A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. Brand story is a complete picture made up of facts, feelings and interpretations. Video marketing is increasingly being used by brands to market their product and reach new clientele.
In this article we highlight 20 brand storytelling Videos that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great example videos to create an engaging brand storytelling video for your business. Here we go, enjoy the article:
Apple Brand Storytelling Video
Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple smartwatch and the Apple TV digital media player. Apple is the world’s largest information technology company by revenue, the world’s largest technology company by total assets and the world’s second-largest mobile phone manufacturer, by volume. The stunning 3D brand storytelling video shows how Apple caters to the uniqueness that their customers look for.
Smart Logistics Brand Storytelling Video
Smart Logistics offer visual goods tracking solutions that enables you to see exactly what has happened to goods that has been handled in your warehouses, assembly lines. Their solutions makes it easy to improve processes and to present clear evidence in case of responsibility arguments. The brand storytelling video shows how logistics and manufacturing companies benefit from their visual goods tracking solution.
Exel Brand Storytelling Video
Exel provide services from a total transportation outsource to helping you find capacity when you have a tough load to move. Its asset-neutral approach allows designing of a transportation solution that leverages multiple modes to ensure your product arrives where it needs to be at the lowest landed cost. The animated brand storytelling video shows how Exel helps transform your transportation network into a competitive advantage.
Samsung Electronics Brand Storytelling Video
Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction and much more. Through innovative, reliable products and services, talented people, a responsible approach to business and global citizenship, Samsung is taking the world in imaginative new directions. The 3D brand storytelling video illustrates Samsung Electronics all the annual corporate activities and related facts including business overview, financial summary, market leadership and brand values in 3D pop-up style images.
HTC Brand Storytelling Video
HTC brings brilliance to life through leading innovation in smart mobile device and experience design. Beginning with a vision to put a personal computer in the palm of our customers hands, they have led the way in the evolution from palm PC to smartphone. At HTC, the Pursuit of Brilliance is the impulse to create, to venture into the unknown with an unwavering dedication to bring innovative design to life. The animated brand storytelling video shows how HTC has been trying to push their audience everyday to re-imagine new ways to connect the world, and their pursuits in ways never before thought possible.
CEVA Brand Storytelling Video
CEVA provides scalable and efficient logistics management services. This logistics management model is based on operational services which use configurable, repeatable and proven processes to provide global end to end supply chain services to you. CEVA control towers offer the logistics execution operations for the company focused on end to end delivery of 3PL and 2PL services. The animated brand storytelling video shows how they can integrate all their services to provide a tailor made solutions for you.
GrabCAD Brand Storytelling Video
GrabCAD Print allows you to save time by directly printing CAD files instead of converting and fixing STL files. Work with detailed views of your model, tray and slice preview so you can make necessary adjustments before going to print. The brand storytelling video shows how GrabCAD Print can help you access files directly from any browser on your device of choice.
Pollet Brand Storytelling Video
Pollet’s Biotechnological expertise allows it to put living organisms at the service of cleaning. It offers solutions to cleaning problems that no traditional product can solve, whilst taking care of environment. The animated brand storytelling video shows how Pollet and its Biotechnological product range respond both to customer needs and to the well being of our planet.
Bayer Brand Storytelling Video
Bayer is a global enterprise with core competencies in the Life Science fields of healthcare and agriculture. We develop new molecules for use in innovative products and solutions to improve the health of humans, animals and plants. Our Research and Development activities are based on a profound understanding of the biochemical processes in living organisms. The Pharmaceuticals Division focuses on prescription products, especially for women’s health care and cardiology, and also on specialty therapeutics in the areas of oncology, hematology and ophthalmology. The brand storytelling video gives an introduction to pharmacovigilance and it’s importance.
DuPont Brand Storytelling Video
DuPont and its partners use science-driven innovation to nourish a growing population, build a secure energy future and make the world a safer place. They have earned their place as the world’s most innovative science company because they are unrivaled at turning scientific breakthroughs into commercial breakouts. The DuPont brand storytelling video explains how solar energy is no longer a fringe idea-but a practical solution to energy needs.
Omega Pharma Brand Storytelling Video
Omega Pharma is a specialist in over-the-counter medicines and healthcare products. Omega Pharma markets health and personal care products to which the end-consumer has access without a medical prescription. With its innovative products, Omega Pharma aims to offer consumers the possibility of pursuing a healthy lifestyle and experiencing a better sense of well-being. The brand storytelling video gives a timeline of the enterprise and its achievements over time.
FedEx Logistics Brand Storytelling Video
FedEx provides companies with smarter, faster, more efficient ways of getting the right product to the right customer at the right time and at the right price. Their broad range of outsourced services includes global inventory stocking and distribution for customers with time-critical parts and high value inventory, transportation management and cold-chain solutions. The FedEx brand storytelling video show how their solutions can develop and deliver comprehensive, integrated logistics solutions for their customers.
ENER-G Brand Storytelling Video
ENER-G’s cogeneration systems create electricity and heat simultaneously and reduce carbon emissions, while cutting electricity costs by approximately one third. ENER-G Combined Power undertakes Combined Heat and Power (CHP) projects from the initial design stage to the long term care of the installation. It lets you use Combined Heat and Power to cut down on energy bills and reduce carbon emissions. The brand storytelling video shows how ENER-G their CHP solution can benefit hospitals, fire stations and homes.
TEOCO Brand Storytelling Video
TEOCO’s Business Analytics portfolio provides a granular view of network and business transactions, enabling CSP’s to increase revenues, margins, subscriber value and profitability. Their business analytics solutions cover cost management, routing management and financial analytics. The animated brand storytelling video shows how TEOCO can help you identify ways to reduce costs and optimize resources.
iA Financial Brand Storytelling Video
iA Financial Group offers a comprehensive range of life and health insurance products, savings and retirement plans, mutual and segregated funds, securities, auto and home insurance, mortgages and car loans as well as a host of other financial products and services. iA Financial Group enjoys financial stability and flexibility, which allows it to grow and withstand any potential economic shocks. The animated brand storytelling video introduces iA Financial as a reliable health insurance solution.
Hutt Trucking Brand Storytelling Video
Hutt Trucking offers warehousing, transport and logistics services for manufacturers of all sizes. They offer creative solutions that helps you streamline your logistics by examining every link in your supply chain. They provide transportation services can help you reduce product fluctuation, shutdowns, backups. The brand storytelling video shows how Hutt Trucking can provide you a seamless producing and delivering experience.
Enevo One Collect Brand Storytelling Video
Enevo’s One Collect is a revolutionary waste container monitoring service that saves time, money and environment. They provide waste management services for municipal waste collection authorities and private waste management companies. Enevo’s waste analytics solution provides insights that help you increase efficiency and transparency. The brand storytelling marketing video shows how One Collection can help you streamline your waste management operations.
Texas Instruments Brand Storytelling Video
Texas Instruments is a global supplier with a broad selection of the right products and tools the complete and optimize your Industrial Automation system. The benefits of TI’s system-optimized products are immediate product availability, tools, software and hardware that ease and accelerate design time – plus the added reliability of a worldwide supplier with local expertise and support. The brand storytelling video gives an insight into the various applications and industry automation solutions provided by TI.
GE Brand Storytelling Video
GE Renewable Energy is one of the world’s leading wind turbine suppliers, with over 30,000 across the globe. Their portfolio includes a suite of onshore and offshore turbines, flexible support services ranging from development assistance to operations and maintenance and cutting edge technology to upgrade your fleet. The brand storytelling video demonstrates how, GE’s customized software-enabled platform PowerUp increases wind farm’s output by up to 5 percent, taking into account environmental conditions.
Infosys Process Automation Storytelling Video
The Infosys Robotic Process Automation delivers cutting edge automation and robotics and is a clear trendsetter, achieving process perfection by infusing intelligence into automation.By blending automation and artificial intelligence, Infosys delivers an innovative business process service stack. The brand storytelling marketing video illustrates that Infosys Robotic Process Automation can be implemented rapidly and that it ensures quick ROI.
A brand can create the following videos :
- Brand Overview Video
- Brand Introduction Video
- Brand Animated Marketing Video
- Brand Marketing Video
- Brand Promotional Video
- Business Use Case Study Videos
- Brand How To Videos
With the above animated brand storytelling video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids, understand brands are continuously evolving, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting animated brand storytelling video marketing examples, if you have something to share do reach out to us.