Brand Video explainers are being used by leading and startup companies to reach to their audience and market themselves. Brands are companies with great goodwill and recognition. Branding helps the company position their offering in a distinguished way from the rest. Some of the best brand videos have gained a lot of attention by an audience and has helped the brand in return.
A brand video is a video used by companies to communicate it’s offerings to a target audience and influence the demand for their products. A brand video represents a brand and its services which helps increase brand awareness and connects with the audience on an emotional level.
In this article we look at 20 Brilliant Brand Video Explainers that are on the spot. Watch these brand videos to get ideas for marketing your own brand Here we go :
Google Animated Brand Video
Category : Search Engine Brand Video Example
Google for Education is a service from Google that provides independently customizable versions of several Google products using a domain name provided by the customer.Schools and universities are using Google’s products, programs, and philanthropy to help them improve learning and innovation. Watch the animated brand video to see how Google for Education is about learning for everyone, anywhere.
Capgemini Animated Brand Video
Category : Consultancy Brand Video Example
Capgemini is at the forefront of innovation to address the entire breadth of clients’ opportunities in the evolving world of cloud, digital and platforms. It offers flexible, sustainable and technologically robust solutions to help you integrate your value chain. It’s comprehensive supply chain management, planning & execution solution brings together all supply and demand plans with execution processes across your supply chain. The animated brand video highlights how businesses bring improvements in efficiency and working capital with Capgemini.
Samsung Animated Brand Video
Category : Electronics Brand Video Example
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. They use education technology to open doors for innovative teaching methods. Helping people build a connected classroom, to improve student outcomes and create new opportunities for the future. Watch the animated brand video to see about Samsung’s initiative to increase use of their technology in schools.
Nestle Animated Brand Video
Category : FMCG Brand Video Example
Nestle is the world’s largest food and beverage company, is committed to enhancing quality of life and contributing to a healthier future. When Nestle decided to develop a set of commitments to society and the environment, the company turned to its stakeholders for help. The animated brand video shows how Nestle asked NGOs, academics and other organisations with an interest in its activities how they thought it could be a better business.
Instagram Animated Brand Video
Category : Social Media Brand Video Example
Instagram is a free, online photo-sharing application and social network platform. It allows users to edit and upload photos and short videos through a mobile app. Users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app. The animated brand video gives an overview of Instagram.
Starbucks Brand Video
Category : Beverage Brand Video Example
Starbucks has placed itself on the market as a highly reputed brand. It has received an aggressive gain over consumer pride because it has developed its positioning strategy primarily based on the patron and provide the utmost facility in terms of layout, furniture to the music. The brand video of Starbucks aims to teach its clients about the fine coffees and feel the smell of the dark roasted coffee.
Red Hat Storage Brand Video
Category : Storage Brand Video Example
Red Hat is the world’s leading provider of open source solutions, using a community-powered approach to provide reliable and high-performing cloud, virtualization, storage technologies. Red Hat Gluster Storage is a computer storage product from Red Hat. It is based on open source technologies such as GlusterFS and Red Hat Enterprise linux. The brand video showcases how Red hat provides open source solutions for business.
Myntra Animated Brand Video
Category : e-Commerce Brand Video Example
Myntra is an Indian fashion e-commerce marketplace company headquartered in Bengaluru India. It is a fashion destination that is committed to making you look good anytime, anywhere. It has tied up with over 500 leading fashion and lifestyle brands in the country. The animated brand video creates an intuitive tale featuring some of the most beloved brands.
Johnson’s Baby Brand Video
Category : Personal Care Brand Video Example/span>
Johnson’s Baby is an American brand of baby cosmetics and skin care products owned by Johnson & Johnson. It’s products are specially formulated and clinically proven safe and effective for babies delicate skin. The brand video demonstrates the bubble baby bath & wash in a compelling narrative format.
Dominoes Brand Video
Category : Food Brand Video Example
Hungry to be better. That’s what Dominoes wants you to know as they make you want to eat your favourite fast food. This people powered pizza brand has its roots since 1960. This American based pizza brand encourages the customers in its company brand video to give feedback on the service so that they can provide better pizzas for customers.
Listerine Animated Brand Video
Category : Personal Healthcare Brand Video Example
Listerine is a brand of antiseptic mouthwash product. It daily use mouthwash claims to help look after your whole mouth. It communicates their 100 year-old history of using only essential oils as their main ingredients, all in the time it takes to kill nearly 99% of the germs in your mouth on contact roughly 30 seconds. The animated brand video illustrate the Listerine’s mouthwash product.
Sealy Mattress Animated Brand Video
Category : Lifestyle Brand Video Example
Sealy is an American brand name in the mattress market. For the past many years, Sealy has been at the forefront of mattress technology. It has leveraged its experience and innovations to provide technology that delivers deep, targeted support right where people need it. The animated brand video introduces the Sealy Hybrid mattress in a captivating animation.
Lucid LMS Brand Video
Category : LMS Brand Video Example
Lucid LMS is a full-featured Learning Management System that makes it natural to create online learning experiences. It guides professionals from an idea to a complete online learning experience and provides tools to sell it online. It puts all of the necessary tools in the hands of the course creator through a streamlined interface that makes the creation process natural, easy, and fun. The brand video shows how Lucid LMS helps to overcome global problems.
Ziegler Brand Video
Category : Finance Brand Video Example
Ziegler is a privately held investment bank, capital markets, wealth management and proprietary investments firm. Specializing in the healthcare, senior living, education and religion sectors, as well as general municipal and structured finance, enables them to generate a positive impact on the communities they serve. The brand video highlights the community-oriented aspect of the financial services firm, Ziegler.
Intel Brand Video
Category : Supply Chain Brand Video Example
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in Silicon Valley. Its strategy is a virtuous cycle of innovation, the cloud and the data center, the Internet of Things, memory and FPGAs all bound together by the goal of greater connectivity and enhanced performance. Intel is creating a safe and affordable future for autonomous driving. The Intel brand video talks about the difference between the hype of potential and the clarity of the technology that will transport us to the future.
DuPont Brand Video
Category : Energy Brand Video Example
DuPont believes it’s far critical to foster functional communicate and coordinated actions among all stakeholders around the sector. It believes that a holistic method throughout the complete, supply chain, is needed to satisfy the demand for meals, food, gas, and materials while shielding the environment. The 2d brand video of DuPont’s describes its sustainable food assertion and the solutions for extended agricultural productivity and improving food quality.
Airbnb Brand Video
Category : Hospitality Brand Video Example
A place where you belong, a place that is everywhere. It has managed to captivate its audience by re-establishing the brand with new logo called Belo. The worldwide accommodations leader describes the logo is made deliberately simple so anyone could make it. The 2d brand video intrigues viewers as it describes the logo as combination of people, places, love and Airbnb.
South Coast Brand Video
Category : Industrial Brand Video Example
South Coast Products by Wood House International, is a leading manufacturer of valve lubricants, thread compounds and maintenance products for petrochemical industries. It has a reputation of providing products that deliver exceptional performance under the most extreme condition. The 2d brand video stands as an introduction to their revamped products and how they are different from the previous ones.
BBC Brand Video
Category : Entertainment Brand Video Example
BBC Three was a British television channel operated by the BBC. Launched on February 2003 as a replacement for BBC Choice. A new colour palette, suite of illustrations and refined the logo. The 2d brand video of BBC Three aims to make the online channel better suited for digital, and to appeal to its younger audience as shown in product rebranding video.
Onlife Health Brand Video
Category : Wellness Brand Video Example
Onlife Health is a comprehensive wellness solutions company. They provide insights as well as proven success to engage their client’s members, create a culture of health, and a seamless wellness solution. The 2d brand video is compact and covers many areas of corporate wellness program offered by Onlife Health in 60 seconds.
WE CAN HELP CREATE THE FOLLOWING VIDEOS :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above brand video examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above best brand videos, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.