B2B content marketing involves the creation and sharing of online material and is being used in today’s world with the help of videos, to stimulate interest in a company’s products or services. These videos can be used for B2B content marketing as they are accessible to everyone and if executed correctly has the best ROI.
In this article we look at 20 B2B content marketing examples that are on the spot. Watch these B2B content marketing examples to get ideas for marketing your own offering. Here we go :
CloudGenix B2B Online Video
Category : Software-Defined WAN Solutions Online Marketing Example
CloudGenix gives you an entirely new way to build your WAN, one that is defined by software instead of hardware. It builds a centralized control plane, or brain, and couples that intelligence with its policy-based language. The B2B online video successfully pokes the issues regarding hardware based WAN’s and how CloudGenix is the right tool for the job.
Capgemini B2B Online Video
Category : Transport Management B2B Content Marketing Example
Capgemini transportation management is build with Oracle OTM which offers a streamlined and flexible way to implement a reliable transport management system (TMS) which saves companies time and money. With the help of their logistics processes and technical workflows, Capgemini’s TMS NOW supports order consolidation, planning, tendering, tracking, freight settlement and reporting for shippers. The B2B online video showcases the overview of Capgemini’s TMS NOW.
ZITRA B2B Online Video
Category : IT & Management Solutions Online Marketing Example
ZITRA is a proud subsidiary of Hermes Europe and a member of the Otto Group. It offers a one stop solution that shortens the value chain by being one direct partner that offers everything from a single source. It takes care of the complete process, from the product to the consumer across all dimensions of data, fulfillment and financials. The B2B online video talks about how ZITRA can aid in taking your business to higher levels.
Quick Resto B2B Online Video
Category : SaaS B2B Content Marketing Example
Quick Resto is a combination of CRM system, accounting tools, POS-system and analytics. It is a one-stop-shop for all your restaurant management system. Now as the B2B online video suggests, monitor the work and watch the growth of your restaurant business using QR cloud.
Rsam B2B Online Video
Category : Risk Management B2B Content Marketing Example
Rsam is a business continuity management software with unique relational-data model to centrally record and organize all risk management data. It helps to identify the security and compliance controls for vendors with ease. The B2B online video shows how Rsam keep an eye on risk inventory of any enterprise.
FinnOne Neo B2B Online Video
Category : Lending Solutions Online Marketing Example
FinnOne Neo is the next-generation lending solution built on an advanced technology platform. It has been designed to meet the challenges of delivering agile and efficient solutions while reducing the cost of operations. With implementations across 50 countries, FinnOne has been recognized as the world’s best-selling lending solution for over 10 years. The B2B online video shows how FinnOne Neo provides end to end loan lifecycle management.
LinguisTriks B2B Online Video
Category : Project Management B2B Content Marketing Example
LinguisTriks is a Translation Project Management System. Its constructive interpreting and translation business management system will steer your business to the epitome of achievement. The B2B online video targets MNCs that have teams and clients in various countries where language becomes a hindrance.
Kabbage B2B Online Video
Category : Fintech Services Online Marketing Example
Kabbage is a small business loan service that lets you apply for loans by just entering the basic business information. Kabbage small business loans have simple, monthly payments with no origination fees or prepayment penalties. You can review your payment schedule before taking a loan so there won’t be any surprises. The B2B online video displays how Kabbage can instantly provide working capital by assessing your revenue streams.
Tragging B2B Online Video
Category : RFID Solutions Online Marketing Example
Tragging’s advanced technology includes features that will save companies, factories and industries, time and effort. Its RFID-based solutions are cost-effective systems that ultimately help increase a company’s intelligence by significantly reducing its product’s wastes & theft. thus, ensuring an accurate and fast inventory management. The B2B online video shows how Tragging can help you quickly and accurately track your assets.
Prophix B2B Online Video
Category : BCM B2B Content Marketing Example
Prophix develops innovative Business Continuity Management (BCM) software that automates critical financial processes. It has features like financial budgeting, planning, reporting, forecasting, consolidation, analytics, scorecards and dashboards. The B2B online video showcases how Prophix is extremely efficient.
Salesframe B2B Online Content
Category : Cloud Computing B2B Content Marketing Example
Salesframe is a sales enablement tool that aligns sales and marketing. Engages customers, increases sales efficiency and improves communication. Big or small, it helps your company make the most out of its marketing material and sales meetings. The B2B online video shows how Salesframe enables your sales reports to be more productive and close more deals.
Reportz.io B2B Online Content
Category : Data Analytics Tool Online Marketing Example
Reportz.io is a simple, highly-intuitive white label reporting tool, designed with a focus on automation, real-time data access from multiple points, all-in-one integrations of marketing tools that enable you to create your report. The B2B online video engages the hassle of how reporting can be very stressful and can consume too much time, energy, and money, both for you and your clients and how Reportz.io is an ideal solution.
eZ B2B Online Content
Category : Content Management B2B Content Marketing Example
eZ Platform is an open source content management system for building customer experiences on the web and beyond. eZ Platform gives developers an extensible platform for building content-rich websites and apps based on the Symfony 2 full stack framework, and it allows editors and marketers to create content, manage translations, online publishing, monitoring content performance and building interactive pages and views. The B2B online video shows how eZ offers a reliable web content monitoring service.
proVision B2B Online Content
Category : Warehouse Management B2B Content Marketing Example
proVision provides WMS software and hardware solutions that help companies take control of their warehouse operations. Their interactive and effective tools help their clients to manage all the information that is to be entered and stored. The B2B online video shows how this software solution enhances the efficiency of work by providing state of the art technology to their clients.
WIRECARD B2B Online Content
Category : IT & Financial Services Online Marketing Example
Since its foundation, WIRECARD has proved to be one of the leading international providers of outsourcing and white label solutions for electronic payment transactions. It offers end-to-end services for merchants, airlines and travel operators, banks, telecom operators and service providers. As shown in the B2B online video, WIRECARD can mitigate the complexity of payment processing and make online payment transparent and secure.
Toll Online B2B Content
Category : Logistics B2B Content Marketing Example
Toll is one of Asia Pacific’s largest freight transport provider that permits shifting of goods by air, road, rail or sea. It has specialised fleet to provide a wide range of heavy haulage and bulk freight services for payloads exceeding normal capacity. The B2B content video shows how Toll provides safe, secure transport services for a wide range of freight types, providing the accredited expertise to handle your specialised cargo.
Model N Online B2B Content
Category : Revenue Management Solutions Online Marketing Example
From developing and executing pricing, contracts, incentives, to rebates and regulatory compliance, Model N Revenue Cloud delivers a single, integrated platform for managing every dollar that impacts your business’s top-line. Revenue Cloud helps you maximize revenue at every point in the commercialization process by transforming your revenue lifecycle from a series of disjointed tactical activities into an end-to-end strategic process. The B2B content video provides an insight on how Model N can help organizations with optimizing their revenue.
Dynamic 3PL Online B2B Content
Category : Warehousing & Transport Management Services Example
Dynamic 3PL provides the full range of warehousing and transportation management services, with a focus on cost-effective and value-added solutions. Being specialised in warehousing, inventory management, transportation management, kitting, display building and packaging. The B2B content video conveys how Dynamic 3PL can be best choice for your logistic solutions.
Demandbase Online B2B Content
Category : Account-based Marketing Services Online Marketing Example
Demandbase Marketing solutions allow you to identify target accounts, deliver personalized website experiences and improve conversions across the funnel. It provides a personalized content experience for each of your B2B audience segments and leverage AI technology to automatically surface hyper-targeted content recommendations to drive conversions. The B2B content video encourages small and medium sized businesses to consider Demandbase as a marketing solution.
Greetly Online B2B Content
Category : Visitor Management B2B Content Marketing Example
Greetly helps small offices save tens of thousands of dollars and increase productivity. It is a digital receptionist that notifies the concerned people if a visitor arrives saving the hassle of hiring someone to sit and greet. The B2B content video encourages small and medium sized businesses to take heed and setup Greelty as their receptionist.
WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR COMPANY :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Video
- Promotional Video
- Youtube Teaser Videos
- Business Use Case Study Videos
- How To Videos
Key takeaways from the above B2B content marketing examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above B2B content marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.