobile app launch that were on the spot. Watch these videos to get ideas for marketing your own Mobile App. Here we go :
OLX App Video
The OLX app is an easy way to buy and sell things around you. It allows you to sell unwanted things and buy essential or cooler things instead. Their large classified marketplace, brings you cool deals near you. The mobile app launch video shows how OLX app can make buying and selling things easy.
DropBox App Launch Video
Dropbox is a web and mobile based file hosting service that offers cloud storage, file synchronization, personal cloud, and client software. Dropbox creates a special folder, the contents of which are then synchronized to Dropbox’s servers and to other computers and devices that the user has installed Dropbox on, keeping the same files up-to-date on all devices. The App Launch video for Dropbox represents it as a secured place for storing data and important files on the go without worrying about misplacing them.
KYNGO App Launch VIdeo
Kyngo is a Q&A based social connectivity App that shares and monetizes knowledge. It’s an App for people on the move providing instant advice, anywhere, anytime. Kyngo requires no cars, spare bedrooms, tools, or special skills and is powered by a community of hosts made up of tour guides, concierge services, personal assistants and everyday people eager to share their local knowledge.The animated app launch video highlights the user friendly features offered by Kyngo.
BookmyShow App Launch Video
BookMyShow a ticketing app for movies,plays,events and other entertainment related experiences. Their primary focus has always been delivering the very best ticketing experience to dedicated customers. From Hollywood hits to Bollywood Blockbusters, regional plays to international events and concerts,they give you a one stop platform for booking plans according to your location and taste. The mobile app launch video portrays Bookmyshow as the best option for customers to book tickets on the go.
Fiverr Mobile App Launch Video
Fiverr is the world’s largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs. Fiverr facilitates the buying and selling of Gigs or micro-jobs online. After a successful run, it has now become mobile and has launched its Apple mobile app. The mobile app launch video shows how with Fiverr you can track gigs easily.
Ecobank App Launch Video
Ecobank is a regional commercial bank operating in many African countries. The App positions Ecobank at the forefront of Mobile Banking in Africa, providing customers with easy and convenient banking across the continent. This animated app launch video showcases the best of Ecobank Mobile and Brand Communications.
Amazon App Launch Video
Amazon Shopping app lets you shop millions of products and manage your Amazon orders from anywhere. It lets you browse, shop by department, compare prices, read reviews, share products with friends, and check the status of your orders. The christmas app launch video highlights how Amazon app is your one stop solution to buy products and avail great deals.
DreamTrips Mobile App Launch Video
DreamTrips is an travel and entertainment community. It allows you to enjoy exciting excursions year-round to extraordinary destinations. Expect the unexpected with customised trip itineraries and valuable deals at exquisite hotels, fine restaurants and exciting entertainment. Their travel app helps you do everything related to travel planning on the go and makes your planning process hassle free. The mobile app launch video shows how DreamTrips is thriving to be a pioneer in the travel industry.
BlogBeats Mobile App Launch Video
BlogBeats is GEO and time tagged blogging platform that hopes to connect communities and people through sharing of ideas expressed in the form of blogs and slideshows. Their unique concept of Geo-Time-tagged content, beating like the heart, becomes instantly discoverable, reaching the right audience, always. Their beta version app lets you Read, share and discover inspiring location-based content with the blogging platform on the go. The android app launch video gives you an insight about the unique and comprehensive platform provided by BlogBeats.
Carousel App launch Video
Carousell is the top marketplace app for person-to-person buying and selling on smartphones. Available on both platforms, IOS and Android Carousel lets you snap a photo to sell your unused and secondhand clutter easily in 30 seconds with free listings. The 2D app launch video shows how easy selling goods can be.
Walnut App Launch Video
Walnut is a personal finance tracking app that analyses your SMS inbox to track spendings and ATM withdrawals without going through your person SMSs. Available for both iStore and android, it also allows you to find ATMs near by and notifies you when its active.The animated mobile app video shows you the importance of budget tracking and how easy it can be.
WFCU Mobile App Launch Video
Windsor Family Credit Union (WFCU) Free Mobile Banking app lets you manage your finances with your Android Device. It lets you Access your account information, transfer money, pay bills and complete transactions securely, whenever wherever you want. The mobile app launch video shows how WFCU eases your financial decision making process.
Foodpanda App Launch Video
Foodpanda is a global mobile food delivery marketplace that allows users to select from local restaurants and place orders via its mobile applications. Foodpanda processes and sends orders directly to partner restaurants, which then deliver to their customers. The service is available via its Iphone and android app. The animated app launch video gives you a gist about the functionality of the app and its convenience to order your favourite foods.
Lemonade Insurance Mobile App Launch Video
Lemonade is a comprehensive insurance mobile app.Powered by technology and transparency, you can get homeowners and renters insurance fast, all from the comfort of your phone. It helps you get a policy, choose a cause, and make a claim. The mobile app launch video shows how you can instantly and easily manage your insurance related issues with its easy to use UI.
RPSG Cross Synergy App Launch Video
RPSG Cross Synergy app is aimed at being a versatile and practical tool for today’s tech-savvy smart phone and tablet users. It is a comprehensive, one-stop-solution for many requirements that an employee might have. Cross Synergy aims at connecting people and providing various interesting platforms where people can get together, share their experiences and learn from each other, and most importantly archive and integrate knowledge so that it is available for all. The Cross Synergy app has both android and iOS versions, with updates provided at regular intervals. The animated app launch video details how the Cross Synergy provides a complete solution for communication between employees.
Magisto App Launch Video
Magisto is a fun and easy way to share your video memories with your friends. Just shoot and upload your videos and Magisto automatically turns them into beautifully edited movies, complete with music and effects in minutes. The mobile app launch video conveys the beautiful idea of creating your own video story instantly.
Checkout News App Launch Video
Checkout News App is a leading news source for the FMCG Market in the palm of your hand. From breaking news, to business, technology, manufacturing and FMCG market all divided into clear sections, this app lets you watch video reports and read the latest updates wherever you are. The consistent quality and high standard of professional editorial, makes it one of today’s most sought after publications for the FMCG market. The mobile app launch video shows how Checkout’s app lets you receive the latest news in FMCG market and access to breaking industry news throughout the day.
Jobzminer App Launch Video
Jobzminer is a business app that lets businesses listed on the Jobzminer platforms chat freely with each other, send sensitive files, create private vaults to store their files, and create private meeting rooms on the messenger to discuss in a conference with multiple chosen professionals. The app launch video shows how Jobminer can help you find certified skilled professionals.
PayPal Mobile App Launch Video
PayPal’s mobile payment solutions supports online money transfers and serves as an electronic alternative to traditional paper methods like cheques and money orders. It lets you easily transfer money and make or receive payments across the globe. The mobile app video shows how Paypal helps you accept various payment options easily and securely from your international customers.
Seylan Bank Mobile App Launch Video
Seylan bank offers a host of personal and corporate banking services including a range of bank account options, credit card facilities, loans, overdraft facilities. Seylan Bank mobile app offers a wide range of banking services to take care of your banking needs conveniently at your fingertips. Their Mobile App offers secure features to protect all your transactions while bringing you a convenient banking experience. The animated mobile app video shows how Seylan offers you the convenience to do your financial transactions on the go, in an environment you feel most comfortable in.
A Mobile app can create the following videos for its launch :
- App launch animated video
- App launch brand video
- App launch Explainer Video
- App launch marketing video
- App launch promotional video
- Youtube teaser videos
- Business use case study videos
With the above 2D & 3D mobile app video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand mobile apps are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting in mobile app launch example videos , if you have something to share do reach out to us.