Online video marketing is everyone’s favourite topic of discussion today. Sales and marketing teams are learning and experimenting with new online marketing strategies everyday. Online video marketing is widely accepted and is a great way to capture attention in a short time. Online marketing videos can be anything like an explainer video, business overview video, animated product video or a youtube promotional video.
Video marketing refers to the practice of using videos as a marketing strategy to capture the attention of a company’s target audience in a creative manner. Also, video marketing is an activity undertaken by companies to raise awareness of their brands and promote their products.
In this article we look at 20 amazing online video marketing examples that are on the spot. Watch these online marketing videos to get ideas for marketing your own offering. Here we go :
Google OnHub Online Video Marketing
Category : Wireless System Online Marketing Example
OnHub, the router from Google that’s built for fast Wi-Fi on all your devices. The new Google Wifi system provides a different way to improve your wireless network. It replaces your existing router and it’s a system of points that you place around the home to put an end to dead zones while delivering fast connectivity to every room and every device. The online marketing video uses flat design and simplified visuals sends a clear messaging out, helping a user connect with the core idea.
ArchDeck Online Video Marketing
Category : Construction Management Online Marketing Example
Archdesk is an all-in one solution for the construction industry. Archdesk will help you manage and scale your business with advanced access control, custom procedures and advanced in-sights. The brilliantly crafted online marketing video shows how Archdesk can eliminate the obstacles faced in the construction process.
Tieto Energy Online Video Marketing
Category : Energy Solutions Online Marketing Example
Tieto Energy Industry Cloud offers constantly updated, scalable, modular and flexible utility services that will allow you to focus on your core business and drive success in the market. The ready-to-use platforms and integration support enable you to start benefiting immediately. The online marketing video shows how Tieto can help you increase customer experience by helping them create well-timed proposals with relevant content.
SAP Online Video Marketing
Category : Digital Energy Network Online Marketing Example
SAP’s Digital Energy Network brings together your assets, processes and people. And allows live data from the point of generation to the meter, so you can balance energy supply with energy demand. A network that allows you to resell prosumers energy surplus. Blurring the lines between your distribution and retail businesses. The online marketing video shows how digital energy network allows you to resell prosumers energy surplus.
Nest Online Video Marketing
Category : Smart Home Online Marketing Example
Nest home automation products can provide you information about which products are consuming most amount of energy, what went wrong in an emergency, or how many minutes someone was lurking at your door. Nest uses the location of your phone as well as built-in sensors to automatically manage your products. The online marketing video shows how Nest can help you better understand and manage your home.
Scripted Online Video Marketing
Category : Content Creation Online Marketing Example
Scripted is a venture-backed content creation company. It provides written content for thousands of customers that range from small businesses to large enterprises through its curated user-base of specialist writers. The online marketing video briefly explains how easy it is to work with scripted. One click and your content is in process, only for you to later review and post wherever you want.
Buzzmetric Online Video Marketing
Category : Social Media Research Online Marketing Example
Buzzmetrics is a proprietary technology that scans through all social networks, forums, blogs, news sites, classifieds and retailers to collect all discussions into a database. From here consumer discussions can be extracted and analysed in category, brand, campaign and product level. The online marketing video creatively displays how to track consumer behaviour across social media channels.
Zendo Online Video Marketing
Category : Home Automation Online Marketing Example
Zendo home automation and security solutions provides you with solutions to monitor, protect and automate your home. It seamlessly connects the key devices in your home on one platform to make them work together and work smarter. Their solutions can be easily customized to your home’s unique configuration and your needs. The online marketing video shows how Zendo can help you keep your home protected and comfortable.
CORE4 Online Video Marketing
Category : CRM Online Marketing Example
Core4 is a customer relationship management software that provides end-to-end management of all customer touch-points and commitments from external interactions with your customers to internal project management, time tracking with robust reporting and interactive dashboard. Core4 helps to easily view and track what’s most important for your business. The online marketing video shows how Core4 CRM solutions works with your business with the best options.
Boomset Online Video Marketing
Category : Event Management Online Marketing Example
Boomset is an integrated event management platform that’ll stop your planning and coordination headaches. With its convenient app, you can sync your event management apps all under one platform. It provides all the critical information needed at your fingertips. It lets you manage the event live, right in the app, by connecting your staff and coordinate on the fly. The online marketing video shows how Boomset can enhance your event management experience.
Soft1 Online Video Marketing
Category : Mobility Solutions Online Marketing Example
Soft1 Cloud ERP software simplifies every part of your operations, taking complexity out of your business. It can be configured to meet your way of doing business with minimal IT investment and resources. It helps you easily control your financials, reduce your operating costs, simplify supply chain, production and operations. The online marketing video shows how Soft1 can help you streamline your business operations and deliver amazing customer experiences.
WhizTags Online Video Marketing
Category : NFC Online Marketing Example
WhizTags is a young, Australian tech startup aiming to sell nothing but the highest quality products. WhizTags are water-resistant NFC tags, meaning you can carry them around without fear of getting them wet. They’re incredibly solid and are designed to just work. Their tags are constructed from rigid PVC and are designed to survive in a bunch of different environments – hot or cold. Our key rings are built from solid ABS. The online marketing video gives an introduction to some quick uses for the NFC Tags.
NuBryte Online Video Marketing
Category : Smart Home Online Marketing Example
NuBryte Touchpoint instantly transforms any room into a smart room, giving you all the top smart home features right at the light switch. You can synchronize your NuBryte Touchpoint to your smartphone for a seamless integration that allows you to stay connected anywhere, anytime. The 2D online marketing video show how NuBryte transform your house into a smart home by replacing your home’s existing light switches.
StarPoint Online Video Marketing
Category : Web Design Online Marketing Example
StartPoint provide websites that are tailored specifically for small and startup businesses. All come fully responsive to mobile devices and search engine optimised to give the best chance in climbing the search engine rankings. Their different packages provide everything you need to start generating more enquiries/sales online which makes it ideal for small businesses, sole traders and tradesmen. The online marketing video shows how with StartPoint Web Design, any small business can promote themselves easily.
Shark Agent Online Video Marketing
Category : CRM Online Marketing Example
Shark Agent is a real estate CRM & transaction management software. It helps agents manage clients from start to finish. The power of Shark Agent Workflow Platform lies in its flexibility to handle everything from the most common systems to more sophisticated, conditional based workflows for your entire team, making your brokerage or personal practice more productive and efficient. The online marketing video highlights how Shark Agent CRM can simplify real estate business.
Vfairs Online Video Marketing
Category : Virtual Event Online Marketing Example
Vfairs is an online platform conducting virtual events for businesses, college fairs, exhibitions and trade shows with audience engagement from any place and device. The Platform has the ability to expand its user attendance compared to traditional events limitation and it evaluates performance from the data registered from its visitors and the events. The online marketing video presents the event management possibilities that Vfairs offers, and the trend of live virtual attendance.
Zeiss VR Online Video Marketing
Category : Virtual Reality Online Marketing Example
VR One Plus Virtual Reality Smartphone Headset works with your smartphone to give you access to immersive 3D videos, games, and augmented reality. A simple two step process of, slipping your smartphone into the custom-made tray and inserting the tray into the VR One Plus sets you up for the experience as shown in the 3D online marketing video.
iBlogMarket Online Video Marketing
Category : Content writing Online Marketing Example
iBlogMarket helps Brands and Agencies to connect with Bloggers and Writers for supporting their content marketing activity. It helps you increase your awareness through their social channel of influencers including Instagram, Twitter, YouTube and Facebook users. The online marketing video introduces Indonesia’s 1st content marketing platform and its features.
Teamleader Online Video Marketing
Category : Project Management Online Marketing Example
Teamleader is an integrated online tool that makes 3500+ European SMEs work smarter with their CRM and Project Management solutions. The CRM software is user-friendly, affordable, time-saving and tailored to profit your business. CRM’s should be easy to work with and that message is clearly conveyed with this well narrated online marketing video.
Pridel Online Video Marketing
Category : Logistics Service Online Marketing Example
Pridel is a leading global logistics solution provider that aims to revolutionize logistics for facilitating easy International trade. Backed by 25 years of experience and equipped with latest technology in order to deliver highest standards of end to end logistics, Pridel is the perfect logistic partner for your organization. The online marketing video explains how your organization can benefit from Pridel.
WE CAN HELP IN CREATING VARIOUS MARKETING VIDEOS LIKE :
- Overview Video
- Brand Video
- 2D & 3D Animated Explainer Video
- Marketing Videos
- Promotional Videos
- Youtube Teaser Videos
- Business Use Case Study Videos
- 3D How To Videos
Key takeaways from the above online video marketing examples are :
- Build a strong creative brief
- Find a reference video or combine multiple video elements from different sources
- Work with a company that can understand your video production requirement easily
With the above online video marketing examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop online marketing videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.