20 B2B | Business Explainer Videos That Are Awesome

In Video Production

Business explainer video is a short video that explains or describes a company’s services & solutions or its products that need an introduction. Business explainer videos are effective & engaging and provide a substantial boost to a company’s online presence, customer engagement, and SEO.

Most of the business explainer videos are built to influence an online audience, it can be website visitors or audience on third-party websites like youtube, Vimeo or any other social media/video sharing website.

In this article we highlight videos that are particularly called as “B2B explainer videos or business explainer videos”. Watch these business explainer examples to get ideas for marketing your own offering. Here we go :

Onlife Health Business Explainer Video
Category : Healthcare Solutions Explainer Example

With a track record of proven results, Onlife Health can help your members stay healthy with it’s wellness solutions. Onlife Health is a comprehensive wellness solutions company, providing you insights as well as proven success to engage your members. The business explainer video is compact and covers many areas of corporate wellness program effortlessly.

Pronto Business Explainer Video
Category : ERP Software Explainer Example

Pronto Software provides businesses with a broad portfolio of software and services. Their integrated business solutions can help you to maximise productivity, streamline your supply chain and deliver a better service. The business explainer example describes how Pronto helps businesses to get their absolute solutions.

Comcast Business Explainer Video
Category : Telecommunication Services Explainer Example

Comcast Business offers scalable voice, internet and data services for businesses of all sizes. It explains how businesses have evolved in the way they use the internet and data, but how the network is outdated. The business explainer video shows how Comcast Business highlights the transforming landscape of connectivity and the idea behind using faster network.

Zitra Business Explainer Video
Category : Consultancy Services Explainer Example

Zitra GmbH provides fashion management consultancy services for brands and retailers in the European market. The company offers services in the areas of consulting, product onboarding, media and data management, accounting, stock level management, order collection, fulfilment, BI and analytics, returns management, customer service, accounting and financing, and business development. The online business explainer talks about how Zitra can aid your business to higher levels.

BCG Business Explainer Video
Category : Payment Solutions Explainer Example

The Boston Consulting Group presents smart processing technologies for financial institutions highlighting how these technologies can digitize the customer journey from initiation to servicing and fulfillment, enabling flawless and more efficient delivery with significantly lower operational risk. The B2B explainer video demonstrates how easy handling finances can be with the smart processing technologies.

Zendesk Business Explainer Video
Category : Customer Support Solution Explainer Example

Zendesk is a customer support solution that helps companies and corporations maintain its brand consistency, increase the efficiency of support interactions and keep friction to a minimum for customers. It empowers organizations to improve customer engagement and better understand their customers. The B2B explainer video showcases how Zendesk builds softwares to enable better customer relationships.

ReviewPush Business Explainer Video
Category : Online Review Management Tool Explainer Example

ReviewPush is a leading online review management tool for businesses used to monitor online reviews from across the web, to manage online reviews appropriately and to request new online reviews from loyal & regular customers. The B2B explainer video introduces ReviewPush’s easy-to-use online review management tool.

IBM Business Explainer Video
Category : Cloud Security Services Example

IBM Cloud Security helps secure your business web and mobile applications, by detecting dozens of today’s most pervasive published security vulnerabilities. It helps eliminate vulnerabilities from applications before they are placed into production and deployed. This B2B infographic video describes how IBM improves your defenses and reduces risk with security solutions for and from the cloud.

Ipsen Business Explainer Video
Category : Pharmaceutical Innovations Explainer Example

Ipsen is a global specialty-driven biopharmaceutical group focused on innovation and specialty care. It develops and commercializes innovative medicines in three key therapeutic areas – Oncology, Neurosciences and Rare Diseases. The business explainer video highlights how efficient Ipsen’s healthcare services are.

IP Nexus Business Explainer Video
Category : Consultancy Services Explainer Example

IP Nexus evolves great ideas into global businesses. Their expertise in IP commercialisation, fundraising, head-hunting, brokerage and consulting helps companies, universities and individuals with great ideas to realise their global ambitions by building outstanding intellectual property based companies. The business explainer shows the vision of IP nexus to encourage innovation and global transfer of technological knowledge.

Making of a Video : View the Process of Making Google Allo's Video

Simple Life Business Explainer Video
Category : HRM Tool Explainer Example

Simple Life is an online employee benefits administration platform that simplifies enrollment and HR management by integrating every benefit from every insurance carrier into one simple paperless system. Medical, dental, vision, life & disability insurance administration. The business explainer video demonstrates how Simple Life empowers employees and elevates everyone’s insurance experience.

Trusnet Business Explainer Video
Category : Online B2B Marketplace Explainer Example

Trusnet is a platform for businesses to register and connect with other businesses and suppliers. It helps to approach new service providers and producers and also manages their performance, legal documents and other requirements. Through this connectivity, it aims to provide a secure platform to businesses to manage their operations. The business explainer video shows how Trusnet can help providers to securely extend their services.

RSI Business Explainer Video
Category : Online Outsourcing Platform Explainer Example

Rural Sourcing Inc. is one of the largest American outsourcing B2B platform. It helps businesses to connect with professionals across the globe and is an effective and budget-friendly solution for offshoring IT and software development with an emphasis on high performance customer service without a language or time zone barrier. The online business explainer highlights how RSI’s B2B interaction can aid your business to achieve efficiency.

Wirecard Business Explainer Video
Category : Payment Solutions Explainer Example

Wirecard is a software and IT specialist for outsourcing and white label solutions for payment processing and issuing products. It provides end-to-end support to companies for accepting electronic payments from all sales channels. It is a global multi-channel platform that bundles international payment acceptances and methods. The business explainer shows how Wirecard can mitigate the complexity of payment processing and make online payment transparent and secure.

Kabbage Business Explainer Video
Category : Small Business Solutions Explainer Example

Kabbage is a small business loan service that lets you apply for loans by just entering the basic business information. Kabbage has a simple, monthly payments plan with no origination fees or prepayment penalties. You can review your payment schedule before taking a loan so there won’t be any surprises. The online business explainer displays how Kabbage can instantly provide working capital by assessing your revenue streams.

Tradescraper Business Explainer Video
Category : Online B2B Marketplace Explainer Example

Tradescraper is a platform that allows business professionals to utilise the power of social networking and skills to connect to new suppliers and providers and enhance performance and sales. It provides a fair platform by allowing businesses to review, rate each other, analyse and evaluate their performance. The online business explainer shows how B2B platform can help professionals communicate with others.

Practicus Business Explainer Video
Category : Management Consultancy Services Explainer Example

Practicus helps organisations to better deliver change. From FTSE-listed financial institutions to leading public sector bodies, it understands what change the clients want to achieve and why. The business explainer talks about how Practicus’ straightforward and collaborative approach to major change management programmes delivers results to be proud of.

Vistage B2B Explainer Video
Category : Enterprise Performance Management Explainer Example

Vistage Peer Advisory Group acts as a platform for various business decision makers to come together and formulate powerful solutions for the industry challenges, put forward innovative ideas and help each other achieve them. The online business explainer showcases how the power of connectivity through Vistage helps you grow.

Edge Consultants Business Explainer Video
Category : HRM Services Explainer Example

Edge Consultants is a fully dedicated human resource consulting firm specialising in strategic human resource management and development.They provide expertise and direction through cutting edge consulting services and support in key areas of human capital management. The B2B explainer video highlights the core expertise and The Edge’s consultancy approach.

NAXT Business Explainer Video
Category : ERP Software Explainer Example

NAXT is designed for equipment dealers who sell, rent or maintain machinery and equipment. They streamline the back-office processes undertaken by equipment dealers, allowing you to spend more time on sales and product support that drive profitability and growth. The business explainer video is illustrating the comprehensive solution for dealers to manage their heavy equipments business.


  • Overview Video
  • Brand Video
  • 2D & 3D Animated Explainer Video
  • Marketing Video
  • Promotional Video
  • Youtube Teaser Videos
  • Business Use Case Study Videos
  • How To Videos

Key takeaways from the above B2B explainer examples are :

  • Build a strong creative brief
  • Find a reference video or combine multiple video elements from different sources
  • Work with a company that can understand your video production requirement easily

With the above B2B explainer examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop the best B2B explainer videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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