20 Brilliant Animated Introduction Video Marketing Examples

In Video Production

Introduction video is a short video used by companies to introduce themselves, their products or services to target audiences. Introduction videos use appealing visuals to create an emotional connect with the audience which in turn can help in boosting their sales and increase their popularity in the market.

In this article we look at 20 animated introduction examples that are on the spot. Watch these introduction videos to get ideas for marketing your own marketing offering. Here we go :

PlanetPass Introduction Video
Category : Tourism App Introduction Example

The PlanetPass mobile app is an innovative service that allows tourists to instantly book tours and activities in just a few clicks. They have themed tours like ‘Beginner’s Guide to London’, ‘Foodies at Borough Market’, ‘Harry Potter: City of Wizards’, ‘Historical Pubs Walk’ and many more. The animated introduction video showcases how PlanetPass has given a completely new twist to trip planning.

Nestopia Introduction Video
Category : Interior Designing Platform Introduction Example

When your interiors look appealing and pretty, you feel more homely. Contact Nestopia, India’s only platform that ensures that you get the best local Interior Designers & Contractors based on your requirement. It blends everything you need from conceptualization to after-care service into one cohesive team. The animated introduction video showcases how Nestopia makes every design experience an incredible one!

Easy Software Introduction Video
Category : HR Software Introduction Example

Easy HR from Easy Software is a simple & intuitive HR Software for SME & Enterprise in India. It provides HRMS data, leaves & attendance, Payroll, making it easy manage. The software also provides an electronic records management system pre-configured for the requirements of a busy HR department. The animated introduction video shows how Easy HR helps to lessen the burden on HR department.

GroundLabs Introduction Video
Category : Data Security Software Introduction Example

GroundLabs is a data security software company dedicated to making sensitive data discovery products that help organisations prevent sensitive data loss. Its data security software helps you find the data hackers want, and keep it away from them. The animated introduction video shows how GroundLabs stands guard between your data and hackers.

Solumina Introduction video
Category : Operations Management Software Introduction Example

Solumina is an operations process management software suite that manages work and quality processes for the manufacturing and MRO (Maintenance, Repair, and Overhaul) of highly engineered products. It improves manufacturing productivity, quality and compliance by giving operators, supervisors and every plant manager visibility from the shop floor to the top floor. The animated introduction video details how complex manufacturers transform their production operations with manufacturing execution system strategies from the Solumina Suite.

CloudLIMS Introduction Video
Category : LIMS Software Introduction Example

CloudLIMS is an energetic team dedicated to help you organize your research using cutting edge technology so that you can scale up your research with virtually no capital expenditure. They are built exclusively on cloud-based technology to give you a product that requires no investment in IT resources or manpower. The animated introduction video highlights the features and complete solution for individual labs in biobanks, biotech, and pharmaceutical companies.

Pocketmath Introduction Video
Category : Mobile Advertising Platform Introduction Example

Pocketmath creates an infrastructure that would programmatically bid for ads, increasingly faster and more intelligently. They are committed to a solution that empowers businesses to control their campaigns using real-time feedback. With effective use of their technology, businesses can experience the power of real time, allowing them to create smarter campaigns. The animated introduction video gives an insight about Pocketmath’s impressive services.

E-builder Introduction Video
Category : Project Management Software Introduction Example

e-Builder is a construction project management software that manages capital program cost, schedule, and documents through a world-class workflow and business intelligence. The animated introduction video elegantly covers all the aspects of construction and how E-builder can help in increase productivity.

Google Survey Introduction Video
Category : Market Research Platform Introduction Example

Google Surveys is an online market research platform that makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices. It allows you to make more informed business decisions, understand your marketing impact and keep a pulse on the health of your brand. The animated introduction video shows how Google Surveys makes it easy to reach your target audience by helping you make day-to-day business decisions.

Wirecard Introduction Video
Category : Payment Solutions Introduction Example

Wirecard is a software and IT specialist for outsourcing and white label solutions for payment processing and issuing products. It provides end-to-end support to companies for accepting electronic payments from all sales channels. The animated introduction video shows how Wirecard can mitigate the complexity of payment processing and make online payment transparent and secure.

Making of a Video : View the Process of Making Google Allo's Video

MedCloud Introduction Video
Category : Health Management Software Introduction Example

MedCloud’s Connectivity and integrated health management makes test management more flexible, intuitive and efficient in all its phases. You can send or receive tests from any location easily, storing them full time with automated backup routines. The animated introduction video portrays how with MedCloud you can automatically access a patient’s medical history and the tools to create medical reports.

Hive Introduction Video
Category : Automation Platform Introduction Example

Hive is an action automation platform, enabling organisations to deploy intuitive mobile apps which turn complex processes and insights from multiple sources, into step by step actions for the user. It offers a real-time data view through portals available on web and in application form. The animated introduction video shows how using the Hive platform improves decision making and team collaboration in the supply chain.

ReviewPush Introduction Video
Category : Review Management Tool Introduction Example

ReviewPush is a leading online review management tool for businesses. It helps business owners and corporations monitor online reviews from across the web to manage online reviews appropriately and request new online reviews from loyal & regular customers. The animated introduction video introduces ReviewPush’s easy to use online review management tool.

Sigma Introduction Video
Category : Consultancy Company Introduction Example

Sigma Technology is a part of the Sigma Group, a leading consultancy group, with the objective to make their customers more competitive. It is a global supplier of product information, embedded solutions, and offshore development. They make sure that your products can be installed, used, and serviced. The animated introduction video depicts how Sigma technology can contribute in the development of embedded systems and softwares.

Webedia Movies Pro Introduction Video
Category : BI Software Introduction Example

Webedia Movies Pro develops a brand new business intelligence suite of software and produce innovative market research initiatives. Their release planner is an intuitive calendar view to check past and upcoming releases, see all the historic box-office data week by week and get access to future predictions, track social media and compare the data of specific release times. The animated introduction video introduces Webedia as a simple and engaging tool for proactive research.

ContentStudio Introduction Video
Category : Content Management Software Introduction Example

ContentStudio gives you the ability to discover topic relevant content filtered by social shares, different media types and virality. Select posts individually from your topic feeds or set up an automation campaign with your own rules to publish content automatically to your selected channels. The animated introduction video shows how seamlessly ContentStudio can make content curation push-button simple.

InsightBee Introduction Video
Category : Market Research Platform Introduction Example

InsightBee is an easy-to-use, cloud-based business and market research platform delivering quality intelligence to enterprise teams and small businesses alike. They deliver custom insights anytime, anywhere, on any device and helps you extend your research capabilities at a fraction of the cost of traditional models. The animated introduction video shows how InsightBee helps their customers to make informed business decisions with sharper insights.

Cayman Introduction Video
Category : Home Insurance Solutions Introduction Example

You never know when a natural calamity hits your town and destroys all your personal belongings including your house. Cayman has a solution for you! It provides you with home insurance that ensures your house stays protected, no matter what happens. The animated introduction video showcases how Cayman has got its customers back!

MediaScouting Introduction Video
Category : Audio Management Software Introduction Example

MediaScouting Broadcast is a versatile and powerful audio/video stream management and retrieval environment including cutting edge technologies such as Automatic Speech Recognition (ASR), subject based categories with advanced keyword search and metadata parsing from the Electronic Program Guide (EPG). The animated introduction video is a powerful narration that makes the video stand out.

Smoothwall Introduction Video
Category : Web Monitoring Tool Introduction Example

Smoothwall is one of the World’s leading providers of web content security and monitoring tools. The web content monitoring solution allows total control over all aspects of online activity including alerts and granular administrative control. It offers real-time content awareness and instant analysis of all web-based content on every single machine connected to the network. The animated introduction video shows how Smoothwall offer this solution as a managed service, taking control of configuration and general administration.


  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above animated introduction examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above introduction videos, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop the best animated video, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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