Video Ad campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. It brings out the brand image of the product and presents it in a unique and eye-catching manner. A good brand image will help the brand to get new customers and retain brand loyalty.
Consumers just don’t buy products and services, they buy concepts and these concepts are delivered or portrayed with the help of brand image ie the impression of a product held by real or potential consumers.
In this article we look at 20 advertising campaign examples that are on the spot. Watch these advertising campaign examples to get ideas for marketing your own offering. Here we go :
Cree Video Ad Campaign
Category : Lighting Systems Video Campaign Example
More and more cities are voting for lighting that brightens their future. By specifying Cree LED lighting solutions, they’re gaining improved road safety, energy savings of up to 70%, and a decade or more of near zero maintenance. Cree’s video campaign example acts as a disclaimer to make people realize the importance of using LED lights.
Unilever Video Ad Campaign
Category : FMCG Company Video Campaign Example
Unilever has been part of our lives for a very long time now. Most of it B2C campaigns revolve around sustainability and this one is no different. The campaign brought to life a variety of Unilever brands in a series of films, concentrating on providing best quality products with less impact on the environment. The video campaign example acts as an overview of Unilever’s messaging around sustainability.
Ibnsina Pharma Video Ad Campaign
Category : Pharma Warehousing Video Campaign Example
Ibnsina Pharma allows to manage the responsibility of warehousing and logistics for suppliers to help them achieve their productivity goals. It goes above and beyond to improve suppliers’ bottom lines by helping manage their brands and promoting their products. The video campaign example gives an overview of Ibnsina Pharma.
Upfluence Video Ad Campaign
Category : SaaS Video Campaign Example
Upfluence Software is an all-in-one SaaS that allows brands to identify and contact their influencers at scale. Its solutions range from its successful influence marketplace, publisher.Io, and influencer search engine facade, to its latest content distribution tool. The video campaign example shows how Upfluence provides a platform where bloggers and product marketers can work and grow together through sponsored posts.
McDonald’s Video Ad Campaign
Category : Fast Food Chain Video Campaign Example
Being the most well known fast food chain, McDonald’s has always focused on spreading love with it’s food. Can’t we all just get along? McDonald’s thinks so—and pushes global harmony hard in its video campaign example, which refreshes the long-running “I’m lovin’ it” tagline by putting more focus on the lovin’.
American Express Video Ad Campaign
Category : Financial Service Video Campaign Example
You know how we always categorize a company because of the products they provide. The same thing can be said about, American Express or Amex. It’s not just a finance company, it is a lot more than that, it’s technology, social media, big data, travel and leisure all rolled into one. The video campaign example shows how Amex is more than just a financial services company.
Walmart Video Ad Campaign
Category : Retail Company Video Campaign Example
Walmart is the biggest retail company in the world. Everyone knows of the company’s strong hold in the field of retail. For the past 55 years, Walmart has always managed to get smiles on the face of its customers. The video campaign example showcases how Walmart has everything you need to make your life easier.
Time2Match Video Ad Campaign
Category : Gaming Service Video Campaign Example
Time2Match is a service that can help you organize competitions for non-pro players. Ranks, statistics, schedule are all available at your disposal. With Time2Match competition planning and court booking is automated so you have more time for your members. It is the most interesting way to promote sports, as shown in the video campaign example.
La Forfaiterie Video Ad Campaign
Category : Packaging Services Video Campaign Example
La Forfaiterie specializes in the sale of gift packages in the retail market. It’s more than 1500 different gift packages available in stores and online. La Forfaiterie has a travel agency permit, which allows them to protect your purchase in the event of an establishment closure. In this heart touching video campaign example we see a character-Simon who wants to congratulate his girlfriend with her birthday and decides to make it with the help of La Forfaiterie service.
DuPont Video Ad Campaign
Category : Energy Products Video Campaign Example
DuPont and its partners use science-driven innovation to nourish a growing population, build a secure energy future and make the world a safer place. They have earned their place as the world’s most innovative science company because they are unrivaled at turning scientific breakthroughs into commercial breakouts. The video campaign example explains how solar energy is no longer a fringe idea but a practical solution to energy needs and how DuPont is using it to bring change.
Dropbox Video Ad Campaign
Category : Content Creation Software Video Campaign Example
Too many files on your desktop and now you have to delete it? Not anymore, Dropbox to the rescue. This advertising campaign example is an introduction of Dropbox to the world. It makes sure that all your work and memories in the form photos, videos and audios are all always with you. The cloud-based platform got more than a million users in a very short span of time.
Adobe Video Ad Campaign
Category : Content Creation Software Video Campaign Example
Adobe’s Creative Cloud has all the software that a designer may need to get their work done with absolute perfection. All they need to do is get a membership and start working on their projects. The advertising campaign example showcases how Adobe can help designers, editors and other professionals achieve perfection in pretty much anything they do.
Metalogix Video Ad Campaign
Category : Content Management Software Video Campaign Example
Metalogix is the market-leading provider of solutions to move, manage and protect content within enterprise collaboration platforms. It optimizes the availability, performance, and security of its client’s content across the collaboration lifecycle. The advertising campaign example showcases how Metalogix can easily manage all your data.
Capgemini Video Ad Campaign
Category : Business Management Solutions Video Campaign Example
Capgemini’s comprehensive supply chain management, planning & execution solution brings together all supply and demand plans with execution processes. It offers flexible, sustainable and technologically robust solutions to help you integrate your value chain. The advertising campaign example highlights how businesses achieve better margins and brings improvements with Capgemini.
Scripted Video Ad Campaign
Category : Content Marketing Video Campaign Example
Scripted is an online marketplace that connects businesses with freelance writers for blogs, articles and bulk social media posts. It is a leading provider of original written content and provides such written content for thousands of customers ranging from small businesses to large enterprises through its curated user-base of specialist writers. The advertising campaign example highlights the key features and benefits of Scripted.
Zitra Video Ad Campaign
Category : Online Marketplace Video Campaign Example
Zitra is a proud subsidiary of Hermes Europe and a member of the Otto Group. It offers a one-stop solution that shortens the value chain by being one direct partner that offers everything from a single source. Zitra takes care of the complete process, from the product to the consumer across all dimensions of data, fulfillment, and financials. The campaign video example highlights how Zitra helps in taking your business to higher levels.
Airbnb Video Ad Campaign
Category : Hospitality Services Video Campaign Example
For all you travel enthusiasts, Airbnb is the ultimate savior when it comes to sorting lodging in a new city. The company’s campaign video example, ‘Belong Anywhere’ showcases how Airbnb services all around the world have made people from different communities closer to each other and one gets a feeling of belongingness. The best way to explore the city is through its people.
PacificAG Video Ad Campaign
Category : Supply Chain Solution Video Campaign Example
PacificAG is the mastermind behind creating the supply chain program that enables synchronized and efficient supply of feedstock for biomass energy. Working as a single experience feedstock company, it collects feedstock from various growers and ships them to a bio-refinery. The campaign video example gives an overview of PacificAG’s dedicated supply chain service.
Salesforce Video Ad Campaign
Category : Cloud Computing Services Video Campaign Example
Salesforce users can see detailed customer support information from Desk.com when managing their leads and support. Desk.com for Salesforce provides two-way integration between Desk.com and Salesforce, allowing sales and support teams to share a complete view of the customer. It also integrates with Salesforce Chatter, making it easy to involve your entire company in customer support. The campaign video example showcases the advantages of Salesforce.
Ayehu Advertising Campaign
Category : IT Process Automation Video Campaign Example
Ayehu provides IT Process Automation solutions for IT & Security professionals to identify and resolve critical incidents, simplify complex workflows, and maintain greater control over IT infrastructure through automation. The campaign video example shows how Ayehu eyeShare can cut the mean time out of your IT operation with security incident response automation.
WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR OFFERING :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above advertising campaign examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above advertising campaign examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.