Brand storytelling video is an effective way to communicate your brand and emotionally connect with your customers. Brand storytelling videos use engaging visuals to showcase purpose, core values, and missions of a brand and offers the consumer more than just a product or service, but rather an experience that transcends mundane reality.
Brand storytelling is defined as a narrative technique used by companies to tell their story which helps connect with their audience on an emotional level. Brand storytelling encompasses some business facts, experiences and success stories which helps increase brand awareness.
In this article we highlight 20 brand storytelling examples that are awesome to watch and definitely worked for the products or solutions they represent. Learn from these great brand storytelling examples to create an engaging brand storytelling marketing video for your business. Here we go, enjoy the article:
Nestle Brand Storytelling Video
Category : FMCG Brand Storytelling Example
Nestlé is the world’s largest food and beverage company. Its quality management system is the platform that is used globally to guarantee food safety, compliance with quality standards and create value for consumers The brand storytelling video illustrates the story of Nestle from its birthplace to the big brand it has become.
Telstra Brand Storytelling Video
Category : Telecommunications Brand Storytelling Example
Telstra is Australia’s leading telecommunications and technology company, offering a full range of communications services and competing in all telecommunications markets. The scalable IoT stack supports millions of devices, providing users with everything they need to successfully implement an IoT solution. The brand storytelling video shows Telstra’s digital journey and the innovative steps it took.
Epson Brand Storytelling Video
Category : Electronics sBrand Storytelling Example
Epson has an extensive range of Multifunction printers, data and home theatre projectors, as well as POS printers and large format printing solutions. Epson printers and all-in-ones deliver amazing quality, blazing-fast speed and exceptional reliability in office. The brand storytelling video show how Epson provides services.
Loreal Brand Storytelling Video
Category : Cosmetics Brand Storytelling Example
Loreal is an international name that has galvanized the worldwide market with their beauty products for consumers. They make tailor-made beauty products with their winning formulas to accelerate innovation all over the globe. Watch the brand storytelling video to see how L’Oreal brings in the best products for their consumers.
Deloitte Brand Storytelling Video
Category : Financial Advisory Brand Storytelling Example
Deloitte has more than 263,900 professionals at member firms delivering services in audit & assurance, tax, consulting, financial advisory and related services in more than 150 countries and territories. DTTL & each DTTL member firm are legally separate and independent entities, which cannot obligate each other. The brand storytelling video gives an overview of Deloitte.
eBay Brand Storytelling Video Marketing
Category : eCommerce Brand Storytelling Example
eBay is a multinational e-commerce corporation headquartered in California that facilitates consumer-to-consumer and business-to-consumer sales through its website. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. The brand storytelling marketing video explains how eBay provided e-commerce services to the world.
General Motors Brand Storytelling Video
Category : Automotive Brand Storytelling Example
General Motors are passionate about designing, building and selling the world’s best vehicles. They set high standards for their company so that they can give customers the best cars, trucks, and SUVs. The brand storytelling marketing video showcases how General Motors analyzes, improves, defines and controls in making cars.
Pepsi Brand Storytelling Video
Category : Beverage Brand Storytelling Example
Pepsi is a carbonated soft drink produced and manufactured by Pepsico. Originally created and developed in 1893 and introduced as Brad’s Drink. It was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. The brand storytelling video highlights the iconic Pepsi Logo from generation to generation.
Suzlon Brand Storytelling Video
Category : Energy Saving Brand Storytelling Example
Established in 1995, today Suzlon Energy Ltd. is present in 18 countries across 6 continents. They are one of the leading renewable energy solutions providers in the world. We have installed around 17 GW of wind energy capacity globally. The brand storytelling video of Suzlon shows its wind power generation through the ages while explaining its history.
Airbnb Brand Storytelling Video
Category : Hospitality Brand Storytelling Example
A place where you belong, a place that is everywhere. Airbnb has managed to captivate its audience by re-establishing the brand with new logo called Belo. The worldwide accommodations leader describes the logo is made deliberately simple so anyone could make it. The brand storytelling video showcases the logo as a combination of people, places, love, and Airbnb.
redBus Brand Storytelling Video
Category : Travel Brand Storytelling Example
redBus India world’s largest online bus ticketing platform offers bus travels, ac Volvo bus, hotels & bus hire at best rates. redBus app is available in India, Singapore, Malaysia, Indonesia, Peru & Colombia Quickest & safest way to book bus tickets & hotel rooms is through redBus. The brand storytelling video explains the successful journey of redBus.
Siemens Brand Storytelling Video
Category : Automation Brand Storytelling Example
For a legacy brand such as Siemens, the communications challenges it faces are less about brand awareness and more about demystifying the brand for consumers. It is all about helping them see that Siemens’ diverse engineering and digital portfolio plays a significant role in society. The brand storytelling video shows how Siemens empowers many businesses and it’s growth as a global leader.
Alibaba Brand Storytelling Video
Category : E-commerce Brand Storytelling Example
Alibaba Group Holding Limited is a Chinese multinational e-commerce, retail, Internet and technology conglomerate founded in 1999. It also owns and operates a diverse array of businesses around the world in numerous sectors. The brand storytelling marketing video shows how Alibaba helps you to find anything from millions of manufacturers and distributors, worldwide.
American Express Brand Storytelling Video
Category : Financial Brand Storytelling Example
American Express is a global service company, providing customers with exceptional access to charge & credit cards, insights & experiences that enrich lives & build business success. It provides innovative payment, travel & expense management solutions for individuals & businesses of all sizes. The brand storytelling marketing video interestingly shows how American Express is thriving to make the financial transaction easy and hassle free.
Starbucks Brand Storytelling Video
Category : Beverage Brand Storytelling Example
Starbucks has placed itself on the market as a highly reputed brand. It has received an aggressive gain over consumer pride because it has developed its positioning strategy primarily based on the patron and provide the utmost facility in terms of layout, furniture to the music. The brand storytelling marketing video of Starbucks aims to teach its clients about the fine coffees and feel the smell of the dark roasted coffee.
Next Glass Brand Storytelling Video Marketing
Category : Alcohol Brand Storytelling Example
Next Glass offers a solution to preserve wine tastes predicament by joining fantastic science and innovation to uproot the present arrangement of uncertain appraisals and surveys. You can unhesitatingly buy wine at an eatery or market with Next Glass area mindful application. The brand storytelling marketing video shows how It contrasts your profile with a rundown of accessible wines for an easy and consistent choice.
Heineken Brand Storytelling Video Marketing
Category : Alcohol Brand Storytelling Example
Heineken International is a group which owns a worldwide portfolio of over 170 beer brands, mainly pale lager, though some other beer styles are produced. Heineken is well known for its signature green bottle and red star. The brand storytelling marketing video shows how Heineken provides different brands of beer.
Pricena Brand Storytelling Video Marketing
Category : Shopping Brand Storytelling Example
Pricena is a shopping comparison app that gives you accurate and up to date price information on thousands of products as well as delivery and shipping information for all stores in the UAE, KSA, Egypt, Kuwait and Qatar.Find out when prices are dropping for REAL. No fake discounts as we keep track of historical prices for you from all retailers. The brand storytelling marketing video shows how you can easily narrow your search with filters.
Louis Vuitton Brand Storytelling Video Marketing
Category : Luxury Retail Brand Storytelling Example
Louis Vuitton, the fashion house and luxury retail company has launched its M-Commerce application for mobile phone. Founded in 1854, this luxurious accessory fashion hub started out as the makers of lightweight and airtight trunks. After its establishment of first store in London in 1885 the company has left its mark in the market. The brand storytelling marketing video has appropriately managed to convey the popularity and spread of Louis Vuitton throughout the world.
Exel Brand Storytelling Video
Category : Logistics Brand Storytelling Example
Exel is a transportation and logistics service provider that can move any package, pallet, or truckload across Canada. Its asset-neutral approach allows designing of a transportation solution that leverages multiple modes to ensure that your product arrives. The brand storytelling marketing video shows how Exel helps to transform your transportation network into a competitive advantage.
A brand can create the following videos :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above brand storytelling examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With these brand storytelling examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop brand storytelling example, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.